Narrator: DESIGN--
IT‘S WHAT MAKES OUR WORLD BOTH FUNCTIONAL AND BEAUTIFUL.
BUT MOST DESIGN IS GEARED TOWARDS ABOUT 10% OF THE WORLD.
WHAT ABOUT THE OTHER 90%?
MILLIONS, OFTEN CROWDED INTO CITIES WITH LIMITED RESOURCES.
THEY ARE AT THE ROOT OF A WHOLE NEW WAVE OF DESIGN.
TRAILBLAZING.
Man: AND WHEN YOU HAVE ALL CARS IN A TRAFFIC JAM,
AND BUSES ZOOM BY,
THIS IS A VERY BEAUTIFUL IMAGE OF DEMOCRACY.
Narrator: RESOURCEFUL.
Man: PEOPLE HAD THE SOLUTION IN THEIR POCKET.
WHICH MAKES THIS THE LARGEST USE OF MOBILE PHONES
FOR THE DELIVERY OF HEALTHCARE INFORMATION EVER UNDERTAKEN.
Narrator: AND INSPIRATIONAL.
Woman: THEY‘S NOT GROWING FOR THEMSELF.
THEY GROW FOR THEIR NATION.
Narrator: "DESIGN WITH THE OTHER 90%"
TAKES YOU TO THE FOREFRONT OF A DESIGN REVOLUTION
THAT IS CHANGING THE WAY WE LOOK AT EACH OTHER AND OUR WORLD.
FROM LOS ANGELES TO BEIJING,
MUMBAI TO SAO PAOLO,
OUR CITIES SEEM TO BE CAUGHT IN ONE BIG TRAFFIC JAM.
AS URBAN POPULATIONS GROW, SO DO THE NUMBER OF VEHICLES.
ROAD SPACE IS QUICKLY DISAPPEARING.
REGARDLESS OF WHETHER YOU‘RE PART OF THE 10%
OR THE OTHER 90%,
100% OF US SEEM TO BE STUCK IN TRAFFIC.
BOGOTA, COLOMBIA, IS NO EXCEPTION.
FOUNDED IN 1538,
ITS CENTURIES-OLD INFRASTRUCTURE
WAS STRUGGLING TO KEEP PACE WITH 21st CENTURY DEMANDS.
ADDING TO THE PROBLEM,
A MISHMASH OF THOUSANDS OF PRIVATE BUSES...
...ALL VYING FOR CUSTOMERS.
Enrique Peñalosa: WE HAD A COMPLETELY CHAOTIC
PUBLIC TRANSPORT,
CONFIRMED BY MAYBE 35,000 INDIVIDUALLY OWNED BUSES.
SOMETIMES ONE PERSON WOULD OWN THREE OR FOUR OR FIVE BUSES.
Edgar Enrique Sandoval: THE INCOME OF THE DRIVER
DEPENDS OF THE NUMBER OF PASSENGERS
THAT THEY PICK UP ON THE STREET.
THE DRIVERS IS FIGHTING BETWEEN THEM TO PICK UP MORE PASSENGERS.
A LOT OF ACCIDENTS, A LOT OF INJURIES,
A LOT OF PROBLEMS ON THE STREET.
IT‘S SOUNDS VERY STRONG TO SAY, BUT THERE ARE MAFIAS.
Peñalosa: POLITICIANS WERE VERY AFRAID OF THEM.
THEY WOULD BRING THE CITY TO ITS KNEES
EVERY TIME THEY DECIDED TO GO ON STRIKE.
Narrator: MAYOR ENRIQUE PEÑALOSA VOWS TO RESHAPE BOGOTA
WITH A BOLD IDEA FOR URBAN PLANNING.
Peñalosa: IF ALL CITIZENS ARE EQUAL BEFORE THE LAW,
THEN A BUS WITH 100 PASSENGERS
HAS A RIGHT TO A 100 TIMES MORE ROAD SPACE THAN A CAR WITH ONE.
Narrator: ENTER TRANSMILENIO--
A BRT, OR BUS RAPID TRANSIT.
ONE SMALL STEP FOR BUSES,
ONE GIANT LEAP FOR PUBLIC TRANSPORTATION.
THE BRT DESIGN RELIES ON SEVERAL KEY ELEMENTS,
LIKE DEDICATED LANES
AND PLATFORM LEVEL ENTRY.
TO SAVE TIME, FARES ARE PAID IN THE STATION, NOT ON THE BUS.
Peñalosa: AND WHEN YOU HAVE ALL CARS IN A TRAFFIC JAM...
[HORNS HONKING]
...AND THE BUSES ZOOM BY,
THIS IS A VERY BEAUTIFUL IMAGE OF DEMOCRACY.
Narrator: FEEDER BUSES TRAVEL DEEP IN THE BARRIO
TO BRT TRANSFER STATIONS, UNITING BOGOTA
AND CONNECTING PEOPLE TO JOBS AND OPPORTUNITIES.
TRANSMILENIO MOVES ALMOST 1.5 MILLION PASSENGERS
THROUGH 114 STATIONS EVERY DAY.
USING SATELLITE TECHNOLOGY,
OPERATORS MONITOR BOTH THE FLOW OF BUSES AND PASSENGERS,
MAKING SURE EVERYTHING KEEPS MOVING.
Peñalosa: TRANSMILENIO IS SAVING MILLIONS OF HOURS OF TIME
FOR PEOPLE TO BE WITH THEIR FAMILY,
TO BE DOING WHATEVER THEY WANT TO BE DOING
INSTEAD OF BEING IN TRANSPORT.
Narrator: FROM BOGOTA, THE BRT DESIGN
HAS MIGRATED AROUND THE WORLD.
EVERYWHERE FROM JAKARTA TO MEXICO CITY
TO GUANGZHOU, CHINA--
TODAY, HOME TO THE LARGEST AND MOST INNOVATIVE BRT IN ASIA.
Karl Fjellstrom: WE ACTUALLY HAD WORKING ON THE GUANGZHOU BRT
SOME OF THE TOP EXPERTS FROM BOGOTA.
WITHOUT THAT, YOU WOULD NOT HAVE HAD
SUCH AN OBVIOUS KIND OF EVOLUTIONARY PROCESS
IN TERMS OF THE DESIGN.
Narrator: GUANGZHOU IS ONE OF THE FASTEST GROWING CITIES
IN CHINA.
TO MEET ESCALATING TRANSPORTATION NEEDS,
GUANGZHOU‘S DESIGN TEAM TOOK THE BRT AND KICKED IT UP A NOTCH.
THEY CONNECTED THE BRT TO THE CITY‘S SUBWAY SYSTEM,
AND STRATEGICALLY PLACED 22 STATIONS
NEAR DENSELY POPULATED URBAN VILLAGES.
HERE BUSES MOVE FROM DESIGNATED BRT LANES TO PUBLIC STREETS,
ELIMINATING THE NEED FOR FEEDER BUSES AND TRANSFER STATIONS.
THEY ALSO ADDED A BIKE SHARE PROGRAM,
ALL COVERED UNDER ONE FARE.
MORE THAN 800,000 PEOPLE RIDE GUANGZHOU‘S BRT EVERY DAY.
BUT PERHAPS ONE OF THE GREATEST BENEFICIARIES OF THIS DESIGN
IS THE ENVIRONMENT.
Fjellstrom: SO WE DID A VERY DETAILED ANALYSIS
OF THE IMPACT OF THE GUANGZHOU BRT,
AND WE CALCULATED THAT THAT‘S SAVING 840,000 TONS
OVER THE NEXT 10 YEARS OF CO2 EMISSIONS.
SO THAT‘S 84,000 TONS PER YEAR.
Cynthia Smith: I FIND BUS RAPID TRANSIT INTERESTING,
BECAUSE IT‘S ONE OF THOSE REAL WORLD PRACTICAL SOLUTION
THAT MAKES SO MUCH SENSE
FROM A POLITICAL, ECONOMIC AND DESIGN POINT OF VIEW.
Narrator: SMITHSONIAN CURATOR CYNTHIA SMITH
TRAVELED THREE CONTINENTS TRACING DESIGN INNOVATIONS
THAT ARE CREATING SUSTAINABLE SOLUTIONS ACROSS THE GLOBE.
IN CITY AFTER CITY, SHE FOUND RESIDENTS AND DESIGNERS
PUTTING GREAT IDEAS INTO ACTION.
Smith: "DESIGN WITH THE OTHER 90%"
IS REALLY ABOUT HAVING PEOPLE AT THE CENTER OF THE SOLUTION.
Narrator: IN BANGLADESH, ONE GROUP OF PEOPLE IS NOW PROVIDING
HEALTH SOLUTIONS TO MILLIONS.
BANGLADESH.
ONE OF THE MOST POPULATED COUNTRIES ON THE PLANET,
AND ONE OF THE POOREST.
A CHANGING CLIMATE AND ECONOMY HAVE SPARKED A WAVE OF REFUGEES
TO THE CAPITAL CITY OF DHAKA.
MILLIONS LIVE ON LESS THAN DOLLAR A DAY,
WITH LIMITED ACCESS TO MEDICAL CARE.
THE MOST VULNERABLE-- CHILDREN AND PREGNANT WOMEN.
88% OF BIRTHS OCCUR AT HOME, ASSISTED BY UNTRAINED HELPERS.
ENTER THE SHASTHYA SHEBIKA.
HEALTHCARE VOLUNTEER, COMMUNITY LEADER,
AND EMERGING ENTREPRENEUR.
THEY ARE THE FRONT LINE WORKERS IN A PROGRAM DESIGNED BY BRAC,
A WORLD LEADER IN HEALTHCARE TO THE POOR.
Koasar Afsana: IF YOU EMPOWER ONE WOMAN,
THEY WILL MAKE CHANGE IN THEIR OWN FAMILY
AND ALSO IN THE NEIGHBORHOOD.
SO THOSE SHASTHYA SHEBIKA WILL BE THE AGENT OF CHANGE
WITHIN THE COMMUNITY.
Narrator: THEIR PORTABLE PHARMACY AND INFORMATION KITS
TRAVEL TO THE PEOPLE WHO NEED THEM MOST.
EACH VOLUNTEER PROVIDES A MONTHLY HOME VISIT
TO OVER 200 FAMILIES.
Tamjida Sohni Hanfi: SHE WILL VISIT HOUSE TO HOUSE,
200 HOUSES,
THE WAY SHE DOES IN ONE MONTH.
SO SHE‘LL JUST GO INQUIRE
ONE HOUSE TO THE OTHER,
WHAT ARE YOU DOING? HOW ARE YOU DOING?
AND WHAT YOU NEED? ANYTHING YOU WANT TO BUY?
Narrator: THE GENIUS OF THIS DESIGN
IS THE MICRO-LOAN SUPPORT OF HEALTHCARE VOLUNTEERS.
SHASTHYA SHEBIKAS RECEIVE LOANS FROM BRAC
TO OPEN SMALL PHARMACIES.
THIS ENABLES THEM TO EARN A LIVING
WHILE PROVIDING AFFORDABLE HEALTHCARE TO THEIR NEIGHBORS.
Afsana: SHASTHYA SHEBIKAS‘ IMPORTANCE IS THAT
THEY ARE SO CLOSE TO WOMEN‘S FAMILY.
SO THEY CAN IMMEDIATELY SEEK CARE
FROM THAT COMMUNITY HEALTH WORKER.
Narrator: THE SYSTEM BENEFITS EVERYONE.
Narrator: THERE ARE NOW 85,000 SHASTHYA SHEBIKAS IN BANGLADESH.
IT‘S A MODEL EMPOWERING WOMEN
AND BRINGING HEALTHCARE TO 92 MILLION PEOPLE.
AND IN THE END, GOOD DESIGN IS ALL ABOUT RESULTS.
SOMETIMES THE BEST RESULTS ARE AT OUR FINGERTIPS.
IN AFRICA, A REVOLUTIONARY DESIGN USING CELL PHONES
IS FIGHTING ONE OF THE WORST EPIDEMICS IN HISTORY.
THE PROVINCE OF KWAZULU-NATAL, SOUTH AFRICA.
HOME TO 10 MILLION PEOPLE,
AND ONE OF THE WORST RATES OF HIV INFECTION IN THE WORLD.
Krista Dong: IN KWAZULU-NATAL,
THIS MEANS WHEN YOU‘RE WALKING DOWN THE STREET,
WHEN YOU‘RE DRIVING DOWN THE ROAD IN KWAZULU-NATAL,
EVERY THIRD PERSON IS HIV POSITIVE.
THAT‘S NEGATIVE, NEGATIVE, POSITIVE.
Narrator: KRISTA DONG AND ZINHLE THABETHE
ARE ON THE FRONT LINE PROVIDING EDUCATION AND OUTREACH
AT THE EPICENTER OF THE EPIDEMIC.
[ALL SINGING]
ZINHLE IS HIV POSITIVE HERSELF.
AS AN EDUCATOR AND ACTIVIST,
HER DREAM IS TO BREAK THROUGH THE CULTURAL STIGMA
PREVENTING PEOPLE FROM GETTING TESTED.
Zinhle Thabethe: YOU HAVE FREE SERVICE FOR TESTING
AVAILABLE IN EACH AND EVERY CLINIC,
YET ONLY 5% OF THE POPULATION ARE TESTED.
IF TESTING IS FREE, WHY AREN‘T PEOPLE TESTING?
Dong: PEOPLE DON‘T KNOW THEIR STATUS
BECAUSE THEY DON‘T WANT TO.
THEY DON‘T WANT TO GO TO THEIR LOCAL CLINIC
WHERE THEIR AUNT OR COUSIN IS IN CHARGE OF THE CLINIC.
THEY DON‘T WANT TO GO TO A CLINIC
WHERE THEIR NEIGHBORS ARE IN LINE
AND QUEUING FOR THE SERVICE.
Narrator: HOW DO YOU BREAK THROUGH THE STIGMA
AND GET PEOPLE TESTED?
WHEN STAKES ARE THIS HIGH,
IT HELPS TO BRING A VARIETY OF IDEAS TO THE TABLE.
DESIGNERS FROM SEVERAL ORGANIZATIONS
COLLABORATED WITH ZINHLE AND KRISTA
TO CONCEIVE PROJECT MASILULEKE, OR PROJECT M.
Thabethe: I DIDN‘T THINK IT NEEDED DESIGN PEOPLE.
I DIDN‘T THINK IT NEEDED TECHNOLOGY.
I NEVER THOUGHT, CERTAINLY NEVER CROSSED MY MIND
TO HELP THINK OF A BUSINESS MODEL
TO SAVE PEOPLE‘S LIVES.
Andrew Zolli: IF THE GOAL IS TO FIGURE OUT
HOW TO GET PEOPLE TO GET TESTED EARLIER,
THEN YOU HAVE TO FIGURE OUT
HOW TO DEAL WITH ALL THE STIGMA ISSUES.
BUT PEOPLE HAD THE SOLUTION IN THEIR POCKET.
THEY WERE CARRYING AROUND A COMMUNICATIONS DEVICE
THAT WE‘D NEVER USED BEFORE.
Robert Fabricant: THE BIG IDEA WAS LOOKING AT THE ROLE
THAT MOBILE SERVICES AND SUPPORT COULD PLAY
THROUGHOUT THE PROCESS.
Zolli: IN THIS PART OF THE WORLD,
ABOUT 90% OF THE CELL PHONE CONTRACTS ARE PREPAID CONTRACTS.
THAT IS, PEOPLE PAY BEFORE THEY MAKE A CALL, NOT AFTER.
SO THEY CREATED A SPECIAL KIND OF TEXT MESSAGE,
SO THAT IF I‘M OUT OF MINUTES
AND I WANT SOMEONE ELSE TO CALL ME,
I CAN SEND THEM AN EMPTY TEXT MESSAGE
CALLED A "PLEASE CALL ME."
SO WE‘VE FIGURED OUT THIS EXTRAORDINARY TOOL
THAT ALLOWED US TO INSERT
AT THE END OF THOSE UNUSED TEXT MESSAGES,
A LOCAL LANGUAGE, HIV AND TB-RELATED MESSAGE
WITH ONE BUTTON ACCESS TO THE NATIONAL HIV CALL CENTERS.
Gustav Praekelt: THERE ARE 300 MILLION PHONES IN AFRICA
AT THE MOMENT OUT OF A BILLION PEOPLE,
THAT‘S ONE IN THREE.
THAT MEANS PROBABLY EVERYBODY YOU WANT TO REACH,
YOU CAN REACH BY MOBILE PHONE.
Narrator: GOOD DESIGN YIELDS GOOD RESULTS.
CALLS TO THE NATIONAL AIDS HOTLINE WENT UP 300%
IN JUST ONE MONTH.
THE HEART OF THE PROGRAM IS THE SELF-TESTING HIV KIT,
WITH CULTURALLY SENSITIVE INSTRUCTIONS.
Zolli: COMPLETELY INTEGRATED WITH MOBILE SERVICES,
A TEST YOU COULD TAKE HOME,
DO IN THE PRIVACY OF YOUR OWN HOUSE
AND GET PRE- AND POST-TEST COUNSELING OVER THE PHONE.
Narrator: THE PROGRAM EVEN INCLUDES TEXT ALERTS
CONFIRMING HOSPITAL APPOINTMENTS.
IN THE FIRST TWO YEARS,
PROJECT M SENT OVER ONE BILLION MESSAGES IN SOUTH AFRICA.
Zolli: WHICH MAKES THIS THE LARGEST USE OF MOBILES PHONE
FOR THE DELIVERY OF HEALTHCARE INFORMATION EVER UNDERTAKEN.
AMPLIFYING THE IMPACT OF GOOD IDEAS WITH TECHNOLOGY
IS WHAT CAN TAKE A GREAT IDEA
AND TURN IT INTO AN EVEN BETTER REALITY.
Narrator: "DESIGNING WITH THE OTHER 90%"
MEANS LOOKING AT EVERYTHING AROUND YOU AS A RESOURCE.
FROM HIGH TECHNOLOGY TO REFUSE--
ABUNDANT IN MOST INFORMAL SETTLEMENTS AROUND THE WORLD.
KIBERA, KENYA, IS NO EXCEPTION.
CLOSE TO A MILLION PEOPLE LIVE HERE WITH NO CITY SERVICES.
THE WASTE WAS PILING UP.
UNTIL ONE DESIGNER SPARKED AN IDEA
THAT COULD CHANGE EVERYTHING.
Mumo Musava: THE CHALLENGE HERE WAS TO CAUSE COMMUNITIES
TO SEE THE WASTE AS A RESOURCE RATHER THAN WASTE
AND ENCOURAGE THEM TO TAKE THAT RESOURCE
AND UTILIZE IT AND MANAGE IT.
THE ANSWER WAS VERY CLEAR, VERY SIMPLE.
TURN THE RUBBISH INTO HEAT ENERGY
THAT CAN BE USED FOR COOKING AND HEATING WATER.
Narrator: IT SEEMS SIMPLE IN CONCEPT.
DESIGNS FOR THE FIRST-EVER COMMUNITY COOKER WERE DRAWN UP.
IT WOULD PROVIDE FOOD, SHOWERS AND HOT WATER.
BUT THERE WAS A DILEMMA.
KIBERA HAS PLENTY OF REFUSE,
BUT IN ORDER FOR IT TO BURN CLEANLY,
THE COOKER MUST REACH 800 DEGREES CELSIUS.
INDUSTRIAL INCINERATORS COST UPWARDS OF $50 MILLION.
KIBERA NEEDED SOMETHING AFFORDABLE AND EASY TO MAINTAIN.
FOR YEARS, ENGINEERS AROUND THE WORLD WERE STUMPED.
UNTIL THEY MET FIREBOX FRANCIS, A WELDER FROM KIBERA.
Musava: HE CAME DOWN, ACTUALLY, ABOUT FIVE YEARS DOWN THE ROAD
AFTER WE HAD GONE TO ALL THE TOP ENGINEERS IN THE WORLD.
THE FIRST THING THAT HE SAID WHEN JIM ARCHER AND I MET HIM
FIVE YEARS AGO WAS,
"GUYS, I CAN SHOW YOU HOW TO DO THIS."
Narrator: HIS SOLUTION--
DRIP WATER ONTO A SUPER-HEATED PLATE TO CREATE AN EXPLOSION,
WHICH SEPARATES THE WATER INTO HYDROGEN AND OXYGEN.
HYDROGEN CREATES A SPARK, THE OXYGEN FEEDS THE SPARK.
ADD A DROP OF OLD ENGINE OIL TO THE MIX, AND VOILA!
A CHEMICAL REACTION RESULTING IN TEMPERATURES
ABOVE 800 DEGREES CELSIUS.
Musuva: THE SOLUTION THAT HE CAME UP WITH
WAS ACTUALLY SO SIMPLE AND YET SO BRILLIANT
THAT WE WERE ALL LAUGHING OVER OURSELVES
FOR NOT HAVING EVER THOUGHT ABOUT IT.
Narrator: A SIMPLE SOLUTION.
SUPER HEAT HYDROGEN AND OXYGEN WITH OLD ENGINE OIL
AND THE COMMUNITY COOKER TURNS KIBERA‘S REFUSE
INTO A CLEAN BURNING FUEL.
FOR A FEW SHILLINGS OR FEW POUNDS OF TRASH,
ANYONE CAN COOK A HOT MEAL.
AT PEAK USE, THE HUGE STOVE COULD HANDLE 4,200 MEALS
OVER A 24-HOUR PERIOD.
IN ADDITION, IT HEATS WATER FOR SHOWERS
AND COULD SUPPORT SMALL BUSINESSES,
LIKE WELDING SHOPS OR BAKERIES.
Smith: THE COMMUNITY COOKER IS ONE OF THOSE INSPIRING DESIGNS.
IT JUST SPARKED YOUR IMAGINATION.
IF THEY COULD DO THIS HERE,
IN THIS, LIKE, REALLY DENSE SETTLEMENT,
IT JUST MADE SENSE IN SO MANY DIFFERENT OTHER PLACES.
Narrator: PROJECT PARTNERS NOW HOPE
THAT THE KIBERA COMMUNITY COOKER CAN BECOME A PROTOTYPE
FOR COMMUNITIES ALL OVER AFRICA, AND SOON, THE WORLD.
Musava: "DESIGNING FOR THE OTHER 90"
IS NOT ABOUT US IN MAINSTREAM DESIGN
COMING UP WITH SOLUTIONS FOR THE OTHER 90.
NO, I THINK IT‘S ABOUT ENGAGING WITH THE OTHER 90
AND COMING UP WITH APPROPRIATE SOLUTIONS FOR THEM.
Narrator: ONE OF THE BIGGEST DILEMMAS FOR MANY PEOPLE
IS SIMPLY KEEPING FOOD ON THE TABLE.
THROUGHOUT THE DEVELOPING WORLD,
CITIES ARE EXPERIENCING DEVASTATING SHORTAGES
AND SKYROCKETING PRICES.
BETWEEN 2001 AND 2011,
THE PRICE OF RICE MORE THAN TRIPLED.
FOOD SECURITY IS ONE OF THE GREATEST CHALLENGES
FACING THE OTHER 90%.
IN THE TOWNSHIPS SURROUNDING CAPE TOWN, SOUTH AFRICA,
ONE GROUP, ABALIMI BEZEKHAYA, IS SECURING THEIR FUTURE.
THEY WORK WITH LOCAL AUTHORITIES TO IDENTIFY AVAILABLE LAND
NEAR INFORMAL SETTLEMENTS.
FERTILE GROUND FOR AN URBAN AGRICULTURE REVOLUTION.
SINCE 1989, CHRISTINA KABA HAS KEPT A WATCHFUL EYE
OVER ABALIMI BEZEKHAYA‘S ORGANIC GARDENS.
Narrator: CHRISTINA, LIKE MANY OTHERS WHO MIGRATE TO CITIES,
GREW UP FARMING.
AND SHE BROUGHT WITH HER
GENERATIONS OF TRADITIONAL KNOWLEDGE.
Smith: A LOT OF THE PEOPLE COME TO THE SETTLEMENT
FROM OTHER PARTS OF THE COUNTRY.
THEY KNEW ABOUT FARMING, AND NOW THEY HAVE THE ABILITY
TO BRING THAT INTO THEIR LOCAL TOWNSHIPS.
Narrator: THAT TRADITIONAL WAY OF FARMING
IS NOW BEING PASSED ON TO A NEW GENERATION OF HOME GARDENERS.
Woman: VERY NICE FOR COOKING.
Man: CAN I EAT IT?
Woman: YES.
Man: WOW.
IT‘S NICE, VERY NICE.
Woman: YES, VERY NICE.
Narrator: IN ADDITION TO TRAINING, FOR A SMALL FEE,
MEMBERS CAN JOIN ABALIMI BEZEKHAYA
AND RECEIVE EVERYTHING NEEDED TO SET UP THEIR OWN HOME GARDEN.
Woman: AND IT‘S VERY GOOD FOR, FOR STOMACH.
Man: FOR THE STOMACH?
Woman: YEAH.
Narrator: MEMBERSHIP FEES SUPPORT ABALIMI‘S OPERATIONS.
Man: YOU DO IT?
Woman: YES, IT‘S VERY GOOD.
Rob Small: MOST OF THE PEOPLE IN ABALIMI ARE BLACK FEMALE FARMERS.
AND WE HAVE ACHIEVED A MODEL WHICH DEMONSTRATES
THAT SEMI-TRADITIONAL PEOPLE CAN ACTUALLY RUN WITH SOMETHING
WHICH IS NORMALLY CONSIDERED FIRST WORLD,
WHERE THE FARMERS ARE GENUINELY REALLY LEADING THE WAY
AND ACTUALLY RUNNING THE SHOW.
Narrator: THE PROGRAM‘S DESIGN IS WORKING.
ABALIMI BEZEKHAYA HAS GROWN FROM A SINGLE GARDEN
TO OVER 15,000 URBAN MICRO-FARMS.
Christina Kaba: I NEED TO TEST IT BEFORE IT GO TO THE MARKET.
THAT IT‘S ALL RIGHT, THAT IT‘S STILL FRESH, IT‘S NOT OLD.
Man: TASTES GOOD?
Kaba: YES, A LOT OF WATER.
Small: ONLY SINCE 1994 YOU CAN WORK WITH GROUPS OF CITIZENS
WHO ARE ABLE TO ORGANIZE TOGETHER
WITHOUT BEING PERSECUTED BY THE POLICE OR WHOEVER.
WE‘VE BEEN WORKING VERY HARD SINCE THAT TIME
TO BUILD UP A MOVEMENT
WHICH THEN COULD START TO MAKE MONEY AS WELL.
AND WE‘VE ALWAYS HAD THIS IN MIND.
SO 2008 CAME ALONG, AND WE THOUGHT, NOW IT‘S TIME.
AND WE TOOK A DEEP BREATH, AND WE LAUNCHED.
Narrator: WHAT STARTED AS A LOCAL GARDENING INITIATIVE
HAS BLOSSOMED INTO A FULL-BLOWN ENTERPRISE.
THE CROPS PRODUCED BY MICRO-FARMERS
AND COMMUNITY GARDENS ARE SOLD BY HARVEST OF HOPE,
A COMMUNITY-SPONSORED AGRICULTURE PROGRAM.
Narrator: EACH WEEK, HARVEST OF HOPE SUBSCRIBERS
RECEIVE BOXES OF FRESH ORGANIC PRODUCE,
WHILE ABALIMI‘S GARDENERS EARN A LIVING.
Smith: ABALIMI PROVIDES A SERVICE FOR THESE URBAN FARMERS
WHERE THEY START AS SUBSISTENCE FARMERS,
JUST KIND OF TRYING TO PUT FOOD ON THEIR PLATE,
AND SLOWLY WORKING THEM
TO WHERE THEY‘RE CREATING A LIVELIHOOD FROM IT.
Kaba: THIS COMMUNITY, THEY‘S NOT GROWING FOR THEMSELF.
THEY GROW FOR THEIR NATION.
Narrator: IN CAPE TOWN AND CITIES AROUND THE WORLD,
PEOPLE ARE DESIGNING WAYS TO PUT GREAT IDEAS INTO ACTION,
TRANSPORTING MILLIONS OF COMMUTERS,
PROVIDING JOBS AND HEALTHCARE,
TURNING A REFUSE PROBLEM INTO A FUEL SOLUTION,
AND GROWING FOOD FOR THEIR FAMILIES AND COMMUNITIES.
Man: IT‘S NICE, VERY NICE. Woman: YES, VERY NICE.
Narrator: THE RESULTS SPEAK FOR THEMSELVES
AND POINT THE WAY TO A BRIGHTER FUTURE FOR US ALL.
[WOMAN SINGING]
[ALL SING]