If you were setting out to make a country rich, what kind of mindsets and ideas would be most likely to achieve your goals? We invent a country, Richland, and try to imagine the psychology of its inhabitants.
This documentary travels through a world of joblessness, debt, and economic uncertainty to the sovereign nation of the plutocrats, where each crisis seems to offer a new business opportunity. In America, where the 2008 financial meltdown cost $4 trillion in economic output, fortunes were made by the very people who precipitated the disaster while millions lost their homes and their savings. Austerity in Europe, economic stagnation in Asia, a lost generation of the young and unemployed - signs we are living through a fundamental global reorganization, the result of which no-one can predict. The world of the 1% has arrived, and the wealth gap is now greater in many countries than during the Gilded Age, the era of the Rockefellers, Carnegies and Vanderbilts. Can our stressed democracies deal with the fallout? Or have governments simply become instruments of the new elite?
2017 • Economics
Documentary examining Germany's economic power and the automobile industry at the heart of it. Across the world, the badges of Volkswagen, Audi, BMW and Mercedes inspire immediate awe. Even in Britain, where memories of Second World War run deep, we can't resist the appeal of a German car. By contrast, our own industry is a shadow of its former self. Historian Dominic Sandbrook asks what it is we got wrong, and what the Germans got so right.
2013 • Economics
Wayne Pacelle, President of the Humane Society of the United States, draws a practical roadmap for how we can use the marketplace to promote the welfare of all living creatures, and how industries, innovators and consumers are coming together in this powerful social movement.
In the second of this three-part series, Jacques reveals how fear remains one of the most powerful drivers of our spending. Visiting a neuroscience lab, Jacques hears from a consumer psychologist about how our brains are much more responsive to negative than to positive stimuli. He also meets some experts who have turned this knowledge into an art form, helping manufacturers make billions from our anxieties and insecurities. At the remote chateau of French anthropologist Clotaire Rapaille, Jacques learns how our sense of fear drives us in ways many of us do not understand - and how Rapaille's insights have helped companies sell us everything from SUVs to cigarettes. At the Beverley Hills pad of multimillionaire marketer Rohan Oza, he hears how Oza's connections to celebrities helped propel VitaminWater into the soft drink stratosphere, despite the fact that the product's health claims have been called into question. Jacques also confronts the men who say they are combating our most deep-seated fear - of age and decline. In Las Vegas, he mingles with the doctors and businessmen attending a global conference aimed at selling us ways to stay young and healthy, challenging them to justify their claims for the anti-aging business that has made them rich.
Paul Saffo looks at the development of the US economy through the 20th and into the 21st century. What are the trends that have shaped the economy? How are innovations in technology and communications making the 21st century an entirely different landscape for producers and consumers?