This animated video describes the six universal Principles of Persuasion that have been scientifically proven to make you most effective based on the research in Dr. Cialdini’s groundbreaking book, Influence.
Meet the most scientifically studied people in the world. A group of 1,037 New Zealanders born in one city have been followed since their births in 1972. Members are now dispersed around the globe but 96% of the original group are still taking part - an extraordinary achievement in such a long running study.
This lively RSA Animate, adapted from Dan Pink's talk at the RSA, illustrates the hidden truths behind what really motivates us at home and in the workplace.
Use Anchoring to your advantage!
Dr. Nancy Etcoff, a leading researcher in the field of positive psychology, reveals why it is crucial to understand exactly how our mental and physical health is benefited by emotions like happiness and joy, and how we are affected by anxiety and depression.