You are about to learn one of the biggest secrets in the history of the world... it's a secret that has huge effects for everyone who lives on this planet. Most people can feel deep down that something isn't quite right with the world economy, but few know what it is.
Paul Saffo looks at the development of the US economy through the 20th and into the 21st century. What are the trends that have shaped the economy? How are innovations in technology and communications making the 21st century an entirely different landscape for producers and consumers?
In the second of this three-part series, Jacques reveals how fear remains one of the most powerful drivers of our spending. Visiting a neuroscience lab, Jacques hears from a consumer psychologist about how our brains are much more responsive to negative than to positive stimuli. He also meets some experts who have turned this knowledge into an art form, helping manufacturers make billions from our anxieties and insecurities. At the remote chateau of French anthropologist Clotaire Rapaille, Jacques learns how our sense of fear drives us in ways many of us do not understand - and how Rapaille's insights have helped companies sell us everything from SUVs to cigarettes. At the Beverley Hills pad of multimillionaire marketer Rohan Oza, he hears how Oza's connections to celebrities helped propel VitaminWater into the soft drink stratosphere, despite the fact that the product's health claims have been called into question. Jacques also confronts the men who say they are combating our most deep-seated fear - of age and decline. In Las Vegas, he mingles with the doctors and businessmen attending a global conference aimed at selling us ways to stay young and healthy, challenging them to justify their claims for the anti-aging business that has made them rich.
Behind the scenes with the team who look after all 843 acres of Central Park, revealing the hidden systems and organisational miracles that keep the world's busiest urban park clean and green. Plus, Ant Anstead sees how an entirely new district is being built on top of a functioning rail depot in Manhattan and Dan Snow is in Coney Island, where he discovers that television, air conditioning and extreme weather almost killed off this historic amusement zone.
How has Capitalism affected the world? Raj Sisodia, economic analyst, takes us back to pre-Industrial Revolution to show how our standard of living has improved. But now , he feels, it is time for another kind of capitalism - conscious capitalism - based on a value system deeper than profits.