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DEAN CYCON: AMERICA,
TORCH BEARER OF DEMOCRACY

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00:00:17,500 --> 00:00:20,800
IN THE WESTERN WORLD.

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00:00:22,466 --> 00:00:25,400
AND HOW FITTING THAT
THIS NATION RAISED ON

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REVOLUTIONARY EXPECTATIONS
OF EQUALITY SHOULD TAKE THE

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MOST DEMOCRATIC OF
ALL BEVERAGES TO HEART.

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JUDITH JONES: JOE!

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DEAN CYCON: JOE!

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THE COMMON MAN'S NAME FOR
THE DUTCH 17TH CENTURY TRADERS

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NAME FOR MY
FAVORITE BREW...

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COFFEE!

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JUDITH JONES: COFFEE IS AN
ETHIOPIAN FRUIT FIRST DRUNK

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BY CHRISTIAN ABBOTTS
AND MUSLIM SUFIS FROM THE

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10TH CENTURY ONWARDS.

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AN AUSPICIOUS SIGN IF EVER
THERE WAS ONE THAT THIS WAS

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GOING TO BE THE DRINK THAT
WOULD BREAK ALL BOUNDARIES...

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RELIGIOUS, SOCIAL,
POLITICAL AND ECONOMIC.

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DEAN CYCON: COFFEE IS
THE LIFE BLOOD OF FARMERS

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THROUGHOUT ASIA,
AFRICA AND LATIN AMERICA.

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THE DAILY CUP OF
ARISTOCRATS, HIPSTERS,

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THE WORKING MAN AND WOMAN.

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EVERYBODY'S BEEN CAPTIVATED
BY ITS AROMATIC CHARMS

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AND ITS SLIGHTLY
BITTER PLEASURES.

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YEAH, JOE'S BECOME A
WORLDWIDE PHENOMENON

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EMPLOYING TENS OF MILLIONS
OF PEOPLE AROUND THE GLOBE

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AND RAINING MANNA FROM
HEAVEN ON SMALL COFFEE

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ROASTERS AND LARGE
CORPORATIONS ALIKE.

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JUDITH JONES: OH YES,
COFFEE IS THE LARGEST TRADING

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COMMODITY IN THE
WORLD AFTER OIL,

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ITS A $40 BILLION INDUSTRY,
380 MILLION CUPS ARE BOUGHT

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BY AMERICANS EVERY DAY.

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DEAN CYCON: A SYMBOL OF
OUR REVOLUTION AGAINST THE

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TEA TAXING BRITS, THIS IS
THE DRINK THAT DEFINES AMERICA.

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I'M DEAN CYCON...

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COFFEE ROASTER AND
SOCIAL ENTREPRENEUR.

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JUDITH JONES: AND
I'M JUDITH JONES,

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GOURMET TRAVELISTA
AND ROVING REPORTER.

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AND TOGETHER WE'RE GOING
TO TELL YOU THE STORY OF HOW

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COFFEE CONQUERED AMERICA.

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DEAN CYCON: OR HOW
AMERICA CONQUERED COFFEE.

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♪<i>[THEME MUSIC PLAYS]</i>♪

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♪ ♪

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GOOD MORNING AMERICA!

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&nbsp;<i>[GROANS]</i>

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OKAY, FIRST THE BAD NEWS...

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COFFEE WAS NOT BORN HERE.

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NOPE, THE STORY OF JOE
BEGINS IN A LAND FAR, FAR AWAY

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IN THE HIGHLANDS OF KAFFA
THAT WE NOW KNOW AS ETHIOPIA.

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I'VE BEEN ROASTING COFFEE
AND WORKING DIRECTLY IN THE

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COFFEE VILLAGES FOR OVER
20 YEARS AND I'VE ALWAYS

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HEARD THIS
STORY ABOUT KALDI,

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THE ETHIOPIAN GOATHERD
WHO FIRST DISCOVERED COFFEE.

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KALDI'S WATCHING HIS
GOATS WHILE THEY MUNCH ON

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THE GREEN LEAVES AND RED
CHERRIES OF A COFFEE PLANT.

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WELL, THE GOATS
START TO GET EXCITED,

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THEY START TO PRANCE,

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THEY START TO
SHUCK AND TO JIVE.

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KALDI WATCHES THIS, HE
GOES HOME AND LATER THAT

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NIGHT A CURIOUS KALDI
TRIES SOME OF THE BERRIES.

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HE SEES A VISION OF
THE ANGEL GABRIEL.

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HE GETS REALLY EXCITED,
SOMETHING THAT PLEASED HIS WIFE,

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OR WAS IT THE GOATS?

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I DON'T REMEMBER THE STORY.

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BUT ANYWAY, KALDI TAKES THE
BEANS TO THE LOCAL MONASTERY

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TO SEE THE ABBOT.

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THE ABBOT TAKES A
HANDFUL OF THESE BEANS,

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CHEWS ON THEM AND SPITS OUT
THE BITTER FRUIT INTO THE FIRE

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SHOUTING, "PAH,
THE DEVILS FRUIT."

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AH, BUT THEN OUT OF THE
FIRE COMES THE ALLURING AROMA

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OF ROASTED COFFEE.

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MUCH TOO IRRESISTIBLE
EVEN FOR AN ABBOT.

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SO WAS BORN OUR
MODERN COFFEE.

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IT'S AN APOCRYPHAL TALE
WRITTEN IN THE 16TH CENTURY,

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BUT ITS ROMANTICISM HAS STUCK
AND ONE THING'S FOR SURE...

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COFFEE IS STILL
GROWN IN ETHIOPIA.

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WE'VE HEARD ALL THESE
STORIES ABOUT DANCING GOATS

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AND DRUNKEN MONKS AND
VISIONS OF ANGEL GABRIEL.

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BUT WHAT'S THE
REAL STORY OF COFFEE,

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WHERE DID IT START
AND WHO FIRST FOUND IT?

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MARK PENDERGRAST: IT WAS
THE ETHIOPIANS WE THINK,

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AND IT WAS PROBABLY IN
THE RANGE OF THE 800 AD'S,

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THAT WAS WHEN SOMEONE
FIRST WROTE ABOUT COFFEE.

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THEY DIDN'T ACTUALLY BREW
IT UNTIL CENTURIES LATER,

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BUT WE THINK ARABICA
COFFEE WAS FIRST RECOGNIZED

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AS A SPECIAL TREE
SOMETIME BEFORE 1000 AD,

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A LONG TIME AGO.

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DEAN CYCON: SOMEHOW THAT BERRY
BECOMES ULTIMATELY A DRINK.

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00:05:05,766 --> 00:05:07,733
WHAT HAPPENED THERE,
HOW DID THAT HAPPEN?

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MARK PENDERGRAST:
IT'S A BERRY FROM A TREE...

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THE LEAVES HAVE
CAFFEINE IN IT,

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THE FRUIT HAS CAFFEINE
IN IT AND THE SEED ITSELF

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HAS CAFFEINE IN IT
BUT THE SEED IS REALLY HARD.

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IT CERTAINLY WASN'T CONSUMED
AS THE COFFEE WE KNOW TODAY,

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RIGHT AWAY.

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THEY USED THE LEAF AND
THEY WOULD DRY IT AND MAKE

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A LITTLE TEA OUT OF IT.

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THEY WOULD USE THE FRUIT
WHICH WAS EASY TO TAKE OFF

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AND THEY WOULD DRY IT
AND AGAIN BREW IT AS A

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KIND OF FRUIT DRINK...

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THE FIRST ENERGY DRINK.

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THEY WOULD GRIND
UP THE GREEN BEAN,

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PUT IT WITH ANIMAL FAT AND
TAKE IT TRAVELING WITH THEM

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AS, SORT OF, AN
ENERGY BAR IF YOU WILL.

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BUT IT WASN'T UNTIL SOMETIME
IN THE 1400'S THAT SOMEBODY

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FIGURED OUT TO
ROAST THAT GREEN BEAN,

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GRIND IT UP, PUT IT IN
HOT WATER AND MAKE COFFEE

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THEY WAY THAT
WE KNOW IT TODAY.

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IN ETHIOPIA THEY DEVELOPED A
RITUAL OF ROASTING THE BEANS

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ON KIND OF A BIG FLAT WOK
OVER A BED OF COALS AND THEY

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WOULD DO IT WHILE EVERYONE
WAS GATHERED AROUND AND

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YOU COULD SMELL
THE AROMA OF IT.

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THEY WOULD THEN GRIND IT
IN A MORTAR AND PESTLE AND

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THEY WOULD BREW IT
WITH A FEW SPICES OFTEN AND

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THEY WOULD GIVE ONE CUP
TO YOU AND THEN A SECOND AND

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THEN A THIRD.

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IT WAS ALL VERY
TRADITIONAL AND CEREMONIAL.

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IT WAS WHAT YOU
SOCIALIZED OVER,

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AND IT'S QUITE AN
ELABORATE AND REMAINS,

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QUITE AN ELABORATE CEREMONY.

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DEAN CYCON:
AMERICAN-PRODUCED COFFEE IS

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GROWN ON UNCLE SAM'S
BIG ISLAND OF HAWAII ON

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THE KONA COAST.

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THE COFFEE HERE GROWS IN AN
IDEAL CLIMATE AND ENVIRONMENT,

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ALONG A 20 MILE CORRIDOR ON
THE SLOPES OF MOUNT HUALALAI.

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COFFEE GROWS IN A BELT 30
DEGREES NORTH AND SOUTH OF

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THE EQUATOR BETWEEN THE
TROPIC OF CANCER AND TROPIC

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OF CAPRICORN ALL
AROUND THE WORLD.

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COFFEE REQUIRES ALTITUDE
TO SUCCESSFULLY GROW A

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HIGH QUALITY BEAN.

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IT'S GENERALLY BEST
SOMEWHERE BETWEEN

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3,000-6,000 FEET
ABOVE SEA LEVEL.

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COFFEE REQUIRES SHADE
TO LOCK IN THE FLAVOR AT THE

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END OF THE DAY.

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BUT HERE ALL THE
RULES ARE BROKEN.

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HERE THE HIGHEST ALTITUDE
IS ONLY ABOUT 1,500 FEET.

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THAT'S NOT VERY HIGH
FOR QUALITY COFFEE.

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00:07:34,433 --> 00:07:37,100
ALSO THERE'S NO SHADE...

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HOW DOES GOOD QUALITY
COFFEE GROW WITHOUT SHADE?

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WELL HERE IN KONA THE
HEAT OF THE DAY RISES AND

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IT SUCKS IN ALL THE
MOISTURE OFF THE VOLCANO

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CREATING CLOUDS THAT
COVER THE COFFEE PLANTS.

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ALSO HERE THE SOIL IS
NURTURED BY THE VOLCANO

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MAUNA LOA CREATING
RICH DEEP MINERAL SOIL...

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00:08:00,200 --> 00:08:02,666
BEAUTIFUL STUFF.

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THESE ARE THE
CHARACTERISTICS THAT MAKE

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QUALITY KONA COFFEE.

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00:08:13,533 --> 00:08:16,066
SILVEDIO, CAN YOU
SHOW US WHAT'S INSIDE

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THIS COFFEE CHERRY?

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SILVEDIO: SURE.

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DEAN CYCON: OKAY, SO WE'VE
GOT THE FRUIT AND INSIDE ARE

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THE TWO CHERRIES.

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00:08:26,533 --> 00:08:30,133
THE FRUIT IS ACTUALLY
VERY VERY SWEET ALTHOUGH YOU

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REALLY DON'T WANT TO EAT IT.

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00:08:31,966 --> 00:08:35,300
INSIDE THE CHERRY ARE THE
TWO BEANS WHICH ONCE WASHED

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AND DRIED WILL BECOME A
COFFEE BEAN READY FOR ROASTING.

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00:08:44,200 --> 00:08:46,633
THERE ARE TWO TYPES OF
COFFEE IN THE WORLD...

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ARABICA AND ROBUSTA.

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ARABICA GROWS ON THE
HIGHEST ELEVATIONS AND

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THE HIGHEST ELEVATION
MEANS THE HIGHEST QUALITY.

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00:08:54,266 --> 00:08:57,266
ROBUSTA GROWS ON LOWER
SLOPES AND IS GENERALLY USED

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AS FILLER FOR
COMMERCIAL COFFEE,

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00:09:00,200 --> 00:09:04,233
NOT SPECIALITY COFFEE.

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00:09:04,233 --> 00:09:07,766
BY THE 15TH CENTURY COFFEE
HAD CROSSED THE RED SEA TO

163
00:09:07,766 --> 00:09:11,166
THE PORT OF MOCHA, IN YEMEN,
WHERE IT BECAME THE NECTAR

164
00:09:11,166 --> 00:09:14,000
OF ARABIC PEOPLES.

165
00:09:14,000 --> 00:09:16,033
LET ME SHARE
SOMETHING WITH YOU...

166
00:09:16,033 --> 00:09:20,066
THE MONUMENTAL EXPANSION OF
ISLAMIC PEOPLES FROM ARABIA

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SINCE THE 7TH CENTURY
GUARANTEED THAT COFFEE WOULD

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00:09:23,266 --> 00:09:26,133
SPREAD AROUND THE WORLD
HUNDREDS OF YEARS BEFORE THE

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00:09:26,133 --> 00:09:28,733
EUROPEANS EVEN
KNEW ABOUT IT.

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00:09:28,733 --> 00:09:31,400
THE ARABS LOVED IT AND
TOOK TO IT IMMEDIATELY.

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00:09:31,400 --> 00:09:34,633
IT IS SAID THAT EVEN THE
PROPHET MUHAMMAD PRAISED THE

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00:09:34,633 --> 00:09:38,466
STIMULATING POWERS OF COFFEE
TO FURTHER AND STRENGTHEN

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00:09:38,466 --> 00:09:41,800
THE HOURS OF PRAYER.

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AND IT WAS THE SUFI MONKS,
LIKE THE CHRISTIAN ABBOTS IN

175
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ETHIOPIA BEFORE THEM,
WHO FIRST DRANK COFFEE

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00:09:47,500 --> 00:09:50,400
FOR THAT PURPOSE.

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00:09:50,400 --> 00:09:52,500
COFFEE HAD BECOME
THE PRESERVE OF THE

178
00:09:52,500 --> 00:09:54,066
ARABIAN PENINSULA.

179
00:09:54,066 --> 00:09:56,966
BY THE 15TH CENTURY ARABS
WERE ALREADY ROASTING AND

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00:09:56,966 --> 00:09:58,766
BOILING THE BEAN.

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00:09:58,766 --> 00:10:03,666
COFFEE HAD BECOME A
RECOGNIZABLE DRINK.

182
00:10:03,666 --> 00:10:06,066
&nbsp;<i>[SPEAKING FOREIGN LANGUAGE]</i>

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00:10:09,533 --> 00:10:14,000
THEY CALLED IT
THE WINE OF ARABY.

184
00:10:14,000 --> 00:10:16,866
BUT LET'S NOT FORGET,
THIS IS AN ADDICTIVE DRINK.

185
00:10:16,866 --> 00:10:21,433
BEFORE YOU COULD SAY ARABICA
IT WAS ALREADY BEING SOLD BY

186
00:10:21,433 --> 00:10:26,333
VENDORS IN THE
STREETS AND IN THE SOUKS.

187
00:10:26,333 --> 00:10:28,566
AND WHERE PEOPLE MEET
AND DRINK A BEVERAGE THAT

188
00:10:28,566 --> 00:10:29,733
ALERTS THE MIND,

189
00:10:29,733 --> 00:10:31,533
THEY TEND TO
SPEAK THEIR MIND.

190
00:10:31,533 --> 00:10:33,700
&nbsp;<i>[SPEAKING FOREIGN LANGUAGE]</i>

191
00:10:33,700 --> 00:10:36,400
NO, NO, I WASN'T
TALKING ABOUT THE COFFEE.

192
00:10:36,400 --> 00:10:38,800
I LOVE THE COFFEE.

193
00:10:38,800 --> 00:10:41,633
COFFEE HOUSES WERE
BEGINNING TO BECOME PLACES

194
00:10:41,633 --> 00:10:45,800
WHERE DISCONTENT WAS SPREAD
AND RADICAL IDEAS WOULD EMERGE.

195
00:10:45,800 --> 00:10:49,400
IN MECCA COFFEE HOUSES
SERVED FLOCKS OF PILGRIMS

196
00:10:49,400 --> 00:10:52,400
AND THE WINE OF ARABY
RALLIED PEOPLE AGAINST THE

197
00:10:52,400 --> 00:10:54,233
AGENTS OF AUTHORITY.

198
00:10:54,233 --> 00:10:58,033
&nbsp;<i>[SPEAKING FOREIGN LANGUAGE]</i>

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00:10:58,033 --> 00:11:00,966
MARK PENDERGRAST: BY 1511
THERE WERE COFFEE HOUSES

200
00:11:00,966 --> 00:11:05,033
ALL OVER YEMEN,
THERE WAS ONE IN MECCA.

201
00:11:05,033 --> 00:11:08,866
AND THE GOVERNOR OF MECCA
WAS NAMED KHAIR BEY AND HE

202
00:11:08,866 --> 00:11:12,733
DIDN'T LIKE THE COFFEE HOUSE
BECAUSE PEOPLE WOULD BEGIN

203
00:11:12,733 --> 00:11:18,433
TO THINK MORE REBELLIOUSLY
UNDER THE INFLUENCE OF COFFEE.

204
00:11:18,433 --> 00:11:22,200
SO THEY WROTE SATIRICAL
VERSES MAKING FUN OF HIM SO

205
00:11:22,200 --> 00:11:25,400
HE CLOSED THE COFFEE HOUSES
AND SAID THAT COFFEE WAS BAD

206
00:11:25,400 --> 00:11:28,800
FOR YOU AND YOU
SHOULDN'T DRINK IT.

207
00:11:28,800 --> 00:11:31,033
THE PEOPLE HATED THIS.

208
00:11:31,033 --> 00:11:35,000
THEY GOT THE
CAIRO SULTAN TO SAY,

209
00:11:35,000 --> 00:11:36,966
"NO, YOU HAVE TO
REOPEN THE COFFEE HOUSE."

210
00:11:36,966 --> 00:11:39,800
THAT WAS THE FIRST TIME
THAT, AS FAR AS I KNOW,

211
00:11:39,800 --> 00:11:45,700
THAT COFFEE HOUSES WERE
CLOSED, BUT NOT THE LAST.

212
00:11:45,700 --> 00:11:47,866
DEAN CYCON: YOU KNOW,
IT SEEMS TO ME THAT BY

213
00:11:47,866 --> 00:11:50,733
THIS TIME COFFEE HAD
BECOME DEMOCRATIZED AS MORE

214
00:11:50,733 --> 00:11:52,666
PEOPLE BEGAN TO CONSUME IT,

215
00:11:52,666 --> 00:11:55,066
COFFEE BECAME MORE
THAN JUST A DRINK,

216
00:11:55,066 --> 00:11:57,333
IT BECAME PART
OF THE CULTURE.

217
00:11:57,333 --> 00:12:00,600
IN 1538 THE OTTOMAN EMPIRE,
UNDER THE RULE OF IT'S

218
00:12:00,600 --> 00:12:03,733
OMNISCIENT SULTAN
SULEIMAN THE MAGNIFICENT,

219
00:12:03,733 --> 00:12:06,233
OCCUPIED YEMEN,
IN IT'S BID TO SMASH

220
00:12:06,233 --> 00:12:10,466
PORTUGAL'S COMMERCIAL
STRANGLEHOLD IN THE RED SEA.

221
00:12:10,466 --> 00:12:13,666
ONCE COFFEE WAS ESTABLISHED ON
THE SHORES OF THE MEDITERRANEAN,

222
00:12:13,666 --> 00:12:16,200
IT BECAME THE PROPERTY OF
VENETIAN MERCHANTS WHO WERE

223
00:12:16,200 --> 00:12:19,700
THE MASTERS OF THIS SEA
FROM THE 14TH CENTURY.

224
00:12:19,700 --> 00:12:22,600
JUDITH MEETS HISTORIAN
JONATHAN MORRIS IN LONDON

225
00:12:22,600 --> 00:12:24,666
TO PICK UP THE STORY.

226
00:12:24,666 --> 00:12:26,666
PROFESSOR MORRIS: THE
MERCHANTS FROM TURKEY,

227
00:12:26,666 --> 00:12:29,200
FROM THE OTTOMAN EMPIRE,
STARTED TAKING COFFEE WITH

228
00:12:29,200 --> 00:12:31,800
THEM ON THEIR TRIPS
OVER TO PARTICULARLY THEIR

229
00:12:31,800 --> 00:12:33,466
FIRST TRADING PORT, VENICE.

230
00:12:33,466 --> 00:12:36,200
SO BY THE 1570'S WE KNOW
THAT COFFEE IS BEING BROUGHT

231
00:12:36,200 --> 00:12:39,266
INTO VENICE, REALLY, KIND OF,
FOR THE MERCHANTS OWN USE.

232
00:12:39,266 --> 00:12:41,333
WHAT HAPPENS AFTER THAT
IS OF COURSE THE EUROPEAN

233
00:12:41,333 --> 00:12:43,600
COUNTRIES ARE LIMITED
IN HOW MUCH COFFEE THEY

234
00:12:43,600 --> 00:12:46,533
CAN BRING IN BECAUSE IT'S
ONLY BEING GROWN IN YEMEN.

235
00:12:46,533 --> 00:12:49,900
SO THEY START TRYING TO
GET HOLD OF COFFEE SEEDS AND

236
00:12:49,900 --> 00:12:51,266
TRYING TO GROW
THEM ELSEWHERE.

237
00:12:51,266 --> 00:12:53,166
THE FIRST PEOPLE TO DO THIS
ARE THE DUTCH WHO TAKE THEM

238
00:12:53,166 --> 00:12:56,733
OUT TO THE ISLAND OF JAVA IN
INDONESIA AND START BRINGING

239
00:12:56,733 --> 00:12:58,533
COFFEE BACK FROM JAVA.

240
00:12:58,533 --> 00:13:02,266
SO BY 1720'S, JAVA IS NOW
PRODUCING THE MOST COFFEE IN

241
00:13:02,266 --> 00:13:03,600
THE WORLD IF YOU LIKE.

242
00:13:03,600 --> 00:13:06,066
BUT VERY SHORTLY AFTER
THAT IT'S THE FRENCH.

243
00:13:06,066 --> 00:13:09,600
BUT THERE'S A FAMOUS STORY
ABOUT A FRENCH NAVAL OFFICER

244
00:13:09,600 --> 00:13:12,266
CALLED DE CLERK, WHO TAKES
HIS LITTLE COFFEE SEED AND

245
00:13:12,266 --> 00:13:15,666
LITTLE GLASS CABINET WITH
HIM ON A TRIP ON THE OCEAN,

246
00:13:15,666 --> 00:13:18,866
AND HE'S SHARING HIS WATER
RATION WITH HIS COFFEE SEED,

247
00:13:18,866 --> 00:13:21,800
AND TAKES IT TO MARTINIQUE
AND PLANTS IT IN MARTINIQUE.

248
00:13:21,800 --> 00:13:25,733
BY THE 18TH CENTURY,
FRANCE IS THE LEADING

249
00:13:25,733 --> 00:13:27,000
GROWER OF COFFEE...

250
00:13:27,000 --> 00:13:29,566
THE FRENCH COLONIES
AND FRANCE IS THE LEADING

251
00:13:29,566 --> 00:13:30,966
CONSUMER OF COFFEE.

252
00:13:30,966 --> 00:13:34,833
THE NEXT STAGE THAT WE SEE
IS, KIND OF, THE SPREAD OF

253
00:13:34,833 --> 00:13:36,566
COFFEE HOUSES
THROUGHOUT EUROPE.

254
00:13:36,566 --> 00:13:38,866
IN VIENNA THE BLUEBOTTLE
COFFEE HOUSE IS SET UP BY A

255
00:13:38,866 --> 00:13:40,533
GUY WITH THE NAME CALITSKI.

256
00:13:40,533 --> 00:13:42,566
AND CALITSKI IS SUPPOSED
TO HAVE ACTUALLY MIXED

257
00:13:42,566 --> 00:13:44,666
MILK WITH COFFEE
FOR THE FIRST TIME,

258
00:13:44,666 --> 00:13:46,766
SO HE'S RESPONSIBLE
FOR A LOT OF WHAT WE SEE AS

259
00:13:46,766 --> 00:13:49,900
EUROPEAN COFFEE CULTURE.

260
00:13:52,333 --> 00:13:54,466
JUDITH JONES: THE POPULARITY
OF COFFEE SPREAD THROUGHOUT

261
00:13:54,466 --> 00:13:57,800
EUROPE TO SUCH AN EXTENT
THAT DURING THE 17TH AND

262
00:13:57,800 --> 00:14:01,466
18TH CENTURIES, THERE WAS
MORE THAN 300 COFFEE HOUSES

263
00:14:01,466 --> 00:14:02,933
IN LONDON.

264
00:14:02,933 --> 00:14:05,266
NOW, THE COFFEE HOUSES
WERE NOTHING LIKE THE TRENDY

265
00:14:05,266 --> 00:14:07,333
CAFES WE HAVE TODAY.

266
00:14:07,333 --> 00:14:10,266
NO, A TRUE COFFEE
HOUSE WAS CROWDED,

267
00:14:10,266 --> 00:14:14,333
FEISTY, SMOKEY, SMELLY,
CELEBRATED AND CONDEMNED.

268
00:14:14,333 --> 00:14:16,900
AND IT WAS IN THE COFFEE
HOUSES OF LONDON WHERE THE

269
00:14:16,900 --> 00:14:18,633
CUSTOM OF TIPPING BEGAN.

270
00:14:18,633 --> 00:14:21,466
CUSTOMERS WOULD PUT
MONEY INTO A TIN LABELLED

271
00:14:21,466 --> 00:14:23,266
"TO INSURE PROMPT SERVICE."

272
00:14:23,266 --> 00:14:26,600
HENCE, TIPS.

273
00:14:26,600 --> 00:14:29,433
DR. MATTHEW GREEN IS A
HISTORIAN AND BROADCASTER

274
00:14:29,433 --> 00:14:32,000
WHO CONDUCTS CRITICALLY
ACCLAIMED COFFEE HOUSE TOURS

275
00:14:32,000 --> 00:14:35,200
OF 17TH AND
18TH-CENTURY LONDON.

276
00:14:35,200 --> 00:14:37,366
HE'S AGREED TO GIVE ME AN
INSIGHT INTO SOME OF THE

277
00:14:37,366 --> 00:14:39,500
FAMOUS COFFEE HOUSES
THAT ONCE DOMINATED THE

278
00:14:39,500 --> 00:14:42,666
HEART OF THE CITY.

279
00:14:42,666 --> 00:14:45,033
MATTHEW GREEN: SO JUDITH,
THIS IS THE SPOT WHERE

280
00:14:45,033 --> 00:14:47,033
COFFEE WAS FIRST
SOLD TO THE PUBLIC,

281
00:14:47,033 --> 00:14:49,933
AND AS YOU CAN SEE THERE'S A
BLUE PLAQUE MARKING THE SITE.

282
00:14:49,933 --> 00:14:52,900
WHAT YOU HAD HERE
WASN'T A KIND OF HOUSE,

283
00:14:52,900 --> 00:14:54,766
BUT SOMETHING THAT LOOKED
MORE LIKE A POPUP TODAY.

284
00:14:54,766 --> 00:14:56,166
IT WAS A FLIMSY,
WOODEN SHACK.

285
00:14:56,166 --> 00:14:59,066
IT WAS OFTEN ON SMOKE
AND SOMETIMES ON FIRE,

286
00:14:59,066 --> 00:15:02,066
AND IT WAS ON WHEELS, AND IT
WAS OPENED BY THIS MAN HERE,

287
00:15:02,066 --> 00:15:03,700
PASQUA ROSEE.

288
00:15:03,700 --> 00:15:07,200
HE WAS ACTUALLY AN ECCENTRIC
GREEK WHO SPENT MOST OF HIS

289
00:15:07,200 --> 00:15:09,666
WORKING LIFE IN TURKEY
AS A SERVANT TO BRITISH

290
00:15:09,666 --> 00:15:11,466
LEVANT MERCHANTS.

291
00:15:11,466 --> 00:15:13,533
IT WAS SAID THAT PASQUA
BREWED THE FINEST COFFEE IN

292
00:15:13,533 --> 00:15:14,966
WHOLE OF THE OTTOMAN EMPIRE.

293
00:15:14,966 --> 00:15:16,833
BLACK AS HELL,
STRONG AS DEATH,

294
00:15:16,833 --> 00:15:18,266
SWEET AS LOVE.

295
00:15:18,266 --> 00:15:21,333
NO WONDER THAN THAT HIS
BOSS BECAME ADDICTED TO IT,

296
00:15:21,333 --> 00:15:23,566
AND WHEN HE RETURNED TO
LONDON IN 1652 HE BROUGHT

297
00:15:23,566 --> 00:15:26,500
NOT ONLY A SERVANT, BUT
THE BITTER MOHAMMED GROOL

298
00:15:26,500 --> 00:15:28,733
AS IT BECAME TO BE
KNOWN BACK WITH HIM.

299
00:15:28,733 --> 00:15:30,833
AND SO THIS IS WHERE
THE REVOLUTION BEGAN.

300
00:15:30,833 --> 00:15:34,166
AND TO EVERYONE'S SURPRISE,
COFFEE BECAME A SMASH HIT.

301
00:15:34,166 --> 00:15:36,033
WITHIN A MATTER OF
MONTHS HE WAS SELLING OVER

302
00:15:36,033 --> 00:15:40,166
600 DISHES A DAY.

303
00:15:40,166 --> 00:15:43,100
SO, THIS IS THE
SIMPSONS CHOP HOUSE,

304
00:15:43,100 --> 00:15:45,700
BUT IT BEGAN LIFE AS A
COFFEE HOUSE BACK IN THE

305
00:15:45,700 --> 00:15:49,933
17TH CENTURY AND INSIDE
PLACES LIKE THESE THEY DRANK

306
00:15:49,933 --> 00:15:51,900
A DRINK LIKE THIS...

307
00:15:51,900 --> 00:15:54,733
SO WOULD YOU LIKE TO TRY
SOME AUTHENTICALLY BREWED

308
00:15:54,733 --> 00:15:57,533
20TH CENTURY COFFEE?

309
00:15:57,533 --> 00:15:59,100
I'LL POUR SOME OUT.

310
00:15:59,100 --> 00:16:01,833
IT'S GOING TO BE A BIT
OF A SHOCK TO THE SYSTEM.

311
00:16:01,833 --> 00:16:03,066
JUDITH JONES: OH
THAT LOOKS QUITE THICK.

312
00:16:03,066 --> 00:16:04,266
MATTHEW GREEN:
IT'S VERY THICK,

313
00:16:04,266 --> 00:16:05,966
IT'S VERY GRITTY.

314
00:16:05,966 --> 00:16:07,300
JUDITH JONES: IT
SMELLS SO STRONG,

315
00:16:07,300 --> 00:16:08,200
EVEN FROM HERE.

316
00:16:08,200 --> 00:16:12,200
OKAY, AH.

317
00:16:12,200 --> 00:16:14,366
MATTHEW GREEN: YOU'RE
GRIMACING, IT'S DISGUSTING.

318
00:16:14,366 --> 00:16:16,466
AND THAT'S NOT JUST THE
CASE THAT YOUR TASTE BUDS

319
00:16:16,466 --> 00:16:18,300
ARE MORE REFINED,
PEOPLE AT THE TIME FOUND IT

320
00:16:18,300 --> 00:16:20,200
DISGUSTING AS WELL.

321
00:16:20,200 --> 00:16:23,400
IT WAS COMMONLY REFERRED
TO AS OIL, INK, SOOT, MUD,

322
00:16:23,400 --> 00:16:25,466
AND MOST COMMONLY
JUST EXCREMENT.

323
00:16:25,466 --> 00:16:27,466
ONE EARLY SAMPLER
SAID IT REMINDED HIM OF A

324
00:16:27,466 --> 00:16:30,533
SYRUP OF SOOT AND
ESSENCE OF OLD SHOES.

325
00:16:30,533 --> 00:16:33,733
SO IT WAS A VILE DRINK,
BUT WHAT PEOPLE DID LIKE

326
00:16:33,733 --> 00:16:35,466
WAS THE WAY THAT
IT SOBERED THEM UP.

327
00:16:35,466 --> 00:16:38,233
BECAUSE UNTIL THE ARRIVAL
OF THIS DRINK MOST PEOPLE

328
00:16:38,233 --> 00:16:41,400
WERE EITHER SLIGHTLY OR
VERY DRUNK ALL DAY LONG.

329
00:16:41,400 --> 00:16:43,600
NOT BECAUSE WE WERE A
NATION OF ALCOHOLICS BUT

330
00:16:43,600 --> 00:16:45,633
SIMPLY BECAUSE PEOPLE
COULDN'T DRINK THE RIVER WATER

331
00:16:45,633 --> 00:16:47,233
BECAUSE IT WAS SO POLLUTED.

332
00:16:47,233 --> 00:16:50,066
SO THE ARRIVAL OF COFFEE
TRIGGERED A DAWN OF SOBRIETY

333
00:16:50,066 --> 00:16:51,966
THAT LAYS THE FOUNDATIONS
FOR SPECTACULAR ECONOMIC

334
00:16:51,966 --> 00:16:55,133
GROWTH IN THE DECADES
THAT FOLLOW AS PEOPLE THINK

335
00:16:55,133 --> 00:16:57,333
FOR THE FIRST
TIME IN THEIR HISTORY.

336
00:16:57,333 --> 00:16:59,666
DEAN CYCON: BY THE MID
17TH CENTURY THE COFFEE BEAN

337
00:16:59,666 --> 00:17:02,033
HAD TRAVELLED FROM
ETHIOPIA TO YEMEN,

338
00:17:02,033 --> 00:17:04,333
ONWARD TO MECCA
WHERE THE WORLD'S FIRST

339
00:17:04,333 --> 00:17:06,633
COFFEE HOUSES WERE BUILT.

340
00:17:06,633 --> 00:17:09,333
OCCUPYING OTTOMAN-TURKS THEN
ESTABLISHED A COFFEE HOUSE

341
00:17:09,333 --> 00:17:12,566
IN CAIRO AND EXPORTED
ROASTED COFFEE BEANS FROM

342
00:17:12,566 --> 00:17:16,066
ALEXANDRIA TO ITS
DOMINIONS IN THE MIDDLE EAST.

343
00:17:16,066 --> 00:17:18,766
DAMASCUS BOASTED THE FIRST
TURKISH COFFEE HOUSE AND

344
00:17:18,766 --> 00:17:20,766
THE IDEA SOON
CAUGHT ON IN THE

345
00:17:20,766 --> 00:17:23,066
IMPERIAL CAPITAL OF ISTANBUL.

346
00:17:23,066 --> 00:17:25,200
MEANWHILE, VENETIAN
MERCHANTS WERE TRADING

347
00:17:25,200 --> 00:17:28,266
COFFEE IN WESTERN EUROPE,
AND BY THE EARLY 17TH CENTURY

348
00:17:28,266 --> 00:17:31,100
COFFEE WAS BEING IMPORTED
AND COFFEE HOUSES WERE

349
00:17:31,100 --> 00:17:34,300
PROLIFERATING THROUGHOUT
THE CHRISTIAN WORLD.

350
00:17:34,300 --> 00:17:38,766
THE DUTCH THEN TOOK
COFFEE TO NEW YORK IN 1660.

351
00:17:40,166 --> 00:17:42,566
CALL ME A
TRAITOR IF YOU WILL,

352
00:17:42,566 --> 00:17:45,666
BUT THERE'S NOTHING ON EARTH
LIKE A GOOD CUP OF TEA.

353
00:17:45,666 --> 00:17:48,066
WHAT'S NOT TO
LIKE ABOUT TEA?

354
00:17:48,066 --> 00:17:50,566
IT'S COOL AND REFRESHING
IN THE HOT WEATHER,

355
00:17:50,566 --> 00:17:54,966
IT'S HYDRATING, IT PREVENTS
CANCER AND FIGHTS DIABETES,

356
00:17:54,966 --> 00:17:59,000
IT LOWERS CHOLESTEROL AND IF
YOU DRINK A CUP OF BLACK TEA

357
00:17:59,000 --> 00:18:01,600
YOU GET SOME OF THE
CAFFEINE KICK THAT YOU WOULD

358
00:18:01,600 --> 00:18:03,200
GET IN A CUP OF COFFEE.

359
00:18:03,200 --> 00:18:05,666
SO IT WON'T SURPRISE
YOU TO KNOW THAT IT WAS

360
00:18:05,666 --> 00:18:08,633
THE DRINK OF CHOICE
IN COLONIAL AMERICA.

361
00:18:08,633 --> 00:18:13,366
1.2 MILLION PEOPLE
DRANK THE STUFF EVERY DAY.

362
00:18:16,766 --> 00:18:18,633
&nbsp;<i>[SPEAKING FOREIGN LANGUAGE]</i>

363
00:18:21,700 --> 00:18:25,633
IT WAS THE DRINK OF OUR
COLONIAL MASTERS, THE ENGLISH.

364
00:18:25,633 --> 00:18:28,566
THEIR LUXURY EXPORT FROM
CHINA THAT THEY SERVED IN

365
00:18:28,566 --> 00:18:31,666
ABUNDANCE
THROUGHOUT THE CONTINENT.

366
00:18:31,666 --> 00:18:35,033
ACTUALLY THEY RAMMED
IT DOWN OUR THROATS.

367
00:18:39,833 --> 00:18:42,533
AMERICA, A NATION
OF TEA DRINKERS,

368
00:18:42,533 --> 00:18:44,200
WHO WOULD'VE BELIEVED IT?

369
00:18:44,200 --> 00:18:47,600
SURELY ONLY A REVOLUTION WOULD
GIVE COFFEE IT'S BIG BREAK?

370
00:18:47,600 --> 00:18:52,300
HMMM, NOW THERE'S A THOUGHT.

371
00:18:54,800 --> 00:18:57,966
DEAN CYCON: BOSTON, ONE
OF AMERICA'S OLDEST CITIES.

372
00:18:57,966 --> 00:19:03,433
IT WAS THE COFFEE HUB OF
18TH CENTURY COLONIAL AMERICA.

373
00:19:03,433 --> 00:19:06,266
ALTHOUGH IT WAS THE DUTCH
WHO FIRST BROUGHT THE BEAN

374
00:19:06,266 --> 00:19:09,200
OVER TO OUR PROMISED
LAND 100 YEARS EARLIER...

375
00:19:09,200 --> 00:19:13,366
TO NEW AMSTERDAM,
NOW KNOWN AS, NEW YORK.

376
00:19:13,366 --> 00:19:16,233
HOWEVER, AS SOON AS THE
ENGLISH PURITANS STARTED TO

377
00:19:16,233 --> 00:19:20,100
SETTLE NEW ENGLAND,
COFFEE FOUND ITS ADOPTED HOME.

378
00:19:20,100 --> 00:19:22,166
BUT IT TASTED AWFUL.

379
00:19:22,166 --> 00:19:25,300
SAILED ACROSS THE ATLANTIC
AND UP THE HUDSON ON MUSTY

380
00:19:25,300 --> 00:19:29,800
SAILING SHIPS DOWN IN THE
HOLD WITH CASKS OF WINE,

381
00:19:29,800 --> 00:19:32,266
TARRED RIGGING AND RATS.

382
00:19:32,266 --> 00:19:34,866
NEW ENGLAND PURITANS
WOULD NEVER LIKE THE TASTE

383
00:19:34,866 --> 00:19:38,066
OF COFFEE, BUT LIKE
THE BRITISH EXCREMENT IT

384
00:19:38,066 --> 00:19:41,100
STEELED THE MIND
AND ENERGIZED THE BODY.

385
00:19:41,100 --> 00:19:44,166
PURITANS WORKING THE SOIL
IN THE PROMISED LAND WOULD

386
00:19:44,166 --> 00:19:46,900
ALLOW COFFEE TO
ACHIEVE A LEGITIMACY THAT

387
00:19:46,900 --> 00:19:50,066
ALCOHOL NEVER COULD.

388
00:19:54,133 --> 00:19:56,333
IT'S HARD TO BELIEVE
BUT BEFORE THERE WAS

389
00:19:56,333 --> 00:19:58,966
A DUNKIN DONUTS,
BEFORE THERE WAS A STARBUCKS,

390
00:19:58,966 --> 00:20:01,966
AND 150 YEARS BEFORE
THE AMERICAN REVOLUTION;

391
00:20:01,966 --> 00:20:05,900
COLONIAL FOLKS STARTED THEIR
DAY IN A TAVERN LIKE THIS,

392
00:20:05,900 --> 00:20:08,733
HOISTING A MUG
OF BEER OR ALE.

393
00:20:08,733 --> 00:20:12,166
PURITANS THOUGH THEY WERE,
THEY DRANK BEER OR ALE

394
00:20:12,166 --> 00:20:16,700
BECAUSE IT WAS A BETTER BET
THAN WATER WHICH WAS UNSAFE.

395
00:20:16,700 --> 00:20:18,966
<i>NARRATOR: THE TAVERNS
&nbsp;OF BRITISH AMERICA BECAME</i>

396
00:20:18,966 --> 00:20:21,833
&nbsp;<i>INTEGRAL TO CONSOLIDATING
&nbsp;SETTLEMENT LIFE.</i>

397
00:20:21,833 --> 00:20:23,666
&nbsp;<i>THEY WERE PLACES TO DRINK,</i>

398
00:20:23,666 --> 00:20:26,033
<i>EAT AND SLEEP,
&nbsp;REST YOUR HORSES,</i>

399
00:20:26,033 --> 00:20:28,766
<i>TO READ THE DAILY NEWS
&nbsp;AND SELL YOUR CROPS.</i>

400
00:20:28,766 --> 00:20:31,633
&nbsp;<i>AS MORE AND MORE
COLONIST'S VISITED THESE INNS,</i>

401
00:20:31,633 --> 00:20:34,066
&nbsp;<i>COFFEE WAS ADDED TO
THE MENU AND THERE WAS</i>

402
00:20:34,066 --> 00:20:38,400
&nbsp;<i>A GOOD REASON WHY.</i>

403
00:20:38,400 --> 00:20:41,700
DEAN CYCON: THE PURITANS DID
NOT TAKE KINDLY TO INEBRIATION.

404
00:20:41,700 --> 00:20:46,400
IN FACT, THEY FIND ANYONE
WHO WAS EVEN REMOTELY DRUNK,

405
00:20:46,400 --> 00:20:49,766
THEY HIRED INNKEEPERS WHO
WERE PARAGONS OF SOBRIETY...

406
00:20:49,766 --> 00:20:52,700
WOMEN MOSTLY, BECAUSE
THEY WEREN'T ALLOWED TO DRINK.

407
00:20:52,700 --> 00:20:55,766
AND THEY KEPT THEIR MEN
FOLK ON GOOD BEHAVIOR.

408
00:20:55,766 --> 00:20:59,433
GIVE THEM A CUP OF JOE
AND SEND THEM OFF TO WORK.

409
00:21:00,566 --> 00:21:02,500
THE BOSTON TEA PARTY.

410
00:21:02,500 --> 00:21:05,766
A CATACLYSMIC EVENT THAT
SEALED BRITAIN'S FATE AND

411
00:21:05,766 --> 00:21:08,466
ASSURED COFFEE'S
FORTUNES IN AMERICA.

412
00:21:08,466 --> 00:21:14,266
IT TOOK PLACE HERE, ON
THE WATERS OF BOSTON HARBOR.

413
00:21:14,266 --> 00:21:17,600
COFFEE ENTERED THE AMERICAN
VERNACULAR THE NIGHT A GROUP

414
00:21:17,600 --> 00:21:21,433
OF ANGRY BOSTONIANS DRESSED
UP AS MOHAWK INDIANS AND

415
00:21:21,433 --> 00:21:24,100
BOARDED AN EAST
INDIA COMPANY CLIPPER.

416
00:21:24,100 --> 00:21:27,733
THEY HURLED A MILLION BUCKS
WORTH OF TEA INTO BOSTON HARBOR.

417
00:21:27,733 --> 00:21:32,100
IT WAS DECEMBER 1773
AND AFTER THIS EVENT,

418
00:21:32,100 --> 00:21:37,100
COFFEE BECAME THE
DRINK OF PATRIOTS.

419
00:21:37,100 --> 00:21:39,366
SO I'M HERE DOWN IN
BOSTON HARBOR WHERE THE

420
00:21:39,366 --> 00:21:40,700
TEA PARTY TOOK PLACE.

421
00:21:40,700 --> 00:21:42,600
I WANT TO TALK TO A
COUPLE OF LOCAL FOLKS AND

422
00:21:42,600 --> 00:21:44,700
SEE WHAT THEY
THINK ABOUT THE EVENT.

423
00:21:44,700 --> 00:21:45,766
HEY, HOW YOU DOING?

424
00:21:45,766 --> 00:21:46,966
MAN: DOING GOOD.

425
00:21:46,966 --> 00:21:48,466
DEAN CYCON: SO LISTEN,
LET ME ASK YOU A QUESTION,

426
00:21:48,466 --> 00:21:50,166
WHAT DO YOU THINK OF
THE BOSTON TEA PARTY?

427
00:21:50,166 --> 00:21:52,300
MAN: ALL I KNOW IS THE INDIANS
OR SOMETHING ON A BOAT AND

428
00:21:52,300 --> 00:21:54,033
THEY WERE THROWING
TEABAGS OVER.

429
00:21:54,033 --> 00:21:55,266
DEAN CYCON:
WHERE DID THAT HAPPEN?

430
00:21:55,266 --> 00:21:56,466
MAN: SOMEWHERE OVER THERE.

431
00:21:56,466 --> 00:21:57,933
DEAN CYCON: IT WAS TEABAGS,
THOUSANDS OF TEABAGS.

432
00:21:57,933 --> 00:22:00,233
MAN: I DON'T KNOW,
THAT'S ALL I KNOW,

433
00:22:00,233 --> 00:22:02,233
I DIDN'T LEARN THAT IN SCHOOL.

434
00:22:02,233 --> 00:22:04,733
DEAN CYCON: WHAT DO YOU KNOW
ABOUT THE BOSTON TEA PARTY?

435
00:22:04,733 --> 00:22:06,533
WOMAN: THEY WERE
PROTESTING SOMETHING.

436
00:22:06,533 --> 00:22:08,566
DEAN CYCON: OKAY, DO YOU
KNOW WHAT THEY WERE PROTESTING?

437
00:22:08,566 --> 00:22:10,600
WOMAN: I THINK SOMETHING
TO DO WITH TAXES.

438
00:22:10,600 --> 00:22:14,700
MAN: YEAH, THEY PUT
TEA CASKETS INTO THE SEA.

439
00:22:14,700 --> 00:22:16,666
WOMAN: THE WHOLE SHIPLOAD
WAS DUMPED INTO THE HARBOR

440
00:22:16,666 --> 00:22:20,166
RATHER THAN BEING TAXED
OR SOMETHING LIKE THAT.

441
00:22:20,166 --> 00:22:22,233
MAN: WELL IT WAS
PART OF THE REVOLUTION.

442
00:22:22,233 --> 00:22:24,933
DEAN CYCON: DID YOU KNOW
THAT AFTER THE BOSTON TEA PARTY

443
00:22:24,933 --> 00:22:28,233
AMERICA STOPPED DRINKING
TEA AND TURNED TO COFFEE?

444
00:22:28,233 --> 00:22:29,666
BECAUSE THAT'S WHEN
WE SAID TO ENGLAND,

445
00:22:29,666 --> 00:22:31,233
"TAKE YOUR TEA AND STUFF IT,

446
00:22:31,233 --> 00:22:32,900
WE'RE GOING FOR A
GOOD CUP OF JOE."

447
00:22:32,900 --> 00:22:34,266
WOMAN: EXACTLY,
PROTEST, RIGHT?

448
00:22:34,266 --> 00:22:35,500
DEAN CYCON: YEAH, PROTEST.

449
00:22:35,500 --> 00:22:36,766
WOMAN: SO COFFEE
IS INDEPENDENCE?

450
00:22:36,766 --> 00:22:38,400
MAN: OUR COFFEE
IS A LOT STRONGER,

451
00:22:38,400 --> 00:22:40,666
THAT'S WHY
AMERICANS ARE ALL HYPER.

452
00:22:40,666 --> 00:22:42,233
DEAN CYCON: ARE YOU A TEA
DRINKER OR A COFFEE DRINKER?

453
00:22:42,233 --> 00:22:45,000
MAN: NEITHER, I
DRINK ONLY WATER.

454
00:22:45,000 --> 00:22:47,566
DEAN CYCON: AMERICA'S RESORT
TO REVOLUTIONARY ACTION

455
00:22:47,566 --> 00:22:50,100
AGAINST THE BRITISH CROWN
CAME TO A HEAD IN BOSTONS

456
00:22:50,100 --> 00:22:51,833
DOWNTOWN MEETING HOUSE.

457
00:22:51,833 --> 00:22:54,000
IN THESE
HALLOWED PILGRIM HALLS,

458
00:22:54,000 --> 00:22:57,433
ANGRY COLONIALS VENTED
SPLEENS ON A TEA TAX LEVIED

459
00:22:57,433 --> 00:22:59,433
BY HIS MAJESTY'S
GOVERNMENT TO PAY FOR A

460
00:22:59,433 --> 00:23:02,133
MOUNTING NATIONAL DEBT,

461
00:23:02,133 --> 00:23:04,333
AN EXPENSIVE 7 YEAR
WAR WITH FRANCE AND

462
00:23:04,333 --> 00:23:07,066
SURING UP THE SAGGING
FORTUNES OF THE MULTI-NATIONAL

463
00:23:07,066 --> 00:23:09,066
BRITISH, EAST INDIA COMPANY.

464
00:23:09,066 --> 00:23:12,566
SO, WE POOR AMERICAN SUBJECTS
TOOK TO VOICING OUR PROTEST IN

465
00:23:12,566 --> 00:23:15,066
HERE WHILE WE WERE
BOYCOTTING THE OBJECT OF OUR

466
00:23:15,066 --> 00:23:17,100
IMMENSE DISAFFECTION...

467
00:23:17,100 --> 00:23:19,066
THAT BLOODY DRINK, TEA!

468
00:23:19,066 --> 00:23:20,900
PROFESSOR ALLISON: IN
FACT ONE OF THE MEETINGS THE

469
00:23:20,900 --> 00:23:23,233
SHERIFF CAME TO AND THE
SHERIFF HAD A PROCLAMATION

470
00:23:23,233 --> 00:23:24,500
FROM THE GOVERNOR,

471
00:23:24,500 --> 00:23:26,033
"THIS IS AN
ILLEGAL GATHERING.

472
00:23:26,033 --> 00:23:28,333
SO HE IS ALLOWED TO
COME IN AND READ THIS."

473
00:23:28,333 --> 00:23:32,000
THE CROWD IS SILENT AND
THEN THE CROWD SIMPLY HISSES.

474
00:23:32,000 --> 00:23:34,800
IMAGINE HAVING 6,000
PEOPLE HISS AT YOU.

475
00:23:34,800 --> 00:23:36,966
WHAT A SOUND THAT
WOULD MAKE, THAT RESOUNDED.

476
00:23:36,966 --> 00:23:39,633
THE SHERIFF LEFT, HE DIDN'T
WANT TO HAVE ANY PART OF THIS.

477
00:23:39,633 --> 00:23:41,500
AND OF COURSE NOW WE SEE,

478
00:23:41,500 --> 00:23:43,500
"HEY, WE'VE GOTTEN
THE SHERIFF OUT OF HERE."

479
00:23:43,500 --> 00:23:46,933
WHERE THE TEA MERCHANTS
WANT TO HAVE THE PROVINCIAL

480
00:23:46,933 --> 00:23:48,966
GOVERNMENT TAKE
POSSESSION OF THE TEA,

481
00:23:48,966 --> 00:23:51,200
THE TEA IS SITTING ON
SHIPS IN BOSTON HARBOR.

482
00:23:51,200 --> 00:23:53,500
WE DON'T WANT TO
HAVE ANY PART OF THIS.

483
00:23:53,500 --> 00:23:57,266
LATER ON ACTUALLY IN ANNAPOLIS
A FELLOW BRINGS A SHIP IN,

484
00:23:57,266 --> 00:23:59,033
THE PEGGY STEWART.

485
00:23:59,033 --> 00:24:00,933
UNBEKNOWNST TO HIM, HE SAID,

486
00:24:00,933 --> 00:24:05,866
SOMEONE HAD PUT 17 CASES OF
TEA AND HE IS AFRAID THEY'RE

487
00:24:05,866 --> 00:24:08,066
GOING TO TEAR DOWN
HIS HOUSE BECAUSE THEY'RE SO

488
00:24:08,066 --> 00:24:09,400
OUTRAGED AT THE TEA.

489
00:24:09,400 --> 00:24:12,466
SO HE HAS TO GO ABOARD HIS
OWN SHIP AND SET IT ON FIRE

490
00:24:12,466 --> 00:24:14,600
TO SHOW EVERYONE I'M
NOT BRINGING IN ANY TEA.

491
00:24:14,600 --> 00:24:18,266
NOT ONLY THAT, DESTROYING
17 CASES OF TEA, PLUS THIS SHIP.

492
00:24:18,266 --> 00:24:21,200
THIS LOSS WOULD BE, TODAY,
CLOSE TO A MILLION DOLLARS HE

493
00:24:21,200 --> 00:24:24,500
LOST BY BURNING THIS SHIP BUT HE
THOUGHT IT WAS WELL WORTH IT,

494
00:24:24,500 --> 00:24:26,566
OTHERWISE HE THOUGHT
HE WOULD LOSE HIS LIFE.

495
00:24:26,566 --> 00:24:29,566
DEAN CYCON: WHAT'S THE MOMENT
HERE WHERE THINGS EXPLODE?

496
00:24:29,566 --> 00:24:31,533
PROFESSOR ALLISON: UNDER
BRITISH LAW YOU HAVE 20 DAYS

497
00:24:31,533 --> 00:24:33,633
WHERE A SHIP CAN COME
INTO PORT AND LEAVE PORT

498
00:24:33,633 --> 00:24:34,966
WITHOUT PAYING TAXES.

499
00:24:34,966 --> 00:24:37,200
AFTER 20 DAYS,
TAX HAS TO BE PAID.

500
00:24:37,200 --> 00:24:39,900
EVERYONE KNOWS THAT,
DECEMBER 17TH IS THE DATE

501
00:24:39,900 --> 00:24:42,233
BY WHICH THE
TAX HAS TO BE PAID.

502
00:24:42,233 --> 00:24:45,266
ON THE NIGHT OF DECEMBER
16TH A CROWD GATHERS HERE,

503
00:24:45,266 --> 00:24:47,866
AND THE EMISSARY GOES TO
ASK IF GOVERNOR HUTCHINSON

504
00:24:47,866 --> 00:24:49,566
WILL ALLOW THE
SHIPS TO SAIL...

505
00:24:49,566 --> 00:24:51,000
HE WON'T.

506
00:24:51,000 --> 00:24:53,066
THEY COME BACK WITH THIS
MESSAGE AND SAMUEL ADAMS

507
00:24:53,066 --> 00:24:55,633
IN THE PULPIT SAYS,
"THIS MEETING CAN DO NOTHING

508
00:24:55,633 --> 00:24:57,733
MORE TO SAVE THE COUNTRY."

509
00:24:57,733 --> 00:25:00,033
AND WITH THAT FROM THE
BALCONY THERE'S A WAR HOOT,

510
00:25:00,033 --> 00:25:02,033
AND OUT ON THE STREET
THERE'S A WAR HOOT.

511
00:25:02,033 --> 00:25:06,600
ABOUT 100, 150 MEN FROM
THE GREEN DRAGON TAVERN,

512
00:25:06,600 --> 00:25:09,933
FROM EDEN GILLS PRINTING SHOP
AND FROM A CARPENTERS SHOP,

513
00:25:09,933 --> 00:25:13,000
NOW CONVERGE ON THIS SCENE
DRESSED AS MOHAWK INDIANS,

514
00:25:13,000 --> 00:25:14,666
THEY HAVE BLANKETS
OVER THEIR HEADS,

515
00:25:14,666 --> 00:25:16,733
THEIR FACES ARE SMEARED
WITH PAINT SO NO-ONE

516
00:25:16,733 --> 00:25:18,166
WILL RECOGNIZE THEM.

517
00:25:18,166 --> 00:25:20,466
THEY MAKE THEIR WAY DOWN
TO THE DOCKS AND THE CROWD

518
00:25:20,466 --> 00:25:21,966
BEGINS FOLLOWING THEM.

519
00:25:21,966 --> 00:25:23,566
DEAN CYCON: THAT SOUNDS
PRE-PLANNED, I MEAN,

520
00:25:23,566 --> 00:25:25,266
THESE GUYS WEREN'T HANGING
AROUND DRESSED AS INDIANS

521
00:25:25,266 --> 00:25:26,566
FOR NO REASON.

522
00:25:26,566 --> 00:25:28,200
PROFESSOR ALLISON: NO, THEY
KNEW THAT THIS WAS COMING.

523
00:25:28,200 --> 00:25:29,766
THIS IS A VERY
WELL ORGANIZED THING,

524
00:25:29,766 --> 00:25:31,500
THESE ARE THE
SONS OF LIBERTY AND

525
00:25:31,500 --> 00:25:33,533
THEY'RE DOCK WORKERS,
LONG SHORE MEN.

526
00:25:33,533 --> 00:25:36,833
GUYS WHO WOULD GATHER IN
TAVERNS AND IN COFFEE SHOPS,

527
00:25:36,833 --> 00:25:38,400
AND THEY KNEW ONE ANOTHER.

528
00:25:38,400 --> 00:25:40,700
AND SO THEY WERE RESPONSIBLE
FOR MAKING SURE NONE OF THE

529
00:25:40,700 --> 00:25:42,166
TEA IS UNLOADED.

530
00:25:42,166 --> 00:25:45,000
SO THEY'VE BEEN STUDYING
THE SHIPS NOW FOR 20 DAYS,

531
00:25:45,000 --> 00:25:48,266
IT'S A VERY WELL ORGANIZED,
WELL COORDINATED THING.

532
00:25:48,266 --> 00:25:50,500
JOHN ADAMS SAYS, "I DON'T
KNOW WHO ANY OF THESE

533
00:25:50,500 --> 00:25:53,133
MOHAWKS WERE AND I
DON'T WANT TO KNOW."

534
00:25:53,133 --> 00:25:55,333
HE CALLS THIS,
"A SUBLIME MOMENT,

535
00:25:55,333 --> 00:25:57,766
HE SAYS, "THIS IS
AN EPIC IN HISTORY."

536
00:25:57,766 --> 00:25:59,700
DEAN CYCON: YEAH, BUT IT
DIDN'T REALLY START HERE.

537
00:25:59,700 --> 00:26:01,466
THIS WAS THE MEETING HOUSE.

538
00:26:01,466 --> 00:26:04,100
THE PLANNING STARTED IN
THE COFFEE HOUSES AND THE

539
00:26:04,100 --> 00:26:05,833
TAVERNS AROUND BOSTON,

540
00:26:05,833 --> 00:26:08,200
THAT'S WHERE
REVOLUTION GETS FERMENTED.

541
00:26:08,200 --> 00:26:10,800
WHAT WERE SOME OF THE
PLACES HERE IN BOSTON?

542
00:26:10,800 --> 00:26:12,700
PROFESSOR ALLISON: WELL,
THE BUNCH OF GRAPES TAVERN,

543
00:26:12,700 --> 00:26:15,700
OR THE GREEN DRAGON,
THE RED LION,

544
00:26:15,700 --> 00:26:18,900
AND THEN COFFEE HOUSES LIKE
THE EXCHANGE COFFEE HOUSE OR

545
00:26:18,900 --> 00:26:20,466
THE LONDON COFFEE HOUSE.

546
00:26:20,466 --> 00:26:22,500
DEAN CYCON: SO THERE WERE
LOTS OF PLACES WHERE SMALL

547
00:26:22,500 --> 00:26:25,700
GROUPS OF MEN AND WOMEN
WERE MEETING AND TALKING

548
00:26:25,700 --> 00:26:27,066
ABOUT A REVOLUTION?

549
00:26:27,066 --> 00:26:28,700
PROFESSOR ALLISON: EXACTLY,
BECAUSE THE GOVERNOR CAN

550
00:26:28,700 --> 00:26:30,900
SUPPRESS A BIG PUBLIC
MEETING HAPPENING HERE,

551
00:26:30,900 --> 00:26:33,066
BUT IF 20 GUYS ARE GETTING
TODAY IN A TAVERN THEY'RE

552
00:26:33,066 --> 00:26:34,366
JUST HAVING A DRINK.

553
00:26:34,366 --> 00:26:35,700
DEAN CYCON: WHAT
ARE THEY DRINKING?

554
00:26:35,700 --> 00:26:36,833
PROFESSOR ALLISON: WELL,
THEY MIGHT HAVE BEEN DRINKING

555
00:26:36,833 --> 00:26:39,100
A LOT OF RUM AND THEY
WOULD'VE BEEN DRINKING COFFEE.

556
00:26:39,100 --> 00:26:41,433
THIS IS A TRADITION
THAT'S GOING TO CONTINUE,

557
00:26:41,433 --> 00:26:44,500
THESE GATHERING PLACES
WHERE MEN ARE GETTING TOGETHER

558
00:26:44,500 --> 00:26:45,866
TO TALK ABOUT IDEAS.

559
00:26:45,866 --> 00:26:47,100
DEAN CYCON: OVER COFFEE?

560
00:26:47,100 --> 00:26:48,500
PROFESSOR ALLISON:
OVER COFFEE.

561
00:26:48,500 --> 00:26:50,266
DEAN CYCON: THIS IS
INTERESTING BECAUSE

562
00:26:50,266 --> 00:26:52,233
THIS PARALLELS WHAT
WAS GOING ON ACTUALLY IN THE

563
00:26:52,233 --> 00:26:53,700
ARABIAN PENINSULA AS WELL.

564
00:26:53,700 --> 00:26:55,966
IN THE COFFEE HOUSES OF
MECCA PEOPLE GOT TOGETHER

565
00:26:55,966 --> 00:26:58,200
AND THEY WOULD DISCUSS
THE ISSUES OF THE DAY AND

566
00:26:58,200 --> 00:27:01,366
GET ALL JAZZED UP
AND FERMENT DISSENT.

567
00:27:01,366 --> 00:27:04,100
IN FACT, THE REVOLT AGAINST
THE GOVERNOR OF MECCA

568
00:27:04,100 --> 00:27:07,666
STARTED IN A COFFEE HOUSE,
JUST LIKE OUR AMERICAN

569
00:27:07,666 --> 00:27:09,466
REVOLUTION SEEMS TO
HAVE STARTED IN THE

570
00:27:09,466 --> 00:27:10,900
COFFEE HOUSES OF BOSTON.

571
00:27:10,900 --> 00:27:12,833
PROFESSOR ALLISON: THAT IS
AND PEOPLE GET TOGETHER AND

572
00:27:12,833 --> 00:27:14,966
COFFEE CLARIFIES THE
WAY YOU'RE THINKING.

573
00:27:14,966 --> 00:27:17,233
HERE OF COURSE YOU'RE
LISTENING TO THE MINISTER,

574
00:27:17,233 --> 00:27:18,900
IN MECCA YOU'RE
LISTENING TO THE IMAM.

575
00:27:18,900 --> 00:27:20,866
BUT IF YOU'RE IN A COFFEE
HOUSE YOU ARE LISTENING TO

576
00:27:20,866 --> 00:27:22,100
EACH OTHER.

577
00:27:22,100 --> 00:27:23,133
DEAN CYCON: OR NOT
LISTENING TO EACH OTHER?

578
00:27:23,133 --> 00:27:25,700
RIGHT, OKAY.

579
00:27:30,566 --> 00:27:33,366
THE VERY FIRST COFFEE HOUSE
IN AMERICA STARTED RIGHT HERE

580
00:27:33,366 --> 00:27:37,800
IN BOSTON IN 1689 HERE AT
THE GREEN DRAGON TAVERN,

581
00:27:37,800 --> 00:27:39,800
RED COATED
BRITISH OFFICIALS,

582
00:27:39,800 --> 00:27:42,000
BEWIGGED COLONIAL GOVERNORS,

583
00:27:42,000 --> 00:27:43,766
ALL SORTS OF PEOPLE MET.

584
00:27:43,766 --> 00:27:48,166
PATRIOTS FROM THE BOSTON
TEA PARTY SAT AND DEBATED.

585
00:27:48,166 --> 00:27:51,566
THAT'S WHY DANIEL WEBSTER
CALLED THE GREEN DRAGON TAVERN

586
00:27:51,566 --> 00:27:54,800
"THE HEADQUARTERS OF
THE AMERICAN REVOLUTION."

587
00:27:54,800 --> 00:27:56,400
NOW WAIT A SECOND,
I'M GOING TO GO HAVE A

588
00:27:56,400 --> 00:27:59,066
CUP OF COFFEE AND
START A REVOLUTION.

589
00:28:03,566 --> 00:28:05,700
HEY, ANYONE WANT TO
TALK ABOUT UPRISINGS AND

590
00:28:05,700 --> 00:28:09,000
INJUSTICE OVER HERE?

591
00:28:16,766 --> 00:28:19,100
BLOODY LIMEYS.

592
00:28:21,400 --> 00:28:24,000
AFTER THE TEA PARTY,
DRINKING COFFEE BECAME AN

593
00:28:24,000 --> 00:28:28,966
ACT OF PATRIOTISM AND AS
AMERICA ENTERED A 19TH CENTURY,

594
00:28:28,966 --> 00:28:31,600
STEAM POWERED
BY INDUSTRIAL PROGRESS,

595
00:28:31,600 --> 00:28:34,666
COFFEE BECAME
APPROPRIATELY DEMOCRATIZED,

596
00:28:34,666 --> 00:28:37,000
MEANING IT BECAME READILY
AVAILABLE TO THE MASSES.

597
00:28:37,000 --> 00:28:39,800
OVER TO JUDITH.

598
00:28:39,800 --> 00:28:41,900
PROFESSOR MORRIS: WHAT
REALLY TURNS AMERICA ONTO

599
00:28:41,900 --> 00:28:45,433
COFFEE IS WHEN THERE ARE
CHANGES IN THE WAY THAT COFFEE

600
00:28:45,433 --> 00:28:49,700
ITSELF CAN BE ROASTED AND
PACKAGED FROM ABOUT THE 1850'S.

601
00:28:49,700 --> 00:28:52,900
THEN WE START TO SEE FAMOUS
COMPANIES LIKE ARBUCKLE'S,

602
00:28:52,900 --> 00:28:56,966
LIKE FOLGERS, LIKE HILLS,
WHO START ROASTING COFFEE

603
00:28:56,966 --> 00:29:00,500
AND ALSO GRINDING THE COFFEE
AND THEN PACKING IT IN CANS.

604
00:29:00,500 --> 00:29:03,200
NOW BECAUSE THEY CAN
SEAL IT INTO CANS THEY CAN

605
00:29:03,200 --> 00:29:05,200
DISTRIBUTE IT
ACROSS AMERICA.

606
00:29:05,200 --> 00:29:07,466
AT THE TIME THERE ARE 2
THINGS GOING ON THAT REALLY

607
00:29:07,466 --> 00:29:08,866
MAKE THAT IMPORTANT.

608
00:29:08,866 --> 00:29:11,333
ONE, IS THE CIVIL WAR,
BECAUSE THE SOLDIERS REALLY

609
00:29:11,333 --> 00:29:12,966
NEED SOMETHING
TO KEEP THEM AWAKE,

610
00:29:12,966 --> 00:29:15,000
BOY THEY HAVE TO BE AWAKE,
THEY HAVE TO BE FIGHTING.

611
00:29:15,000 --> 00:29:16,366
SO THEY USE COFFEE.

612
00:29:16,366 --> 00:29:18,966
THIS EARLY PACKAGED COFFEE
IS CARRIED WITH THEM

613
00:29:18,966 --> 00:29:20,400
IN THE RATIONS.

614
00:29:20,400 --> 00:29:22,100
AND THE SECOND THING OF
COURSE IS ALL THOSE PEOPLE

615
00:29:22,100 --> 00:29:24,466
TREKKING TO THE WEST,
THE COWBOYS AND SO FORTH,

616
00:29:24,466 --> 00:29:26,966
ARE USING THIS
KIND OF PACKAGED COFFEE

617
00:29:26,966 --> 00:29:28,466
OUT ON THE RANGE.

618
00:29:28,466 --> 00:29:30,466
SO THAT REALLY GROWS THE
COFFEE MARKET IF YOU LIKE,

619
00:29:30,466 --> 00:29:31,900
AND THE EXPANSION OF COFFEE.

620
00:29:31,900 --> 00:29:35,466
AND COFFEE REALLY
BECOMES AN AMERICAN DRINK.

621
00:29:35,466 --> 00:29:37,733
DEAN CYCON: EXPLORING THE
FRONTIERS AND WAGING A WAR

622
00:29:37,733 --> 00:29:40,400
ACROSS BORDERS TOOK
THE YOUNG AMERICANS OUT

623
00:29:40,400 --> 00:29:42,033
INTO THE WILDERNESS.

624
00:29:42,033 --> 00:29:44,433
AND WITH SUCH
VIGOROUS ACTIVITIES,

625
00:29:44,433 --> 00:29:47,133
COFFEE WAS THE SOLDIER'S,
THE COWBOY'S AND THE

626
00:29:47,133 --> 00:29:49,566
FRONTIERSMAN'S BEST FRIEND...

627
00:29:49,566 --> 00:29:52,833
ESPECIALLY WHEN SERVED
HOT BESIDE A CAMPFIRE AT THE

628
00:29:52,833 --> 00:29:55,733
END OF A GRUELING DAY.

629
00:29:55,733 --> 00:29:58,533
THE U.S. ARMY HAD SEEN
THE GALVANIZING POWERS OF A

630
00:29:58,533 --> 00:30:01,233
CAFFEINE HIT AND ITS
CONSUMPTION BECAME AN

631
00:30:01,233 --> 00:30:04,033
ESSENTIAL PART OF A
SOLDIER'S DIET EVEN BEFORE THE

632
00:30:04,033 --> 00:30:07,866
CIVIL WAR OF 1861.

633
00:30:09,833 --> 00:30:13,566
30 YEARS EARLIER PRESIDENT
ANDREW JACKSON MADE SUGAR

634
00:30:13,566 --> 00:30:16,566
AND COFFEE A DAILY
RATION OF EVERY SOLDIER,

635
00:30:16,566 --> 00:30:18,866
GIVING HIM THE
STRENGTH TO FIGHT.

636
00:30:18,866 --> 00:30:23,000
OR AS ONE COMMENTATOR SAID,
"HAPPINESS AND MORAL COURAGE."

637
00:30:23,000 --> 00:30:25,633
IT WAS CERTAINLY CHEAPER
THAN A GILL OF WHISKEY.

638
00:30:25,633 --> 00:30:27,900
THE ADVENT OF THE
STEAMSHIP AND THE RAILROAD,

639
00:30:27,900 --> 00:30:31,566
WITH THEIR STEEL WALLS
INSTEAD OF SMELLY WOODEN HULLS,

640
00:30:31,566 --> 00:30:34,066
ALLOWED THE COFFEE
TO REMAIN FRESH LONGER AND

641
00:30:34,066 --> 00:30:36,200
NOT HAVE THAT MUSTY SMELL.

642
00:30:36,200 --> 00:30:39,466
AN INNOVATION IN
PACKAGING, THE PAPER BAG,

643
00:30:39,466 --> 00:30:41,666
ALLOWED COFFEE TO BE
TRANSPORTED ACROSS THE

644
00:30:41,666 --> 00:30:46,966
COUNTRY BY
COMMISSARY OFFICERS.

645
00:30:46,966 --> 00:30:50,100
EACH SOLDIER WAS GIVEN
1/10TH OF A POUND OF GREEN

646
00:30:50,100 --> 00:30:53,466
BEANS AS A DAILY RATION
AND THE METHOD OF DIVIDING

647
00:30:53,466 --> 00:30:56,966
THEM WAS NOTHING
SHORT OF A SACRED RITUAL.

648
00:30:56,966 --> 00:31:00,366
EACH SOLDIER WOULD TAKE HIS
GREEN COFFEE AND ROAST THEM

649
00:31:00,366 --> 00:31:03,666
AND GRIND THEM AS NEEDED
TO KEEP THE COFFEE FRESH.

650
00:31:03,666 --> 00:31:07,266
EACH COMPANY HAD
A PORTABLE GRINDER.

651
00:31:07,266 --> 00:31:10,266
AFTER A LONG DAY OF
MARCHING AND BATTLES,

652
00:31:10,266 --> 00:31:12,400
THE SOLDIERS WOULD
COME AND SLUMP DOWN BY THE

653
00:31:12,400 --> 00:31:15,500
CAMPFIRE AND GET
WARM ON A COLD NIGHT.

654
00:31:15,500 --> 00:31:17,866
IT WAS COFFEE BEFORE MEALS,

655
00:31:17,866 --> 00:31:20,800
COFFEE DURING MEALS
AND COFFEE AFTER MEALS.

656
00:31:20,800 --> 00:31:23,700
AND IF YOU WERE
STANDING GUARD IT WAS

657
00:31:23,700 --> 00:31:25,333
COFFEE AS OFTEN AS POSSIBLE.

658
00:31:25,333 --> 00:31:26,666
&nbsp;<i>[GUNSHOT]</i>

659
00:31:26,666 --> 00:31:30,033
WHO GOES THERE!?

660
00:31:30,033 --> 00:31:32,333
PACKING TECHNIQUES
DEVELOPED AROUND THE TIME

661
00:31:32,333 --> 00:31:34,666
OF THE CIVIL WAR WERE
REFINED FURTHER IN THE EARLY

662
00:31:34,666 --> 00:31:37,100
20TH CENTURY
WITH MECHANIZATION,

663
00:31:37,100 --> 00:31:40,733
UNTIL THE NEXT
GREAT COFFEE INNOVATION.

664
00:31:42,466 --> 00:31:44,766
THIS IS GOING TO BE THE
PART THAT MAKES YOU TRUE

665
00:31:44,766 --> 00:31:48,533
COFFEE LOVERS SNARL
YOUR LIPS IN DESPAIR.

666
00:31:48,533 --> 00:31:51,066
PRESENTER: SAY, WHO GETS TO
MAKE THE COFFEE IN YOUR HOUSE?

667
00:31:51,066 --> 00:31:53,200
MORE OFTEN THAN NOT WHEN
IT'S COFFEE TIME IN THIS

668
00:31:53,200 --> 00:31:55,266
HOUSEHOLD I GET TO MAKE IT.

669
00:31:55,266 --> 00:31:57,400
OF COURSE THE FACT THAT
MY WIFE LET'S ME MAKE THE

670
00:31:57,400 --> 00:32:01,066
COFFEE TELLS YOU HOW AMAZING
INSTANT MAXWELL HOUSE MUST BE.

671
00:32:01,066 --> 00:32:03,566
IT'S A COMPLETELY
DIFFERENT KIND OF COFFEE.

672
00:32:03,566 --> 00:32:05,500
NOW YOU SEE
IT'S NOT A POWDER,

673
00:32:05,500 --> 00:32:08,900
NOT A GRIND EITHER, BUT
MILLIONS OF TINY, HOLLOW,

674
00:32:08,900 --> 00:32:11,466
FLAVOR BUDS OF REAL COFFEE.

675
00:32:11,466 --> 00:32:14,933
NOW THESE MIRACLE FLAVOR
BUDS BURST INSTANTLY THE MOMENT

676
00:32:14,933 --> 00:32:17,200
YOU POUR IT IN HOT WATER,

677
00:32:17,200 --> 00:32:21,366
FLOODING THE POT WITH THAT
GOOD TO THE LAST DROP FLAVOR.

678
00:32:24,200 --> 00:32:27,233
I WANT TO TELL YOU
THAT IS REAL COFFEE.

679
00:32:27,233 --> 00:32:28,966
INSTANT MAXWELL HOUSE...

680
00:32:28,966 --> 00:32:31,966
THE AMAZING
COFFEE DISCOVERY.

681
00:32:31,966 --> 00:32:34,600
DEAN CYCON: WE'VE COME A
LITTLE WAY SINCE THE 1950'S

682
00:32:34,600 --> 00:32:36,766
IN CULTIVATING
OUR TASTE BUDS.

683
00:32:36,766 --> 00:32:39,833
BUT GO BACK 100 YEARS
AGO AND THIS WAS THE HIT

684
00:32:39,833 --> 00:32:41,233
OF THE NEW CENTURY...

685
00:32:41,233 --> 00:32:43,166
INSTANT COFFEE.

686
00:32:43,166 --> 00:32:45,100
SEVERAL INVENTORS
TRIED TO GET IN ON THE

687
00:32:45,100 --> 00:32:48,366
INSTANT COFFEE CRAZE,
BUT IT WAS A GUY NAMED

688
00:32:48,366 --> 00:32:52,100
GEORGE CONSTANT
LOUIS WASHINGTON WHO

689
00:32:52,100 --> 00:32:53,900
BROUGHT IT TO THE MASSES.

690
00:32:53,900 --> 00:32:58,266
THEREFORE THE NAME,
"CUP OF GEORGE."

691
00:32:58,266 --> 00:33:01,233
GEORGE WASHINGTON INVENTED
HIS INSTANT COFFEE BREW IN

692
00:33:01,233 --> 00:33:04,466
1910 AND IT PLAYED A BIG PART
IN KEEPING AMERICAN SOLDIERS

693
00:33:04,466 --> 00:33:07,966
ALERT TO THE DEMANDS
OF BATTLE IN WORLD WAR I.

694
00:33:07,966 --> 00:33:10,600
OUR SOLDIERS THEN TO TOOK
INSTANT'S BIGGEST BRAND...

695
00:33:10,600 --> 00:33:13,766
NESCAFE, TO A EUROPE
FIGHTING A SECOND WORLD WAR.

696
00:33:13,766 --> 00:33:16,966
AND, FOR THE FIRST TIME,
AMERICA'S TASTELESS COFFEE

697
00:33:16,966 --> 00:33:18,800
BECAME A GLOBAL BRAND.

698
00:33:18,800 --> 00:33:21,166
THE WAR ALSO GAVE
COFFEE A NEW NAME,

699
00:33:21,166 --> 00:33:25,833
"JOE" AFTER THE NICKNAME FOR
THE U.S. FIGHTING MAN, G.I. JOE.

700
00:33:25,833 --> 00:33:29,266
THANKFULLY LUIGI BEZZARA'S
GAGGIA ESPRESSO MACHINE,

701
00:33:29,266 --> 00:33:32,566
A 1900'S ELECTRICAL
MARVEL OF HISSING STEAM

702
00:33:32,566 --> 00:33:34,233
AND REFINED BREWING,

703
00:33:34,233 --> 00:33:36,766
WAS AT HAND TO SPARE
ITALY AND EUROPE FROM

704
00:33:36,766 --> 00:33:39,700
INSTANT COFFEE'S
MALEVOLENT SPELL.

705
00:33:39,700 --> 00:33:42,733
JUDITH EXPLORES THE
WONDER THAT IS THE GAGGIA.

706
00:33:44,366 --> 00:33:46,933
JUDITH JONES: IT WOULD BE FAIR
TO SAY ITALIANS ARE PASSIONATE

707
00:33:46,933 --> 00:33:48,266
ABOUT THEIR COFFEE.

708
00:33:48,266 --> 00:33:51,366
SO MUCH SO YOU WOULD
LIKE THAT THEY DISCOVERED IT.

709
00:33:51,366 --> 00:33:54,200
WELL, THEY DIDN'T, BUT
THEY HAVE INVENTED A COFFEE

710
00:33:54,200 --> 00:33:57,833
CULTURE UNEQUAL TO
ANYWHERE ELSE IN THE WORLD.

711
00:33:57,833 --> 00:34:01,066
OVER THE LAST 50 YEARS,
ESPRESSO HAS BEEN CONSIDERED

712
00:34:01,066 --> 00:34:05,600
BY MANY TO BE BEST
COFFEE TO DRINK.

713
00:34:08,000 --> 00:34:11,366
DEAN CYCON: THAT'S BECAUSE
ESPRESSO IS THE BASE OF MANY OF

714
00:34:11,366 --> 00:34:12,933
THE BEST COFFEE DRINKS.

715
00:34:12,933 --> 00:34:14,966
MARCO ARRIGO:
THIS IS THE FIAMMA 61.

716
00:34:14,966 --> 00:34:18,766
MADE IN 1961 THIS COFFEE
MACHINE REVOLUTIONIZED COFFEE.

717
00:34:18,766 --> 00:34:20,300
BEFORE THIS MACHINE,

718
00:34:20,300 --> 00:34:22,100
ALL THE ALL THE COFFEE
MACHINES USED TO BOIL WATER,

719
00:34:22,100 --> 00:34:23,733
PUSH IT THROUGH
THE COFFEE AND USED TO

720
00:34:23,733 --> 00:34:24,933
BURN THE COFFEE.

721
00:34:24,933 --> 00:34:26,966
THIS MACHINE
WAS A LOT SOFTER,

722
00:34:26,966 --> 00:34:29,700
A LOT COOLER, AND IT USED
TO HAVE A WONDERFUL SYSTEM

723
00:34:29,700 --> 00:34:31,533
WHERE IT WOULD MOVE THE
WATER AROUND INTERNALLY.

724
00:34:31,533 --> 00:34:33,133
SO IT WOULD NEVER
BURN THE COFFEE,

725
00:34:33,133 --> 00:34:34,466
IT WAS REALLY
REALLY FORGIVING.

726
00:34:34,466 --> 00:34:36,100
NEVER MADE A BAD COFFEE.

727
00:34:36,100 --> 00:34:38,300
THIS IS AN
AUTHENTIC ITALIAN ESPRESSO.

728
00:34:38,300 --> 00:34:42,366
JUDITH JONES:
MMM, LOOKS GOOD.

729
00:34:42,366 --> 00:34:45,100
AH, BONISSIMO!

730
00:34:45,100 --> 00:34:47,333
DEAN CYCON: AMERICA
DIDN'T YET ENJOY THE BENEFITS

731
00:34:47,333 --> 00:34:49,000
OF THE ESPRESSO MACHINE.

732
00:34:49,000 --> 00:34:51,166
IT HAD INSTANT COFFEE
AND DELIVERED IT IN THE

733
00:34:51,166 --> 00:34:54,833
MOST ICONIC OF
CULINARY ESTABLISHMENTS.

734
00:34:59,766 --> 00:35:03,000
THE DINER IS TO AMERICANS
WHAT THE ITALIAN CAFE

735
00:35:03,000 --> 00:35:05,200
IS TO EUROPEANS.

736
00:35:05,200 --> 00:35:08,866
THOUGH POSSIBLY THE COFFEE IN
ITALY TASTES A LITTLE BETTER.

737
00:35:10,900 --> 00:35:14,666
THANK YOU AMBER, SHE
KNOWS THE WAY I LIKE IT.

738
00:35:14,666 --> 00:35:18,666
BUT OUR CUP OF JOE IS THE
SYMBOL OF A FORMER LUXURY

739
00:35:18,666 --> 00:35:22,800
COMMODITY THAT'S BECOME OUR
NATION'S FAVORITE HOT BEVERAGE.

740
00:35:22,800 --> 00:35:26,500
ROUNDING OUT THE COFFEE
CRAZE THAT BEGAN WITH THE

741
00:35:26,500 --> 00:35:29,533
BOSTON TEA PARTY,
MASS PRODUCTION,

742
00:35:29,533 --> 00:35:32,266
INSTANT COFFEE,
THE DINER...

743
00:35:32,266 --> 00:35:35,366
WE CALL THIS
THE FIRST WAVE.

744
00:35:40,066 --> 00:35:42,966
THE DINER IS A NEW
ENGLAND PHENOMENON.

745
00:35:42,966 --> 00:35:44,966
IT'S DESIGNED
EVOLVED THROUGHOUT THE

746
00:35:44,966 --> 00:35:47,900
TRANSFORMATIVE YEARS OF
THE 20TH CENTURY UNTIL IT

747
00:35:47,900 --> 00:35:50,366
ACHIEVED ITS ICONIC LOOK.

748
00:35:50,366 --> 00:35:54,100
THE ART DECO EXTERIOR;
THE STAINED GLASS WINDOWS IN

749
00:35:54,100 --> 00:36:00,933
THIS STAINLESS STEEL SHELL;
THE 1950'S NEON LIGHTS.

750
00:36:00,933 --> 00:36:04,700
YOU CAN STILL FIND DINERS
ON STATE HIGHWAYS ACROSS THE

751
00:36:04,700 --> 00:36:08,600
COUNTRY OR IN SMALL TOWNS
AND CITIES WHERE THE LOCALS

752
00:36:08,600 --> 00:36:12,033
HAVE KEPT ALIVE THIS
INCREDIBLE TRADITION.

753
00:36:12,033 --> 00:36:14,466
THE AMERICAN DINER WAS
ESTABLISHED IN RHODE ISLAND

754
00:36:14,466 --> 00:36:18,466
IN 1872 AS A LUNCH WAGON
FOR NIGHT SHIFT WORKERS AND

755
00:36:18,466 --> 00:36:20,233
LATE NIGHT GAMBLERS.

756
00:36:20,233 --> 00:36:23,466
YEP, THIS IS WHERE THE
CUP OF JOE GOT ENTRENCHED INTO

757
00:36:23,466 --> 00:36:25,433
THE AMERICAN SUBCONSCIOUS.

758
00:36:25,433 --> 00:36:28,466
THE IDEA EVOLVED
INTO THE "24 HOUR JOINT,"

759
00:36:28,466 --> 00:36:31,866
SERVING CHEAP HOMEMADE
FOOD AND REPLACING THE TAVERN

760
00:36:31,866 --> 00:36:33,900
AS THE LOCAL MEETING PLACE.

761
00:36:33,900 --> 00:36:36,900
THE DINER BECAME THE
PUB OF THE NEW WORLD.

762
00:36:36,900 --> 00:36:38,166
MAN: MORNING.

763
00:36:38,166 --> 00:36:39,233
DEAN CYCON:
HEY, HOW'S IT GOING?

764
00:36:39,233 --> 00:36:40,366
MAN: ALRIGHT.

765
00:36:40,366 --> 00:36:41,600
DEAN CYCON: WHAT
ARE YOU DRINKING?

766
00:36:41,600 --> 00:36:43,933
MAN: WELL, THAT NEW ENGLAND
FLAVORED COFFEE STUFF.

767
00:36:43,933 --> 00:36:45,200
WHAT HAVE YOU
GOT IN YOUR CUP?

768
00:36:45,200 --> 00:36:46,766
DEAN CYCON: I
GOT DINER COFFEE.

769
00:36:46,766 --> 00:36:48,766
MAN: OH, THAT'S WHY IT
TASTES LIKE IT DOES,

770
00:36:48,766 --> 00:36:49,900
IT'S DINER COFFEE.

771
00:36:49,900 --> 00:36:52,466
I THINK WE SHOULD HEAD
DOWN THE ROAD TO DUNKIN DONUTS

772
00:36:52,466 --> 00:36:54,600
MYSELF AND GO GET
US A REAL COFFEE.

773
00:36:54,600 --> 00:36:56,200
DEAN CYCON: YOU'RE
A DUNKIN DONUTS GUY?

774
00:36:56,200 --> 00:36:57,533
MAN: YEAH.

775
00:36:57,533 --> 00:36:59,666
DEAN CYCON: WELL, EVERYONE'S
GOT THEIR OPINION, RIGHT?

776
00:36:59,666 --> 00:37:01,500
HERE'S TO YA.

777
00:37:01,500 --> 00:37:03,333
MAN: WHEN YOU WANT
A GOOD CUP OF JOE,

778
00:37:03,333 --> 00:37:05,100
DUNKIN DONUTS
IS THE WAY TO GO.

779
00:37:05,100 --> 00:37:08,800
DEAN CYCON: OKAY.

780
00:37:08,800 --> 00:37:12,066
THE DINER SEEMS TO TAKE US
BACK TO SQUARE ONE AGAIN.

781
00:37:12,066 --> 00:37:15,900
UNREMARKABLE COFFEE,
WHOLESOME FULFILLING FOOD.

782
00:37:15,900 --> 00:37:19,900
ALL DESIGNED FOR BASIC
FUNCTIONALITY AND EXPEDIENCY.

783
00:37:19,900 --> 00:37:22,500
WE AMERICANS
LIKE TO WORK HARD,

784
00:37:22,500 --> 00:37:25,933
AND WE'VE GOT TO START
OUR DAY AND GET GOING.

785
00:37:25,933 --> 00:37:29,166
THE CHALLENGE OF LATER
20TH CENTURY AMERICA WAS,

786
00:37:29,166 --> 00:37:31,400
NOW THAT YOU'VE GOT A
NATION HOOKED ON CUP OF JOE,

787
00:37:31,400 --> 00:37:35,033
HOW DO YOU PERSUADE THEM TO
MOVE ON TO SOMETHING TASTIER,

788
00:37:35,033 --> 00:37:36,500
MORE AUTHENTIC.

789
00:37:36,500 --> 00:37:39,033
HONEST JOE, NOT
YOUR AVERAGE JOE.

790
00:37:47,733 --> 00:37:50,766
DEAN CYCON: FROM THE EASTERN
PORTS TO THE WESTERN SEABOARD,

791
00:37:50,766 --> 00:37:53,300
AMERICANS TOOK TO
COFFEE WITH ABANDON.

792
00:37:53,300 --> 00:37:57,233
THE DRINK BECAME THE NATIONS
INDISPENSABLE BEST FRIEND AND

793
00:37:57,233 --> 00:37:59,933
DURING THE 20TH CENTURY
IT WOULDN'T TAKE LONG FOR

794
00:37:59,933 --> 00:38:03,600
AMERICAN COFFEE
CULTURE TO IMPACT THE WORLD.

795
00:38:07,600 --> 00:38:14,400
♪ ♪

796
00:38:17,566 --> 00:38:20,666
WELCOME TO SEATTLE!

797
00:38:23,933 --> 00:38:26,300
HOW'S IT GOING?

798
00:38:26,300 --> 00:38:28,933
LET'S DO IT.

799
00:38:36,166 --> 00:38:38,766
SEATTLE'S GOT THE
BLUEST SKY IN THE COUNTRY,

800
00:38:38,766 --> 00:38:43,800
THEN THERE'S THE OTHER
12 MONTHS OF THE YEAR.

801
00:38:43,800 --> 00:38:47,600
BUT HEY, IT IS THE
COFFEE CAPITAL OF AMERICA.

802
00:38:52,366 --> 00:38:55,800
ALFRED PEET WAS
PROBABLY THE KEY FIGURE IN

803
00:38:55,800 --> 00:38:58,833
THE AMERICAN COFFEE
REVOLUTION OF THE 1960'S.

804
00:38:58,833 --> 00:39:01,133
HE WAS ORIGINALLY
FROM HOLLAND AND HE GREW UP

805
00:39:01,133 --> 00:39:03,400
IN THE COFFEE BUSINESS
THROUGH HIS FAMILY.

806
00:39:03,400 --> 00:39:05,966
LIKE MANY EUROPEAN
IMMIGRANTS HE WAS PROBABLY

807
00:39:05,966 --> 00:39:09,966
SHOCKED AT THE QUALITY
OF THE BITTER BLACK BREW HE

808
00:39:09,966 --> 00:39:12,300
EXPERIENCED WHEN HE
CAME TO AMERICA INSTEAD OF

809
00:39:12,300 --> 00:39:14,966
THE STYLE OF COFFEE
HE WAS USED TO AT HOME.

810
00:39:14,966 --> 00:39:19,900
AND HE WAS DETERMINED
TO DO SOMETHING ABOUT IT.

811
00:39:19,900 --> 00:39:22,366
WHEN ALFRED PEET
OPENED A SMALL COFFEE SHOP

812
00:39:22,366 --> 00:39:23,966
IN BERKELEY, CALIFORNIA,

813
00:39:23,966 --> 00:39:26,500
FEW NOTICED THAT A
REVOLUTION WAS BREWING.

814
00:39:26,500 --> 00:39:28,800
HIS COFFEE WAS UNLIKE
ANYTHING AMERICANS HAD

815
00:39:28,800 --> 00:39:32,233
EXPERIENCED SO FAR:
FRESH ARABICA BEANS,

816
00:39:32,233 --> 00:39:34,966
JUST AS FRESHLY ROASTED,
PRODUCING A TASTE THAT WAS

817
00:39:34,966 --> 00:39:37,566
RICH, DARK AND COMPLEX.

818
00:39:37,566 --> 00:39:40,600
LITTLE DID PEET KNOW THAT
HE WOULD INSPIRE A NEW WAVE

819
00:39:40,600 --> 00:39:44,566
OF COFFEE ENTREPRENEURS,
MOST NOTABLY THREE BUDDIES WHO

820
00:39:44,566 --> 00:39:47,733
WENT ON TO FOUND THE WORLD'S
LARGEST COFFEE CORPORATION...

821
00:39:47,733 --> 00:39:49,666
STARBUCKS!

822
00:39:49,666 --> 00:39:52,300
STARBUCK'S HUMBLE BEGINNINGS
CAN BE TRACED TO SEATTLE'S

823
00:39:52,300 --> 00:39:55,666
OLD WHARF IN
PIKE'S PUBLIC MARKET.

824
00:39:55,666 --> 00:40:00,000
JUDITH TAKES A TOUR AROUND
THE BRAND'S FIRST STORE.

825
00:40:02,866 --> 00:40:04,866
JUDITH JONES: HERE IN THIS
COFFEE HOUSE THE STORY OF

826
00:40:04,866 --> 00:40:07,500
STARBUCKS COFFEE BEGAN,
THOUGH THIS IS NOT JUST THE

827
00:40:07,500 --> 00:40:10,766
STORY OF COFFEE; THIS IS THE
STORY OF THE AMERICAN DREAM

828
00:40:10,766 --> 00:40:12,766
IN THE FORM OF
THE COFFEE BEAN.

829
00:40:12,766 --> 00:40:14,300
FROM DISHWASHER
TO MILLIONAIRE;

830
00:40:14,300 --> 00:40:16,600
FROM IDEA TO AN EMPIRE.

831
00:40:16,600 --> 00:40:18,500
HI THERE, CAN I
GET A LATTE PLEASE?

832
00:40:18,500 --> 00:40:20,633
MAN: SURE THING.

833
00:40:22,866 --> 00:40:24,966
WOMAN: I HAVE A
GRAND LATTE FOR JUDITH.

834
00:40:24,966 --> 00:40:26,000
JUDITH JONES: THANK YOU.

835
00:40:26,000 --> 00:40:27,800
WOMAN: YEAH,
HAVE A GREAT DAY.

836
00:40:27,800 --> 00:40:29,266
JUDITH JONES: SO
CAN YOU IMAGINE,

837
00:40:29,266 --> 00:40:31,866
THIS IS WHERE THE
STARBUCKS EMPIRE ALL BEGAN.

838
00:40:31,866 --> 00:40:35,933
FROM THIS TINY LITTLE PLACE,
JUST LOOK HOW SMALL IT IS.

839
00:40:35,933 --> 00:40:38,200
IT ACTUALLY USED TO BE A
FARMERS MARKET BACK IN THE

840
00:40:38,200 --> 00:40:40,333
EARLY 20TH CENTURY
WHERE THEY WOULD ROAST AND

841
00:40:40,333 --> 00:40:44,666
SELL THEIR OWN BEANS.

842
00:40:44,666 --> 00:40:48,766
MARK PENDERGRAST: STARBUCKS
HAS BECOME SO WELL KNOWN AND

843
00:40:48,766 --> 00:40:51,300
SO BIG THAT MANY PEOPLE
LOOK AT IT AS, YOU KNOW,

844
00:40:51,300 --> 00:40:54,233
THIS HUGE CORPORATE
BEHEMOTH NOW.

845
00:40:54,233 --> 00:40:57,333
DEAN CYCON: THE STARBUCKS
REVOLUTION STARTS IN 1971

846
00:40:57,333 --> 00:40:59,800
IN SEATTLE ON
AMERICA'S WEST COAST,

847
00:40:59,800 --> 00:41:01,666
WHEN TWO
TEACHERS AND A WRITER,

848
00:41:01,666 --> 00:41:04,933
JERRY BALDWIN, ZEV SIEGEL
AND GORDON BOWKER,

849
00:41:04,933 --> 00:41:08,366
RAISE AN $8,000 LOAN TO
START SELLING ROASTED COFFEE

850
00:41:08,366 --> 00:41:11,766
BEANS AND EQUIPMENT FROM A
TINY STORE ON PIKE'S MARKET

851
00:41:11,766 --> 00:41:13,366
ON THE PUGET SOUND.

852
00:41:13,366 --> 00:41:16,333
STARBUCKS GETS NAMED AFTER
A SHIPMATE IN MELVILLE'S

853
00:41:16,333 --> 00:41:20,300
"MOBY DICK" AND A
SIREN IS ADOPTED AS A LOGO.

854
00:41:20,300 --> 00:41:23,066
SKIP AHEAD TEN YEARS
AND HOWARD SCHULZ BECOMES

855
00:41:23,066 --> 00:41:25,200
STARBUCK'S HEAD OF MARKETING.

856
00:41:25,200 --> 00:41:28,566
HE'S SENT TO ITALY TO
SAMPLE THE CAFE CULTURE AND

857
00:41:28,566 --> 00:41:31,266
THE DELICIOUS DRINK
MADE ON THE ESPRESSO MACHINE.

858
00:41:31,266 --> 00:41:34,100
SCHULTZ RETURNS TO
AMERICA A CONVERTED MAN

859
00:41:34,100 --> 00:41:36,800
BUT HE FAILS TO CONVINCE
BOWKER AND BALDWIN THAT THE

860
00:41:36,800 --> 00:41:40,133
ITALIAN MODEL IS THE FUTURE
OF THE U.S. COFFEE INDUSTRY.

861
00:41:40,133 --> 00:41:43,266
SO HE LEAVES THE COMPANY
IN 1985 AND SETS UP HIS OWN

862
00:41:43,266 --> 00:41:47,633
COFFEE SERVICE APTLY
CALLED "IL GIORNALE."

863
00:41:47,633 --> 00:41:49,833
IT PROVES A SUCCESSFUL
BUSINESS AND HIS SOARING

864
00:41:49,833 --> 00:41:52,766
PROFITS ALLOW HIM TO BUY UP
STARBUCKS FROM ITS FOUNDERS

865
00:41:52,766 --> 00:41:55,900
FOR $3.7 MILLION.

866
00:41:55,900 --> 00:41:58,433
AND SO, THE NEW
STARBUCKS IS BORN.

867
00:41:58,433 --> 00:42:01,633
IT BECOMES A PUBLIC
COMPANY IN 1992 AND STARTS

868
00:42:01,633 --> 00:42:05,400
TO BREW SUGAR-IZED AND
CREAMY COFFEES AND TEAS.

869
00:42:05,400 --> 00:42:07,933
IT GATHERS INSPIRATION
FROM THE MOST ARTISAN OF

870
00:42:07,933 --> 00:42:11,100
COFFEE HOUSES THAT ALLOWS
THEM TO DELIVER TAILOR-MADE

871
00:42:11,100 --> 00:42:14,800
RECIPES TO ITS CUSTOMERS,
SUCH AS THE FRAPUCCINO WHICH IT

872
00:42:14,800 --> 00:42:17,100
TAKES FROM THE BOSTON
"COFFEE CONNECTION,"

873
00:42:17,100 --> 00:42:19,366
AND ITS PASTRIES WHICH IT
POCKETS FROM THE CANADIAN

874
00:42:19,366 --> 00:42:21,266
"BOULANGE" BAKERIES.

875
00:42:21,266 --> 00:42:24,200
STARBUCKS HAS CONQUERED
65 COUNTRIES BY OPENING OVER

876
00:42:24,200 --> 00:42:27,166
23,000 STORES WORLDWIDE.

877
00:42:27,166 --> 00:42:31,166
AND SO THE SECOND
COFFEE REVOLUTION IS BORN.

878
00:42:31,166 --> 00:42:34,233
MARK PENDERGRAST: HOWARD
SCHULZ WAS THIS BROOKLYN KID

879
00:42:34,233 --> 00:42:36,366
WHO HAD STREET SMARTS.

880
00:42:36,366 --> 00:42:39,233
HE READ A BOOK CALLED
"THE GREAT GOOD PLACE"

881
00:42:39,233 --> 00:42:44,200
BY RAY OLDENBURG ABOUT HOW
PEOPLE NEEDED A THIRD PLACE,

882
00:42:44,200 --> 00:42:46,666
NOT JUST HOME,
NOT JUST WORK...

883
00:42:46,666 --> 00:42:49,233
BUT A PLACE TO SOCIALIZE.

884
00:42:49,233 --> 00:42:53,233
AND WE WERE MISSING
THAT IN THE UNITED STATES;

885
00:42:53,233 --> 00:42:55,400
IN EUROPE THEY
HAD THE CAFES.

886
00:42:55,400 --> 00:42:59,733
SO HOWARD SCHULZ REALLY
REALIZED THAT WE NEEDED A

887
00:42:59,733 --> 00:43:02,133
PLACE WHERE YOU
WEREN'T GOING TO GET DRUNK,

888
00:43:02,133 --> 00:43:06,700
WHERE PEOPLE FROM ALL
AGE GROUPS COULD COME FOR A

889
00:43:06,700 --> 00:43:08,266
COMMUNITY EXPERIENCE.

890
00:43:08,266 --> 00:43:12,833
OR WHAT HE CAME TO CALL
"THE STARBUCKS EXPERIENCE."

891
00:43:14,900 --> 00:43:16,733
JUDITH JONES: WELCOME
TO THE MAGICAL WORLD OF

892
00:43:16,733 --> 00:43:20,133
STARBUCKS IN THE 21ST CENTURY.

893
00:43:23,966 --> 00:43:25,800
ANDREW LINNEMANN: YOU KNOW,
I THINK THE GREAT THING ABOUT

894
00:43:25,800 --> 00:43:28,400
COFFEE IS THAT BEFORE
SPECIALITY COFFEE CAME ALONG,

895
00:43:28,400 --> 00:43:30,133
PEOPLE DIDN'T REALLY
PAY ATTENTION TO WHAT WAS

896
00:43:30,133 --> 00:43:31,400
IN THE CUP.

897
00:43:31,400 --> 00:43:32,933
IT WAS JUST HOT
BLACK COFFEE.

898
00:43:32,933 --> 00:43:36,433
AND WHAT STARBUCKS WAS ABLE
TO DO WAS INTRODUCE A TASTE

899
00:43:36,433 --> 00:43:39,500
OF PLACE AND ORIGIN AND
MORE MEANING BEHIND EACH CUP

900
00:43:39,500 --> 00:43:42,466
OF COFFEE AND INTRODUCE
FLAVORS FROM THE ISLAND OF

901
00:43:42,466 --> 00:43:45,766
SUMATRA AND INTRODUCE
MORE THAN JUST ROOT COFFEE,

902
00:43:45,766 --> 00:43:49,033
INTRODUCE ESPRESSO TO
THE U.S. ON A LARGER SCALE.

903
00:43:49,033 --> 00:43:51,866
AND THEN WE'VE BEEN ABLE
TO REALLY EXPAND THAT TO

904
00:43:51,866 --> 00:43:54,533
A RANGE OF COFFEES AND
ALSO A RANGE OF EXPERIENCES

905
00:43:54,533 --> 00:43:57,100
IN A PLACE YOU CAN
GATHER AND ENJOY YOUR COFFEE

906
00:43:57,100 --> 00:44:00,033
AND GET YOUR COFFEE.

907
00:44:00,033 --> 00:44:03,366
MARK PENDERGRAST: RECENTLY
STARBUCKS HAS TRIED TO JOIN,

908
00:44:03,366 --> 00:44:06,733
SORT OF, THE THIRD WAVE,
AS ITS CALLED, OF COFFEE.

909
00:44:06,733 --> 00:44:09,800
SO STARBUCKS HAS BEGUN
TO TRY TO TAP INTO THAT

910
00:44:09,800 --> 00:44:12,166
WITH STARBUCKS RESERVE.

911
00:44:12,166 --> 00:44:15,533
NOT ONLY ARE WE CONCERNED
ABOUT GOOD COFFEE BUT WE

912
00:44:15,533 --> 00:44:20,100
WANT IT TO BE ABSOLUTELY
THE BEST COFFEE FROM A

913
00:44:20,100 --> 00:44:24,100
PARTICULAR HILLSIDE, YOU
WANT A DIRECT CONTACT WITH

914
00:44:24,100 --> 00:44:26,233
THE PEOPLE THAT ARE
GROWING THE COFFEE.

915
00:44:26,233 --> 00:44:31,100
THEY'RE KIND OF JUMPING
IN TO THIS WHOLE NOTION OF

916
00:44:31,100 --> 00:44:33,400
THIRD WAVE SPECIALTY COFFEE.

917
00:44:33,400 --> 00:44:35,066
DANIEL SHEWMAKER: I
WOULD SAY THE THIRD WAVE

918
00:44:35,066 --> 00:44:38,300
REVOLUTION OF COFFEE REFERS
TO A GENERATION OF COFFEE

919
00:44:38,300 --> 00:44:42,666
PRODUCERS, ROASTERS,
ARTISANS WHO ARE OBSESSED

920
00:44:42,666 --> 00:44:45,300
OVER QUALITY AT EVERY
STAGE OF PRODUCTION,

921
00:44:45,300 --> 00:44:48,766
ELEVATING COFFEE BEYOND A
COMMODITY INTO SOMETHING

922
00:44:48,766 --> 00:44:52,333
THAT CAN REALLY BE A FORM
OF LIVELIHOOD FOR THE FARMER

923
00:44:52,333 --> 00:44:54,966
AND ALSO CAN DELIVER
SOMETHING AT THE END OF THE

924
00:44:54,966 --> 00:44:57,133
DAY WHICH IS WORTH
THAT VALUE, YOU KNOW,

925
00:44:57,133 --> 00:45:00,966
TAKING IT TO THAT LEVEL
OF SOMETHING LIKE WINE.

926
00:45:00,966 --> 00:45:03,933
JUDITH JONES: SO ANDREW,
HAS COFFEE CHANGED AMERICA?

927
00:45:03,933 --> 00:45:06,366
ANDREW LINNEMANN: I THINK
WHAT'S CHANGED OVER TIME,

928
00:45:06,366 --> 00:45:10,066
ESPECIALLY IN THE STATES,
IS PEOPLE ARE GETTING MORE

929
00:45:10,066 --> 00:45:13,066
INTERESTED IN THE PROVENCE OF
THINGS THAT THEY CAN CONSUME.

930
00:45:13,066 --> 00:45:16,800
WE CAN IN A COFFEE SENSE
REALLY BRING TO LIFE THE

931
00:45:16,800 --> 00:45:19,233
TASTE OF PLACE, THE FARMER
WHO GREW THAT COFFEE AND

932
00:45:19,233 --> 00:45:22,866
CREATE WAYS IN WHICH PEOPLE
CAN INTERACT WITH NOT JUST THE

933
00:45:22,866 --> 00:45:24,633
COFFEE ITSELF BUT DIFFERENT
BEVERAGE PREPARATIONS.

934
00:45:24,633 --> 00:45:27,766
AND, SO, THAT FOR ME IS WHAT'S
BEEN SO REMARKABLE ABOUT IT.

935
00:45:27,766 --> 00:45:30,066
A FRUIT THAT'S COME OFF A
TREE HAS BEEN ABLE TO DO

936
00:45:30,066 --> 00:45:33,700
THAT AND IN THE STATES THAT
NOBODY THOUGHT POSSIBLE.

937
00:45:35,500 --> 00:45:37,800
DEAN CYCON: IN A SENSE,
THE ARTISAN MOVEMENT CAN BE

938
00:45:37,800 --> 00:45:40,600
TRACED BACK TO THE
MID-1800'S WHEN AMERICAN

939
00:45:40,600 --> 00:45:43,833
ENTREPRENEURS, SUCH AS
HENRY NICHOLAS GREENWELL,

940
00:45:43,833 --> 00:45:47,633
STARTED GROWING THEIR OWN
ARABICA BEANS IN HAWAII.

941
00:45:47,633 --> 00:45:50,500
I MEET HENRY'S GREAT
GRANDSON THOMAS WHO EXPLAINS

942
00:45:50,500 --> 00:45:53,433
HOW THE KONA COFFEE GROWN
ON HIS GRANDFATHERS' LAND

943
00:45:53,433 --> 00:45:55,866
BECAME A WORLD LEADER.

944
00:45:55,866 --> 00:46:00,566
THOMAS GREENWELL: BY 1873
HE SENT COFFEE TO THE WORLD FAIR

945
00:46:00,566 --> 00:46:03,366
IN VIENNA, AUSTRIA AND
HE WAS AWARDED A CERTIFICATE

946
00:46:03,366 --> 00:46:06,766
OF EXCELLENCE FROM THE
KAISER OF THE WORLD FAIR.

947
00:46:06,766 --> 00:46:09,833
DEAN CYCON: WOW, VIENNA
AT THE TIME WAS THE COFFEE

948
00:46:09,833 --> 00:46:13,666
CAPITAL OF THE WORLD AND IT HAD
A LOT OF HIGH QUALITY COFFEE,

949
00:46:13,666 --> 00:46:17,033
SO ALL OF A SUDDEN
THIS BRITISH ADVENTURER MORE

950
00:46:17,033 --> 00:46:20,566
OR LESS ENTREPRENEUR COMES
ALONG WITH A COUPLE OF BAGS

951
00:46:20,566 --> 00:46:23,133
OF COFFEE FROM SOME
ISLAND AND HE COPS THE

952
00:46:23,133 --> 00:46:24,533
HONORS AT THE FAIR.

953
00:46:24,533 --> 00:46:27,166
THOMAS GREENWELL: I BELIEVE
THAT PUT KONA ON THE MAP.

954
00:46:27,166 --> 00:46:29,366
DEAN CYCON: SO THAT'S
THE START BASICALLY OF THE

955
00:46:29,366 --> 00:46:32,300
SPECIALTY COFFEE INDUSTRY
IN HAWAII AND THEN IN

956
00:46:32,300 --> 00:46:34,166
WHAT BECOMES AMERICA.

957
00:46:34,166 --> 00:46:37,533
FROM THE SEEDS HERE
TO ALL OVER THE WORLD?

958
00:46:37,533 --> 00:46:42,100
THOMAS GREENWELL: YEAH,
THAT'S A GOOD WAY TO LOOK AT IT.

959
00:46:42,100 --> 00:46:44,800
DEAN CYCON: TOM CONTINUES
THE FAMILY TRADITION AND GROWS

960
00:46:44,800 --> 00:46:47,866
EXQUISITE KONA COFFEE
ON HIS GREENWELL FARM THAT'S

961
00:46:47,866 --> 00:46:50,500
IN SUCH DEMAND
AROUND THE WORLD.

962
00:46:50,500 --> 00:46:53,166
RIPE RED CHERRIES
ARE PICKED BY HAND.

963
00:46:53,166 --> 00:46:56,566
EACH TREE YIELDS ABOUT
2 POUNDS OF GREEN COFFEE BEANS

964
00:46:56,566 --> 00:46:59,966
A YEAR, FROM ROUGHLY
9 POUNDS OF FRUIT.

965
00:46:59,966 --> 00:47:02,933
THE FRUIT IS THROWN INTO
A DE-PULPING MACHINE THAT

966
00:47:02,933 --> 00:47:06,766
SEPARATES THE
BEANS FROM THE FRUIT.

967
00:47:09,000 --> 00:47:12,733
THE FRUIT IS DE-PULPED BY
A SPINNING, BLADED SHAFT.

968
00:47:12,733 --> 00:47:16,033
THE BEANS RELEASED BY THIS
PROCESS GET WASHED IN A CHANNEL

969
00:47:16,033 --> 00:47:18,900
OR GUTTER OF RUSHING WATER.

970
00:47:18,900 --> 00:47:21,833
UNRIPE BEANS FLOAT TO THE
SURFACE WHILE THE HEAVIER,

971
00:47:21,833 --> 00:47:24,166
MATURE ONES SINK
TO THE BOTTOM.

972
00:47:24,166 --> 00:47:27,000
THE MATURE BEANS END UP
IN A TANK WHERE THEY SOAK

973
00:47:27,000 --> 00:47:29,533
OVERNIGHT TO REMOVE
THE GOOEY OUTER LAYER

974
00:47:29,533 --> 00:47:33,133
CALLED, "HONEY" AND BEGIN
THE FERMENTATION PROCESS.

975
00:47:33,133 --> 00:47:36,033
FINALLY, THE COFFEE
BEANS ARE DRIED AND RAKED ON

976
00:47:36,033 --> 00:47:38,500
LARGE, FLAT BEDS.

977
00:47:38,500 --> 00:47:40,466
JUDITH JONES: ONCE THE
COFFEE BEANS ARE DRIED AND

978
00:47:40,466 --> 00:47:43,466
PROCESSED, ROASTING
TRANSFORMS THE GREEN COFFEE

979
00:47:43,466 --> 00:47:46,900
BEANS INTO THE AROMATIC
BROWN BEANS THAT WE PURCHASE,

980
00:47:46,900 --> 00:47:49,200
EITHER WHOLE OR
ALREADY GROUND.

981
00:47:49,200 --> 00:47:51,333
THIS PROCESS,
CALLED PYROLYSIS,

982
00:47:51,333 --> 00:47:53,833
IS AT THE HEART OF
WHAT PRODUCES THE AROMA AND

983
00:47:53,833 --> 00:47:56,900
THE FLAVOR OF THE
COFFEE WE DRINK.

984
00:47:58,300 --> 00:48:00,633
ROASTING IS GENERALLY
PERFORMED IN THE COUNTRY

985
00:48:00,633 --> 00:48:02,533
WHICH HAS
IMPORTED THE COFFEE.

986
00:48:02,533 --> 00:48:04,833
SO THE FRESHLY ROASTED
BEANS REACH THE CONSUMER

987
00:48:04,833 --> 00:48:08,100
AS QUICKLY AS POSSIBLE.

988
00:48:08,100 --> 00:48:10,166
I'M MEETING UP
WITH JAMES HOFFMAN,

989
00:48:10,166 --> 00:48:12,466
THE AUTHOR OF THE
WORLD ATLAS OF COFFEE,

990
00:48:12,466 --> 00:48:14,966
AND OWNER OF SQUARE
MILE COFFEE ROASTERS,

991
00:48:14,966 --> 00:48:18,500
A MULTI AWARD WINNING
COMPANY IN EAST LONDON.

992
00:48:18,500 --> 00:48:20,900
SO JAMES, WHERE DO YOU
SOURCE YOUR BEANS FROM?

993
00:48:20,900 --> 00:48:23,666
JAMES HOFFMAN: SO WE SOURCE
COFFEE FROM ALL OVER THE WORLD.

994
00:48:23,666 --> 00:48:26,133
THE THING THAT'S IMPORTANT
TO US IS THAT IT COMES FROM,

995
00:48:26,133 --> 00:48:28,833
IDEALLY, A SMALL FARM OR
A SMALL GROUP OF GROWERS.

996
00:48:28,833 --> 00:48:31,433
BUT ALSO THAT IT'S
FRESHLY HARVESTED,

997
00:48:31,433 --> 00:48:33,300
SO DIFFERENT COFFEES
HARVESTED AT DIFFERENT TIMES

998
00:48:33,300 --> 00:48:34,700
OF THE YEAR.

999
00:48:34,700 --> 00:48:36,200
SO ALL YEAR ROUND WE'RE
LOOKING FOR COFFEE AND

1000
00:48:36,200 --> 00:48:37,933
THEY'RE COMING IN HERE.

1001
00:48:37,933 --> 00:48:40,133
WHEN THEY ARRIVE THEY
ARRIVE AS A RAW SEED BASICALLY.

1002
00:48:40,133 --> 00:48:42,000
WE CALL IT GREEN COFFEE
BECAUSE IT'S UN-ROASTED

1003
00:48:42,000 --> 00:48:43,366
AT THIS POINT.

1004
00:48:43,366 --> 00:48:45,600
THEN OUR JOB IS TO TAKE
THOSE COFFEES AND THEN TO

1005
00:48:45,600 --> 00:48:47,733
ROAST THEM, WHICH IS
GOING ON BEHIND YOU HERE.

1006
00:48:47,733 --> 00:48:49,666
JUDITH JONES: SO TELL ME
ABOUT THE ROASTING PROCESS?

1007
00:48:49,666 --> 00:48:51,933
JAMES HOFFMAN: THEY GO IN
THESE MACHINES AND THE WAY

1008
00:48:51,933 --> 00:48:54,466
THEY WORK IS THAT GENERALLY
THERE'S A DRUM INSIDE THEM.

1009
00:48:54,466 --> 00:48:57,533
THE JOB OF THE DRUM IS TO
TUMBLE THE COFFEE AROUND IN

1010
00:48:57,533 --> 00:48:59,866
THE AIR BECAUSE IT'S
THE AIR THAT'S GOING TO

1011
00:48:59,866 --> 00:49:01,133
DO THE ROASTING.

1012
00:49:01,133 --> 00:49:03,100
SO WE HAVE THESE BIG
BURNERS IN THE MACHINES THAT

1013
00:49:03,100 --> 00:49:05,300
HEAT THE AIR, AND THAT
HOT AIR FLOWS THROUGH THE

1014
00:49:05,300 --> 00:49:07,866
DRUM AND REALLY DOES
MOST THE ROASTING PROCESS.

1015
00:49:07,866 --> 00:49:11,433
AND WHAT WE CAN DO IS
WE CAN SMELL WE CAN LOOK,

1016
00:49:11,433 --> 00:49:12,866
AND WE CAN MEASURE
THE TEMPERATURE AND

1017
00:49:12,866 --> 00:49:15,066
WE CAN SEE HOW THE
COFFEE IS ROASTING,

1018
00:49:15,066 --> 00:49:17,466
JUST TO BRING OUT
THE BEST FLAVORS OF THAT

1019
00:49:17,466 --> 00:49:18,966
PARTICULAR COFFEE.

1020
00:49:18,966 --> 00:49:20,433
JUDITH JONES: AND AT
WHAT TEMPERATURE ARE THEY

1021
00:49:20,433 --> 00:49:21,600
READY TO GO?

1022
00:49:21,600 --> 00:49:23,166
JAMES HOFFMAN:
WHEN IT COMES OUT,

1023
00:49:23,166 --> 00:49:24,933
IT'S MAYBE 200-210
DEGREES CELSIUS,

1024
00:49:24,933 --> 00:49:26,633
AND IT COMES OUT
INTO A COOLING TRAY.

1025
00:49:26,633 --> 00:49:29,500
THEN WE TRY AND COOL THAT
DOWN WITHIN 3 OR 4 MINUTES.

1026
00:49:29,500 --> 00:49:33,100
WE USE AIR AND GIANT
FANS TO SUCK AIR THROUGH

1027
00:49:33,100 --> 00:49:34,400
TO COOL IT DOWN.

1028
00:49:34,400 --> 00:49:35,800
JUDITH JONES: OKAY.

1029
00:49:35,800 --> 00:49:37,766
JAMES HOFFMAN: THEN ONCE
IT'S NICE AND COOL WE MIGHT

1030
00:49:37,766 --> 00:49:39,500
THEN BLEND THAT COFFEE IF
THAT'S WHAT'S GOING TO HAPPEN.

1031
00:49:39,500 --> 00:49:41,166
OR WE MAY NOT, WE MAY
KEEP THAT SEPARATE AND

1032
00:49:41,166 --> 00:49:43,366
SELL IT AS JUST COFFEE
FROM JUST ONE PLANT.

1033
00:49:43,366 --> 00:49:45,533
IT'LL GO OFF TO BE PACKED,
BAGGED UP SO IT'S NICE AND

1034
00:49:45,533 --> 00:49:48,366
FRESH, AND THEN ONTO A
CONSUMER OR MAYBE A CAFE.

1035
00:49:48,366 --> 00:49:50,800
JUDITH JONES: GREAT.

1036
00:49:59,933 --> 00:50:02,933
DEAN CYCON: MOST ARTISAN
ROASTERIES ARE INDEPENDENT

1037
00:50:02,933 --> 00:50:05,766
LOCALLY OWNED BUSINESSES
THAT HAVE A GREAT FOLLOWING

1038
00:50:05,766 --> 00:50:08,933
IN THEIR LOCAL NEIGHBORHOODS
AND THEY WORK HARD TO CREATE

1039
00:50:08,933 --> 00:50:11,500
A RELATIONSHIP WITH THE
COFFEE FARMERS THEY BUY FROM.

1040
00:50:11,500 --> 00:50:14,633
ONE OF THESE IS CAFFE VITA,
THEY HAVE 9 CAFES THROUGHOUT

1041
00:50:14,633 --> 00:50:16,833
THE PACIFIC NORTHWEST
AND THEY HAVE A

1042
00:50:16,833 --> 00:50:18,566
PUBLIC BREWING SCHOOL,

1043
00:50:18,566 --> 00:50:21,566
THAT'S PBS FOR SHORT,
AS WELL AS A COMPREHENSIVE

1044
00:50:21,566 --> 00:50:23,300
BARISTA TRAINING PROGRAM.

1045
00:50:23,300 --> 00:50:26,633
LET'S CHECK 'EM OUT.

1046
00:50:26,633 --> 00:50:27,933
DANIEL!

1047
00:50:27,933 --> 00:50:29,133
DANIEL SHEWMAKER:
HEY DEAN, HOW'S IT GOING?

1048
00:50:29,133 --> 00:50:30,733
DEAN CYCON: GREAT MAN,
WHAT A PLACE YOU'VE GOT HERE.

1049
00:50:30,733 --> 00:50:32,133
DANIEL SHEWMAKER: WELCOME.

1050
00:50:32,133 --> 00:50:34,900
DEAN CYCON: I'M SURFING
THE THIRD WAVE NOW.

1051
00:50:39,866 --> 00:50:41,666
DANIEL SHEWMAKER:
ALRIGHT, WELCOME.

1052
00:50:41,666 --> 00:50:44,233
DEAN CYCON: WHOA,
THE ROASTING ROOM.

1053
00:50:44,233 --> 00:50:45,800
THIS IS THE HEART
OF THE OPERATION HUH?

1054
00:50:45,800 --> 00:50:47,000
DANIEL SHEWMAKER:
YEAH, HERE IT IS.

1055
00:50:47,000 --> 00:50:48,766
DEAN CYCON: WHAT'S
THIS ONE OVER HERE?

1056
00:50:48,766 --> 00:50:50,500
DANIEL SHEWMAKER:
THIS IS A 12 KILO PROBOT.

1057
00:50:50,500 --> 00:50:53,700
DEAN CYCON: DID YOU
START ON A MACHINE LIKE THIS?

1058
00:50:53,700 --> 00:50:55,533
DANIEL SHEWMAKER: YEAH,
THIS IS ABOUT THE SIZE OF THE

1059
00:50:55,533 --> 00:50:56,800
ROASTER WE STARTED AT.

1060
00:50:56,800 --> 00:50:59,033
CAFFE VITA STARTED IN 1995,

1061
00:50:59,033 --> 00:51:00,633
IT WAS FOUNDED BY
MIKE MCCONNELL IN THE

1062
00:51:00,633 --> 00:51:02,300
QUEEN ANNE
NEIGHBORHOOD OF SEATTLE.

1063
00:51:02,300 --> 00:51:03,933
DEAN CYCON: COOL, AND
YOU'RE IN 9 DIFFERENT

1064
00:51:03,933 --> 00:51:05,400
NEIGHBORHOODS AROUND SEATTLE?

1065
00:51:05,400 --> 00:51:06,800
DANIEL SHEWMAKER:
YES INDEED.

1066
00:51:06,800 --> 00:51:08,333
DEAN CYCON: WOW, COOL.

1067
00:51:08,333 --> 00:51:09,800
NOW THIS IS A BIG ROASTER.

1068
00:51:09,800 --> 00:51:11,100
WHAT IS IT?

1069
00:51:11,100 --> 00:51:13,100
DANIEL SHEWMAKER:
THIS IS A 45 KILO PROBOT.

1070
00:51:13,100 --> 00:51:15,066
THIS IS BUILT IN THE 1930'S.

1071
00:51:15,066 --> 00:51:17,666
WE BOUGHT THIS
ROASTER FROM CAFE TRIESTE

1072
00:51:17,666 --> 00:51:19,066
IN SAN FRANCISCO.

1073
00:51:19,066 --> 00:51:21,566
SO IT'S QUITE POSSIBLE
THAT KEROUAC DRANK COFFEE

1074
00:51:21,566 --> 00:51:22,900
ROASTED ON THIS MACHINE.

1075
00:51:22,900 --> 00:51:24,433
DEAN CYCON:
THAT'S AS ARTISANAL AS

1076
00:51:24,433 --> 00:51:25,666
YOU CAN GET, RIGHT?

1077
00:51:25,666 --> 00:51:27,000
VERY COOL.

1078
00:51:27,000 --> 00:51:28,966
HOW MANY POUNDS A WEEK DO
YOU GUYS DO IN THIS PLACE?

1079
00:51:28,966 --> 00:51:30,866
DANIEL SHEWMAKER: IT
VARIES BETWEEN PROBABLY

1080
00:51:30,866 --> 00:51:32,933
30,000-40,000
POUNDS A WEEK.

1081
00:51:32,933 --> 00:51:35,066
WE HAVE CUSTOMERS
ACROSS THE UNITED STATES;

1082
00:51:35,066 --> 00:51:38,566
IT GOES TO DIFFERENT CAFES,
RESTAURANTS, GROCERY STORES,

1083
00:51:38,566 --> 00:51:39,700
THAT SORT OF THING.

1084
00:51:39,700 --> 00:51:41,066
DEAN CYCON: BUT
YOU ROAST IT ALL HERE?

1085
00:51:41,066 --> 00:51:42,566
DANIEL SHEWMAKER: WE
ACTUALLY HAVE OTHER ROASTING

1086
00:51:42,566 --> 00:51:43,900
FACILITIES AS WELL.

1087
00:51:43,900 --> 00:51:45,500
WE LIKE TO ROAST OUR COFFEE
CLOSE TO WHERE OUR CUSTOMERS

1088
00:51:45,500 --> 00:51:47,666
ARE SO WE CAN
DELIVER IT FRESH.

1089
00:51:47,666 --> 00:51:50,566
IT COMES STRAIGHT OUT OF THE
ROASTER AND GETS PACKAGED UP

1090
00:51:50,566 --> 00:51:52,466
AND DELIVERED THE NEXT DAY.

1091
00:51:52,466 --> 00:51:54,066
DEAN CYCON: WOW,
SOUP THE NUTS...

1092
00:51:54,066 --> 00:51:55,800
LIKE THE MILKMAN,
YOU MAKE IT AND GET IT

1093
00:51:55,800 --> 00:51:57,433
OUT TO THEM RIGHT AWAY.

1094
00:51:57,433 --> 00:51:58,800
DANIEL SHEWMAKER: EXACTLY.

1095
00:51:58,800 --> 00:52:01,300
DEAN CYCON: SO DO YOU SERVE
THE SAME COFFEE IN EACH CAFE?

1096
00:52:01,300 --> 00:52:03,000
DANIEL SHEWMAKER: YEAH,
WE HAVE THE SAME OFFERINGS

1097
00:52:03,000 --> 00:52:05,300
IN EACH CAFE THAT WE
ROTATE ON A DAILY BASIS,

1098
00:52:05,300 --> 00:52:07,566
AND THROUGHOUT THE YEAR WE
ROTATE OUR COFFEES AS WELL,

1099
00:52:07,566 --> 00:52:09,833
AS SEASONAL COFFEES COME
IN FROM DIFFERENT ORIGINS.

1100
00:52:09,833 --> 00:52:11,566
DEAN CYCON: RIGHT, BECAUSE
PART OF THE FOCUS OF THE

1101
00:52:11,566 --> 00:52:14,533
ARTISANAL ASPECT OF WHAT YOU
DO IS THE SEASONALITY, RIGHT?

1102
00:52:14,533 --> 00:52:16,933
DANIEL SHEWMAKER:
ABSOLUTELY, COFFEE IS A CROP,

1103
00:52:16,933 --> 00:52:20,000
IT'S SEASONAL, IT'S
NOT ALWAYS GROWING.

1104
00:52:20,000 --> 00:52:22,366
DEAN CYCON: AND THE
CUSTOMERS YOU HAVE OUT HERE,

1105
00:52:22,366 --> 00:52:24,900
THEY'RE LIKE A DIFFERENT CREW
IN EACH NEIGHBORHOOD, RIGHT?

1106
00:52:24,900 --> 00:52:26,566
DANIEL SHEWMAKER:
EVERY NEIGHBORHOOD HAS

1107
00:52:26,566 --> 00:52:27,900
IT'S OWN PERSONALITY.

1108
00:52:27,900 --> 00:52:29,433
DEAN CYCON: PERSONALITY
IS THE KEY, ISN'T IT?

1109
00:52:29,433 --> 00:52:30,900
DANIEL SHEWMAKER:
ABSOLUTELY, YEP.

1110
00:52:30,900 --> 00:52:32,600
DEAN CYCON: SO YOU AND I
BOTH SPEND A LOT OF

1111
00:52:32,600 --> 00:52:34,000
TIME IN INDONESIA...

1112
00:52:34,000 --> 00:52:36,500
WHAT'S YOUR RELATIONSHIP
LIKE WITH FOR EXAMPLE THE

1113
00:52:36,500 --> 00:52:37,800
SUMATRAN FARMERS?

1114
00:52:37,800 --> 00:52:40,666
I KNOW YOU WORK WITH EKA,
WE DO TOO, EARHAMEN COMPANY.

1115
00:52:40,666 --> 00:52:43,500
WHAT'S YOUR
RELATIONSHIP LIKE?

1116
00:52:43,500 --> 00:52:45,433
DANIEL SHEWMAKER: WELL, WE
VISIT THEM ON A REGULAR BASIS,

1117
00:52:45,433 --> 00:52:46,866
WE HAVE DIRECT
COMMUNICATION WITH THEM,

1118
00:52:46,866 --> 00:52:49,200
WE UNDERSTAND HOW THE
CROP IS GOING EVERY YEAR AND

1119
00:52:49,200 --> 00:52:51,733
WE ALSO WORK WITH THEM IN
ORDER TO WORK IN A PARTICULAR

1120
00:52:51,733 --> 00:52:54,066
AREA WITHIN THE COOPERATIVE.

1121
00:52:54,066 --> 00:52:56,300
SO WE HAVE A SPECIFIC
COFFEE THAT WE CAN OFFER OUR

1122
00:52:56,300 --> 00:52:58,500
CUSTOMERS THAT'S
TRACEABLE TO THE REGION,

1123
00:52:58,500 --> 00:53:01,000
TO THE AREA, TO THE
PRODUCERS THAT IS UNIQUE.

1124
00:53:01,000 --> 00:53:02,266
DEAN CYCON: WHAT'S
THE NAME OF THE REGION?

1125
00:53:02,266 --> 00:53:03,533
DANIEL SHEWMAKER:
ATU LINTAN.

1126
00:53:03,533 --> 00:53:04,900
DEAN CYCON: ATU LINTAN.

1127
00:53:04,900 --> 00:53:07,366
GREAT, YEAH, I'M PARTIAL
TO INDONESIAN COFFEE MYSELF.

1128
00:53:07,366 --> 00:53:09,433
IT'S FRANKLY MY FAVORITE
COUNTRY IN THE WORLD.

1129
00:53:09,433 --> 00:53:13,600
&nbsp;<i>[SPEAKS INDONESIAN].</i>

1130
00:53:13,600 --> 00:53:14,733
DON'T YOU THINK?

1131
00:53:14,733 --> 00:53:18,266
&nbsp;<i>[DANIEL RESPONDS
&nbsp;IN INDONESIAN].</i>

1132
00:53:18,266 --> 00:53:21,066
OKAY, SO IT SEEMS LIKE
YOU'RE TRYING TO KEEP THE

1133
00:53:21,066 --> 00:53:24,333
ARTISANAL EXPERIENCE BY
DUPLICATING IT IN EACH OF

1134
00:53:24,333 --> 00:53:25,333
YOUR LOCATIONS.

1135
00:53:25,333 --> 00:53:26,800
IS THAT YOUR BUSINESS MODEL?

1136
00:53:26,800 --> 00:53:28,266
DANIEL SHEWMAKER:
YEAH, ABSOLUTELY.

1137
00:53:28,266 --> 00:53:30,700
I THINK IN ORDER TO BE
ARTISANAL AND TO BE FOCUSED ON

1138
00:53:30,700 --> 00:53:33,233
QUALITY YOU CAN'T GROW
PAST A CERTAIN SIZE WHERE

1139
00:53:33,233 --> 00:53:34,933
YOU LOSE TOUCH
WITH YOUR PRODUCT.

1140
00:53:34,933 --> 00:53:37,333
IT HAS TO BE HANDS ON,
ATTENTION TO DETAIL,

1141
00:53:37,333 --> 00:53:39,600
DELIVERED FRESH,
DELIVERED LOCAL.

1142
00:53:39,600 --> 00:53:41,833
DEAN CYCON: AND SO
IS THAT WHAT KEEPS YOUR

1143
00:53:41,833 --> 00:53:43,300
CUSTOMERS SATISFIED?

1144
00:53:43,300 --> 00:53:44,566
DANIEL SHEWMAKER: YEAH,
I THINK THAT'S DEFINITELY

1145
00:53:44,566 --> 00:53:45,633
PART OF IT.

1146
00:53:45,633 --> 00:53:48,333
DEAN CYCON: GREAT.

1147
00:53:48,333 --> 00:53:50,566
DANIEL INVITES ME
TO HIS "CUPPING."

1148
00:53:50,566 --> 00:53:53,466
IT'S THE COFFEE
EQUIVALENT OF A WINE TASTING.

1149
00:53:53,466 --> 00:53:56,433
BREAKING A THIN LAYER
OF GROUND COFFEE CRUST

1150
00:53:56,433 --> 00:54:00,000
UNLEASHES THE AROMA OF
THE MAGIC POTION WITHIN.

1151
00:54:02,266 --> 00:54:07,366
WELL, SHALL I HAZARD A GUESS
WHERE THESE COFFEES ARE FROM?

1152
00:54:07,366 --> 00:54:08,733
DANIEL SHEWMAKER:
YEAH, GO FOR IT.

1153
00:54:08,733 --> 00:54:11,800
DEAN CYCON: OKAY, JUDGING
BY THE VERY SMOOTH AND SOFT

1154
00:54:11,800 --> 00:54:15,133
AROMA THAT'S COMING OUT I
WOULD SAY THESE ARE PERUVIAN

1155
00:54:15,133 --> 00:54:16,533
OR SOUTH AMERICAN BEANS.

1156
00:54:16,533 --> 00:54:17,733
DANIEL SHEWMAKER:
YEP, YOU'RE RIGHT.

1157
00:54:17,733 --> 00:54:19,133
MOST OF THE
COFFEES ON THE TABLE,

1158
00:54:19,133 --> 00:54:20,633
LIKE I SAID, WE'RE
CUPPING THEM BLIND;

1159
00:54:20,633 --> 00:54:22,800
BUT I HAPPEN TO KNOW WHERE
MOST OF THESE ARE FROM.

1160
00:54:22,800 --> 00:54:24,466
WE HAVE SOME
COLOMBIANS ON THE TABLE,

1161
00:54:24,466 --> 00:54:27,400
A PERUVIAN
COFFEE ON THE TABLE,

1162
00:54:27,400 --> 00:54:29,633
1 COSTA RICAN
AND 1 GUATEMALAN.

1163
00:54:29,633 --> 00:54:31,433
DEAN CYCON: ISN'T IT
AMAZING HOW DIFFERENT PARTS

1164
00:54:31,433 --> 00:54:33,500
OF THE WORLD HAVE
SUCH DIFFERENT PROFILES?

1165
00:54:33,500 --> 00:54:35,600
DANIEL SHEWMAKER:
OH ABSOLUTELY, EVEN WITHIN

1166
00:54:35,600 --> 00:54:37,900
THE SAME COUNTRY OR SAME
FARM YOU CAN GET COFFEES

1167
00:54:37,900 --> 00:54:39,800
THAT TASTE QUITE
DIFFERENT FROM ONE ANOTHER.

1168
00:54:39,800 --> 00:54:41,766
DEAN CYCON: RIGHT SIDE OF THE
HILL, LEFT SIDE OF THE HILL.

1169
00:54:41,766 --> 00:54:43,033
DANIEL SHEWMAKER: EXACTLY.

1170
00:54:43,033 --> 00:54:46,400
DEAN CYCON: AND NOW,
TIME TO TASTE THE COFFEE.

1171
00:54:47,866 --> 00:54:49,466
SO WHAT ARE YOU
PICKING UP HERE?

1172
00:54:49,466 --> 00:54:51,966
DANIEL SHEWMAKER: I'M
PICKING UP A NICE BRIGHT NOTE,

1173
00:54:51,966 --> 00:54:55,666
SOMETHING LIKE CITRUS OR
RIPE PINEAPPLE, SWEET, SYRUPY.

1174
00:54:55,666 --> 00:54:57,866
A LITTLE BIT OF MILK
CHOCOLATE UNDERNEATH IT.

1175
00:54:57,866 --> 00:54:59,300
DEAN CYCON: WOW
YOU'RE GOING DEEP.

1176
00:54:59,300 --> 00:55:00,733
DANIEL SHEWMAKER: YEAH,
THERE'S MANY LAYERS TO IT

1177
00:55:00,733 --> 00:55:02,033
I WOULD SAY.

1178
00:55:02,033 --> 00:55:04,100
DEAN CYCON: SO AT CAFFE
VITA HOW DO YOU KNOW WHEN

1179
00:55:04,100 --> 00:55:05,866
SOMEONE'S GOT THE
STUFF TO BE A GOOD CUPPER?

1180
00:55:05,866 --> 00:55:07,533
DANIEL SHEWMAKER: WELL YOU
HAVE TO BE REALLY PASSIONATE

1181
00:55:07,533 --> 00:55:08,900
ABOUT COFFEE FOR ONE.

1182
00:55:08,900 --> 00:55:12,433
YOU HAVE TO LOVE TO DO IT,
AND YOU HAVE TO BE OPEN TO

1183
00:55:12,433 --> 00:55:15,766
TRYING TO EXPRESS YOURSELF
WITH THE COFFEE TO RELATE IT

1184
00:55:15,766 --> 00:55:18,633
TO SOMEBODY ELSE, SO WE
CAN ALL COMMUNICATE WHAT WE

1185
00:55:18,633 --> 00:55:20,466
LIKE OR DON'T LIKE
ABOUT THE COFFEE.

1186
00:55:20,466 --> 00:55:22,833
NOT EVERYONE'S GOING
TO HAVE THE SAME TASTE.

1187
00:55:22,833 --> 00:55:24,866
DEAN CYCON: AND THAT'S
JUST THE THING ABOUT COFFEE.

1188
00:55:24,866 --> 00:55:27,600
BEING THE DEMOCRATIC DRINK
THAT IT'S BECOME MEANS THAT

1189
00:55:27,600 --> 00:55:30,600
WE ALL HAVE OUR OWN TAKE
ON HOW WE WANT IT SOURCED

1190
00:55:30,600 --> 00:55:32,766
AND HOW WE LIKE TO DRINK IT.

1191
00:55:32,766 --> 00:55:36,166
AMERICAN IDEALS SERVED
UP IN A CAFFEINATED CUP.

1192
00:55:36,166 --> 00:55:37,800
WOMAN: I LIKE IT BLACK,

1193
00:55:37,800 --> 00:55:39,700
BUT IF I DO PUT ANYTHING IN IT,

1194
00:55:39,700 --> 00:55:42,633
I LIKE PUTTING IN A LITTLE
BIT OF HONEY AND COCONUT MILK.

1195
00:55:42,633 --> 00:55:45,766
MAN: IF I HEAR ABOUT A
REALLY AMAZING FARMER THAT

1196
00:55:45,766 --> 00:55:50,966
WORKED REALLY HARD TO MAKE A
BEAN AND THE BEAN TASTES GOOD

1197
00:55:50,966 --> 00:55:54,433
I'M GOING TO LIKE IT A LOT
MORE THAN, YOU KNOW,

1198
00:55:54,433 --> 00:55:56,366
SOMEONE JUST SAYS, LIKE,

1199
00:55:56,366 --> 00:55:58,433
OH, THIS IS GOOD
BECAUSE IT'S GOOD.

1200
00:55:58,433 --> 00:56:00,166
ANDREW LINNEMANN: A DAY
WITHOUT COFFEE IS LIKE A DAY

1201
00:56:00,166 --> 00:56:02,066
WITHOUT AIR.

1202
00:56:02,066 --> 00:56:08,100
WOMAN: I USUALLY GET JUST
BLACK DRIP COFFEE OR LATTES.

1203
00:56:08,100 --> 00:56:09,933
MAN: IF IT'S EARLY IN
THE MORNING AND I'M HAVING

1204
00:56:09,933 --> 00:56:12,900
A ROUGH TIME I PREFER
A SHOT IN THE DARK.

1205
00:56:15,300 --> 00:56:16,300
DEAN CYCON: HI JUDITH.

1206
00:56:16,300 --> 00:56:18,700
JUDITH JONES:
HI DEAN, THANK YOU.

1207
00:56:22,766 --> 00:56:24,766
DEAN CYCON: SO JUDITH,
YOU AND I HAVE BEEN ON THIS

1208
00:56:24,766 --> 00:56:27,333
INCREDIBLE VOYAGE AROUND
THE WORLD OF COFFEE,

1209
00:56:27,333 --> 00:56:30,100
AND I'D LIKE TO ASK YOU;
WHAT DO YOU THINK HAS BEEN

1210
00:56:30,100 --> 00:56:33,433
A BIG IMPACT ON
OUR SOCIETIES FROM COFFEE?

1211
00:56:33,433 --> 00:56:34,833
JUDITH JONES: WELL DEAN,

1212
00:56:34,833 --> 00:56:36,766
I THINK COFFEE HAS
BEEN DEMOCRATIZED.

1213
00:56:36,766 --> 00:56:38,766
COMING ACROSS THE
POND IT'S BECOME A DRINK

1214
00:56:38,766 --> 00:56:40,100
FOR THE EVERYMAN.

1215
00:56:40,100 --> 00:56:41,900
WHAT ABOUT YOU DEAN,
YOU HAVE BEEN A PIONEER

1216
00:56:41,900 --> 00:56:43,966
IN THIS COFFEE
INDUSTRY FOR 20 YEARS,

1217
00:56:43,966 --> 00:56:46,366
DO YOU THINK COFFEE
HAS CHANGED AMERICA?

1218
00:56:46,366 --> 00:56:48,633
DEAN CYCON: YES I THINK
IT HAS CHANGED AMERICA,

1219
00:56:48,633 --> 00:56:51,600
AND AMERICA IS ALWAYS
ABOUT CHANGE AND REINVENTION.

1220
00:56:51,600 --> 00:56:54,266
IT'S REALLY IMPORTANT RIGHT
NOW BECAUSE WE'RE GOING

1221
00:56:54,266 --> 00:56:56,900
THROUGH YET ANOTHER MOTION
OF CHANGE AND THAT IS THAT

1222
00:56:56,900 --> 00:57:00,733
THE ARTISAN MOVEMENT HELPS
US SEE COFFEE NOT SO MUCH AS

1223
00:57:00,733 --> 00:57:04,633
A MASS MARKET
COMMODITY THAN AS A FOOD.

1224
00:57:04,633 --> 00:57:08,433
SO I THINK THERE'S A LOT
THAT'S BEEN DONE,

1225
00:57:08,433 --> 00:57:13,266
BUT OUR COFFEE REVOLUTION
IS NOT FINISHED YET.