Narrator: DESIGN--
IT‘S WHAT MAKES OUR WORLD BOTH FUNCTIONAL AND BEAUTIFUL.
BUT MOST DESIGN IS GEARED TOWARDS ABOUT 10% OF THE WORLD.
WHAT ABOUT THE OTHER 90%?
OFTEN CROWDED INTO CITIES WITH LIMITED RESOURCES.
THEY ARE INSPIRING AND PRODUCING A WHOLE NEW WAVE OF DESIGN.
GROUNDBREAKING.
Man: THE TRANSPORT SYSTEM IS ONE OF THE MOST POWERFUL THINGS
TO CHANGE THINGS, TO CONNECT THE SOCIETY.
Narrator: INSIGHTFUL.
Man: AS AN ARCHITECT AND A DESIGNER,
THE MOST IMPORTANT THING FOR ME
IS TO ACTUALLY UNDERSTAND THE PROBLEM.
Narrator: AND INSPIRATIONAL.
Man: THIS PROJECT REALLY EXPOSED ME
TO THIS WHOLE OTHER AVENUE OF SOCIAL IMPACT
THAT‘S, I THINK, REALLY NEEDED,
AND NEEDS TO BE ADDRESSED BY DESIGNERS.
Narrator: "DESIGN WITH THE OTHER 90%"
TAKES US TO THE FOREFRONT OF A DESIGN REVOLUTION
THAT IS CHANGING THE WAY THAT WE LOOK AT EACH OTHER
AND OUR WORLD.
[ROOSTER CROWS]
KIBERA--
ONE OF THE LARGEST SLUMS IN EAST AFRICA.
IN KENYA, MORE THAN FOUR MILLION PEOPLE
LIVE IN SQUATTER COMMUNITIES LIKE THIS.
OFTEN MARGINALIZED AND WRITTEN OFF,
WHEN IN FACT,
THESE SETTLEMENTS ARE FILLED WITH LIFE AND GREAT IDEAS.
Mumo Musava: THEY‘RE THE MOST VIBRANT COMMUNITIES
BECAUSE EVERYBODY KNOWS EACH OTHER,
THERE‘S A SENSE OF BELONGING, THERE‘S A SENSE OF OWNERSHIP,
THERE IS A SENSE OF COMMUNITY THERE.
Narrator: AROUND THE WORLD,
NEARLY A BILLION PEOPLE LIVE IN COMMUNITIES LIKE THESE.
THAT NUMBER IS EXPECTED TO DOUBLE BY 2030.
IT‘S EASY TO SEE THIS AS A HUGE PROBLEM.
WHAT IF WE LOOKED AT THE POTENTIAL?
IN 2007, THE COOPER-HEWITT DESIGN MUSEUM
LAUNCHED "DESIGN WITH THE OTHER 90%."
IT‘S A TIMELY INITIATIVE TO DOCUMENT AND CELEBRATE
THE GROUNDSWELL OF DESIGN INNOVATION
EMERGING FROM THE OTHER 90% OF US
THAT DESIGNERS HAVE TYPICALLY OVERLOOKED.
FOR OUR 2010 FOLLOW-UP EXHIBITION,
CURATOR CYNTHIA SMITH TRAVELED THE GLOBE
SEEKING PROJECTS WITH INGENUITY AND IMPACT.
SOME ARE LARGE SCALE.
OTHERS, BRILLIANTLY SIMPLE.
BUT IN EVERY CASE, THEY ARE SIGNIFICANT
BECAUSE THEY SHOW US A NEW WAY TO IMAGINE OUR WORLD--
VISIONARY,
REVOLUTIONARY
AND INSPIRING.
THAT‘S THE HEART OF "DESIGN WITH THE OTHER 90%."
Cynthia Smith: WE HAVE THE ABILITY, HAVE A BETTER PLANET,
A PLANET WHERE WE HAVE INCLUSIVE CITIES,
WHERE WE HAVE SUSTAINABLE CITIES,
ENGINES OF POVERTY REDUCTION,
ALL OF US WORKING TOGETHER TO COME UP WITH A BRIGHTER WORLD,
A BETTER SOLUTION, A SUSTAINABLE WORLD.
Narrator: THE POTENTIAL IS TREMENDOUS.
BUT WHERE TO BEGIN?
DESIGNERS‘ FIRST STEP FOR ANY NEW PROJECT
IS TO TAKE A GOOD, HARD LOOK AT WHAT EXISTS
AND WHAT‘S NEEDED.
IN KENYA, KIBERA HAD A THRIVING COMMUNITY,
BUT THEY NEEDED MANY THINGS.
FIRST AMONG THEM, VISIBILITY.
Edgar Pieterse: THOSE WITH POWER AND THOSE WITH MONEY,
THEY NEED TO SEE THESE PEOPLE,
AND THEY NEED TO RECOGNIZE THE INNOVATION THAT‘S INVOLVED
IN JUST BEING ABLE, WITH NOTHING, NO SUPPORT,
TO FIGURE OUT A WAY TO LIVE,
TO GET A FOOTHOLD IN THE CITY, TO SURVIVE.
Narrator: JUST A FEW YEARS AGO,
KIBERA WAS UNCHARTED TERRITORY ON NAIROBI‘S OFFICIAL MAPS.
A BLANK SPOT--
BUT A BLANK SPOT THAT‘S HOME TO ABOUT A MILLION PEOPLE.
Pieterse: AND, OF COURSE,
IF A GOVERNMENT CAN‘T SEE SOMETHING AS A NUMBER,
IT DOESN‘T EXIST.
Narrator: THE CONSEQUENCES OF BEING INVISIBLE TO CITY PLANNERS
ARE HUGE.
WITHOUT PROPER INFORMATION,
IT‘S IMPOSSIBLE TO PROVIDE ADEQUATE ROADS, SANITATION,
POLICE PROTECTION, OR CITY SERVICES.
IN ORDER TO SEE CHANGE,
KIBERA NEEDED TO CLAIM ITS PLACE ON THE MAP.
IN 2007, VOLUNTEERS FOR A GROUP CALLED MAP KIBERA
TOOK TO THE STREETS.
THEIR TOOLS--SIMPLE GPS SYSTEMS
AND KEEN EYES.
THEY BEGAN SYSTEMATICALLY WALKING THE COMMUNITY,
MAPPING KIBERA STEP BY STEP.
Narrator: AFTER MONTHS OF WORK,
THE BLANK SPOT THAT WAS KIBERA BEGAN FILLING IN.
Kevin Otleno: LIKE YOU CAN SEE OVER THERE,
THERE IS A BIOCENTER, IT‘S A TOILET.
AS YOU CAN SEE THE OTHER SIDE THERE IS A BIG HOSPITAL.
Narrator: MAP KIBERA PINPOINTED WATER AND SANITATION LOCATIONS,
CRIME AREAS,
AND HEALTH CLINICS--
INFORMATION CRITICAL TO THE LIVES
OF THE PEOPLE LIVING THERE.
AND INFORMATION IS POWER.
Smith: YOU CAN THEN GO TO YOUR LOCAL GOVERNMENT AND SAY,
"LOOK, WE KNOW THERE‘S 750,000 PEOPLE,
ONE MILLION PEOPLE, 1.5 MILLION PEOPLE."
IT ALLOWS THEM TO TAKE THAT INFORMATION
AND BRING IT FORWARD TO THE PROPER AUTHORITIES
AND SAY, "LOOK, THERE ARE SOME REAL NEEDS HERE."
THEY ARE CREATING THEIR OWN VOICE.
[WOMEN SINGING]
Narrator: WITH A VOICE AND IDENTITY ONE MILLION STRONG,
KIBERA‘S PEOPLE CAN NOW TRANSFORM THEIR COMMUNITY.
AN IMPORTANT FIRST STEP--
FINDING THE BEST USE FOR THEIR CROWDED SPACE.
IBRAHIM MAINA LIVES IN KIBERA.
HE IS A MANAGER FOR KDI,
A GROUP THAT DESIGNS AND BUILDS COMMUNITY AREAS.
TODAY, THE TEAM WORKS ON A MULTI-PURPOSE CENTER
THAT WILL HOUSE A SCHOOL AND COMMUNITY MEETING HALL.
Julius Muiru: HOW WE NORMALLY GO ABOUT IT,
WE JUST COME TO THE COMMUNITY,
WE HEAR THE PROPOSALS FROM THE COMMUNITY,
THEN WE GATHER ALL THIS INFORMATION,
WHICH EVERYBODY CAN THEN UNDERSTAND.
Narrator: ONCE THE PLANS ARE FINAL,
LOCAL ARTISANS PROVIDE BOTH SKILL AND LABOR.
Man: YEAH, YOU HAVE TO BE VERY CAREFUL.
Narrator: IN 2007, KIBERA PUBLIC SPACE PROJECT
BEGAN RECLAIMING LAND AROUND KIBERA‘S MAIN TRIBUTARIES.
CUT OFF FROM CITY SERVICES,
RESIDENTS USED THE WATERWAYS AS A DUMP.
AND WITH ONLY ONE TOILET FOR EVERY 250 PEOPLE,
A SEWAGE SYSTEM.
THE COMMUNITY MOBILIZED
AND BEGAN THE MESSY JOB OF RECLAIMING THE LAND.
KIBERA HAS NO HEAVY MACHINERY,
SO THE WORK GETS DONE BY HAND.
Mugendi M‘Rithaa: IN AFRICA, WE BELIEVE THAT ALL HUMAN BEINGS
ARE OUR BROTHERS AND SISTERS.
THAT‘S THE SPIRIT OF UBUNTU.
AND ONE PARTICULAR CALL OF UBUNTU,
THE FAMOUS ONE IS "I AM BECAUSE WE ARE."
BUT THE ONE I‘D LIKE TO CITE IN THIS INSTANCE IS
"I PARTICIPATE, THEREFORE I AM."
Narrator: AS THE TONS OF WASTE DISAPPEARED,
KIBERA‘S PUBLIC SPACE DESIGN MATERIALIZED.
COMMUNITY GARDENS SPRANG UP
ALONG WITH PLAYGROUNDS,
A SOCCER FIELD,
AND A PUBLIC SANITATION BLOCK.
[WOMEN SINGING]
THE PUBLIC SPACE PROJECT GOAL IS TO BECOME SELF-SUSTAINING.
ONE WOMEN‘S GROUP RAISES FUNDS BY SELLING BASKETS
WOVEN FROM PLANTS GROWING WILD ON THE EDGE OF KIBERA.
MARY NASIMIYU IS A GROUP LEADER.
Mary Nasimiyu: MY DREAMS FOR THE CHILDREN,
I WANT THEM TO LEARN VERY HARD,
BECAUSE EVEN ME, I AM JUST WORKING VERY HARD FOR THEM.
AFTER SCHOOL, THEY CAN FIND, MAYBE THEY CAN FIND A JOB.
AFTER A JOB, THEY CAN GO AND STAY IN A GOOD PLACE,
AND THEN THEY CAN TAKE ME FROM HERE.
Narrator: WITHIN THE HUBBUB OF KIBERA‘S CROWDS,
MARY AND HER FRIENDS USE THIS PUBLIC SPACE
TO RUN THEIR OWN BUSINESS AND HELP SUPPORT THEIR COMMUNITY.
THAT‘S THE KIND OF RESULT THAT DESIGNERS HOPE FOR.
M‘Rithaa: BY CREATING A SENSE OF COMMUNITY
THROUGH THE ARCHITECTURAL PLANNING OF THE PUBLIC SPACES,
THERE IS A SENSE IN WHICH
PEOPLE ARE ABLE TO RECONNECT WITH OTHERS
AND THEN ALSO CREATE OPPORTUNITIES
FOR COLLECTIVE WORK.
Narrator: IBRAHIM MAINA IS HAPPY
WITH WHAT HE AND HIS NEIGHBORS HAVE ACCOMPLISHED,
BUT KNOWS IT‘S JUST THE START.
Narrator: CREATIVITY IS THE SPARK,
GOOD DESIGN IS THE ENGINE,
AND COMMUNITY IS THE FUEL,
EMPOWERING PEOPLE TO IMPROVE THEIR LIVES.
THOUSANDS OF MILES FROM KIBERA,
ANOTHER COMMUNITY FACES A DIFFERENT SET OF CHALLENGES.
AND A GROUP OF YOUNG DESIGNERS SETS OUT ON A MISSION
TO UNDERSTAND.
IN 2009,
STUDENTS FROM CALIFORNIA ART CENTER COLLEGE OF DESIGN
TRAVELED TO CAMPAMENTO, SAN JOSE,
AN INFORMAL SETTLEMENT ON THE OUTSKIRTS OF SANTIAGO, CHILE...
...TO SEE FIRSTHAND HOW RESIDENTS THERE
MANAGED THEIR WATER.
Narrator: THE STUDENTS WORKED WITH A CHILEAN ORGANIZATION,
UN TECHO PARA CHILE.
Penny Herscovitch: WE EXPECTED THERE TO BE A SCARCITY OF WATER,
BUT WATER TRUCKS THAT IRRIGATE THE STREET TREES
THEN DELIVER WATER TO THESE COMMUNITIES
AFTER THEY‘RE FINISHED DELIVERING.
IT‘S THEN STORED IN BARRELS OUTSIDE OF THE HOME.
AND THEN, FOR EVERY TASK,
WOMEN WILL THEN FILL UP THESE TYPES OF CONTAINERS,
AND THEY‘LL MOVE WATER BUCKET TO BUCKET TO BUCKET.
AND STARTING TO UNDERSTAND THAT AS DESIGNERS
HELPED US THEN DESIGN PRODUCTS AROUND MANAGING THAT WATER.
Bill Moggridge: I THINK DESIGNERS ALWAYS HAVE TO
TRY AND UNDERSTAND WHAT IT‘S LIKE FOR SOMEBODY ELSE,
AND THE EASIEST WAY TO DO THAT IS TO EXPERIENCE IT THEMSELVES.
SO IF YOU ARE DESIGNING SOMETHING,
JUST GO AND TRY AND DO IT.
Narrator: AFTER TWO WEEKS OF LIVING IN SAN JOSE,
THE STUDENTS COLLABORATED WITH DESIGNERS AND COMMUNITY MEMBERS
TO COMPILE THEIR IDEAS,
SPAWNING SOME SIMPLE YET INGENIOUS SOLUTIONS.
KC Cho: WE‘RE GONNA SEE TWO PROJECTS,
"GOTA A GOTA" AND "RELAVA,"
AND THEY‘RE THE PROJECTS OVER HERE.
SO "GOTA A GOTA" WAS DESIGNED BY THREE STUDENTS,
AND IT‘S A GRAVITY FED WATER SYSTEM.
THIS IS A PRESSURIZED WATER PUMP SYSTEM
THAT PUMPS THE WATER FROM THE GROUND
INTO THIS GRAVITY FED SYSTEM HERE,
AND THAT IN TAIL FLOWS THE WATER
BACK TO THE KITCHEN WATER SYSTEM HERE, INTO THIS RELAVA.
Narrator: PLANS ARE UNDER WAY TO MANUFACTURE AND DISTRIBUTE
THESE PRODUCTS WORLDWIDE.
WHAT MAKES THE STUDENT DESIGNS SO GREAT
IS THAT THEY USE INEXPENSIVE AND READILY AVAILABLE MATERIALS
TO SOLVE COMMON PROBLEMS.
IN SOUTH AFRICA,
DESIGNERS EMPLOY THAT SAME BASIC DESIGN PHILOSOPHY
TO TACKLE YET ANOTHER CHALLENGE.
FREEDOM PARK IS A TYPICAL SOUTH AFRICAN TOWNSHIP.
AN INFORMAL SETTLEMENT,
GRADUALLY SPREADING ONE SINGLE-STORY SHACK AT A TIME.
AS THE POPULATION GROWS,
AVAILABLE LAND FOR HOUSING SHRINKS,
AND THAT‘S A PROBLEM.
Luyanda Mpahlwa: AS AN ARCHITECT AND A DESIGNER,
THE MOST IMPORTANT THING FOR ME FOR ANY PROJECT I DO
IS TO ACTUALLY UNDERSTAND THE PROBLEM.
AND WHEN YOU UNDERSTAND THE PROBLEM,
THEN YOU TRY AND FIND VARIOUS WAYS TO SOLVE IT.
SO WE STARTED A PROCESS OF FIRST UNDERSTANDING
WHAT KIND OF SITES DO WE HAVE.
THESE SITES ARE VERY NARROW, 7.5 METERS BY 50 METERS DEEP.
WHAT DO YOU DO IN THAT SITUATION?
Narrator: THE OBVIOUS ANSWER-- BUILD UP.
BUT TRADITIONAL TWO-STORY HOMES WOULD BE COST PROHIBITIVE,
REQUIRING TOO MUCH WOOD AND CONCRETE.
LUYANDA AND AN ENGINEER CAME UP WITH AN INGENIOUS DESIGN--
TWO-STORY HOUSES MADE FROM SANDBAGS.
Michael Tremeer: I WAS AN ARMY ENGINEER.
AND ONE OF THE CHALLENGES THAT WE FACED,
WE HAD VERY LITTLE MATERIALS,
AND OVER TIME WE REALIZED THAT WE HAD TO BE FAIRLY INNOVATIVE.
AND THE ONE THING THAT YOU GET PLENTY OF IN THE ARMY
IS SANDBAGS.
THERMALLY AND ACOUSTICALLY, IT‘S FANTASTIC.
IT IS REALLY, REALLY, REALLY TOUGH.
THIS IS A SANDBAG.
BECAUSE IT‘S A STITCH BOND BAG, IT CAN‘T SPREAD IN ITS WIDTH.
BUT IT CAN SPREAD ENORMOUSLY IN ITS LENGTH
AND THAT ENABLES THE BAG TO FORCE ITSELF BETWEEN THE BEAMS
AND GIVE YOU A MORE STABLE STRUCTURE.
Narrator: THE KEY TO THIS DESIGN IS THE ECOBEAM,
A STRONG AND LIGHT LATTICE MADE FROM TWO TIMBER BEAMS
AND A ZIGZAG STRIP OF METAL.
A HOUSE BUILT WITH ECOBEAMS NEEDS ABOUT 80% LESS TIMBER.
IT‘S COST EFFECTIVE,
USES LOCAL MATERIALS,
AND IS EASY TO WORK WITH.
A GREAT IDEA, BUT PEOPLE WERE SKEPTICAL.
Mpahlwa: FOR ME, ONE OF THE MOST MOVING THINGS
WAS FIRSTLY TO NEGOTIATE WITH THE PEOPLE
THAT I AM GOING TO BE BUILDING A DIFFERENT HOUSE,
WE‘RE GOING TO BUILD IT WITH SANDBAGS.
SO WE HAD TO TAKE THEM THROUGH THE PROCESS
OF GETTING THEM TO BUY IN, TO ACCEPT,
THAT THIS WILL BE A DECENT HOUSE.
THE OTHER CRITICAL THING
WAS THAT WE GOT THE PEOPLE INVOLVED IN THE BUILDING.
AND THEY TAKE A DIFFERENT KIND OF OWNERSHIP
THAN PEOPLE WHO ARE JUST SITTING AND WAITING
FOR A HOUSE TO BE BUILT FOR THEM.
Tremeer: IT LITERALLY TAKES ABOUT AN HOUR AND A HALF
PROBABLY TO TEACH SOMEBODY TO USE THIS SYSTEM,
IT REALLY IS THAT SIMPLE.
THE HEAVIEST COMPONENT ON THE SITE IS SEVEN KILOS,
ONCE THE BAG IS FULL OF SAND.
AND THAT‘S A VERY EASILY MANEUVERED WEIGHT.
GREAT FUN TO BUILD.
GRANNY CAN HELP.
ALL THE KIDS CAN HELP.
AND WE CAN LITERALLY BUILD ANYWHERE.
Wahieba Naaidco: AT THE BEGINNING
EVERYBODY WAS EXCITED TO SEE SOMETHING NEW.
IF YOU SHOULD SEE THE SAND ON THEIR FACES,
WITH THE WIND BLOWING, AND THEY FILL THE SANDBAGS,
AND YOU SEE HOW THEIR FACES ARE FULL OF SAND.
THE CHILDREN COME, THE CHILDREN ASSISTED.
SO EVERY DAY WAS EXCITEMENT FOR THEM.
TO COME HERE EVEN IF IT MEANS THERE IS NO FOOD ON THE TABLE,
BUT TO BE HERE WAS IMPORTANT TO THEM.
Mpahlwa: I TOOK A LOT OF LESSONS EVEN TO DESIGN THIS,
BECAUSE I WENT INTO THE SHANTY TOWNS
AND UNDERSTOOD HOW DO PEOPLE LIVE.
OBVIOUSLY, THERE IS A BIGGER SENSE OF DECENCY,
DIGNITY THEY FIND WHEN THEY OWN A HOUSE
WHICH IS OF THIS KIND OF QUALITY.
Elizabeth Kolizza: THIS, FOR ME, IT‘S PRECIOUS YOU KNOW.
I CHERISH IT, BECAUSE I‘VE NEVER HAD A HOUSE OF MY OWN.
Mpahlwa: AND YOU WILL SEE
THAT MOST OF THE HOUSES THAT WE HAVE DEVELOPED
ARE ACTUALLY DOUBLE STORY WITH A NARROW FOOTPRINT,
SO THAT YOU CAN ACTUALLY GIVE THE PEOPLE
A LITTLE BIT OF A PLAY AREA, YOU KNOW,
ALSO TO EXPAND THE HOUSE.
YOU CAN SEE THAT EACH ONE HAS GOT A DIFFERENT COLOR,
BECAUSE FOR US, IT WAS IMPORTANT
TO MAKE SURE THAT EACH INDIVIDUAL
ACTUALLY HAS IDENTITY WITH THEIR HOUSE.
WE‘LL BE DOING A LOT MORE
TO TAKE THE ACHIEVEMENTS TO A LEVEL
WHERE PEOPLE START FEELING THAT THEIR LIVES ARE BECOMING BETTER.
THE QUALITY OF LIFE IS TAKING A TRAJECTORY UPWARDS.
Moggridge: SO THE IDEA OF APPLYING DESIGN PROCESSES
TO THESE NEW COMPLICATED SITUATIONS AND CHALLENGES,
USING INTERDISCIPLINARY TEAMS WITH DESIGN THINKING,
IS SOMETHING THAT PROMISES A LOT
TOWARDS HELPING THE WORLD TO MOVE FORWARD.
Narrator: THE SUCCESSES IN FREEDOM PARK AND KIBERA
SHOW HOW GOOD DESIGN CAN BENEFIT INDIVIDUALS AND COMMUNITIES.
BUT SOME DESIGNERS ARE THINKING EVEN BIGGER--
TO TRANSFORM ENTIRE CITIES.
MEDELLIN, COLOMBIA.
THE BARRIO OF SANTO DOMINGO
CLINGS TO THE STEEP MOUNTAIN SLOPES ABOVE THE CITY.
FOR DECADES, GANGS OF DRUG TRAFFICKERS RULED THESE STREETS,
WHICH BECAME SOME OF THE MOST DANGEROUS IN THE WORLD.
CRIME AND GEOGRAPHY CONSPIRED TO SEVER THE RESIDENTS
FROM THE CITY BELOW.
BUT IN 2004,
CITY PLANNERS DECIDED IT WAS TIME TO UNITE MEDELLIN.
Alejandro Echeverri: 15 YEARS AGO,
YOU CAN‘T BE OUTSIDE,
YOU CAN‘T BE AFTER 5:00 PM, 6:00 PM.
THIS WAS A VERY, VERY COMPLEX PLACE.
Narrator: FROM THE CITY BELOW,
THE BARRIO OF SANTO DOMINGO WAS SEEN AS DANGEROUS AND DISTANT.
BUT ECHEVERRI COULD ONLY SEE ITS POTENTIAL--
A VIBRANT COMMUNITY...
Man: UN, DOS, TRES, VA!
Narrator: ...SPARKLING WITH CULTURE AND LIFE.
ECHEVERRI AND HIS COLLEAGUES HAD A VISION FOR A NEW CITY.
THEY DECIDED TO TURN SANTO DOMINGO
INTO A CULTURAL MECCA
AND ENTICE COMMERCE AND THE REST OF MEDELLIN
TO COME TO THESE NEIGHBORHOODS.
THE PROJECT BEGAN BY BUILDING PUBLIC PARKS, PLAYGROUNDS,
AND EVEN INTERNATIONALLY RECOGNIZED
STATE-OF-THE-ART LIBRARIES.
BUT GETTING PEOPLE TO VISIT FROM THE VALLEY BELOW
WAS LITERALLY AN UPHILL BATTLE.
MEDELLIN‘S STREETS ARE NARROW AND STEEP,
DIFFICULT AND TIME-CONSUMING FOR BUSES TO NAVIGATE.
THE HILL AND THE VALLEY FELT LIKE TWO SEPARATE WORLDS.
Narrator: ECHEVERRI AND HIS FELLOW DESIGNERS
LOOKED TO THE SKY FOR AN ANSWER.
ENTER METROCABLE.
Echeverri: THE TRANSPORT SYSTEM IS ONE OF THE MOST POWERFUL THINGS
TO CHANGE THINGS, TO CONNECT THE SOCIETY,
TO PUT IN CONTACT THE DIFFERENT PLACES OF THE CITY.
THE CABLE CAR SYSTEM UNITED THE CITY,
WHILE BRIDGES LINKED NEIGHBORHOODS
ACROSS MOUNTAIN STREAMS.
PARKS, LIBRARIES, AND CULTURAL EVENTS
SOON BEGAN TO ATTRACT PEOPLE FROM AROUND THE REGION.
LIKE THE RIVERA FAMILY,
WHO NOW MAKE WEEKLY TRIPS TO SANTO DOMINGO.
Narrator: METROCABLE‘S LINE TO SANTO DOMINGO
CARRIES SOME 18,000 PASSENGERS A DAY,
CLIMBING MORE THAN A MILE IN LESS THAN 15 MINUTES
TO WHAT WAS ONCE CONSIDERED
THE MOST DANGEROUS BARRIO IN MEDELLIN.
SANTO DOMINGO IS NOW BUSTLING.
LINA MARIA TORO AND FAMILY MIGRATED TO SANTO DOMINGO
SEVERAL YEARS AGO.
SHE HAS WITNESSED THE TRANSFORMATION.
Narrator: MEDELLIN‘S ARCHITECTS AND PLANNERS
HAVE GIVEN THEIR NEIGHBORS A NEW PERSPECTIVE ON THEIR CITY.
Echeverri: I AM HAPPY WITH THE WORK THAT WE STARTED TO DO.
BUT THE THING IS THAT WE ALWAYS ARE THINKING HOW TO GO ON.
WHAT IS THE NEXT STEP?
AND IF YOU SEE MEDELLIN, IT‘S HUGE.
Narrator: METROCABLE DEMONSTRATES THE POWER OF DESIGN
TO CHANGE LIVES AND COMMUNITIES.
AND IT SHOWS US A NEW VISION OF THE FUTURE.
AS OUR GLOBAL POPULATION GROWS,
AND MORE PEOPLE FLOCK TO CITIES FOR JOBS AND OPPORTUNITIES,
INFORMAL SETTLEMENTS COULD POSE HUGE CHALLENGES
OR LIMITLESS POSSIBILITIES.
Moggridge: THE PEOPLE ARE FLOODING
TO THESE HUGELY GROWING, FAST GROWING CITIES,
MOSTLY IN THE SOUTHERN HEMISPHERE AT THE MOMENT,
ARE THE ONES WHO ARE GOING TO HAVE THIS SORT OF ENERGY
OF INNOVATION,
ENERGY OF NEW PEOPLE COMING FROM DIFFERENT PLACES.
THE OVERCROWDING IN ITSELF PRODUCING SOMETHING
WHICH HAS GOT AN EXCITEMENT AND A RICHNESS ABOUT IT.
SO PERHAPS OUR FUTURE WORLD-CLASS CITY
IS GOING TO BE THE ONE THAT COMBINES THE INFORMAL SETTLEMENT
WITH THE TRADITION OF THE CITY AS WE‘VE KNOWN IT IN THE PAST.
Smith: SO THERE‘S THIS REAL EFFORT
BY VISIONARY MAYORS AND DESIGNERS
WORKING WITH THE COMMUNITY TO CREATE MORE INCLUSIVE CITIES.
[WOMEN SINGING]