Narrator: DESIGN.
IT‘S WHAT MAKES OUR WORLD BOTH FUNCTIONAL AND BEAUTIFUL.
BUT MOST DESIGN IS GEARED TOWARDS ABOUT 10% OF THE WORLD.
WHAT ABOUT THE OTHER 90%?
MILLIONS, OFTEN CROWDED INTO CITIES...
WITH LIMITED RESOURCES.
THEY ARE AT THE ROOT OF A WHOLE NEW WAVE OF DESIGN.
REVOLUTIONARY...
Man: AND THEN IT HIT ME-- A DRUM IS REALLY WHAT WE NEED.
Narrator: INVENTIVE...
Man: IT‘S JUST ABOUT TRYING TO RECOGNIZE THOSE ENERGIES
AND LET US BE INSPIRED BY THEM.
Narrator: FORWARD LOOKING...
Woman: I DON‘T THINK THERE‘S ANY LIMITATION
FOR ANY HUMAN BEING.
ALL THEY NEED IS JUST TO BE GIVEN THE OPPORTUNITY.
Narrator: DESIGN WITH THE OTHER 90%
TAKES US TO THE FOREFRONT OF A DESIGN REVOLUTION...
THAT IS CHANGING THE WAY THAT WE LOOK AT EACH OTHER...
AND OUR WORLD.
MAY 15, 2011.
CAPE TOWN, SOUTH AFRICA.
A STANDOFF IS TAKING PLACE
BETWEEN THE GOVERNMENT‘S ANTI-LAND INVASION UNIT
AND SEVERAL HUNDRED SQUATTERS.
THEY HAVE TAKEN UP RESIDENCE ON MITCHELL‘S PLAIN,
A STRETCH OF LAND LEFT VACANT FOR YEARS.
THE GOVERNMENT HAS PROMISED TO BUILD HOUSES HERE,
BUT FUNDING HAS FALLEN SHORT OF DEMAND.
Woman 1: IN SOUTH AFRICA WE GOT A BACKLOG OF HOUSING.
Woman 2: 400,000 PEOPLE ARE WAITING ON HOUSING.
Narrator: HERE SQUATTER COMMUNITIES LIKE THESE ARE CONSIDERED ILLEGAL.
Woman: WE NEED HOUSES, PLEASE! WE NEED HOUSES, NOT VIOLENCE!
WE NEED HOUSES!
Narrator: EVENTS LIKE THIS ILLUSTRATE A FUNDAMENTAL PROBLEM
FACING MANY CITIES TODAY.
Luyanda Mpahlwa: THEY ARE NOT
ASKING FOR THE WORLD, PEOPLE.
THEY JUST WANT A DIGNIFIED LIFE,
SO THAT THEY CAN TAKE THEIR KIDS TO SCHOOL,
SO THAT THE KIDS HAVE A SAFE ENVIRONMENT.
AND THAT‘S WHAT PEOPLE WANT.
Edgar Pieterse: MOST OF THE CITIES ARE NOT READY TO ABSORB
ALL OF THE PEOPLE.
THEY DON‘T HAVE SUFFICIENT ACCOMMODATION,
THEY DON‘T HAVE THE HEALTH INFRASTRUCTURE,
THEY DON‘T HAVE THE SCHOOLS.
Narrator: THE END RESULT...
INFORMAL SETTLEMENTS OR URBAN SLUMS.
AROUND THE WORLD, OVER A BILLION PEOPLE LIVE THIS WAY.
BY 2030, THAT NUMBER WILL DOUBLE.
CUT OFF FROM FORMAL CITY SERVICES,
OFTEN LEFT TO THEIR OWN DEVICES,
THEIR CONTRIBUTIONS TO CITIES ARE EASILY OVERLOOKED.
Celine D‘Cruz: THESE ARE COMMUNITIES THAT ARE ENTERPRISING,
THAT ARE FULL OF ENERGY, THEY ARE ECONOMICALLY VIBRANT,
THEY ARE PART OF THE INFORMAL ECONOMY OF THE CITY,
THEY CONSTITUTE 60 TO 80% OF THE CITIES‘ POPULATION.
THE INDUSTRIES WANT THEM BECAUSE THEY BRING IN CHEAP LABOR,
SO, UNDER ALL THOSE CIRCUMSTANCES,
IF YOU LOOK AT THESE COMMUNITIES,
THEY‘RE A HUGE ASSET TO THE CITY.
Narrator: WITHIN THIS DYNAMIC IS AN ENGINE OF INNOVATION.
THE PEOPLE HIGHLIGHTED IN THE COOPER-HEWITT EXHIBITION
"DESIGN WITH THE OTHER 90%: CITIES"
ARE PIONEERS OF A NEW WAY OF THINKING ABOUT THE WORLD.
AND MORE THAN THINKING, THEY‘RE DOING.
CURATOR CYNTHIA SMITH LAUNCHED A MULTI-YEAR EFFORT
TO DISCOVER, DOCUMENT, AND SHARE THEIR DESIGN SOLUTIONS.
Cynthia Smith: THE PEOPLE WHO ARE ACTUALLY LIVING
IN THE INFORMAL SETTLEMENTS,
THEY ARE PART OF THE INTERNATIONAL CONVERSATION
THAT‘S TAKING PLACE,
AND THAT‘S THE INTERESTING PART,
THAT‘S THE DESIGN WITH THE OTHER 90%.
THEY‘RE BRINGING WHAT THEY KNOW ABOUT LIVING IN THESE CONDITIONS
AND THEY‘RE PARTNERING WITH THE ARCHITECTS
AND THE URBAN DESIGNERS AND THE URBAN PLANNERS
AND THEIR LOCAL GOVERNMENT
TO IMPROVE THEIR CONDITIONS,
AND THAT‘S A REALLY WONDERFUL OPPORTUNITY.
Narrator: THE EXHIBITION CELEBRATES DOZENS OF FORWARD-THINKING IDEAS--
FROM DIGITAL TECHNOLOGY IN A DRUM
TO A BRAND NEW TOWN.
50 MILES OUTSIDE NAIROBI, KENYA, A COMMUNITY IS IN THE MAKING.
KAPUTIEI NEW TOWN WILL SOON HAVE 2,000 HOMES,
ALL FUNDED BY JAMII BORA TRUST,
A SAVINGS AND LOAN PROGRAM FOUNDED BY 50 WOMEN
WHO WERE ONCE STREET BEGGARS IN NAIROBI.
[WOMEN SINGING]
Elector Atieno: JAMII BORA MEANS "GOOD FAMILIES."
SO THAT IS BECAUSE THERE WERE MANY FAMILIES
OF MANY STREET MOTHERS ALL TOGETHER,
SO WE HAD TO GIVE IT A NAME THAT REVOLVES AROUND FAMILIES.
AND IT WAS STARTED AT THE INITIATIVE OF 50 STREET BEGGARS.
Elector Atieno: THESE LADIES PUT ASIDE TEN SHILLINGS EVERY DAY,
AND THE MONEY GREW AND GREW.
Narrator: AS JAMII BORA‘S SAVINGS GREW,
THE WOMEN WERE ABLE TO TAKE OUT BUSINESS LOANS
AND MAKE THE STEP FROM STREET BEGGAR TO ENTREPRENEUR.
Narrator: JAMII BORA GREW FROM 50 WOMEN TO OVER 220,000 MEMBERS
IN JUST 10 YEARS.
RATHER THAN WAIT FOR GOVERNMENT ASSISTANCE,
THE MEMBERS OF JAMII BORA
DECIDED TO DETERMINE THEIR OWN FUTURE.
Atieno: THAT IS WHEN JAMII BORA TRUST
BOUGHT THE PIECE OF LAND IN KISAJU, KAJIADO,
AND DECIDED TO PUT UP HOUSES.
Narrator: NOT JUST HOUSES, BUT AN ENTIRE SOLAR-POWERED TOWN--
SCHOOLS, STORES, PUBLIC SPACES--
ALL THE ELEMENTS OF A WELL-DESIGNED COMMUNITY.
HOUSING HAD TO BE AFFORDABLE,
AND CONSTRUCTION COSTS HAD TO BE LOW.
THE SOLUTION?
A DESIGN THAT USES SWEAT EQUITY AND LOCAL MATERIALS.
Narrator: CONSTRUCTION PROVIDES JOBS
AND HELPS PEOPLE EARN MONEY TO PAY FOR THEIR HOMES.
FROM STREET BEGGAR TO ENTREPRENEUR TO ARTISAN.
Narrator: THE WOMEN HAVE DESIGNED A NEW WAY OF LIFE
FOR THEMSELVES AND THEIR FAMILIES.
Atieno: WE HAD ALL SORTS OF RESISTANCE FROM PEOPLE LIVING AROUND
WHO THOUGHT, OH, MY GOD,
NOW JAMII BORA TRUST HAS BOUGHT THIS HUGE PIECE OF LAND,
WE INTEND TO COME AND BUILD OUR BIG HOMES HERE,
AND THEY PLAN TO BRING THE POOR PEOPLE FROM THE SLUMS...
THERE IS GOING TO BE CRIME.
BUT EVENTUALLY, THE COMMUNITY AROUND
GOT TO SEE THE BENEFIT OF THIS PROJECT FOR THEMSELVES.
Joseph Ole Kepiro: I HAVE BEEN THEIR LEADER,
WE ARE VERY, VERY HAPPY BECAUSE IT HAS GIVEN THE COMMUNITY,
ALL MY COMMUNITY-- THE KAPUTIEIS--BENEFITS.
Narrator: THESE ROOF TILES
WILL SOON TOP KAPUTIEI‘S NEWEST BUILDINGS.
Narrator: HALFWAY FINISHED,
KAPUTIEI NEW TOWN IS ALREADY COMING TO LIFE.
Ochieng: WELCOME TO MY HOUSE,
I‘M VERY HAPPY TO SEE THE VISITORS.
Atieno: I DON‘T THINK THERE IS ANY LIMITATION
FOR ANY HUMAN BEING.
EVERYBODY IS CAPABLE,
EVEN VERY POOR PEOPLE ARE CAPABLE
OF GETTING OUT OF POVERTY.
ALL THEY NEED IS JUST TO BE GIVEN THE OPPORTUNITY.
Cynthia Smith: THAT WAS AN AMAZING GROUP--
THEY WERE STREET BEGGARS.
THEY HAD--THEY HAD-- THEY DIDN‘T EVEN HAVE HOUSES.
THEY WERE ON THE STREET.
COULD POOL THEIR MONEY, PURCHASE LAND
AND THEN BEGIN TO DESIGN AND BUILD AND WORK WITH ARCHITECTS
TO CREATE THIS NEW TOWN--
WAS REVELATORY.
Narrator: THROUGH CAREFUL SAVING, THE WOMEN OF KAPUTIEI NEW TOWN
DREAMT BIG AND BUILT THEIR FUTURE.
BUT THE BIGGEST DREAMS IN THE WORLD
CAN‘T COME TO ANYTHING
IF PEOPLE‘S ESSENTIAL NEEDS AREN‘T MET.
ONE OF THE MOST IMPORTANT IS WATER.
IN INFORMAL SETTLEMENTS, WATER IS OFTEN UNSAFE,
EXPENSIVE AND HARD TO OBTAIN.
SUPPLYING WATER TO THE FORMAL CITY IS RELATIVELY EASY.
BUT DESIGNING A BETTER WAY TO GET IT TO THE REST
REQUIRES SOME CREATIVE THINKING.
IN THE PHILIPPINE CAPITAL OF MANILA,
ONLY A QUARTER OF THE POPULATION HAD RELIABLE PIPED WATER.
IN THE SLUMS, MOST PEOPLE SHARED PUBLIC SOURCES
WITH HUNDREDS OF RESIDENTS.
Narrator: HOURS WASTED EVERY DAY JUST BUYING WATER--
AND USUALLY AT COSTS
5 TO 20 TIMES WHAT A UTILITY WOULD CHARGE.
BUT MOST SLUM DWELLERS CAN‘T AFFORD CONNECTION FEES.
Narrator: THE PROBLEM IS TWOFOLD.
WATER UTILITIES HAVE TROUBLE CONNECTING
IN DENSELY POPULATED SETTLEMENTS.
AND RESIDENTS OFTEN CAN‘T AFFORD INITIAL CONNECTION FEES.
A UTILITY THAT DESIGNED A WAY
TO CONNECT PEOPLE AT A REASONABLE PRICE
WOULD TAP INTO A HUGE CUSTOMER BASE
AND PROVIDE A MUCH NEEDED SERVICE.
THAT WAS THE BRILLIANCE
BEHIND THE TUBIG PARA SA BARANGAY PROGRAM--
WATER FOR THE POOR.
Gerry Ablaza: THE FIRST AND MOST IMPORTANT OBSTACLE
IS ACTUALLY PSYCHOLOGICAL.
PEOPLE HAD THE GENERAL ASSUMPTION THAT THE POOR PEOPLE
COULD NOT AFFORD TO PAY FOR PIPE WATER.
WHICH IS REALLY IRONIC, BECAUSE THEY WOULD PAY 4, 5, 6 TIMES
WHAT IT COST FOR PIPE WATER AT THE TIME.
Narrator: MANILA WATER COMPANY SAW THIS UNTAPPED MARKET
AND SET ABOUT TACKLING THE OBSTACLES TO CONNECTION.
THEY EASED LAND TITLE REQUIREMENTS
AND DESIGNED GROUP TAPS
SO MANY HOUSEHOLDS COULD SHARE CONNECTION COSTS.
METERS WERE LOCATED IN PUBLIC PLACES
TO ELIMINATE ILLEGAL TAPPING--
A PUBLIC HEALTH HAZARD.
COMMUNITY MEMBERS WERE HIRED TO MANAGE THE PROJECT.
Gerry Ablaza: AND EACH OF THOSE DISTRICTS
WAS BEING MANAGED BY A TERRITORY MANAGER,
AND HE WAS RESPONSIBLE FOR FIVE THINGS--
CREDIT AND COLLECTION, NON-REVENUE WATER,
CUSTOMER SERVICE, QUALITY, AND COMMUNITY RELATIONS.
Narrator: RESIDENTS HAVE SEEN A BIG CHANGE IN THEIR COMMUNITY
SINCE WATER ARRIVED.
QUALITY OF LIFE IMPROVES, AND SO DOES THE ECONOMY.
Gerry Ablaza: IN FACT, WHEN THEY WERE CONNECTED TO PIPED WATER,
ALL OF A SUDDEN IT WAS AN IMPROVEMENT
IN THEIR ECONOMIC SITUATION
BECAUSE NOW THEY COULD GET GOOD CLEAN WATER
PIPED TO THE HOME 24 BY 7.
Narrator: MANILA WATER HAS TRANSFORMED THE LIVES
OF 1.5 MILLION PEOPLE--
WITH A DESIGN FOR RELIABLE AND SAFE WATER
THAT COULD POINT A WAY FORWARD FOR CITIES AROUND THE WORLD.
Smith: THAT KIND OF ABILITY TO TAKE A CIRCUMSTANCE LIKE THAT
AND REALLY COME UP WITH WHAT SEEMS TO BE
A VERY SUSTAINABLE SOLUTION,
SUSTAINABLE IN THE SENSE OF SOCIALLY SUSTAINABLE,
ECONOMICALLY SUSTAINABLE, ENVIRONMENTALLY SUSTAINABLE,
WE CAN REALLY TAKE THAT
AND SHARE THAT WITH OTHER COMMUNITIES
THAT ARE GOING THROUGH THIS RAPID GROWTH.
Narrator: IN BANGLADESH, THE STAKES ARE PARTICULARLY HIGH.
HERE, PEOPLE ARE SUCCUMBING TO WHAT‘S BEEN CALLED
THE LARGEST MASS POISONING IN HUMAN HISTORY.
HALF THE WORLD LIVES IN CITIES...
AND ONE OF THREE CITY DWELLERS LIVE IN INFORMAL SETTLEMENTS...
THE SLUMS.
BANGLADESH IS ONE OF THE MOST DENSELY POPULATED COUNTRIES
IN THE WORLD.
IN ADDITION TO THE TYPICAL CHALLENGES
OF POVERTY AND OVERCROWDING,
PEOPLE HERE FACE AN INVISIBLE AND DEADLY ENEMY...
IN THEIR DRINKING WATER.
70% OF THE WELLS IN BANGLADESH ARE CONTAMINATED WITH ARSENIC,
A NATURALLY OCCURRING TOXIN.
ARSENIC POISONING IS SLOW AND PAINFUL.
CONTINUED EXPOSURE CAN LEAD TO ORGAN FAILURE AND DEATH.
IT‘S ESTIMATED MORE THAN 75 MILLION PEOPLE
ARE EXPOSED TO ARSENIC IN THEIR WATER.
IT‘S A PROBLEM FROM SMALL VILLAGES TO BIG CITIES.
THE WORLD HEALTH ORGANIZATION CALLS IT
THE LARGEST MASS POISONING IN HUMAN HISTORY.
ONE SOLUTION HAS COME FROM A BANGLADESH NATIVE
LIVING HALF A WORLD AWAY.
Abul Hussam: THE PLACE WHERE I LIVE,
MY FAMILY, WHERE I CAME FROM
IS KUSHTIA, BANGLADESH.
LIKE IN MY HOUSE, WE HAVE BEEN DRINKING
BASICALLY ARSENIC-CONTAINING WATER LIKE ANYBODY,
MOST OF THE PEOPLE.
SO ONCE YOU KNOW THAT THERE IS ARSENIC
AND THE FAMILY IS DRINKING ARSENIC,
AND AS AN ANALYTICAL CHEMIST, I CAN ONLY MEASURE IT,
BUT I DIDN‘T KNOW WHAT IS THE SOLUTION TO THE PROBLEM.
Narrator: HUSSAM WAS MOTIVATED TO DESIGN A SOLUTION.
IT HAD TO BE AFFORDABLE AND WORK EVERYWHERE,
EVEN OFF THE GRID.
Hussam: IT HAS TO BE GRAVITY FED,
IT HAS TO RUN IN ENVIRONMENTS WHERE THERE IS NO ELECTRICITY.
Narrator: HUSSAM‘S TEAM TESTED OVER 200 PROTOTYPES.
THE DESIGN THEY CAME UP WITH
IS INEXPENSIVE AND EASY TO ASSEMBLE.
THEY‘RE MANUFACTURED IN A FACTORY IN HUSSAM‘S HOMETOWN,
CREATING OVER 200 JOBS.
ALL THE PARTS ARE LOCAL MATERIALS.
A COMPOSITE IRON MATRIX ABSORBS THE ARSENIC.
RIVER SAND, BRICK CHIPS AND CHARCOAL
REMOVE PARTICLES AND ORGANIC MATTER.
Hussam: THE DESIGN HAS A LOT OF INPUT FROM THE VILLAGERS.
THIS IS A POUR-AND-COLLECT SYSTEM.
YOU POUR ABOUT 20 LITERS OF WATER,
WHICH IS EXACTLY THE SIZE OF THE PITCHER
FOR COLLECTION OF WATER IN BANGLADESH.
THE GRAVITY PULLS IT THROUGH,
AND THEN IN ONE HOUR YOU COLLECT THAT WATER,
AND THAT‘S FREE FROM ARSENIC.
Narrator: IT‘S A DESIGN THAT‘S EASY TO MANUFACTURE,
SIMPLE TO USE, PUTS PEOPLE TO WORK,
AND SAVES LIVES.
225,000 FILTERS HAVE BEEN DELIVERED
THROUGHOUT THE COUNTRY,
PROVIDING SAFE DRINKING WATER FOR MORE THAN A MILLION PEOPLE.
AND JUST AS THE FLOW OF SAFE WATER CAN TRANSFORM A COMMUNITY,
SO CAN THE FLOW OF INFORMATION.
ACCORDING TO THE UNITED NATIONS,
INTERNET ACCESS IS A BASIC HUMAN RIGHT.
BUT IN AFRICA, MOST PEOPLE DON‘T HAVE ONLINE ACCESS.
ONE ORGANIZATION HAS DESIGNED A WAY TO GET THEM CONNECTED.
Sharrad Sapra: THE WORLD IS INCREASINGLY BEING DIVIDED
INTO TWO GROUPS OF PEOPLE--
THOSE WHO HAVE ACCESS TO TECHNOLOGY AND INFORMATION
AND THOSE WHO DON‘T.
Narrator: UGANDA, 34 MILLION PEOPLE--
FEWER THAN 10% OF THEM CONNECTED TO THE INTERNET.
UNICEF IS WORKING TO FILL THE GAP
WITH THEIR DESIGN FOR RUGGED COMPUTER KIOSKS
MADE FROM RECYCLED OIL DRUMS.
Seth Herr: IT‘S SORT OF LIKE A REALLY HEAVY
AND DIFFICULT-TO-STEAL LAPTOP.
Khalid Arbab: MOST OF THE SOLUTIONS OUT THERE ARE VERY EXPENSIVE.
Sapra: THE SHELL ALONE WAS COSTING ALMOST $10 TO $11,000.
Arbab: SO WE HAD TO COME UP WITH ANOTHER SOLUTION
OF REDUCING THE COST FOR THE SHELL.
AND THEN IT HIT ME-- A DRUM IS REALLY WHAT WE NEED.
IT‘S RUGGED, IT‘S STURDY, IT‘S RECYCLABLE,
IT‘S VERY CHEAP.
Sapra: IT‘S A LOCAL DESIGN. IT CAN BE ASSEMBLED LOCALLY.
Narrator: INSTALLED IN BOTH URBAN AND RURAL AREAS,
THESE DIGITAL DRUMS ARE BRINGING THE GLOBAL ONLINE COMMUNITY
TO PEOPLE WITH NO INTERNET ACCESS.
Herr: WE‘RE HOPING TO BE ABLE TO FILL
A LOT OF THAT GAP WITH THESE.
Narrator: UNICEF PLANS TO FABRICATE AND INSTALL
50,000 DRUMS IN UGANDA,
CONNECTING THE COUNTRY TO THE REST OF THE WORLD--
AND THE FUTURE.
CONNECTIONS CAN CREATE CHANGE ON A GLOBAL SCALE...
OR ON A LOCAL, PERSONAL ONE.
TEN YEARS AGO, IN SOUTH AFRICA,
A YOUNG DESIGNER WAS SEEKING A WAY TO CONNECT WITH HIS CITY.
Doung Anwar Jahangeer: WHEN YOU COME TO SOUTH AFRICA
EVERYBODY MAKES SURE THAT YOU BECOME AFRAID.
THEY‘LL SAY BE CAREFUL OF THIS, BE CAREFUL OF THOSE,
BE CAREFUL OF THERE, BE CAREFUL OF POOR BLACK PEOPLE.
ONE DAY OUT OF FRUSTRATION
I DECIDED TO GO FOR A WALK.
TO GO FOR A WALK IN TOWN,
THROUGH TOWN--
I DIDN‘T QUITE KNOW WHERE I WAS GOING--
WANTING TO BREAK FREE
FROM THIS KIND OF PARALYZING STATE OF FEAR.
WHEN I APPROACHED TO WHAT IS KNOWN
AS THE MOST DANGEROUS PART OF TOWN,
MY EXPERIENCE WAS ENTIRELY THE OPPOSITE
TO WHAT I‘VE ALWAYS BEEN TOLD IN THIS COUNTRY.
THIS HIGH LEVEL OF HUMANITY.
CLEARLY, YOU KNOW, THERE WAS THIS GAP THAT EXISTED
IN THE WAY THAT THE HAVES PERCEIVES THE HAVE-NOTS.
THOSE KIND OF MOMENTS IN MY LIFE HAS ACTUALLY BROUGHT ME
TO THE POSITION INTO WHO I AM AND WHAT I DO NOW.
AND SINCE THAT WALK, THEN I‘VE BEEN WALKING FOR...
11 YEARS I‘VE BEEN WALKING.
Narrator: DOUNG WAS DRAWN TO THE INFORMAL VENDORS
TRYING TO EARN A LIVING--
A SMALL QUANTITY OF GOODS FOR SALE AT THEIR FEET.
Jahangeer: AND THEN HE SAT ON A PIECE OF STONE
OR ON A LEDGE OF A WALL, AND THAT WAS IT.
Narrator: HE STARTED TO TALK TO THEM ABOUT THEIR WORK--
WHAT WERE THEIR PROBLEMS, WHAT DID THEY NEED?
Jahangeer: SPAZA-DE-MOVE-ON MEANS SHOP ON THE MOVE.
THE SHOP ON THE MOVE, YEAH.
WHAT IT IS, IT‘S A CHAIR.
AND WHAT IT DOES, IT OPENS UP,
AND AS IT OPENS UP IT FLIPS OVER AGAIN
AND IT BECOMES A LITTLE TABLE.
AND THEN THE, INSIDE IS THE STORAGE OF ALL OF THE ITEMS
THAT THE TRADER IS GOING TO SELL.
BUT AGAIN, IT IS IN DEVELOPMENT.
IT‘S A VERY SMALL PRODUCT, BUT YET, WITHIN THAT,
EMBEDDED IS 10 YEARS OF WALKING, OF TALKING, OF SMILING,
OF JUST BEING TOGETHER WITH THE PEOPLE THAT USES THAT SPACE.
AND THEN WHAT WE COULD DO
IS JUST TAKE IT ROUND THROUGH THE BOVINE
AND THEN COMES INTO THE MARKET,
AND THEN WE CAN ASK PEOPLE IN THAT MARKET
WHAT DO THEY FEEL OF THAT
AND IN THIS MARKET WHAT DO THEY FEEL OF IT.
Narrator: DOUNG HOPES THAT IN ADDITION TO MAKING THEIR DAYS
EASIER AND MORE COMFORTABLE,
THE SPAZA-DE-MOVE-ON MIGHT HELP INFORMAL TRADERS
APPEAR MORE LEGITIMATE
IN THE EYES OF THE LOCAL AUTHORITIES.
Bill Moggridge: WHAT‘S IMPORTANT IS THAT THEY UNDERSTAND
EVERYBODY WHO MAY BE INVOLVED IN THE SOLUTION,
SO ALL THE USERS, ALL THE STAKEHOLDERS,
EVERYBODY WHO MIGHT WANT TO MAKE USE OF THIS SOLUTION
THAT THEY ARE GOING TO CREATE.
AND SO ONE OF THE REALLY IMPORTANT THINGS
IS THAT THE DESIGNER HAS THAT FULL EMPATHY
AND UNDERSTANDING AND FEELING
ABOUT WHAT OTHER PEOPLE MIGHT WANT AND NEED.
Jahangeer: IF YOU HAD TO CHANGE SOMETHING OUT OF THIS,
WHAT WOULD YOU CHANGE?
Man: WHAT WOULD I CHANGE?
I‘D PUT ANOTHER TWO WHEELS HERE.
Jahangeer: ANOTHER TWO WHEELS HERE?
Man: YEAH. FOUR WHEELS.
Narrator: IT‘S DESIGN THROUGH DIALOGUE
THAT HONORS THE WORK THAT INFORMAL TRADERS ARE DOING.
Cynthia Smith: PEOPLE WHO LIVE AND WORK HAVE TO TRAVERSE
FROM THE OUTSKIRTS OF THE CITY INTO THE CENTER OF THE CITY
TO SELL THEIR WARES.
THIS ARCHITECT DESIGNED A SOLUTION TO THAT,
SOMETHING WHERE YOU COULD EASILY TRANSPORT IT,
IT TURNS INTO A SEAT WHERE YOU CAN SIT ON IT,
AND YOU OPEN IT UP, AND IT‘S YOUR DISPLAY TABLE.
Jahangeer: IT‘S NOT ABOUT AN APPROACH OF DESIGN.
IT‘S JUST ABOUT TRYING TO RECOGNIZE THOSE ENERGIES
AND LET US BE INSPIRED BY THAT.
SO THIS IS THE IDEA OF LOOKING AT
FROM THE CHAIR TO THE PAVEMENT,
AS IN THIS NOTION OF THE SPAZA-DE-MOVE-ON
AS THE SPIRIT OF WHAT WE CAN DO.
Narrator: THIS SPIRIT OF WHAT WE CAN DO
IS AT THE HEART OF DESIGN WITH THE OTHER 90%.
AROUND THE WORLD, PEOPLE ARE WORKING TOGETHER
TO OVERCOME DAUNTING CHALLENGES...
Mpahlwa: AS AN ARCHITECT AND A DESIGNER,
THE MOST IMPORTANT THING FOR ME
IS TO ACTUALLY UNDERSTAND THE PROBLEM.
Narrator: TRANSFORM THEIR COMMUNITIES...
Ibrahim Maina: ALL THAT WORK WAS DONE VOLUNTARILY;
ALL IN THE SPIRIT OF TOGETHERNESS.
Narrator: REVOLUTIONIZE HEALTH CARE...
Andrew Zolli: PEOPLE HAD THE SOLUTION IN THEIR POCKET,
WHICH MAKES THIS THE LARGEST USE OF MOBILE PHONES
FOR THE DELIVERY OF HEALTHCARE INFORMATION EVER UNDERTAKEN.
Narrator: AND BUILD FOR THE FUTURE.
Alejandro Echeverri: THE TRANSPORT SYSTEM
IS ONE OF THE MOST POWERFUL THINGS TO CHANGE THINGS,
TO CONNECT THE SOCIETY.
Cynthia Smith: I HAVE TO TELL YOU, I‘M AN OPTIMIST.
DESIGN CAN REALLY BE A TOOL TO HELP FIND SOLUTIONS
TO WHAT APPEAR TO BE INSURMOUNTABLE PROBLEMS,
BUT IN FACT WE HAVE THE ABILITY TO OVERCOME THESE
AND ACTUALLY MAYBE HAVE A BETTER PLANET.
Narrator: IT‘S AN ONGOING EVOLUTION OF IDEAS AND INSPIRATION,
LOOKING FORWARD TO THE 21st CENTURY AND BEYOND.
Christina Kaba: THIS COMMUNITY,
THEY IS NOT GROWING FOR THEMSELF.
THEY GROW FOR THEIR NATION!
[WOMEN SINGING]