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[narrator] <i>In 1983,</i>

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<i>TV history was made</i>
<i>when Michael Jackson did this.</i>

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<i>It was just 2.5 seconds,</i>

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<i>and yet, it left</i>
<i>a permanent cultural mark.</i>

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<i>But three decades earlier,</i>
<i>at Harlem's Apollo Theater,</i>

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<i>Bill Bailey did the exact same move.</i>

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<i>It's a common story.</i>

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<i>Madonna's choreography,</i>
<i>in her 1990 video "Vogue,"</i>

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<i>made it a party trick to strike a pose.</i>

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<i>But voguing had been</i>
<i>an underground culture for years.</i>

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<i>After Miley Cyrus shook her butt</i>
<i>at the VMAs in 2013,</i>

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<i>twerking was added</i>
<i>to the Oxford Dictionary.</i>

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<i>But the rapper Big Freedia</i>
<i>was bouncing that **** in her videos</i>

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<i>back when Miley</i>
<i>still thought boys had cooties.</i>

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<i>This video kicked off one of</i>
<i>the biggest dance crazes of 2019</i>

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<i>and helped Charli D'Amelio's</i>
<i>rise to TikTok royalty.</i>

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<i>But another teenager, Jalaiah Harmon,</i>
<i>actually invented The Renegade,</i>

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<i>posting this video weeks earlier.</i>

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<i>And the moves in that dance sequence</i>
<i>go back way further than that.</i>

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<i>Built on decades</i>
<i>of hip hop and African dance.</i>

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Social dance is essentially group-think.

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We figure out together
how we want to move and we give it a go.

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[narrator] <i>And that's happening</i>
<i>faster than ever before.</i>

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-What are the hottest dances?
-They have "Up"<i> </i>by Cardi B.

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Oh, my gosh, me and Chris made that dance.
That's viral.

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-This right here.
-"Corvette Corvette."

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-"Corvette Corvette."
-"Laffy Taffy."

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We were dancing to "Old Town Road"
way before it was a hit.

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-Yeah.
-Like this too.

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You're vibing.

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-"Lock it, lock it."
-"Hit the Quan."

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-Tap the wall.
-Like shake it, clap.

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It's like "Ju Ju On."

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Basically, every hit song
in the last two years

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has had a dance challenge.

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[narrator] <i>All of these dances</i>
<i>have been performed by millions</i>,

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<i>but there's a lot of money</i>
<i>to be made off of a dance craze.</i>

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<i>In between Charli D'Amelio's dance videos,</i>

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<i>you'll find her lounging</i>
<i>in an exclusive Dunkin' pajama set</i>

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<i>and posing with other Dunkin' merch,</i>

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<i>one of the many brands eager to reach</i>
<i>her more than 117 million followers</i>

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<i>for up to an estimated</i>
<i>six figures per post.</i>

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<i>And the game </i>Fortnite
<i>literally sells dance crazes.</i>

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<i>The couple dollars people pay</i>
<i>for add-ons like these</i>

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<i>add up to billions</i>
<i>of dollars a year in profit.</i>

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There's a very clear kind of inequality

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between the biggest money-makers
who make money off of dance trends

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and then everyone else.

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[narrator] <i>So, what makes a dance a craze?</i>

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<i>And who should get the profit from it?</i>

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[man 1] <i>Some women freed of restraint</i>
<i>found release in the Charleston.</i>

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[woman] <i>From now on, dancing and fun</i>
<i>are one and the same thing</i>

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<i>for the boy and girl.</i>

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Al Gore and I will do the Macarena.

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Everybody out there doing the Soulja Boy,
everybody's Superman.

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[man 2] <i>They choose their own style</i>
<i>and give it their all.</i>

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[Rowland] <i>Humans are pretty weak animals.</i>

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<i>We're not very fast.</i>

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<i>We're not very strong,</i>
<i>and our skin is very soft.</i>

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<i>To predators,</i>
<i>we seem like pretty suitable prey.</i>

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<i>So according to one evolutionary theory,</i>
<i>we learned a trick.</i>

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<i>By standing together and moving in sync,</i>

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<i>we can make ourselves look like a much</i>
<i>bigger beast and scare away predators.</i>

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<i>In other words,</i>

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<i>we may have started</i>
<i>synchronizing to survive.</i>

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<i>It's hardwired into us.</i>

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<i>If two people sit in rocking chairs</i>
<i>beside each other,</i>

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<i>they'll subconsciously start moving</i>
<i>back and forth in parallel.</i>

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<i>And when we move in sync,</i>
<i>our bodies give us a jolt of endorphins,</i>

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<i>which encourages us to do it more</i>
<i>to intimidate our enemies,</i>

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<i>to worship our gods, to celebrate,</i>

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<i>to grieve, and to connect as a community.</i>

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<i>But strangers</i>
<i>moving in sync with each other?</i>

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<i>That's a pretty recent phenomenon.</i>

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Dance crazes have
really amazing life cycles

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that have several, sort of, portions.

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[drumroll]

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So there's always
a kind of <i>originaire </i>community

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that starts to think,
"Hey, what if this was a dance?"

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And then that dance gets shared out,
usually in a really local context.

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[Rowland] <i>In the case of arguably</i>
<i>the world's first dance craze,</i>

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<i>that would be</i>
<i>the mountain villages of Austria.</i>

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<i>"</i>Waltzen<i>" in German means "to turn."</i>

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<i>And couples would spin and also</i>
<i>move together in a circle around the room.</i>

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<i>This was very different from the popular</i>
<i>dances in Europe's royal courts,</i>

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<i>which were rigid and difficult,</i>
<i>with detailed choreography</i>

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<i>down to where to look</i>
<i>and what facial expression to have.</i>

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<i>Men and women</i>
<i>held each other at arm's length,</i>

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<i>but the waltz was more intimate,</i>
<i>looser, faster.</i>

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<i>Women would even</i>
<i>lift their skirts up a little,</i>

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<i>scandalously exposing their ankles.</i>

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<i>But even an amazing dance like this</i>
<i>can't become a craze</i>

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<i>unless it finds a way to spread.</i>

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<i>According to one theory,</i>
<i>you can thank Napoléon Bonaparte,</i>

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<i>whose army plowed through Europe</i>
<i>in the early 1800s</i>

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<i>taking the waltz with it.</i>

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<i>Napoléon never invaded England,</i>

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<i>but the waltz did.</i>

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<i>And then it sailed on ships</i>
<i>across the Atlantic to the United States.</i>

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<i>But that's only half the journey.</i>

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Then there's the part where,
and this is pretty much inevitable,

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there'll be people
who are essentially haters.

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[drumroll]

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<i>In the US, the 1840 edition of</i>
Etiquette for Ladies<i>, said of the waltz,</i>

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<i>"There is something</i>
<i>in the close approximation of persons,</i>

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<i>in the attitudes, and in the motion,</i>

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<i>which ill agrees</i>
<i>with the delicacy of woman."</i>

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<i>Others warned it could</i>
<i>incite "violent emotions,</i>"

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<i>"agitation," "nervous symptoms,"</i>

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<i>and "do more injury to the young</i>
<i>than many of the vices</i>

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<i>that are preached against</i>
<i>from the pulpit."</i>

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<i>But…</i>

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The dance will not be denied.
People have to dance.

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[Rowland] <i>Bringing us to the final step.</i>

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<i>The waltz craze lasted</i>
<i>for roughly two centuries,</i>

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<i>making the careers</i>
<i>of some composers, like</i>…

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[man 1] <i>Johann Strauss.</i>

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[Rowland] …<i>with his hit waltz song,</i>
<i>"The Blue Danube."</i>

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[man 2] <i>Probably more people have dipped</i>
<i>and swayed</i> <i>and twirled to this waltz</i>

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<i>than to any other.</i>

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[Rowland] <i>But the waltz would have</i>
<i>a hard time becoming a craze today,</i>

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<i>in large part because it doesn't fit</i>
<i>inside the frame of a phone.</i>

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The common joke about TikTok dances

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is that they look like 
you're<i> </i>conducting air traffic

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because they're so upper body oriented
and they have kind of angular movements.

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[Rowland] <i>So they stay inside</i> <i>the frame,</i>
<i>and then center stage is your face.</i>

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[Zhang] If you ask Charli D'Amelio,

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she'll say that facial expressions
are the number one key

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to making a good video.

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People want that kind of
animated expression.

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[Rowland] <i>The most popular TikTokers</i>
<i>know how to use their stanky face,</i>

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<i>the coy tongue bite,</i>
<i>and the "uh-uh!" face,</i>

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<i>all while doing really fast moves.</i>

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<i>And the life cycle of a dance craze</i>
<i>has gotten faster too.</i>

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<i>First, you invent a dance.</i>

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I was just bored one day
on the bus coming home.

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I was like, "This is a good song,
I'll make up a dance to it."

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[Rowland] <i>And then,</i>
<i>you decide to share it.</i>

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<i>Maybe you post it on Dubsmash,</i>
<i>a TikTok rival.</i>

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Dubsmash came first.

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I would say Black creators
were all on Dubsmash.

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[Rowland] <i>And after you post it,</i>
<i>suddenly your friends start doing it.</i>

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<i>Which feels awesome. And then, amazingly,</i>

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<i>your friends' friends start doing it.</i>

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<i>One of them posts their video to TikTok,</i>

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<i>and suddenly,</i>
<i>a famous TikToker is doing your dance.</i>

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<i>You can't even believe it.</i>

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<i>And before you know it,</i>
<i>thousands of people are doing it.</i>

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My dance hash just went viral!

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[Rowland] <i>Other big influencers</i>
<i>are jumping in on the trend.</i>

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<i>And now YouTubers are creating</i>
<i>whole tutorials about how to do it.</i>

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<i>Meanwhile, that famous TikToker's</i>
<i>followers have skyrocketed,</i>

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<i>and that kind of following is power,</i>

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<i>because now, maybe record labels</i>
<i>see a potential new pop star</i>

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<i>and a national TV show invites them on</i>
<i>to promote their record.</i>

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And joining us in studio,
Addison Rae is here.

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[Rowland] <i> And to give a demo</i>
<i>of all those fun dance crazes on TikTok,</i>

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<i>including yours.</i>

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So when my dance
was on Jimmy Fallon at first,

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I see Addison Rae do it, I was like…

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I was, like, shocked,
'cause I was like, "Oh, my gosh."

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It was like,
"Wow, my dance is on national television."

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All these people, like, see my dance.

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But the bad part about it was,
they don't know it's me and Mya's dance.

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[Rowland] <i>That 2021 Jimmy Fallon segment</i>
<i>didn't credit the creators</i>

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<i>of any of these dances,</i>
<i>most of whom were Black teenagers.</i>

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As I sit down, you start to think.
You're like,

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"Dang, bro, I wish that was me
performing my own dance."

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[Rowland] <i>And that feeling is almost</i>
<i>as old as dance crazes themselves.</i>

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<i>Because after the waltz,</i>

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<i>most dance crazes</i>
<i>didn't come out of Europe.</i>

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<i>They started in</i>
<i>the African American community.</i>

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When African Americans were enslaved
and brought to the United States,

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drumming was banned.

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So we learn how to keep
the beat on our bodies.

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That beat is kind of
a basic Pattin' Juba beat.

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[Rowland] <i>After emancipation…</i>

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It becomes the foundation
of the Charleston.

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[Rowland] <i>…named for the southern city</i>
<i>where it was invented by Black Americans</i>

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<i>in their first years of freedom.</i>

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It becomes a dance
that allows people to express

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a kind of liveliness
and imagining something else, like,

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"What if I lived in a big city,
and not South Carolina? How would I move?"

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[swing music playing]

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[Rowland] <i>And then it spread,</i>

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<i>many believe thanks to a group of orphans</i>
<i>who had a touring brass band</i>

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<i>and performed the Charleston</i>
<i>when they played</i>.

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<i>When millions of African Americans</i>
<i>migrated north,</i>

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<i>they took the dance with them,</i>

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<i>arriving in New York City</i>
<i>just when nightclubs were taking off,</i>

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<i>where it was embraced</i>
<i>by hip, young white people</i>

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<i>and despised by their parents.</i>

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<i>Several cities banned it.</i>

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<i>Doctors warned that "Charleston knee"</i>
<i>could shorten your lifespan,</i>

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00:10:20,828 --> 00:10:24,332
<i>that kids were dancing themselves</i>
<i>into "physical wrecks</i>"

196
00:10:24,415 --> 00:10:28,044
<i>with "overstrained hearts"</i>
<i>and "a dozen other disorders."</i>

197
00:10:28,127 --> 00:10:30,504
<i>But the dance couldn't be stopped.</i>

198
00:10:30,588 --> 00:10:33,299
<i>Debuting on Broadway in 1923</i>

199
00:10:33,382 --> 00:10:36,302
<i>in one of the first all-Black productions.</i>

200
00:10:36,844 --> 00:10:39,722
<i>And then the American dancer,</i>
<i>Josephine Baker,</i>

201
00:10:39,805 --> 00:10:43,225
<i>the Beyoncé of her time,</i>
<i>carried it across Europe,</i>

202
00:10:43,309 --> 00:10:46,646
<i>and audiences flocked</i>
<i>for a chance to see it.</i>

203
00:10:46,729 --> 00:10:48,981
[man] <i>Charleston caught</i>
<i>the spirit of the '20s</i>

204
00:10:49,065 --> 00:10:51,317
<i>and everyone was doing it.</i>

205
00:10:51,400 --> 00:10:53,110
There was this promise--

206
00:10:53,194 --> 00:10:55,237
And this is how I wanna do it,
as a gesture.

207
00:10:55,321 --> 00:10:59,075
This vitality
of a kind of electrified future.

208
00:10:59,158 --> 00:11:02,745
[Rowland] <i>The Charleston is one way</i>
<i>we remember the Roaring '20s.</i>

209
00:11:02,828 --> 00:11:05,414
<i>The style, the energy, who was there.</i>

210
00:11:05,498 --> 00:11:07,750
<i>But in forgetting the original dance,</i>

211
00:11:07,833 --> 00:11:10,920
<i>it's easier to forget</i>
<i>the history it represents.</i>

212
00:11:12,380 --> 00:11:15,049
<i>And this whole process</i>
<i>gets more complicated</i>

213
00:11:15,132 --> 00:11:17,927
<i>when a single person</i>
<i>can get credit for a dance craze</i>

214
00:11:18,010 --> 00:11:21,013
<i>by spreading it to millions of people,</i>
<i>instantaneously.</i>

215
00:11:21,847 --> 00:11:24,100
<i>Ladies and gentlemen,</i>
<i>here's Chubby Checker!</i>

216
00:11:24,975 --> 00:11:27,353
My favorite thing
about this clip is the audience.

217
00:11:27,436 --> 00:11:29,271
They're all sitting in their chairs

218
00:11:29,355 --> 00:11:32,316
and clapping
on the wrong beat of the music

219
00:11:32,400 --> 00:11:35,903
and looking very suspiciously
at each other like they're not sure

220
00:11:35,986 --> 00:11:38,447
if they should like it
or try to do it or not.

221
00:11:38,531 --> 00:11:40,366
[Rowland] <i>The host of that show,</i>
<i>Dick Clark,</i>

222
00:11:40,449 --> 00:11:42,952
<i>had asked Chubby Checker</i>
<i> to record the song.</i>

223
00:11:43,035 --> 00:11:46,539
<i>The original had made the R&B charts</i>
<i>a few years before</i>

224
00:11:46,622 --> 00:11:48,666
<i>by Hank Ballard and the Midnighters.</i>

225
00:11:48,749 --> 00:11:52,962
<i>But it was Checker's version</i>
<i>that hit number 1 in the US twice,</i>

226
00:11:53,045 --> 00:11:54,880
<i>and charted around the world.</i>

227
00:11:55,464 --> 00:12:00,553
<i>A few years earlier, Elvis's hip gyrations</i>
<i>had scandalized the nation</i>.

228
00:12:00,636 --> 00:12:04,390
<i>While a few years later,</i>
<i>youth culture would get radicalized.</i>

229
00:12:04,890 --> 00:12:07,017
<i>The Twist was a dance for its moment,</i>

230
00:12:07,101 --> 00:12:10,813
<i>sexy enough to upset kids' parents,</i>
<i>but not too much.</i>

231
00:12:10,896 --> 00:12:13,357
You can definitely do the Twist
in the Charleston

232
00:12:13,441 --> 00:12:15,860
or you can definitely do the Twist
in the Cakewalk.

233
00:12:15,943 --> 00:12:17,737
It's not its own thing really.

234
00:12:17,820 --> 00:12:20,698
[Rowland] <i>But that was a secret</i>
<i>to its success.</i>

235
00:12:20,781 --> 00:12:21,907
<i>It was super easy.</i>

236
00:12:21,991 --> 00:12:25,119
You really didn't have to learn
hardly anything to do the Twist.

237
00:12:25,202 --> 00:12:29,915
[Rowland] <i>Chubby Checker followed up</i>
<i>with easy-to-follow dances like the Fly,</i>

238
00:12:29,999 --> 00:12:31,041
<i>Pony Time,</i>

239
00:12:31,125 --> 00:12:32,501
<i>Let's Twist Again,</i>

240
00:12:32,585 --> 00:12:35,254
<i>and in 1962</i>,<i> Limbo Rock.</i>

241
00:12:35,921 --> 00:12:37,214
<i>And labels caught on.</i>

242
00:12:37,715 --> 00:12:40,092
<i>Dance crazes sold records.</i>

243
00:12:40,176 --> 00:12:42,595
<i>Some tried to teach people new moves.</i>

244
00:12:42,678 --> 00:12:44,972
<i>but that's hard to do</i>
<i>in a series of stills.</i>

245
00:12:45,055 --> 00:12:46,307
<i>So they mostly did what…</i>

246
00:12:46,390 --> 00:12:47,475
[man] <i>Johann Strauss</i>.

247
00:12:47,558 --> 00:12:49,602
[Rowland] <i>…had done two centuries earlier,</i>

248
00:12:49,685 --> 00:12:53,439
<i>hopping on the bandwagon</i>
<i>of a dance that was already popular.</i>

249
00:12:53,522 --> 00:12:57,067
<i>"Do You Love Me" by The Contours</i>
<i>packed two into one chorus.</i>

250
00:12:57,151 --> 00:13:00,237
<i>♪ I can Mash Potato</i>
<i>I can Mash Potato ♪</i>

251
00:13:00,321 --> 00:13:03,199
<i>♪ I can do the Twist</i>
<i>I can do the Twist ♪</i>

252
00:13:05,034 --> 00:13:07,828
[Rowland] <i>And then</i>
<i>dance crazes got funkier.</i>

253
00:13:07,912 --> 00:13:11,207
Soul Train<i> debuted in 1971.</i>

254
00:13:11,290 --> 00:13:12,750
It's like another planet.

255
00:13:12,833 --> 00:13:17,171
Each dancer does something
that's related<i> </i>to what came before

256
00:13:17,254 --> 00:13:19,131
but entirely its own thing.

257
00:13:19,715 --> 00:13:22,593
[Rowland] Soul Train<i> was</i>
<i>America's first national program</i>

258
00:13:22,676 --> 00:13:24,595
<i>by and for Black people.</i>

259
00:13:25,638 --> 00:13:28,474
It does that thing
where it makes you want to join in

260
00:13:28,557 --> 00:13:30,643
and dance and show your moves too.

261
00:13:32,102 --> 00:13:34,605
I better not try to do that move.
That's a little much.

262
00:13:34,688 --> 00:13:38,359
[Rowland] <i>It became the longest running</i>
<i>TV show in American history,</i>

263
00:13:38,442 --> 00:13:40,486
<i>popularizing the Funky Chicken,</i>

264
00:13:40,569 --> 00:13:41,445
<i>Popping,</i>

265
00:13:41,529 --> 00:13:42,488
<i>the Robot,</i>

266
00:13:42,571 --> 00:13:43,447
<i>and, of course,</i>

267
00:13:43,531 --> 00:13:45,115
<i>the Soul Train Line.</i>

268
00:13:45,824 --> 00:13:48,494
<i>But while dances like these</i>
<i>could sell records,</i>

269
00:13:48,577 --> 00:13:51,413
<i>they weren't exactly valuable</i>
<i>by themselves</i>

270
00:13:51,497 --> 00:13:54,208
<i>because they probably</i>
<i>couldn't be copyrighted.</i>

271
00:13:55,584 --> 00:13:57,628
<i>In one landmark copyright case,</i>

272
00:13:57,711 --> 00:14:00,965
<i>someone once tried</i>
<i>to copyright a phone book.</i>

273
00:14:01,048 --> 00:14:04,802
And the Copyright Office said,
"No, you can't copyright the phone book."

274
00:14:04,885 --> 00:14:09,098
But it said in that opinion, anything
more creative than the phone book

275
00:14:09,181 --> 00:14:11,392
ought to qualify for copyright protection.

276
00:14:11,475 --> 00:14:13,269
[Rowland] <i>That's not the reality.</i>

277
00:14:13,352 --> 00:14:18,899
<i>The US Copyright Office says</i>
<i>a dance has to be a "choreographic work,"</i>

278
00:14:19,733 --> 00:14:23,571
<i>which it says, typically has</i>
<i>one or more of these elements:</i>

279
00:14:24,613 --> 00:14:25,906
<i>"Rhythmic movement</i>

280
00:14:26,407 --> 00:14:29,952
<i>arranged in a series</i>
<i>that is coherent and expressive</i>

281
00:14:30,953 --> 00:14:33,622
<i>that tells a story for an audience</i>

282
00:14:33,706 --> 00:14:37,418
<i>by skilled individuals</i>
<i>and is set to music.</i>"

283
00:14:38,294 --> 00:14:41,088
Of course, ballet does this,
almost every ballet<i>.</i>

284
00:14:41,171 --> 00:14:43,257
[Rowland] <i>Compare that</i>
<i>to something like the Charleston</i>

285
00:14:43,340 --> 00:14:47,428
<i>that was originally created</i>
<i>in a social setting by amateurs</i>

286
00:14:47,511 --> 00:14:48,929
<i>for their own amusement.</i>

287
00:14:49,430 --> 00:14:53,851
So the Copyright Office
has not been willing to register

288
00:14:53,934 --> 00:14:55,811
what they would consider social dances.

289
00:14:55,895 --> 00:14:59,565
[Rowland] <i>In fact, the US Copyright Office</i>
<i>specifically says,</i>

290
00:14:59,648 --> 00:15:04,445
<i>"Social dances and simple routines</i>
<i>can't be registered as distinct works,"</i>

291
00:15:04,528 --> 00:15:08,282
<i>with examples like</i>
<i>ballroom, square, and swing dances.</i>

292
00:15:09,074 --> 00:15:13,203
<i>But these guidelines were written</i>
<i>before the MTV Age.</i>

293
00:15:13,829 --> 00:15:19,043
<i>Music videos like Michael Jackson's</i>
<i>"Beat It" in 1983 were a new art form.</i>

294
00:15:19,543 --> 00:15:22,046
<i>In fact, this video</i>
<i>is heralded as the first</i>

295
00:15:22,129 --> 00:15:26,967
<i>to pair a pop song with a dance that</i>
<i>was challenging and original to the song.</i>

296
00:15:27,551 --> 00:15:31,972
<i>It was the dawn of a new era where people</i>
<i>could study a dance on repeat,</i>

297
00:15:32,056 --> 00:15:34,016
<i>like MC Hammer's Hammer Dance.</i>

298
00:15:35,476 --> 00:15:36,477
<i>♪ Stop!</i>
<i>Hammer time! ♪</i>

299
00:15:36,560 --> 00:15:38,479
[Rowland] <i>The Digital Underground's</i>
<i>Humpty Dance.</i>

300
00:15:38,562 --> 00:15:41,231
<i>♪ Do the Humpty Hump</i>
<i>Come on and do the Humpty Hump ♪</i>

301
00:15:41,315 --> 00:15:43,651
[Rowland] <i>Madonna's version of voguing.</i>

302
00:15:43,734 --> 00:15:45,069
<i>♪ Vogue ♪</i>

303
00:15:45,152 --> 00:15:46,904
[Rowland] <i>And, of course, the Macarena.</i>

304
00:15:46,987 --> 00:15:48,072
<i>♪ Hey, Macarena ♪</i>

305
00:15:49,323 --> 00:15:50,616
[Rowland] <i>Then with YouTube,</i>

306
00:15:50,699 --> 00:15:53,702
<i>dances could travel</i>
<i>the world easier than ever.</i>

307
00:15:53,786 --> 00:15:55,788
<i>People were Chicken Noodle Souping,</i>

308
00:15:55,871 --> 00:15:57,414
<i>dancing the Passinho,</i>

309
00:15:57,498 --> 00:16:00,793
<i>and teaching each other</i>
<i>how to Dougie through the 2000s.</i>

310
00:16:00,876 --> 00:16:04,713
<i>And then Psy's "Gangnam Style"</i>
<i>broke YouTube.</i>

311
00:16:06,799 --> 00:16:10,886
<i>Seriously though, it exceeded the maximum</i>
<i>number of views a video could have,</i>

312
00:16:10,969 --> 00:16:13,931
<i>and they had to redo</i>
<i>the view limits on the site.</i>

313
00:16:15,140 --> 00:16:17,810
<i>And then came social media apps,</i>

314
00:16:17,893 --> 00:16:21,855
<i>like Dubsmash and TikTok</i>
<i>where dance crazes were even harder.</i>

315
00:16:21,939 --> 00:16:25,025
<i>In fact, they're called</i>
<i>"dance challenges."</i>

316
00:16:25,109 --> 00:16:26,485
<i>And the biggest crazes</i>

317
00:16:26,568 --> 00:16:29,780
<i>aren't coming from musicians anymore</i>
<i>to boost record sales,</i>

318
00:16:30,489 --> 00:16:32,825
<i>but from fans</i>
<i>who can take an artist's song</i>

319
00:16:32,908 --> 00:16:36,537
<i>and find some degree</i>
<i>of fame and fortune just by dancing to it.</i>

320
00:16:37,162 --> 00:16:41,208
<i>And a dance like this is performed</i>
<i>in front of an audience of sorts</i>

321
00:16:41,291 --> 00:16:43,293
<i>by people who are pretty skilled.</i>

322
00:16:43,377 --> 00:16:45,587
<i>But it's still not clear if these dances</i>

323
00:16:45,671 --> 00:16:48,173
<i>could be registered</i>
<i>at the Copyright Office.</i>

324
00:16:48,257 --> 00:16:50,926
There's very little case law
on choreography actually<i>.</i>

325
00:16:51,010 --> 00:16:53,512
[Rowland] <i>The creators</i>
<i>behind those </i>Fortnite<i> dances</i>

326
00:16:53,595 --> 00:16:57,850
<i>filed lawsuits claiming the game</i>
<i>was unfairly profiting off their work</i>,

327
00:16:57,933 --> 00:17:02,104
<i>including Alfonso Ribeiro</i>
<i>who you may know as Carlton.</i>

328
00:17:02,187 --> 00:17:04,732
<i>But a California court</i>
<i>said they need to register</i>

329
00:17:04,815 --> 00:17:06,608
<i>first with the Copyright Office.</i>

330
00:17:06,692 --> 00:17:08,777
<i>And in Alfonso's case,</i>

331
00:17:08,861 --> 00:17:12,406
<i>the Copyright Office</i>
<i>said it was "too simple a routine."</i>

332
00:17:12,489 --> 00:17:14,283
<i>And so it didn't qualify.</i>

333
00:17:14,366 --> 00:17:15,743
That's one of the ironies of this.

334
00:17:15,826 --> 00:17:18,871
<i>Fortnite,</i> if you tried to touch
any of the stuff they're doing,

335
00:17:18,954 --> 00:17:21,665
they would have 10 lawyers
suing you for copyright infringement,

336
00:17:21,749 --> 00:17:23,167
threatening to take your house away.

337
00:17:23,250 --> 00:17:25,836
[Rowland] <i>Even the Charleston</i>
<i>is on</i> Fortnite.

338
00:17:25,919 --> 00:17:29,423
I wanna go further<i> </i>and say <i>Fortnite </i>should
be ashamed of themselves for doing this,

339
00:17:29,506 --> 00:17:30,466
but they aren't ashamed.

340
00:17:30,549 --> 00:17:33,010
[Rowland] <i>But the fact that dance</i>
<i>mostly isn't copyrighted</i>

341
00:17:33,093 --> 00:17:35,971
<i>has also been an engine of creativity.</i>

342
00:17:36,055 --> 00:17:39,683
There's definitely something lost
if people are very vigorously

343
00:17:39,767 --> 00:17:43,228
pursuing copyright claims
against each other for dance moves,

344
00:17:43,312 --> 00:17:45,689
and you kind of lose
this creative practice,

345
00:17:45,773 --> 00:17:49,777
and there's not this kind of
lineage of reinterpretation

346
00:17:49,860 --> 00:17:52,237
and adding your own commentary.

347
00:17:52,321 --> 00:17:55,908
It would lose
the social part of the social dance.

348
00:17:56,492 --> 00:17:59,578
[Rowland] <i>And a lot of the creators</i>
<i>behind dance crazes today</i>

349
00:17:59,661 --> 00:18:03,832
<i>don't necessarily want the people</i>
<i>who do their dances to pay them.</i>

350
00:18:03,916 --> 00:18:05,334
<i>They just wanna be credited.</i>

351
00:18:05,417 --> 00:18:08,170
[Greene] There are tremendous endorsement
opportunities for people who

352
00:18:08,253 --> 00:18:09,797
go viral for these dances.

353
00:18:09,880 --> 00:18:14,301
And so not being credited is really
damaging the creators of these works.

354
00:18:14,384 --> 00:18:18,555
[Rowland] <i>In the summer of 2021,</i>
<i>Black TikTok creators went on strike.</i>

355
00:18:18,639 --> 00:18:22,351
<i>So it was impossible to ignore</i>
<i>how much of today's dance culture</i>

356
00:18:22,434 --> 00:18:24,561
<i>depends on their creativity.</i>

357
00:18:24,645 --> 00:18:28,398
If they know they didn't make up
the dance, just give credit.

358
00:18:28,482 --> 00:18:30,901
It is not that hard. It's really not.

359
00:18:31,568 --> 00:18:33,028
[Rowland] <i>But at the very least,</i>

360
00:18:33,111 --> 00:18:37,074
<i>the culture around crediting</i>
<i>has started to show signs of change.</i>

361
00:18:37,157 --> 00:18:41,954
Now if you're a popular influencer
and you do someone's dance,

362
00:18:42,037 --> 00:18:44,164
there is the expectation that you will

363
00:18:44,748 --> 00:18:49,336
put in your caption DC or dance credits
and then tag the original creator.

364
00:18:49,419 --> 00:18:52,005
[Rowland] <i>Even </i>Fortnite<i> has started</i>
<i>tagging and crediting</i>

365
00:18:52,089 --> 00:18:54,883
<i>the creators of its latest dance emotes.</i>

366
00:18:54,967 --> 00:18:57,678
<i>And that Jimmy Fallon segment</i>
<i>with Addison Rae,</i>

367
00:18:57,761 --> 00:19:00,639
<i>it sparked an immediate backlash.</i>
<i>And then…</i>

368
00:19:00,722 --> 00:19:02,307
I was sitting in the car,

369
00:19:02,391 --> 00:19:06,061
actually picking up my grandma
for something when I got the message.

370
00:19:06,145 --> 00:19:08,689
I was jumping up and down
saying, "Mama, look!"

371
00:19:08,772 --> 00:19:11,275
I felt excited. I was like, "Oh, my gosh."

372
00:19:11,358 --> 00:19:12,651
I was so happy.

373
00:19:12,734 --> 00:19:13,777
I have to be dreaming.

374
00:19:13,861 --> 00:19:17,281
There's no way I'm getting the opportunity
to go on national television

375
00:19:17,364 --> 00:19:19,575
in front of all these people
to perform my dance.

376
00:19:19,658 --> 00:19:22,369
[Rowland] <i>It was something</i>
<i>of an apology segment</i>

377
00:19:22,452 --> 00:19:26,623
<i>and the original creators</i>
<i>got to show America their own moves.</i>

378
00:19:26,707 --> 00:19:28,876
[Johnson] After I got
to go on Jimmy Fallon,

379
00:19:28,959 --> 00:19:32,171
I have gotten,
like, a lot of different opportunities.

380
00:19:32,254 --> 00:19:35,090
I got a lot of promotions,
a lot of followers.

381
00:19:35,174 --> 00:19:39,428
Two famous rappers
flew me out to LA to do a music video.

382
00:19:39,511 --> 00:19:41,763
That's what I have been working on.

383
00:19:41,847 --> 00:19:45,893
I'm pretty sure it came
from the Jimmy Fallon experience.

384
00:19:45,976 --> 00:19:48,061
I hope to become something very big.

385
00:19:48,145 --> 00:19:50,063
I am gonna become
something very big one day.

386
00:19:50,731 --> 00:19:51,732
Like, I'm here.

387
00:19:56,820 --> 00:19:59,573
[DeFrantz] The dance is
an opportunity to dream.

388
00:20:00,198 --> 00:20:02,868
And this dreaming
is something that African Americans,

389
00:20:02,951 --> 00:20:06,079
maybe we don't get this in our history.

390
00:20:07,456 --> 00:20:12,127
African Americans
were denied access to social life,

391
00:20:12,211 --> 00:20:15,047
but in the dance,
something else is possible.

392
00:20:16,131 --> 00:20:18,592
In the dance, we can express outrage.

393
00:20:18,675 --> 00:20:20,510
We can express desire.

394
00:20:21,470 --> 00:20:24,473
We can express
a kind of wondering at a future,

395
00:20:24,556 --> 00:20:27,100
like what could
50 years from now feel like?

396
00:20:27,184 --> 00:20:30,938
I know, I'll make it into a dance.
I'll dance like I'm a robot.

397
00:20:31,021 --> 00:20:34,733
That'll help me imagine
some kind of futuristic possibility.

398
00:20:37,069 --> 00:20:41,240
[Rowland] <i>Voguing was born in the 1980s</i>
<i>when queer communities of color in Harlem</i>

399
00:20:41,323 --> 00:20:46,745
<i>imagined a world where they could be</i>
<i>models or royalty or anything they wanted.</i>

400
00:20:47,245 --> 00:20:50,123
<i>The moonwalk</i>
<i>comes out of the tap tradition,</i>

401
00:20:50,207 --> 00:20:53,794
<i>a creative response</i>
<i>to the ban of drums during slavery.</i>

402
00:20:54,419 --> 00:20:55,963
<i>And the twerking motion</i>

403
00:20:56,046 --> 00:20:59,800
<i>is a foundational move</i>
<i>in many West African dances</i>,

404
00:20:59,883 --> 00:21:03,053
<i>often performed</i>
<i>in ceremonies celebrating life.</i>

405
00:21:04,388 --> 00:21:06,014
<i>When dances aren't credited,</i>

406
00:21:06,098 --> 00:21:10,394
<i>it's easier to forget</i>
<i>that they're historical artifacts</i>

407
00:21:10,477 --> 00:21:12,938
<i>passed down and shaped by each generation</i>,

408
00:21:14,147 --> 00:21:16,274
<i>and in turn defining them.</i>

409
00:21:17,067 --> 00:21:21,321
<i>Our ancestors may have first moved in sync</i>
<i>to pretend we were stronger.</i>

410
00:21:21,405 --> 00:21:22,698
<i>But studies show</i>

411
00:21:22,781 --> 00:21:25,951
<i>dance actually makes us</i>
<i>more empathetic towards one another.</i>

412
00:21:26,034 --> 00:21:29,538
<i>More patient, more generous,</i>
<i>and less prejudiced.</i>

413
00:21:30,205 --> 00:21:34,543
<i>It creates what researchers call</i>
<i>"self-other blurring."</i>

414
00:21:34,626 --> 00:21:38,297
<i>The other person feels</i>
<i>like they're an extension of us.</i>

415
00:21:38,964 --> 00:21:40,382
[Greene] Dance is life. Isn't it?

416
00:21:41,216 --> 00:21:42,426
It's life itself.

417
00:21:42,509 --> 00:21:46,013
I dance because
it makes me feel the most free.

418
00:21:46,096 --> 00:21:47,264
[man 1] It's how I speak.

419
00:21:47,347 --> 00:21:49,808
-It's how I communicate.
-[woman] It's what makes me human.

420
00:21:49,891 --> 00:21:55,105
[man 2] I believe it's the most vulnerable
form of communication.

421
00:21:55,188 --> 00:21:59,026
[DeFrantz] So dance isn't only about
finding a romantic partner,

422
00:21:59,109 --> 00:22:02,612
or kind of showing off
something you already know.

423
00:22:02,696 --> 00:22:07,159
Dance also gives us an opportunity
to share who we think we want to be.

424
00:22:08,869 --> 00:22:10,871
[all cheering]

425
00:22:14,833 --> 00:22:18,587
[closing theme music playing]

