﻿1
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   Narrator: THE SECRETS OF A
WORLD-FAMOUS SNACK ARE REVEALED.

2
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        ROBOTS AND HUMANS
      ARE WORKING IN TANDEM

3
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  TO CREATE THIS SOPHISTICATED
       LUXURY SPORTS CAR.

4
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        MODERN TECHNOLOGY
     IS BRINGING CHARACTERS

5
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         FROM A POPULAR
    ANIME TV SERIES TO LIFE.

6
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 AND THIS EUROPEAN MANUFACTURER
 IS FLUSHING OUT THE COMPETITION

7
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    BY PUSHING THE BOUNDARIES
   OF DESIGN AND ENGINEERING.

8
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THESE GROUNDBREAKING INNOVATIONS
      ARE ALL TAKING PLACE

9
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     INSIDE SOME OF THE MOST
      INCREDIBLE FACTORIES

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         ON THE PLANET.

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     --<font color="#ffff00"> Captions by VITAC</font> --
         <font color="#00ffff"> www.vitac.com</font>

12
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      CAPTIONS PAID FOR BY
    DISCOVERY COMMUNICATIONS

13
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   LOCATED IN PERRY, GEORGIA,
    IS THE FRITO-LAY FACTORY,

14
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       THE WORLD'S LEADING
    SUPPLIER OF POTATO CHIPS.

15
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  IT'S HERE WHERE THE COMPANY'S
  FAMOUS CHIP BRANDS, DORITOS,

16
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    CHEETOS, FRITOS, AND LAYS

17
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      ARE PRODUCED IN OVER
      160 FLAVOR VARIETIES.

18
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            Russell:
  POTATO CHIPS ARE MASSIVE, AND
 LAYS ARE A BIG PLAYER IN THIS.

19
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      LAYS HAVE BEEN AROUND
       FOR ABOUT 80 YEARS.

20
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 Narrator: TODAY, FRITO-LAYS IS
  ONE OF THE MOST RECOGNIZABLE

21
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    CHIP BRANDS IN THE WORLD,

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         CONTROLLING 35%
    OF THE SNACK CHIP MARKET.

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     BUT THIS BUSINESS GREW
  FROM VERY HUMBLE BEGINNINGS.

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SO WHO INVENTED THE POTATO CHIP?
         GOOD QUESTION.

25
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     SOME SAY IT WAS A CHEF
        NAMED GEORGE CRUM

26
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        IN NEW YORK STATE
          IN THE 1850s.

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       SO WHAT WE DO KNOW
   IS THAT HERMAN LAY STARTED

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    PEDALING CHIPS OUT OF HIS
      MODEL A FORD IN 1931.

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 SOON HE HAD HIS FIRST FACTORY,
    AND THE REST IS HISTORY.

30
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       Narrator: FOR MORE
         THAN 20 YEARS,

31
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   THE PERRY FACILITY HAS BEEN

32
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          A MAJOR PART
        OF THE COMMUNITY

33
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   IN THIS PART OF THE STATE.

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 AT NEARLY 990,000 SQUARE FEET,

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        THE FACTORY SITS
     ON 1,500 ACRES OF LAND.

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  IT'S ALSO THE FIRST FACILITY
    IN GEORGIA TO BE AWARDED

37
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      A LEAD CERTIFICATION,

38
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      RECOGNIZING IT AS AN
 ENVIRONMENTALLY FRIENDLY SITE.

39
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         BUT THE KEY TO
     THIS FACTORY'S SUCCESS

40
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IS NOT ONLY ITS UNIQUE FACILITY,

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     IT'S ALSO WHAT'S BEING
      MANUFACTURED INSIDE.

42
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          AT FRITO-LAY,
   QUALITY BEGINS AT THE FARM,

43
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  THIS FACTORY IMPORTS POTATOES
         FROM 120 FARMS

44
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   ACROSS 25 DIFFERENT STATES.

45
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         JUST LIKE THEIR
       BUILDING STANDARDS,

46
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  QUALITY CONTINUES THROUGHOUT
    THE MANUFACTURING PROCESS

47
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          THROUGH VITAL
       VISUAL INSPECTIONS,

48
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    Maxwell: ALL OUR POTATOES
      GET A QUALITY CHECK.

49
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  WE'RE LOOKING AT APPEARANCE.
     WE'RE LOOKING AT SIZE.

50
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       COLOR, TEMPERATURE,
   AND WE HAVE SPECIFICATIONS

51
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    FOR ALL OF THOSE THINGS,

52
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       Narrator: ONCE THEY
        PASS INSPECTION,

53
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     THE POTATOES ARE WASHED
           AND PEELED

54
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  USING SPECIALIZED EQUIPMENT.

55
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      HERMAN LAY DEVELOPED
  THE MECHANICAL POTATO PEELER

56
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    JUST UNDER 100 YEARS AGO,

57
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    THAT WAS A GAME CHANGER.

58
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  LAYS HAVE NEVER LOOKED BACK.

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            Narrator:
 ONCE THE POTATOES ARE CLEANED,

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      THEY MOVE DOWN A BELT
      TO A SLICING MACHINE.

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THE MACHINE'S RAZOR-SHARP BLADES
 CUT THE POTATOES INTO A VARIETY

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    OF DIFFERENT THICKNESSES
           AND SHAPES.

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   INSIDE THE SLICING MACHINE,
  THE CENTRIFUGAL FORCE CREATED

64
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  BY THE SPINNING DRUMS THROWS
THE POTATOES AGAINST THE BLADES,

65
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      RAPIDLY SLICING THEM
     INTO VERY THIN PIECES.

66
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     NEXT, THE POTATO SLICES

67
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      ARE WASHED TO REMOVE
      ANY REMAINING STARCH.

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 THEN DRIED TO REDUCE MOISTURE.

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          NOW THE CHIPS
     ARE READY TO BE FRIED.

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       THE CHIPS ARE FRIED
          IN CANOLA OIL

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         IN A TEMP ABOUT
          350 DEGREES.

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 AND THAT PROCESS, AS IT COMES,
  IT TAKES ABOUT THREE MINUTES

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   AS IT GOES FROM THE SLICING
 PROCESS TO THE FRYING PROCESS.

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       AS THEY GO THROUGH
       THE FRYING PROCESS,

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        THIS WOULD BE THE
        FINISHED PRODUCT.

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     Narrator: AFTER FRYING,
      THE CHIPS ARE SALTED,

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  FLAVORED, AND FED INTO LARGE
       SORTING CONTAINERS.

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  EACH CONTAINER AUTOMATICALLY
     MEASURES OUT THE CHIPS

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    INTO HALF POUND PORTIONS.

80
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    THEN THEY'RE DISTRIBUTED
    INTO INDIVIDUAL PACKAGES.

81
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    AND FRITO-LAY'S SECRET TO
     KEEPING THE CHIPS FRESH

82
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  CAN BE FOUND INSIDE THE BAG.

83
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NITROGEN IS PUMPED INTO THE BAGS
        FOR TWO REASONS.

84
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      IT REDUCES THE AMOUNT
     OF OXYGEN IN THE BAGS.

85
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         AND THAT OXYGEN
    CAN INCREASE FOOD DECAY.

86
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   AND THEN THE SECOND REASON
    IS IT CREATES A CUSHION.

87
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 AND THIS MEANS THAT THE CRISPS
  AREN'T SMASHED TO SMITHEREENS

88
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   BY THE TIME THEY REACH YOU.

89
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         Narrator: BACK
      ON THE ASSEMBLY LINE,

90
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A TECHNICIAN THOROUGHLY INSPECTS
    THE OUTSIDE OF EACH BAG.

91
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      I'M DOING MY QUALITY
      CHECK IN THE MORNING,

92
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     I'M GOING TO CHECK OUT
          MY BACK SEAL,

93
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      MAKE SURE IT'S SOLID.

94
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      THE SEAL'S INTEGRITY
            IS GOOD,

95
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       THAT I HAVE A PRICE
        AND DATE ON HERE,

96
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     AND THAT IT'S LEGIBLE.

97
00:05:40,341 --> 00:05:43,742
   AND ALSO THAT THE GRAPHICS
         ARE NOT TWISTED

98
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     OR ANYTHING LIKE THAT.

99
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   Narrator: ONCE THE BAGS ARE
   SEALED, THEY'RE TRANSPORTED

100
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    TO THE COMPANY'S 700,000
SQUARE FOOT DISTRIBUTION CENTER.

101
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      HERE, MORE THAN 1,250
         OPERATORS WORK

102
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 WITH SPECIAL PURPOSE EQUIPMENT
   TO STOCK AND PROCESS ORDERS

103
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          FOR RETAILERS
      ALL OVER THE COUNTRY.

104
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       SO THIS WEEK ALONE,

105
00:06:08,502 --> 00:06:13,338
 FRITO-LAY NATIONALLY WILL MAKE
  HALF A MILLION SERVICE CALLS

106
00:06:13,340 --> 00:06:17,676
   AND WILL MAKE THOSE SERVICE
    CALLS OVER 15,000 ROUTES.

107
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  MUCH OF THAT PRODUCT WILL GET
      INTO THE MARKETPLACE

108
00:06:19,713 --> 00:06:22,948
    ON OVER THE ROAD VEHICLES
 AND OUR ENTIRE FLEET OF ASSETS

109
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     IS 23,000 IN FRITO-LAY
      IN THE UNITED STATES.

110
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   THE COMPANY HAS ONE OF THE
 LARGEST PRIVATE VEHICLE FLEETS

111
00:06:29,490 --> 00:06:31,590
          IN THE U.S.,
   WHICH IT USES TO TRANSPORT

112
00:06:31,592 --> 00:06:36,762
 THE GOODS TO POINTS OF SALE --
GROCERY STORES AND SUPERMARKETS.

113
00:06:36,764 --> 00:06:39,798
Narrator: POTATO CHIPS REPRESENT
 ONE OF THE MOST POPULAR SNACKS

114
00:06:39,800 --> 00:06:42,134
   CONSUMED ACROSS THE GLOBE.

115
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  WITH A PROJECTED MARKET VALUE

116
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    SET TO REACH $35 BILLION
            BY 2024,

117
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       THERE'S NO QUESTION
      THAT THIS SALTY SNACK

118
00:06:49,843 --> 00:06:52,344
  IS IN HIGH DEMAND IN THE U.S.

119
00:06:52,346 --> 00:06:56,381
 AND RECENT STUDIES SUGGEST THE
 DEMAND FROM EMERGING ECONOMIES

120
00:06:56,383 --> 00:06:58,750
      IS ALSO ON THE RISE.

121
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   UP UNTIL NOW, POTATO CHIPS
    HAVE MAINLY BEEN CONSUMED

122
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    IN THE RICHER COUNTRIES,

123
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     THE SO-CALLED DEVELOPED
       WORLD OF THE WEST.

124
00:07:07,628 --> 00:07:09,961
  BUT THAT IS LIKELY TO CHANGE
          IN THE FUTURE

125
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     AS DEVELOPING COUNTRIES

126
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        ARE SEEN AS BEING
    THE NEXT BIG GROWTH AREA.

127
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            Narrator:
       FOR OVER 75 YEARS,

128
00:07:17,571 --> 00:07:21,206
       FRITO-LAY HAS BEEN
 MANUFACTURING SATISFYING SNACKS

129
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     TO PEOPLE AND RETAILERS
        AROUND THE WORLD.

130
00:07:24,745 --> 00:07:29,281
    TODAY, THE PERRY FACILITY
    PRODUCES OVER 1.7 BILLION

131
00:07:29,283 --> 00:07:30,949
      BAGS OF CHIPS A YEAR.

132
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  THE WORKFORCE IS DEDICATED TO
 PRODUCING HIGH-QUALITY SNACKS,

133
00:07:35,322 --> 00:07:38,924
  AND IT'S THEIR ABILITY TO MIX
   PRODUCTIVITY WITH MODERNITY

134
00:07:38,926 --> 00:07:42,727
     THAT MAKES THIS FACTORY
        A SUPER FACTORY.

135
00:07:46,567 --> 00:07:49,267
    COMING UP, NEW TECHNOLOGY
           IS COMBINED

136
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   WITH ITALIAN CRAFTSMANSHIP

137
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     TO PRODUCE THE WORLD'S
 MOST DISTINGUISHED SPORTS CAR.

138
00:07:55,609 --> 00:07:59,211
  ONE OF THE KEY POINTS FOR US
    IS LUXURY, BECAUSE LUXURY

139
00:07:59,213 --> 00:08:04,015
   MEANS THE HIGHEST STANDARDS
      OF THE MANUFACTURING.

140
00:08:04,017 --> 00:08:06,418
            Narrator:
      AND LATER, IN JAPAN,

141
00:08:06,420 --> 00:08:09,621
       THIS SUPER FACTORY
   IS OPTIMIZING PRODUCTIVITY

142
00:08:09,623 --> 00:08:13,058
     BY UTILIZING THE LATEST
     AUTOMATED TECHNOLOGIES

143
00:08:13,060 --> 00:08:17,395
       TO CREATE TOYS FOR
 ANIME FANS ALL OVER THE WORLD.

144
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                     ¶¶

145
00:08:24,838 --> 00:08:30,141
                     ¶¶

146
00:08:30,143 --> 00:08:32,310
     Narrator: SURROUNDED BY
    THE BUSTLING CITY STREETS

147
00:08:32,312 --> 00:08:33,812
        OF TURIN, ITALY,

148
00:08:33,814 --> 00:08:38,783
     IS A FACTORY PRODUCING
     A LEGENDARY SPORTS CAR.

149
00:08:38,785 --> 00:08:42,587
       FOR OVER A CENTURY,
 MASERATI HAS BEEN MANUFACTURING

150
00:08:42,589 --> 00:08:44,589
  BEAUTIFULLY DESIGNED VEHICLES

151
00:08:44,591 --> 00:08:47,826
      EQUIPPED WITH A HIGH
   PERFORMANCE RACING ENGINE.

152
00:08:47,828 --> 00:08:51,162
  NOW IN ITS SIXTH GENERATION,
        THE QUATTROPORTE

153
00:08:51,164 --> 00:08:53,732
          IS MASERATI'S
       TOP-SELLING VEHICLE

154
00:08:53,734 --> 00:08:56,935
     AND IS ONE OF THE MOST
  LUXURIOUS CARS IN PRODUCTION

155
00:08:56,937 --> 00:09:00,105
     ANYWHERE IN THE WORLD.

156
00:09:00,107 --> 00:09:02,674
  ONE OF THE KEY POINTS FOR US
           IS LUXURY,

157
00:09:02,676 --> 00:09:06,945
    BECAUSE LUXURY MEANS THE
 HIGHEST STANDARDS OF MATERIALS,

158
00:09:06,947 --> 00:09:10,015
        HIGHEST STANDARDS
      OF THE MANUFACTURING.

159
00:09:10,017 --> 00:09:11,516
            Narrator:
     LIKE ITS PREDECESSORS.

160
00:09:11,518 --> 00:09:14,553
 THE QUATTROPORTE'S DISTINCTIVE
          SLEEK DESIGN,

161
00:09:14,555 --> 00:09:18,223
     HANDCRAFTED INTERIORS,
   AND POWERFUL RACING ENGINE

162
00:09:18,225 --> 00:09:22,427
  ARE WHAT MAKES IT A CUT ABOVE
  ITS LUXURY SEDAN COMPETITORS.

163
00:09:22,429 --> 00:09:24,863
      THE MASERATI BROTHERS
        SET UP A WORKSHOP

164
00:09:24,865 --> 00:09:28,733
 FOR EARLY RACING CARS IN 1914,

165
00:09:28,735 --> 00:09:33,004
  AND THEY DOMINATED RACETRACKS
     FOR THE NEXT 50 YEARS.

166
00:09:33,006 --> 00:09:38,476
     IN 1963, THEY UNVEILED
 THE QUATTROPORTE SPORTS SEDAN,

167
00:09:38,478 --> 00:09:43,081
    THE FASTEST FOUR-DOOR CAR
          IN THE WORLD.

168
00:09:43,083 --> 00:09:45,350
   Narrator: THE QUATTROPORTE
     IS DESIGNED, PRODUCED,

169
00:09:45,352 --> 00:09:48,653
       AND ASSEMBLED HERE
 AT THE TURIN MANUFACTURING HUB

170
00:09:48,655 --> 00:09:50,722
   LOCATED IN NORTHERN ITALY,

171
00:09:50,724 --> 00:09:53,058
      BUT IT'S NOT THE ONLY
      VEHICLE MANUFACTURED

172
00:09:53,060 --> 00:09:55,327
    AT THIS MASSIVE FACILITY.

173
00:09:55,329 --> 00:09:59,331
     IN 1993, FIAT CHRYSLER
        ACQUIRED MASERATI

174
00:09:59,333 --> 00:10:02,601
      AND FOUR YEARS LATER
  TURNED MANAGEMENT OF MASERATI

175
00:10:02,603 --> 00:10:04,202
        OVER TO FERRARI.

176
00:10:04,204 --> 00:10:07,372
       A LOT OF THE FAMOUS
   MANUFACTURERS, ROLLS-ROYCE,

177
00:10:07,374 --> 00:10:10,108
 DAIMLER, AND MANY ARE ACTUALLY
     OWNED BY CONGLOMERATES,

178
00:10:10,110 --> 00:10:12,077
       AND THAT'S BECAUSE
     OF ECONOMIES OF SCALE.

179
00:10:12,079 --> 00:10:14,946
      SO MASERATI ARE OWNED
        BY FIAT CHRYSLER,

180
00:10:14,948 --> 00:10:18,717
 AS ARE ALFA ROMEO AND FERRARI.

181
00:10:18,719 --> 00:10:21,753
  Narrator: THIS CONSOLIDATION
   MEANT THAT ALL THREE BRANDS

182
00:10:21,755 --> 00:10:24,255
        WOULD BE PRODUCED
    WITH THE SAME TECHNOLOGY

183
00:10:24,257 --> 00:10:27,492
    AND THAT MASERATI SEDANS
       WOULD NOW BE BUILT

184
00:10:27,494 --> 00:10:29,894
  WITH FERRARI RACING ENGINES.

185
00:10:29,896 --> 00:10:31,796
         TODAY, MASERATI

186
00:10:31,798 --> 00:10:35,734
        IS THE DESIGNATED
      LUXURY BRAND OF FIAT.

187
00:10:35,736 --> 00:10:40,105
      EVERY SINGLE MASERATI
IS A WORK OF ART MADE BY PEOPLE.

188
00:10:40,107 --> 00:10:42,073
      THIS SUCH CRAFT WORK.

189
00:10:42,075 --> 00:10:45,243
     Narrator: TO UPHOLD THE
STANDARDS OF THE MASERATI BRAND,

190
00:10:45,245 --> 00:10:48,747
THE ASSEMBLY PROCESS IS DESIGNED
 TO ELEVATE MODERN TECHNOLOGIES

191
00:10:48,749 --> 00:10:52,884
          WITH DECADES
    OF ITALIAN CRAFTSMANSHIP.

192
00:10:52,886 --> 00:10:56,021
   IN MY OPINION, HERE WE HAVE
      THE PERFECT MARRIAGE

193
00:10:56,023 --> 00:10:58,757
   BETWEEN MEN AND AUTOMATION

194
00:10:58,759 --> 00:11:02,727
   BECAUSE THERE ARE SOMETHING
   THAT THE ROBOT CANNOT GIVE.

195
00:11:02,729 --> 00:11:06,598
        THE ATTENTION TO
       EACH SINGLE DETAIL,

196
00:11:06,600 --> 00:11:11,703
     AND ONLY A HUMAN BEING
          CAN DO THAT.

197
00:11:11,705 --> 00:11:15,540
            Narrator:
     HERE, ASSEMBLY STATIONS
   ARE ERGONOMICALLY DESIGNED

198
00:11:15,542 --> 00:11:17,108
     TO ENSURE EVERY PROCESS

199
00:11:17,110 --> 00:11:20,812
      IS EASILY ACCESSIBLE
       FOR THE WORKFORCE.

200
00:11:20,814 --> 00:11:22,881
  SO A LOT OF THOUGHT HAS GONE
         INTO DESIGNING

201
00:11:22,883 --> 00:11:25,016
    ERGONOMIC ASSEMBLY LINES

202
00:11:25,018 --> 00:11:28,687
 DESIGNED AND STRUCTURED SO THAT
WORKERS DON'T STRETCH THEMSELVES

203
00:11:28,689 --> 00:11:32,624
   OR TWIST TOO MUCH AND INCUR
    REPETITIVE STRAIN INJURY.

204
00:11:32,626 --> 00:11:34,693
      THE ULTIMATE AMBITION
       IS TO AVOID PEOPLE

205
00:11:34,695 --> 00:11:36,828
   HURTING THEMSELVES AT WORK.

206
00:11:36,830 --> 00:11:38,196
            Narrator:
      MAKING A QUATTROPORTE

207
00:11:38,198 --> 00:11:40,432
     BEGINS WITH THE CHASSIS
            ASSEMBLY.

208
00:11:40,434 --> 00:11:42,967
   THE CHASSIS IS BUILT AROUND
       A RIGID AND SECURE

209
00:11:42,969 --> 00:11:45,270
        STEEL SAFETY STOW

210
00:11:45,272 --> 00:11:48,406
         MADE WITH STEEL
      AND ALUMINUM ALLOYS.

211
00:11:48,408 --> 00:11:50,341
    THE FRONT OF THE CHASSIS
         IS BUILT AROUND

212
00:11:50,343 --> 00:11:52,043
      AN ALUMINUM CASTING,

213
00:11:52,045 --> 00:11:55,714
     WHILE THE BACK IS MADE
       FROM ROLLED STEEL.

214
00:11:55,716 --> 00:11:58,883
    EVERY SINGLE PART OF HOW
       A VEHICLE PERFORMS

215
00:11:58,885 --> 00:12:02,087
        CAN BE ATTRIBUTED
   TO ITS WEIGHT DISTRIBUTION.

216
00:12:02,089 --> 00:12:05,090
 A CAR THAT IS LIGHTER IN WEIGHT
IS ACTUALLY MORE FUEL EFFICIENT.

217
00:12:05,092 --> 00:12:06,991
    MAGNESIUM IS PARTICULARLY
          GOOD AT THIS.

218
00:12:06,993 --> 00:12:09,260
        IT'S 36% LIGHTER
          THAN ALUMINUM

219
00:12:09,262 --> 00:12:11,896
       AND A WHOPPING 78%
       LIGHTER THAN STEEL.

220
00:12:11,898 --> 00:12:14,299
      LESS FUEL BEING USED
      MEANS LESS EMISSIONS.

221
00:12:14,301 --> 00:12:17,135
Narrator: AS SOON AS THE CHASSIS
 ARRIVES ON THE PRODUCTION LINE,

222
00:12:17,137 --> 00:12:20,305
      THE TEAM GETS TO WORK
  ASSEMBLING A CAR AROUND THIS

223
00:12:20,307 --> 00:12:23,241
  ONE ESSENTIAL BUILDING BLOCK.

224
00:12:23,243 --> 00:12:25,410
     THE SECRET TO PAINTING
           A MASERATI

225
00:12:25,412 --> 00:12:28,513
   IS IN THIS TECHNOLOGICALLY
        ADVANCED PROCESS.

226
00:12:28,515 --> 00:12:31,082
    ONCE ASSEMBLED, THE BODY
      IS COATED IN A FLUID

227
00:12:31,084 --> 00:12:34,219
      THAT PROTECTS IT FROM
   CORROSION AND OXIDIZATION.

228
00:12:44,498 --> 00:12:47,499
 NEXT, THE FRAMEWORK MOVES DOWN
        THE ASSEMBLY LINE

229
00:12:47,501 --> 00:12:50,535
       TOWARDS A DIP TANK.

230
00:12:50,537 --> 00:12:53,705
  SUSPENDED BY AN ELECTRICALLY
         CHARGED CHAIN,

231
00:12:53,707 --> 00:12:56,875
      THE BODY IS SUBMERGED
   INTO A PAINT SOLID MIXTURE

232
00:12:56,877 --> 00:13:00,345
      MADE UP OF SOLVENTS,
        RESIN, AND WATER.

233
00:13:00,347 --> 00:13:02,781
        AS THE BODY MOVES
         INTO THE FLUID,

234
00:13:02,783 --> 00:13:07,552
 THE PAINT IS DEPOSITED ONTO THE
CAR THROUGH AN ELECTRIC CURRENT.

235
00:13:07,554 --> 00:13:10,955
          THIS PROCESS
     IS CALLED CATAPHORESIS.

236
00:13:33,280 --> 00:13:36,080
       AFTER IT'S TREATED,
       THE BODY IS HEATED

237
00:13:36,082 --> 00:13:42,720
    IN A GIANT 130-FOOT OVEN
 AT 375 DEGREES FOR 30 MINUTES.

238
00:13:42,722 --> 00:13:45,356
        THE EXTREME HEAT
      SOLIDIFIES THE PAINT

239
00:13:45,358 --> 00:13:48,293
 TO ENSURE MAXIMUM PERFORMANCE.

240
00:13:48,295 --> 00:13:50,795
    ONCE THE PROTECTIVE LAYER
          HAS HARDENED,

241
00:13:50,797 --> 00:13:53,231
   ALL REMAINING CONTAMINANTS
           ARE REMOVED

242
00:13:53,233 --> 00:13:57,402
  USING A NONTRADITIONAL BRUSH
    MADE OF OSTRICH FEATHERS.

243
00:13:57,404 --> 00:14:00,071
   YOU MIGHT WONDER WHY WE USE
        OSTRICH FEATHERS

244
00:14:00,073 --> 00:14:02,740
     WELL, OSTRICH FEATHERS
  HAVE AN INNATE STATIC CHARGE

245
00:14:02,742 --> 00:14:05,643
  NOT FOUND IN OTHER FEATHERS,
WHICH MAKES THEM REMARKABLY GOOD

246
00:14:05,645 --> 00:14:08,847
     AT PICKING UP VERY FINE
       PARTICLES OF DUST.

247
00:14:08,849 --> 00:14:11,683
    Narrator: NOW IT'S READY
         TO BE PAINTED.

248
00:14:11,685 --> 00:14:15,653
   FIRST, AIR PAINT ATOMIZERS
     APPLY A CODE OF PRIME.

249
00:14:29,402 --> 00:14:35,039
   IT TAKES JUST A FEW MINUTES
TO PAINT A TYPICAL MASERATI CAR.

250
00:14:35,041 --> 00:14:37,609
      AS THE CAR MOVES DOWN
       THE ASSEMBLY LINE,

251
00:14:37,611 --> 00:14:39,878
 A TOP COAT OF PAINT IS APPLIED.

252
00:14:42,015 --> 00:14:45,717
      AN AIR PAINT ATOMIZER
     USES AERODYNAMIC FORCE

253
00:14:45,719 --> 00:14:49,721
        TO PUSH THE PAINT
        ONTO THE VEHICLE.

254
00:14:49,723 --> 00:14:51,956
       THE PAINT PARTICLES
         SCATTER AROUND

255
00:14:51,958 --> 00:14:55,927
 AS THEY BOUNCE OFF THE SURFACE
        AND INTO THE AIR.

256
00:14:55,929 --> 00:15:00,164
 THE RESULT, A PERFECTLY SMOOTH
         COAT OF PAINT.

257
00:15:00,166 --> 00:15:03,234
  NOW A LAYER OF CLEAR LACQUER
           IS APPLIED

258
00:15:03,236 --> 00:15:06,104
         TO GIVE THE CAR
     AN EXTRA GLOSSY SHEEN.

259
00:15:09,109 --> 00:15:11,576
      BEFORE IT'S DELIVERED
     TO THE ASSEMBLY FLOOR,

260
00:15:11,578 --> 00:15:15,446
 TECHNICIANS INSPECT THE FINISH
     FOR ANY IMPERFECTIONS.

261
00:15:15,448 --> 00:15:17,649
       THE VALUES LEARNED
      OUT ON THE RACETRACK

262
00:15:17,651 --> 00:15:20,285
           ARE APPLIED
      ON THE FACTORY FLOOR.

263
00:15:20,287 --> 00:15:24,689
  HERE, AN EMPTY PAINTED SHELL
     WILL BECOME A MASERATI.

264
00:15:52,619 --> 00:15:56,054
     THIS IS THE FIRST OF 24
       ASSEMBLY STATIONS,

265
00:15:56,056 --> 00:15:59,824
   WHERE THE PURSUIT OF LUXURY
     MIXES WITH EFFICIENCY.

266
00:15:59,826 --> 00:16:01,426
    EACH CAR SPENDS NO LONGER

267
00:16:01,428 --> 00:16:06,097
         THAN 37 MINUTES
        AT EACH STATION.

268
00:16:06,099 --> 00:16:09,901
    FROM THE INTERIOR FINISH
 TO THE LEATHER AND PAINT WORK,

269
00:16:09,903 --> 00:16:12,470
       EVERY QUATTROPORTE
      BUILT IN THIS FACTORY

270
00:16:12,472 --> 00:16:16,841
       IS CUSTOMIZED BASED
ON THE REQUESTS OF THE CONSUMER.

271
00:16:16,843 --> 00:16:21,079
   THIS IS WHAT GIVES MASERATI
       ITS EXCLUSIVE EDGE.

272
00:16:21,081 --> 00:16:23,181
             Meccia:
   IN TERMS OF CUSTOMIZATION,

273
00:16:23,183 --> 00:16:27,118
        I WOULD SAY 100%
          CUSTOMIZABLE.

274
00:16:27,120 --> 00:16:32,523
     MORE THAN 1.5 TRILLION
 POSSIBLE DIFFERENT COMBINATION.

275
00:16:32,525 --> 00:16:35,693
 THAT, OF COURSE, IS TRANSFORMED
  FROM A COMMERCIAL STANDPOINT,

276
00:16:35,695 --> 00:16:39,364
      NOT SO EASY TO MANAGE
   IN TERMS OF MANUFACTURING,

277
00:16:39,366 --> 00:16:41,466
Narrator: BUT THERE'S STILL MORE
         TO BE ASSEMBLED

278
00:16:41,468 --> 00:16:45,803
   BEFORE THIS LUXURY VEHICLE
    IS READY TO HIT THE ROAD.

279
00:16:45,805 --> 00:16:49,273
          AND TO DO SO,
 IT'LL TAKE BOTH MAN AND MACHINE

280
00:16:49,275 --> 00:16:53,845
   WORKING TOGETHER TO EXECUTE
    EACH STEP TO PERFECTION.

281
00:16:55,582 --> 00:17:00,551
                     ¶¶

282
00:17:00,553 --> 00:17:04,822
   Narrator: LOCATED IN TURIN,
 ITALY, IS THE MASERATI FACTORY,

283
00:17:04,824 --> 00:17:09,427
THE WORLD'S LEADING MANUFACTURER
     OF LUXURY SPORTS CARS.

284
00:17:09,429 --> 00:17:12,497
       FOR OVER A CENTURY,
     THIS LEGENDARY COMPANY

285
00:17:12,499 --> 00:17:15,366
    HAS BEEN AT THE FOREFRONT
        OF THE INDUSTRY,

286
00:17:15,368 --> 00:17:17,769
            PRODUCING
    HIGH-PERFORMANCE VEHICLES

287
00:17:17,771 --> 00:17:20,138
   BUILT WITH RACING ENGINES.

288
00:17:22,242 --> 00:17:25,676
     ON THE ASSEMBLY FLOOR,
 TECHNICIANS GUIDE THE DASHBOARD

289
00:17:25,678 --> 00:17:28,212
      THROUGH A MECHANICAL
        ASSEMBLY PROCESS,

290
00:17:28,214 --> 00:17:31,716
           BUT THIS IS
     NO ORDINARY DASHBOARD.

291
00:17:31,718 --> 00:17:35,787
IT'S UPHOLSTERED IN FINE LEATHER
    AND MADE FROM MAGNESIUM,

292
00:17:35,789 --> 00:17:38,289
      MAKING IT BOTH STRONG
        AND LIGHTWEIGHT.

293
00:17:58,244 --> 00:18:02,280
ONCE THE DASHBOARD IS ASSEMBLED,
 TECHNICIANS CONNECT THE WIRING.

294
00:18:02,282 --> 00:18:07,985
  IT'S ESSENTIAL THAT THIS STEP
      IS ALL DONE BY HAND.

295
00:18:07,987 --> 00:18:11,889
    NEXT, A MACHINE INSTALLS
         THE WINDSHIELD.

296
00:18:11,891 --> 00:18:15,993
   SUCTION CUPS LIFT THE GLASS
   BEFORE APPLYING A SEALANT,

297
00:18:15,995 --> 00:18:19,197
      LASER SENSORS MEASURE
     THE OPENING IN THE BODY

298
00:18:19,199 --> 00:18:21,566
     AND PRECISELY SECURE IT
           INTO PLACE.

299
00:18:32,679 --> 00:18:36,714
THEN THE CAR MOVES FROM THE TRIM
   LINE ONTO THE CHASSIS LINE.

300
00:18:51,564 --> 00:18:54,532
    NOW THE HEART OF THE CAR
          IS INSTALLED.

301
00:18:54,534 --> 00:19:00,071
    THIS INCREDIBLY POWERFUL
  350 HORSEPOWER FERRARI ENGINE

302
00:19:00,073 --> 00:19:03,040
        CAN GO FROM ZERO
      TO 60 MILES PER HOUR

303
00:19:03,042 --> 00:19:06,477
      IN JUST 5.5 SECONDS.

304
00:19:06,479 --> 00:19:11,582
    NEXT, THE BODY OF THE CAR
 AND ENGINE ARE FITTED TOGETHER.

305
00:19:11,584 --> 00:19:14,485
          FIRST, A TEAM
     BUILDS THE DRIVETRAIN,

306
00:19:14,487 --> 00:19:17,321
        WHICH IS MADE UP
     OF THE ENGINE, GEARBOX,

307
00:19:17,323 --> 00:19:21,592
 SHOCK ABSORBERS, FRONT EXHAUST
       SYSTEM, AND BRAKES.

308
00:19:21,594 --> 00:19:24,729
    ALL COMPONENTS ARE PLACED
      INTO AN ASSEMBLY JIG

309
00:19:24,731 --> 00:19:26,697
         THAT TRANSPORTS
     THE MECHANICAL ELEMENTS

310
00:19:26,699 --> 00:19:29,167
    DIRECTLY UNDER THE BODY.

311
00:19:29,169 --> 00:19:31,936
     THE DRIVETRAIN IS THEN
      RAISED INTO POSITION

312
00:19:31,938 --> 00:19:34,705
       SO THE TWO SECTIONS
   CAN BE SECURED WITH BOLTS.

313
00:20:12,378 --> 00:20:15,780
        NOW, ANOTHER TEAM
    INSTALLS THE HEADLIGHTS,

314
00:20:15,782 --> 00:20:18,649
    WHEELS, TIRES, AND SEATS.

315
00:20:18,651 --> 00:20:23,287
 THE FINAL STAGE CONSISTS OF AN
INSPECTION AND A STABILITY TEST.

316
00:20:39,405 --> 00:20:44,875
  THEN IT'S OFF TO THE CUSTOMER
   AND OUT ONTO THE OPEN ROAD.

317
00:20:44,877 --> 00:20:49,113
Meccia: THE LEGEND AND THE BRAND
     IMAGE OF MASERATI BEGAN

318
00:20:49,115 --> 00:20:54,585
WITH THE WORLD OF RACES, SO MORE
  THAN ONE CENTURY OF HISTORY.

319
00:20:54,587 --> 00:20:58,055
         AND THIS IS WHY
    MASERATI IS SO VALUABLE.

320
00:20:58,057 --> 00:21:01,192
   Narrator: MASERATI IS OFTEN
  REFERRED TO AS ONE OF THE TOP

321
00:21:01,194 --> 00:21:05,363
  LUXURY CAR BRANDS IN HISTORY,
AND THE SKILL AND SOPHISTICATION

322
00:21:05,365 --> 00:21:07,832
          FOUND INSIDE
    THEIR PRODUCTION FACILITY

323
00:21:07,834 --> 00:21:12,703
 MAKE IT ONE OF THE WORLD'S MOST
  SPECTACULAR SUPER FACTORIES.

324
00:21:14,741 --> 00:21:19,377
 COMING UP, IN JAPAN, CHARACTERS
   FROM A BELOVED ANIME SERIES

325
00:21:19,379 --> 00:21:22,179
     ARE BEING MANUFACTURED
         FOR THE MASSES.

326
00:21:22,181 --> 00:21:25,283
  THE KITS ARE BASED ON A 1970s
            TV SERIES

327
00:21:25,285 --> 00:21:26,550
        CALLED "GUNDAM."

328
00:21:26,552 --> 00:21:28,519
        MODEL MAKERS AND
       ANIME FANS IN JAPAN

329
00:21:28,521 --> 00:21:32,256
     AND OTHER PARTS OF ASIA
      ARE CRAZY ABOUT THEM.

330
00:21:32,258 --> 00:21:35,526
    Narrator: AND LATER, THIS
  FACTORY PRODUCES THE ALMIGHTY

331
00:21:35,528 --> 00:21:37,161
        PORCELAIN THRONE

332
00:21:37,163 --> 00:21:39,964
  USING A VERY UNIQUE MATERIAL.

333
00:21:39,966 --> 00:21:43,701
    IT LOOKS LIKE CHOCOLATE,
    BUT I WOULDN'T TASTE IT.

334
00:21:45,605 --> 00:21:55,212
                     ¶¶

335
00:21:55,214 --> 00:22:00,685
            Narrator:
  IN TOKYO, THE WORLD'S LARGEST
  HUMANOID ROBOT IS ON DISPLAY,

336
00:22:00,687 --> 00:22:02,887
          MODELED AFTER
      THE FICTIONAL ROBOTS

337
00:22:02,889 --> 00:22:06,457
      FROM THE 1970s SCI-FI
       FRANCHISE "GUNDAM,"

338
00:22:06,459 --> 00:22:09,694
    THIS 65-FOOT-TALL REPLICA
       HAS BECOME POPULAR

339
00:22:09,696 --> 00:22:12,963
         WITH ANIME FANS
     FROM AROUND THE GLOBE.

340
00:22:12,965 --> 00:22:15,199
        BUT IT'S NOT JUST
     THE GIANT ROBOT STATUE

341
00:22:15,201 --> 00:22:17,034
  THAT'S DRAWING IN THE CROWDS.

342
00:22:17,036 --> 00:22:19,603
     FOR A MORE INTERACTIVE
           EXPERIENCE,

343
00:22:19,605 --> 00:22:21,972
     FANS HEAD TO THE BANDAI
          HOBBY CENTER

344
00:22:21,974 --> 00:22:23,908
   AND MODELING SUPER FACTORY.

345
00:22:23,910 --> 00:22:26,243
           SINCE 1980,

346
00:22:26,245 --> 00:22:30,247
   THIS MANUFACTURING FACILITY
    HAS COMBINED 3-D DESIGN,

347
00:22:30,249 --> 00:22:33,951
    CUTTING EDGE TECHNOLOGY,
    AND SKILLED CRAFTSMANSHIP

348
00:22:33,953 --> 00:22:36,620
        TO PRODUCE GUNDAM
     PLASTIC MODELING KITS.

349
00:22:36,622 --> 00:22:41,092
  THE KITS ARE BASED ON A 1970s
   TV SERIES CALLED "GUNDAM."

350
00:22:41,094 --> 00:22:43,260
   MODEL MAKERS AND ANIME FANS
            IN JAPAN

351
00:22:43,262 --> 00:22:46,130
     AND OTHER PARTS OF ASIA
      ARE CRAZY ABOUT THEM.

352
00:22:46,132 --> 00:22:49,900
BANDAI IS NOW THE SECOND BIGGEST
    TOY COMPANY IN THE WORLD,

353
00:22:49,902 --> 00:22:53,304
     VALUED AT $9.6 BILLION.

354
00:22:55,341 --> 00:22:58,542
    Narrator: GUNDAM TOYS ARE
 CONSTRUCTED FROM PLASTIC FRAMES

355
00:22:58,544 --> 00:23:02,913
 THAT CONTAIN INDIVIDUAL PIECES
         CALLED RUNNERS,

356
00:23:02,915 --> 00:23:05,182
      THE INDIVIDUAL PIECES
        ARE ALL NUMBERED,

357
00:23:05,184 --> 00:23:08,219
        SO THE MODEL KITS
    CAN BE EASILY ASSEMBLED.

358
00:23:10,723 --> 00:23:14,091
         THE FIRST STEP
    IS DESIGNING A CHARACTER.

359
00:23:14,093 --> 00:23:17,061
           TODAY, IT'S
      THE GUNDAM RED FLAME.

360
00:23:17,063 --> 00:23:22,233
                     ¶¶

361
00:23:22,235 --> 00:23:25,603
    THE DESIGN IS BROKEN DOWN
      INTO INDIVIDUAL PARTS

362
00:23:25,605 --> 00:23:27,471
  THAT MAKE UP THE MODEL KITS.

363
00:23:47,493 --> 00:23:50,327
    BANDAI USES 3-D PRINTING
        TO CREATE MODELS

364
00:23:50,329 --> 00:23:53,798
 FOR OVER 400 DIFFERENT DESIGNS.

365
00:23:53,800 --> 00:23:56,867
THIS STATE-OF-THE-ART TECHNOLOGY

366
00:23:56,869 --> 00:24:00,237
   HAS COMPLETELY TRANSFORMED
        THE TOY INDUSTRY.

367
00:24:00,239 --> 00:24:02,606
   3-D PRINTING, MORE COMMONLY
         TODAY KNOWN AS

368
00:24:02,608 --> 00:24:04,108
     ADDITIVE MANUFACTURING,

369
00:24:04,110 --> 00:24:06,277
     ACTUALLY BEGAN IN 1986.

370
00:24:06,279 --> 00:24:08,179
 THE FIRST PRODUCT TO BE PRINTED

371
00:24:08,181 --> 00:24:12,550
     WAS A SMALL PLASTIC CUP
    USED FOR HOLDING EYEWASH.

372
00:24:12,552 --> 00:24:14,985
       TODAY, 3-D PRINTERS
    USE A RANGE OF MATERIALS

373
00:24:14,987 --> 00:24:18,189
   TO PRODUCE THEIR PRODUCTS,
    FROM RESINS AND PLASTICS

374
00:24:18,191 --> 00:24:21,258
           TO CERAMICS
    AND EVEN ADVANCED METALS.

375
00:24:21,260 --> 00:24:23,427
       THE HUGE ADVANTAGE
         IN 3-D PRINTING

376
00:24:23,429 --> 00:24:25,229
          FOR INVENTORS
          AND ENGINEERS

377
00:24:25,231 --> 00:24:28,065
   IS THEY CAN MAKE A ONE-OFF,
        A SINGLE PRODUCT

378
00:24:28,067 --> 00:24:30,701
       THAT WORKS WITHOUT
   THE VAST CAPITAL EQUIPMENT

379
00:24:30,703 --> 00:24:34,772
         INVESTMENTS OF
    A WHOLE PRODUCTION LINE.

380
00:24:34,774 --> 00:24:37,374
   Narrator: NEXT, TECHNICIANS
      CONFIGURE THE LAYOUT

381
00:24:37,376 --> 00:24:41,045
   FOR THE MOLDS BY ARRANGING
      THE PARTS INTO KITS.

382
00:24:43,149 --> 00:24:47,585
  ONCE THE LAYOUT IS FINALIZED
 AND THE 3-D DATA IS COMPLETED,

383
00:24:47,587 --> 00:24:50,221
       THE DESIGN IS SENT
      TO THE MOLDING TEAM.

384
00:24:52,291 --> 00:24:53,891
  THROUGH A FABRICATION PROCESS

385
00:24:53,893 --> 00:24:56,961
        CALLED ELECTRICAL
      DISCHARGE MACHINING,

386
00:24:56,963 --> 00:24:59,363
          A LASER CUTS
     THROUGH A METAL BLOCK,

387
00:24:59,365 --> 00:25:02,900
 FORMING IT INTO VARIOUS SHAPES.

388
00:25:02,902 --> 00:25:05,436
 ELECTRICAL DISCHARGE MACHINING
    IS A WAY OF CUTTING METAL

389
00:25:05,438 --> 00:25:07,037
       USING ELECTRICITY.

390
00:25:07,039 --> 00:25:09,607
       MATERIAL IS REMOVED
       FROM A METAL BLOCK

391
00:25:09,609 --> 00:25:13,444
     BY A SERIES OF RAPIDLY
  RECURRING CURRENT DISCHARGES.

392
00:25:13,446 --> 00:25:15,546
       THE TWO CONDUCTORS
    ARE SEPARATED BY A LIQUID

393
00:25:15,548 --> 00:25:18,449
    AND THE RESULTING SPARKS
        ERODE THE METAL,

394
00:25:18,451 --> 00:25:20,684
       A BIT LIKE CREATING
      MINI LIGHTNING BOLTS

395
00:25:20,686 --> 00:25:25,422
 THAT CREATE INTENSE HEAT WHICH
  FORM THE DESIRED FINAL SHAPE.

396
00:25:27,827 --> 00:25:31,495
    Narrator: NOW THE CONCAVE
     AND CONVEX METAL SHAPES

397
00:25:31,497 --> 00:25:35,566
   ARE CARVED OUT OF THE SOLID
      BLOCK, THEN TRIMMED.

398
00:25:35,568 --> 00:25:39,270
       THIS STEP CAN ONLY
        BE DONE BY HAND.

399
00:25:39,272 --> 00:25:43,407
  TECHNICIANS TRIM THE CORNERS
        AND MAKE GROOVES.

400
00:25:43,409 --> 00:25:44,875
 THE METAL SHAPES ARE CONFIGURED

401
00:25:44,877 --> 00:25:48,078
      INTO WHAT WILL BECOME
        A PLASTIC FRAME.

402
00:25:48,080 --> 00:25:50,714
      IF ANY MISTAKE OCCURS
         DURING SHAPING,

403
00:25:50,716 --> 00:25:53,317
         THE ENTIRE MOLD
      HAS TO BE THROWN OUT.

404
00:26:23,482 --> 00:26:27,985
  A CRANE TRANSPORTS THE MOLDS
TO AN INJECTION MOLDING MACHINE.

405
00:26:27,987 --> 00:26:31,789
   HERE, THE MOLDS ARE LOADED
  AND CLAMPED WITH ENOUGH FORCE

406
00:26:31,791 --> 00:26:34,058
 TO KEEP THEM SECURELY IN PLACE.

407
00:26:36,929 --> 00:26:41,599
    THEN POLYSTYRENE PELLETS,
     A RAW PLASTIC MATERIAL,

408
00:26:41,601 --> 00:26:44,468
     IS FED INTO THE MACHINE
   THROUGH A NETWORK OF TUBES.

409
00:26:45,905 --> 00:26:48,339
      PLASTICS, AS WE KNOW
   AND EXPERIENCE THEM TODAY,

410
00:26:48,341 --> 00:26:51,542
   ARE PRIMARILY DERIVED FROM
  NATURALLY OCCURRING MATERIALS

411
00:26:51,544 --> 00:26:54,478
 SUCH AS OIL AND PLANT STARCHES.

412
00:26:54,480 --> 00:26:58,048
  BUT ACTUALLY, EARLY PLASTICS
  WERE DERIVED FROM CELLULOSE,

413
00:26:58,050 --> 00:27:01,085
         DIRECTLY TAKEN
       FROM PLANT FIBERS.

414
00:27:01,087 --> 00:27:04,121
 Narrator: ONCE THE PELLETS ARE
   INJECTED INTO THE MACHINE,

415
00:27:04,123 --> 00:27:07,257
 THEY'RE MELTED AND PRESSURIZED.

416
00:27:07,259 --> 00:27:11,128
       PLASTIC IS INJECTED
   INTO THE MOLD VERY QUICKLY.

417
00:27:11,130 --> 00:27:15,065
  THE BUILDUP OF PRESSURE PACKS
AND HOLDS THE MATERIAL TOGETHER.

418
00:27:25,878 --> 00:27:29,213
   INJECTION MOLDING MAY SEEM
       LIKE A 21st CENTURY

419
00:27:29,215 --> 00:27:30,748
    MANUFACTURING TECHNIQUE,

420
00:27:30,750 --> 00:27:33,751
       BUT THE PROCESS HAS
         A LONG HISTORY.

421
00:27:33,753 --> 00:27:36,453
      A VERY SIMPLE VERSION
      OF INJECTION MOLDING

422
00:27:36,455 --> 00:27:40,157
          WAS ATTEMPTED
       AS FAR BACK AS 1872

423
00:27:40,159 --> 00:27:42,092
   TO PRODUCE BILLIARD BALLS.

424
00:27:42,094 --> 00:27:44,695
     BUT IT REALLY TOOK OFF
       AFTER WORLD WAR II

425
00:27:44,697 --> 00:27:48,866
WHEN THERE WAS A HUGE DEMAND FOR
 CHEAP, MASS-PRODUCED PRODUCTS.

426
00:27:48,868 --> 00:27:52,936
      INVENTOR JAMES HENDRY
       DESIGNED A MACHINE

427
00:27:52,938 --> 00:27:56,507
THAT USED A TURNING HEATED SCREW

428
00:27:56,509 --> 00:28:00,878
    BOTH TO MELT THE PLASTIC
     AND TO INJECT THE MOLD.

429
00:28:00,880 --> 00:28:04,415
  IT REALLY WAS GROUNDBREAKING
    BECAUSE TODAY THIS DESIGN

430
00:28:04,417 --> 00:28:09,286
       MAKES UP 95% OF ALL
   INJECTION MOLDING MACHINES.

431
00:28:09,288 --> 00:28:14,858
                     ¶¶

432
00:28:14,860 --> 00:28:17,361
  Narrator: THE MOLTEN PLASTIC
         BEGINS TO COOL

433
00:28:17,363 --> 00:28:18,729
   AS SOON AS IT MAKES CONTACT

434
00:28:18,731 --> 00:28:20,597
 WITH THE INTERIOR OF THE MOLD.

435
00:28:20,599 --> 00:28:22,733
      AS THE PLASTIC COOLS,

436
00:28:22,735 --> 00:28:25,035
    IT SOLIDIFIES INTO SHAPE.

437
00:28:27,773 --> 00:28:30,340
    TO GUARANTEE EFFICIENCY,

438
00:28:30,342 --> 00:28:35,112
 BANDAI UTILIZES THEIR SIGNATURE
        COOLING PROCESS.

439
00:28:35,114 --> 00:28:37,414
      IN ORDER TO SPEED UP
   THE MANUFACTURING PROCESS,

440
00:28:37,416 --> 00:28:40,250
    THE MOLDS ARE CHILLED SO
    THAT WHEN THE HOT PLASTIC

441
00:28:40,252 --> 00:28:41,885
  HITS THE SURFACE OF THE MOLD,

442
00:28:41,887 --> 00:28:45,956
   IT COOLS DOWN MORE QUICKLY
   AND THE OBJECT SETS FASTER.

443
00:28:45,958 --> 00:28:51,195
Narrator: THIS PROCESS INCREASES
  COOLING PRODUCTIVITY BY 20%.

444
00:28:51,197 --> 00:28:52,963
     DOWN THE ASSEMBLY LINE,

445
00:28:52,965 --> 00:28:56,333
   INJECTION MOLDING MACHINES
    OPERATE AROUND THE CLOCK.

446
00:29:23,929 --> 00:29:27,631
 NEXT, AUTOMATIC GUIDED VEHICLES
       TRANSPORT THE BOXES

447
00:29:27,633 --> 00:29:30,367
         TO A WAREHOUSE
      WHERE THEY'RE STORED

448
00:29:30,369 --> 00:29:32,569
       UNTIL THEY'RE READY
        TO BE DISPATCHED.

449
00:29:36,375 --> 00:29:39,576
     THE MODELS ARE SHIPPED
   TO STORES AROUND THE WORLD,

450
00:29:39,578 --> 00:29:44,648
    BUT NOWHERE ARE THEY MORE
   POPULAR THAN HERE IN JAPAN.

451
00:29:44,650 --> 00:29:48,552
       IN ITS TOKYO SHOP,
 BANDAI GIVES GUNDAM ENTHUSIASTS

452
00:29:48,554 --> 00:29:50,754
      A HANDS-ON EXPERIENCE

453
00:29:50,756 --> 00:29:54,391
    ASSEMBLING SOME OF THEIR
   FAVORITE ANIME CHARACTERS.

454
00:29:54,393 --> 00:29:57,327
   IN THE PROFITABLE BUSINESS
        OF MODEL MAKING,

455
00:29:57,329 --> 00:30:00,964
    THESE TOY ROBOTS ARE SURE
     TO DOMINATE THE MARKET

456
00:30:00,966 --> 00:30:04,067
    FOR LIGHT YEARS TO COME.

457
00:30:04,069 --> 00:30:07,337
       AND IT'S ALL THANKS
TO THE INDUSTRIAL INFRASTRUCTURE

458
00:30:07,339 --> 00:30:09,339
          AND PRECISION
          CRAFTSMANSHIP

459
00:30:09,341 --> 00:30:12,643
       FOUND IN THE BANDAI
         SUPER FACTORY.

460
00:30:14,713 --> 00:30:17,781
           COMING UP,
     A EUROPEAN MANUFACTURER

461
00:30:17,783 --> 00:30:20,484
 IS FLUSHING OUT THE COMPETITION

462
00:30:20,486 --> 00:30:24,388
    BY PUSHING THE BOUNDARIES
   OF DESIGN AND ENGINEERING.

463
00:30:27,293 --> 00:30:36,266
                     ¶¶

464
00:30:36,268 --> 00:30:38,569
      Narrator: LOCATED IN
     STAFFORDSHIRE, ENGLAND,

465
00:30:38,571 --> 00:30:40,737
     IS THE ARMITAGE SHANK'S
         BATH APPLIANCE

466
00:30:40,739 --> 00:30:44,308
   AND MANUFACTURING FACILITY.

467
00:30:44,310 --> 00:30:48,011
    SINCE 1851, THIS FACTORY
       HAS BEEN PRODUCING

468
00:30:48,013 --> 00:30:51,248
   A WIDE VARIETY OF SANITARY
        WARE APPLIANCES,

469
00:30:51,250 --> 00:30:57,654
  INCLUDING THEIR MOST RENOWNED
       PRODUCT -- TOILETS.

470
00:30:57,656 --> 00:31:00,390
         AND WHAT MAKES
      THESE TOILETS UNIQUE?

471
00:31:00,392 --> 00:31:04,394
THE MATERIALS THEY'RE MADE WITH.

472
00:31:04,396 --> 00:31:06,330
       THE PROCESS STARTS
         WITH A DELIVERY

473
00:31:06,332 --> 00:31:11,301
   OF MORE THAN 165,000 POUNDS
        OF IMPORTED CLAY.

474
00:31:11,303 --> 00:31:17,441
                     ¶¶

475
00:31:17,443 --> 00:31:19,042
        SO, YEAH, SO THIS
         IS A CHINA CLAY

476
00:31:19,044 --> 00:31:20,477
  THAT'S COME IN THIS MORNING.

477
00:31:20,479 --> 00:31:24,514
   THIS IS MINED IN CORNWALL.

478
00:31:24,516 --> 00:31:28,418
 SO WE'VE GOT TWO TYPES OF CLAY
 HERE, CHINA CLAY AND BALL CLAY.

479
00:31:28,420 --> 00:31:31,255
     THE BALL CLAY GIVES US
   THE STRENGTH AND VISCOSITY.

480
00:31:31,257 --> 00:31:33,223
       AND THEN WE'VE GOT
         THE CHINA CLAY.

481
00:31:33,225 --> 00:31:36,994
 IT'S A BIT MORE CRUMBLY BECAUSE
    OF THE SET CASTING TIMES.

482
00:31:36,996 --> 00:31:39,897
  KAOLIN OR CHINA CLAY, AS IT'S
      MORE COMMONLY KNOWN,

483
00:31:39,899 --> 00:31:42,599
         IS A RARE FORM
      OF DECOMPOSED GRANITE

484
00:31:42,601 --> 00:31:45,836
      THAT HAS A SUPERFINE
        POWDERY TEXTURE.

485
00:31:45,838 --> 00:31:47,537
         ONCE YOU MIX IT
         WITH BALL CLAY

486
00:31:47,539 --> 00:31:49,640
 TO ADD STRENGTH AND PLASTICITY,

487
00:31:49,642 --> 00:31:51,575
  IT'S THEN READY TO BE WORKED
           AND SHAPED

488
00:31:51,577 --> 00:31:54,745
   AND CAN BE MOLDED INTO FINE
       CHINA OR TABLEWARE

489
00:31:54,747 --> 00:31:57,281
        OR EVEN TOILETS.

490
00:31:57,283 --> 00:32:01,885
            Narrator:
   TURNING CLAY INTO PORCELAIN
    STARTS IN THE MIXING BAY.

491
00:32:01,887 --> 00:32:05,555
  TWO DIFFERENT TYPES OF CLAY,
    SAND, AND A FEW CHEMICALS

492
00:32:05,557 --> 00:32:07,891
 ARE MIXED TOGETHER WITH WATER.

493
00:32:10,696 --> 00:32:14,264
     IT'S ALL MIXED TOGETHER
   IN THESE 6,000 LITER TANKS

494
00:32:14,266 --> 00:32:15,632
    WITH ALL THESE BLUNGERS.

495
00:32:15,634 --> 00:32:17,634
         IT'S BASICALLY
       A GIANT CAKE MIXER

496
00:32:17,636 --> 00:32:21,371
   MIXING ALL THE INGREDIENTS
  TOGETHER TO MAKE LIQUID CLAY,

497
00:32:21,373 --> 00:32:24,007
     WHICH IS KNOWN AS SLIP
        IN THE INDUSTRY.

498
00:32:24,009 --> 00:32:28,078
    Narrator: IN EACH MIXING
 VAT OR BLUNGER, WATER AND CLAY

499
00:32:28,080 --> 00:32:30,914
       ARE MIXED TOGETHER
         FOR 70 MINUTES.

500
00:32:30,916 --> 00:32:32,616
    ONCE MIXING IS COMPLETE,

501
00:32:32,618 --> 00:32:37,621
  THE LIQUID CLAY IS DISPENSED
THROUGH A GIANT FILTER OR SIEVE.

502
00:32:37,623 --> 00:32:41,858
      THIS PROCESS REMOVES
         ANY IMPURITIES.

503
00:32:41,860 --> 00:32:44,561
    THE MACHINES IS BASICALLY
        A VIBRATING TANK,

504
00:32:44,563 --> 00:32:49,199
      IT'S FITTED WITH ONE
       OF THESE MEMBRANES.

505
00:32:49,201 --> 00:32:51,368
   AND IT SIFTS THROUGH THERE.

506
00:32:51,370 --> 00:32:52,669
       YEAH, I MEAN, THIS
      IS THE KIND OF STUFF

507
00:32:52,671 --> 00:32:54,237
   WE MIGHT GET OUT OF THERE.

508
00:32:54,239 --> 00:32:56,773
      SOME COARSE MATERIAL,
          SOME STONES.

509
00:32:56,775 --> 00:32:58,742
       WE DON'T WANT THAT
      IN THE FINAL PRODUCT.

510
00:32:58,744 --> 00:33:01,378
   Narrator: ONCE THE UNWANTED
     MATERIAL IS SEPARATED,

511
00:33:01,380 --> 00:33:04,414
     THE CLAY IS TURNED INTO
         A SMOOTH PASTE.

512
00:33:04,416 --> 00:33:08,919
    IT LOOKS LIKE CHOCOLATE,
    BUT I WOULDN'T TASTE IT.

513
00:33:08,921 --> 00:33:12,356
 Narrator: NEXT, THE LIQUID CLAY
    IS PUMPED AND DISTRIBUTED

514
00:33:12,358 --> 00:33:15,525
 INTO A 265-GALLON HOLDING TANK,

515
00:33:15,527 --> 00:33:18,996
        WHERE IT'S MIXED
   AT A CONSTANT TEMPERATURE.

516
00:33:18,998 --> 00:33:21,231
       SO IT'S BEEN MIXED
       QUITE AGGRESSIVELY.

517
00:33:21,233 --> 00:33:22,699
         A LOT OF ENERGY
        HAS GONE INTO IT.

518
00:33:22,701 --> 00:33:25,268
  WE NOW NEED IT TO CALM DOWN,
        JUST SETTLE DOWN.

519
00:33:25,270 --> 00:33:27,904
         IT'S BASICALLY
        AN AGING PROCESS.

520
00:33:27,906 --> 00:33:31,408
  Narrator: TRADITIONAL TOILETS
       DATE BACK TO 1596,

521
00:33:31,410 --> 00:33:34,578
    WHEN SIR JOHN HARRINGTON,
       AN ENGLISH COURTIER

522
00:33:34,580 --> 00:33:37,347
        AND THE GODSON OF
       QUEEN ELIZABETH I,

523
00:33:37,349 --> 00:33:41,184
       DESIGNED THE FIRST
        FLUSHABLE TOILET.

524
00:33:41,186 --> 00:33:44,821
    HIS DEVICE USED A 24-INCH
         DEEP OVAL BOWL

525
00:33:44,823 --> 00:33:46,890
          FED BY WATER
        FROM A RESERVOIR.

526
00:33:46,892 --> 00:33:48,892
  FLUSHING HARRINGTON'S TOILET

527
00:33:48,894 --> 00:33:51,828
  REQUIRED NEARLY EIGHT GALLONS
            OF WATER,

528
00:33:51,830 --> 00:33:54,998
      WHILE TODAY'S TOILETS
    USE LESS THAN ONE GALLON.

529
00:33:55,000 --> 00:33:58,402
   THE PROBLEM WITH THE DESIGN
     IS THAT THE BOWL WASHED

530
00:33:58,404 --> 00:34:00,971
 STRAIGHT INTO A CESSPOOL BELOW,

531
00:34:00,973 --> 00:34:04,741
    SO THE STENCH OUTWEIGHED
 THE CONTRAPTION'S CONVENIENCE.

532
00:34:04,743 --> 00:34:08,278
        HARRINGTON PROVED
  THAT A TOILET WITHOUT A SEWER

533
00:34:08,280 --> 00:34:11,114
 IS JUST A GIGANTIC CHAMBER POT.

534
00:34:11,116 --> 00:34:14,217
         HIS NOVEL IDEA
      WENT DOWN THE DRAIN.

535
00:34:14,219 --> 00:34:17,654
          [ FLUSHING ]

536
00:34:17,656 --> 00:34:19,189
            Narrator:
      AND IN THIS FACTORY,

537
00:34:19,191 --> 00:34:23,293
 ARMITAGE SHANKS HAS IMPLEMENTED
   ANOTHER INNOVATIVE CONCEPT

538
00:34:23,295 --> 00:34:26,830
   THAT DRASTICALLY CUTS DOWN
       ON PRODUCTION TIME.

539
00:34:29,735 --> 00:34:35,072
                     ¶¶

540
00:34:35,074 --> 00:34:38,275
     Narrator: FOR MORE THAN
   200 YEARS, ARMITAGE SHANKS

541
00:34:38,277 --> 00:34:41,778
 HAS BEEN PUSHING THE BOUNDARIES
    OF DESIGN AND INNOVATION

542
00:34:41,780 --> 00:34:45,549
     TO MANUFACTURE CERAMIC
     SANITARY WARE PRODUCTS.

543
00:34:45,551 --> 00:34:47,784
    TODAY AT THIS PRODUCTION
            FACILITY,

544
00:34:47,786 --> 00:34:49,786
   THE USE OF MODERN MATERIALS

545
00:34:49,788 --> 00:34:52,055
        IS COMBINED WITH
      THE LATEST TECHNOLOGY

546
00:34:52,057 --> 00:34:56,026
         TO PRODUCE MORE
    THAN 1,500 TOILETS A DAY.

547
00:34:56,028 --> 00:34:59,262
  BACK ON THE PRODUCTION LINE,
 THE LIQUID CLAY IS READY TO BE

548
00:34:59,264 --> 00:35:02,566
        TRANSFORMED INTO
   THE FAMILIAR TOILET SHAPE.

549
00:35:04,837 --> 00:35:07,104
         TRADITIONALLY,
       THE CASTING PROCESS

550
00:35:07,106 --> 00:35:09,873
      REQUIRED THE MATERIAL
      TO BE POURED BY HAND,

551
00:35:09,875 --> 00:35:11,875
BUT THANKS TO MODERN TECHNOLOGY,

552
00:35:11,877 --> 00:35:15,378
  AN INJECTION MOLDING MACHINE
       PERFORMS THE TASK.

553
00:35:15,380 --> 00:35:18,081
PREVIOUSLY IT WAS PLASTER MOLDS.

554
00:35:18,083 --> 00:35:19,716
       SO WE HAD A BIG ROW
        OF PLASTER MOLDS

555
00:35:19,718 --> 00:35:22,385
       THAT PERHAPS LASTED
       TWO TO THREE WEEKS

556
00:35:22,387 --> 00:35:23,820
    THAT HAD TO BE REPLACED.

557
00:35:23,822 --> 00:35:25,822
        WE HAD TO HAVE A
     MOLD-MAKING DEPARTMENT

558
00:35:25,824 --> 00:35:27,491
       CONTINUOUSLY MAKING
         PLASTER MOLDS.

559
00:35:27,493 --> 00:35:29,025
   THE THING WITH THE OLD WAY.

560
00:35:29,027 --> 00:35:31,828
  IT WAS THE WASTE AND THE MAN
       HOURS AND MATERIALS

561
00:35:31,830 --> 00:35:33,897
     THAT USED TO HAVE TO GO
     INTO THE PLASTER MOLDS.

562
00:35:33,899 --> 00:35:36,600
      THESE REUSABLE MOLDS
     THAT ARE POROUS RESIN,

563
00:35:36,602 --> 00:35:39,736
     WE GET 20,000 TO 30,000
     CYCLES OUT OF EACH ONE.

564
00:35:39,738 --> 00:35:43,240
 THE USE OF MODERN MATERIALS HAS
TRANSFORMED THE PRODUCTION LINE,

565
00:35:43,242 --> 00:35:46,576
      IT ENABLES IT TO WORK
  CONTINUOUSLY 24 HOURS A DAY.

566
00:35:46,578 --> 00:35:50,080
  THERE'S NO STOPPING TO REPAIR
     BROKEN CASTS OR MOLDS.

567
00:35:53,118 --> 00:35:56,019
 Narrator: WHEN THE TOILET FIRST
     COMES OUT OF THE MOLD,

568
00:35:56,021 --> 00:35:59,923
 IT'S SOFT AND ALMOST JELLYLIKE.

569
00:35:59,925 --> 00:36:04,794
    A TECHNICIAN USES SPONGES
AND KNIVES TO SMOOTH DOWN SEAMS,

570
00:36:04,796 --> 00:36:09,566
    SHAPE THE RIM, AND CHECK
     FOR ANY IMPERFECTIONS.

571
00:36:09,568 --> 00:36:15,205
     THIS WORK IS SO PRECISE
    IT MUST BE DONE BY HAND.

572
00:36:15,207 --> 00:36:19,709
        ANY TOILET NOT UP
      TO SNUFF IS RECYCLED.

573
00:36:19,711 --> 00:36:22,145
        ONCE THE TOILETS
    ARE SHAPED TO PERFECTION,

574
00:36:22,147 --> 00:36:24,247
       THEY'RE TRANSPORTED
     DOWN THE ASSEMBLY LINE

575
00:36:24,249 --> 00:36:26,116
      TO THE DRYING TUNNEL.

576
00:36:26,118 --> 00:36:29,586
       THE TOILETS GO INTO
      THE 195 DEGREE DRYERS

577
00:36:29,588 --> 00:36:31,421
     FOR EIGHT TO 10 HOURS.

578
00:36:31,423 --> 00:36:33,023
 TO DRY THIS WARE OUT NATURALLY,

579
00:36:33,025 --> 00:36:35,058
        YOU'RE LOOKING AT
       TWO TO THREE DAYS.

580
00:36:35,060 --> 00:36:38,361
   SO THIS TUNNEL DRYER IS AN
 ESSENTIAL PART OF THE PROCESS.

581
00:36:41,300 --> 00:36:44,167
   Narrator: SINCE THE DRYING
    PROCESS REMOVES MOISTURE,

582
00:36:44,169 --> 00:36:47,971
     THE SIZE OF THE TOILET
        SHRINKS BY 2.5%.

583
00:36:51,310 --> 00:36:56,379
 NEXT, EACH TOILET IS INSPECTED
FOR ANY REMAINING IMPERFECTIONS,

584
00:36:56,381 --> 00:36:59,416
        THEN A TECHNICIAN
      BLENDS IN THE SEAMS,

585
00:36:59,418 --> 00:37:01,618
    REMOVES ANY ROUGH EDGES,

586
00:37:01,620 --> 00:37:06,423
       AND MAKES ONE FINAL
       VISUAL INSPECTION.

587
00:37:06,425 --> 00:37:10,594
    NOW THE TOILETS ARE READY
          FOR GLAZING.

588
00:37:10,596 --> 00:37:12,629
 ONCE THE GLAZE IS ON THE PIECE,
     THERE'S NO GOING BACK.

589
00:37:12,631 --> 00:37:16,833
    IT NEEDS TO BE PRISTINE.
     IT NEEDS TO BE PERFECT.

590
00:37:16,835 --> 00:37:20,670
 Narrator: A ROBOTIC ARM SPRAYS
   FOUR LAYERS OF LIQUID GLAZE

591
00:37:20,672 --> 00:37:24,107
    CONTAINING ALUMINUM OXIDE
        AND SILICA SAND.

592
00:37:27,646 --> 00:37:30,680
   IT MAY SOUND OBVIOUS, BUT A
 TOILET NEEDS TO BE WATERPROOF.

593
00:37:30,682 --> 00:37:32,916
  AND IF YOU JUST HAD PORCELAIN
          AND FIRED IT,

594
00:37:32,918 --> 00:37:36,219
      YOU'D HAVE A SURFACE
   WHICH WAS SLIGHTLY POROUS.

595
00:37:36,221 --> 00:37:38,421
      SO YOU NEED TO GLAZE
         THAT PORCELAIN.

596
00:37:38,423 --> 00:37:41,324
        AND ONCE GLAZED,
    THE LOO ACTUALLY BECOMES

597
00:37:41,326 --> 00:37:45,729
   THE CLEAN, HYGIENIC OBJECT
      WE ALL KNOW AND LOVE.

598
00:37:45,731 --> 00:37:47,897
            Narrator:
  AS A LEADER IN THE INDUSTRY,

599
00:37:47,899 --> 00:37:49,866
    ARMITAGE SHANKS HAS COME
           A LONG WAY

600
00:37:49,868 --> 00:37:51,868
        SINCE THE COMPANY
        WAS FIRST FOUNDED

601
00:37:51,870 --> 00:37:55,005
    MORE THAN 200 YEARS AGO.

602
00:37:55,007 --> 00:37:57,040
       IN THE LATE 1960s,

603
00:37:57,042 --> 00:38:00,043
       THE COMPANY CREATED
      AN AVOCADO BATH LINE,

604
00:38:00,045 --> 00:38:02,279
    WHICH BECAME VERY POPULAR
          IN COMMERCIAL

605
00:38:02,281 --> 00:38:06,015
   AND RESIDENTIAL HOUSEHOLDS
        AROUND THE WORLD.

606
00:38:06,017 --> 00:38:08,685
            HOWEVER,
    THE RETRO BATHROOM SUITE

607
00:38:08,687 --> 00:38:10,553
  DIDN'T STAND THE TEST OF TIME

608
00:38:10,555 --> 00:38:14,057
  AND FIZZLED OUT OF PRODUCTION
       BY THE LATE 1980s.

609
00:38:14,059 --> 00:38:17,794
  WE CAN DO ANY COLOR YOU WANT,
     AS LONG AS IT'S WHITE.

610
00:38:17,796 --> 00:38:19,996
   Narrator: FOUNDED IN 1817,

611
00:38:19,998 --> 00:38:22,132
       THE COMPANY EMERGED
          DURING A TIME

612
00:38:22,134 --> 00:38:25,502
   WHEN THE LACK OF SANITATION
     WAS SO BAD IN THE U.K.

613
00:38:25,504 --> 00:38:29,506
      THAT LIFE EXPECTANCY
       WAS ONLY 40 YEARS.

614
00:38:29,508 --> 00:38:32,609
FLUSHING TECHNOLOGY WAS IMPROVED
       THROUGH THE EFFORTS

615
00:38:32,611 --> 00:38:34,444
     OF ALEXANDER CUMMINGS,

616
00:38:34,446 --> 00:38:39,749
  WHO INVENTED THE S-BEND PIPE,
   AND LATER, THOMAS CRAPPER,

617
00:38:39,751 --> 00:38:43,753
   WHO IMPROVED UPON CUMMINGS
  DESIGN, INVENTING THE U-BEND.

618
00:38:43,755 --> 00:38:47,390
 THE DIRECT PIPE THAT CONNECTED
     THE TOILET WITH A SEWER

619
00:38:47,392 --> 00:38:49,359
   WOULD FLUSH THE WASTE AWAY,

620
00:38:49,361 --> 00:38:52,762
 BUT UNFORTUNATELY IT WOULD ALSO
         LET SEWER ODORS

621
00:38:52,764 --> 00:38:54,331
       PERCOLATE BACK UP,

622
00:38:54,333 --> 00:38:57,667
       SO AN AIRTIGHT SEAL
       HAD TO BE CREATED.

623
00:38:57,669 --> 00:39:00,704
  HE MADE A U-BEND IN THE PIPE.

624
00:39:00,706 --> 00:39:03,206
   WATER SETTLES AT THE BOTTOM
           OF THE "U,"

625
00:39:03,208 --> 00:39:06,776
   MAKING A SEAL AND STOPPING
 THE SMELLS FROM COMING BACK UP.

626
00:39:06,778 --> 00:39:08,345
   WHEN THE TOILET IS FLUSHED
             AGAIN,

627
00:39:08,347 --> 00:39:12,248
    THE WATER IS REPLENISHED
      AND THE SEAL REMADE.

628
00:39:12,250 --> 00:39:15,385
     Narrator: THANKS TO THE
  INGENUITY OF THEIR ENGINEERS,

629
00:39:15,387 --> 00:39:18,822
  ARMITAGE SHANKS WAS THE FIRST
   BUSINESS TO CONNECT TOILETS

630
00:39:18,824 --> 00:39:20,557
        TO SEWER SYSTEMS,

631
00:39:20,559 --> 00:39:24,694
        RAPIDLY IMPROVING
       PUBLIC SANITATION.

632
00:39:24,696 --> 00:39:26,396
   BACK ON THE ASSEMBLY LINE,

633
00:39:26,398 --> 00:39:29,666
       THE GLAZED TOILETS
      ARE READY FOR FIRING.

634
00:39:29,668 --> 00:39:33,069
      FIRING IS THE PROCESS
    OF TURNING CLAY AND GLAZE

635
00:39:33,071 --> 00:39:37,474
  INTO LONG-LASTING WATERPROOF
  PORCELAIN USING EXTREME HEAT.

636
00:39:37,476 --> 00:39:40,009
     THE TOILETS ARE PLACED
      ON A FIREPROOF PALLET

637
00:39:40,011 --> 00:39:44,214
  AND HEATED AT 2,192 DEGREES.

638
00:39:44,216 --> 00:39:48,051
Spink: THE FIRING PROCESS ITSELF
   CAUSES A CHEMICAL REACTION.

639
00:39:48,053 --> 00:39:53,356
THIS CHEMICAL REACTION FUSES THE
 BODY OF THE CLAY TO THE GLAZE.

640
00:39:53,358 --> 00:39:55,792
            Narrator:
   AFTER 16 HOURS IN THE KILN,

641
00:39:55,794 --> 00:39:59,295
    THE PORCELAIN IS FINALLY
           SOLIDIFIED.

642
00:39:59,297 --> 00:40:02,332
     THE TOILETS ARE COOLED
        FOR EIGHT HOURS.

643
00:40:02,334 --> 00:40:05,168
THEN THEY'RE CHECKED FOR CRACKS.

644
00:40:08,106 --> 00:40:10,940
     AND NOW 50 HOURS LATER,
        HERE WE HAVE IT,

645
00:40:10,942 --> 00:40:14,210
    A BEAUTIFUL TOILET READY
   FOR A LIFETIME OF SERVICE.

646
00:40:14,212 --> 00:40:15,512
  IT'S ONE OF THOSE BRAND NAMES

647
00:40:15,514 --> 00:40:18,047
      THAT JUST GETS INSIDE
          OF YOUR HEAD.

648
00:40:18,049 --> 00:40:22,519
   WHY? BECAUSE YOU HAVE TIME
    TO CONTEMPLATE IT ALONE.

649
00:40:22,521 --> 00:40:25,321
    ARMITAGE SHANKS HAS BEEN
     A CHARACTER IN A MOVIE

650
00:40:25,323 --> 00:40:27,257
      AND IN A VIDEO GAME,

651
00:40:27,259 --> 00:40:30,927
      PLUS THE INSPIRATION
       FOR SIX POP SONGS,

652
00:40:30,929 --> 00:40:34,230
          AND THE TITLE
  OF A BRITISH PUNK-ROCK BAND.

653
00:40:37,269 --> 00:40:39,903
      Narrator: OVER TIME,
    ARMITAGE SHANKS HAS RISEN

654
00:40:39,905 --> 00:40:43,440
   TO THE TOP OF THE INDUSTRY.

655
00:40:43,442 --> 00:40:47,310
  TODAY, THE COMPANY CONTINUES
   TO REVOLUTIONIZE THE BRAND

656
00:40:47,312 --> 00:40:50,213
        THROUGH THEIR USE
       OF MODERN MATERIALS

657
00:40:50,215 --> 00:40:53,516
 AND BY IMPLEMENTING THE LATEST
    MANUFACTURING OPERATIONS

658
00:40:53,518 --> 00:40:57,020
        AND TECHNOLOGIES
    ON THEIR ASSEMBLY LINES.

659
00:40:57,022 --> 00:40:59,055
   ALL THESE ELEMENTS COMBINED

660
00:40:59,057 --> 00:41:02,926
        MAKE THIS FACTORY
        A SUPER FACTORY.

661
00:41:02,928 --> 00:41:04,360
          [ FLUSHING ]

