1 00:00:00,616 --> 00:00:03,116 (light music) 2 00:00:05,562 --> 00:00:06,852 Here we go again. 3 00:00:06,852 --> 00:00:07,902 Coffee. 4 00:00:07,902 --> 00:00:08,902 Shower. 5 00:00:08,902 --> 00:00:10,082 Train. 6 00:00:10,082 --> 00:00:10,965 And work. 7 00:00:11,842 --> 00:00:14,032 Isn't that a bit of a cliche? 8 00:00:14,032 --> 00:00:14,942 Yes. 9 00:00:14,942 --> 00:00:16,632 But I've seen so many people around me 10 00:00:16,632 --> 00:00:20,782 feeling depressed or anxious just thinking of going to work. 11 00:00:20,782 --> 00:00:22,332 So they switch to another company, 12 00:00:22,332 --> 00:00:24,462 hoping that things will be better elsewhere, 13 00:00:24,462 --> 00:00:26,965 before moving on again a few months later. 14 00:00:28,002 --> 00:00:30,292 Every day is the same day, 15 00:00:30,292 --> 00:00:32,822 and they just dream about making their getaway. 16 00:00:32,822 --> 00:00:35,235 Weekends, holidays, even retirement. 17 00:00:35,235 --> 00:00:36,852 (train shrieking) What the fuck? 18 00:00:36,852 --> 00:00:39,512 When we are caught in this infinite rat race 19 00:00:39,512 --> 00:00:42,405 we forget to ask ourselves the real questions. 20 00:00:43,562 --> 00:00:45,322 So why do we even work? 21 00:00:45,322 --> 00:00:48,322 We work to eat and to live. 22 00:00:48,322 --> 00:00:52,602 It's as simple as I work to eat and to live, 23 00:00:52,602 --> 00:00:54,045 nothing else left to say. 24 00:00:54,892 --> 00:00:57,332 But when we talk about living, 25 00:00:57,332 --> 00:00:59,615 there are so many more things to be said. 26 00:01:00,892 --> 00:01:02,592 I want to have fun at work, 27 00:01:02,592 --> 00:01:05,342 to spend my days with people I love and care about, 28 00:01:05,342 --> 00:01:07,242 and I wanna feel useful. 29 00:01:07,242 --> 00:01:09,352 But is that even possible? 30 00:01:09,352 --> 00:01:12,225 Why should I get up five days a week to go to work? 31 00:01:13,352 --> 00:01:16,592 And why should I join one company rather than another? 32 00:01:16,592 --> 00:01:17,832 I'm off on a new adventure 33 00:01:17,832 --> 00:01:19,742 to find answers directly from people 34 00:01:19,742 --> 00:01:22,692 who already found their motivational drivers. 35 00:01:22,692 --> 00:01:25,113 And we have quite a trip ahead of us. 36 00:01:25,113 --> 00:01:26,943 (airplane whirring) 37 00:01:26,943 --> 00:01:29,693 (dramatic music) 38 00:01:31,233 --> 00:01:33,162 It's very hard to give a definition of work 39 00:01:33,162 --> 00:01:35,762 and the relationship with money isn't clear. 40 00:01:35,762 --> 00:01:38,582 When you ask some people, I asked my daughter recently, 41 00:01:38,582 --> 00:01:41,332 why will you work, why would you work? 42 00:01:41,332 --> 00:01:43,292 And she said "for money." 43 00:01:43,292 --> 00:01:46,662 But it's unclear whether that defines work. 44 00:01:46,662 --> 00:01:50,472 Is it activity for which you get paid or not? 45 00:01:50,472 --> 00:01:55,252 Money itself is not the purpose, it's a way to purpose. 46 00:01:55,252 --> 00:01:57,442 It is the increasing expectation 47 00:01:57,442 --> 00:01:59,642 I think that employees have, 48 00:01:59,642 --> 00:02:04,372 they want more out of their work life 49 00:02:04,372 --> 00:02:06,762 than simply a paycheck. 50 00:02:06,762 --> 00:02:11,312 I spend most of my awake life here at work. 51 00:02:11,312 --> 00:02:14,172 So it needs to be something that fulfills me. 52 00:02:14,172 --> 00:02:16,222 When you connect with a company 53 00:02:16,222 --> 00:02:18,092 that you feel passionate about 54 00:02:18,092 --> 00:02:19,682 and that you're doing the right thing, 55 00:02:19,682 --> 00:02:21,306 it doesn't feel like work. 56 00:02:21,306 --> 00:02:25,056 {\an8}(Emmanuelle speaking French) 57 00:02:37,270 --> 00:02:38,103 (light music) 58 00:02:38,103 --> 00:02:39,522 The first thing you want from a job 59 00:02:39,522 --> 00:02:43,052 is to be happy to get up in the morning and get after it. 60 00:02:43,052 --> 00:02:44,532 Maybe it's because you're happy 61 00:02:44,532 --> 00:02:46,232 to spend time with your colleagues 62 00:02:46,232 --> 00:02:49,152 having great conversations and having fun. 63 00:02:49,152 --> 00:02:51,012 Or maybe you don't have to go to the office 64 00:02:51,012 --> 00:02:53,552 because you've found your own work life balance 65 00:02:53,552 --> 00:02:55,132 by working remotely. 66 00:02:55,132 --> 00:02:58,872 In a nutshell, our working environment plays a big role 67 00:02:58,872 --> 00:03:00,705 in how we picture our work. 68 00:03:01,862 --> 00:03:04,002 There's something really nice about being an employee 69 00:03:04,002 --> 00:03:05,742 {\an8}is that usually you have colleagues 70 00:03:05,742 --> 00:03:07,842 {\an8}and you're surrounded by people. 71 00:03:07,842 --> 00:03:10,562 {\an8}And sometimes they can even replace your family. 72 00:03:10,562 --> 00:03:12,842 {\an8}And this sense of belonging 73 00:03:12,842 --> 00:03:15,232 that you get by working with others 74 00:03:15,232 --> 00:03:18,502 whether they are your colleagues or not by the way, 75 00:03:18,502 --> 00:03:22,912 is something that provides a lot of satisfaction at work. 76 00:03:22,912 --> 00:03:24,632 And those little signs, 77 00:03:24,632 --> 00:03:27,272 the little cues that you get from others, 78 00:03:27,272 --> 00:03:30,503 whether it's just hi how are you and see you tomorrow, 79 00:03:30,503 --> 00:03:32,282 this little see you tomorrow 80 00:03:32,282 --> 00:03:35,102 that's something it's much more important 81 00:03:35,102 --> 00:03:36,592 than we think it is 82 00:03:36,592 --> 00:03:40,983 because it says you have a future with the group. 83 00:03:40,983 --> 00:03:44,733 {\an8}(Emmanuelle speaking French) 84 00:04:06,632 --> 00:04:08,272 We believe in having fun at work right, 85 00:04:08,272 --> 00:04:10,312 it's part of the Ben & Jerry's ethos. 86 00:04:10,312 --> 00:04:11,382 When the guys are in business 87 00:04:11,382 --> 00:04:14,672 {\an8}the first year from 1978 to 1979 88 00:04:14,672 --> 00:04:16,179 {\an8}they said "we have to come up with a slogan 89 00:04:16,179 --> 00:04:17,839 {\an8}"so that people understand what our business is." 90 00:04:17,839 --> 00:04:19,762 {\an8}And at that time they had the belief 91 00:04:19,762 --> 00:04:21,702 {\an8}of being a better company. 92 00:04:21,702 --> 00:04:23,612 So Ben's was his quote was 93 00:04:23,612 --> 00:04:26,452 business has a responsibility to give back to the community. 94 00:04:26,452 --> 00:04:29,282 Jerry's quote was if it's not fun why do it? 95 00:04:29,282 --> 00:04:31,512 {\an8}Oh yeah there's a if it's not fun way do it 96 00:04:31,512 --> 00:04:32,552 {\an8}it's like a mantra here. 97 00:04:32,552 --> 00:04:35,852 {\an8}Like if you truly are not having fun at what you're doing 98 00:04:35,852 --> 00:04:37,522 {\an8}there is no point for you to be doing it. 99 00:04:37,522 --> 00:04:40,532 And if you get the chance to talk to other people 100 00:04:40,532 --> 00:04:42,842 you will see that that rings true. 101 00:04:42,842 --> 00:04:44,222 Even with our name titles 102 00:04:44,222 --> 00:04:46,472 like we're saying our title at work, 103 00:04:46,472 --> 00:04:48,752 you could have a regular boring business title 104 00:04:48,752 --> 00:04:50,542 but the idea when you meet with people 105 00:04:50,542 --> 00:04:53,092 and you say "I'm from Ben & Jerry's here's my title" 106 00:04:53,092 --> 00:04:54,932 they're always going man Ben & Jerry's 107 00:04:54,932 --> 00:04:57,135 you guys have a good time. 108 00:04:57,972 --> 00:05:01,252 When I was working here 25, 30 years ago, 109 00:05:01,252 --> 00:05:03,502 a truck would back up with blueberries. 110 00:05:03,502 --> 00:05:05,252 And we would shut down the offices 111 00:05:05,252 --> 00:05:07,542 and we would all go out and help unload blueberries 112 00:05:07,542 --> 00:05:10,922 because it was fruit, it couldn't last all day long, 113 00:05:10,922 --> 00:05:12,212 so we said it was a priority. 114 00:05:12,212 --> 00:05:13,892 And that idea of working together 115 00:05:13,892 --> 00:05:15,952 was a pretty magical thing right, pretty unique. 116 00:05:15,952 --> 00:05:18,452 When you're a small company, when you grow that way 117 00:05:18,452 --> 00:05:20,692 to be able to still keep people involved, 118 00:05:20,692 --> 00:05:22,262 it takes more work and takes more effort 119 00:05:22,262 --> 00:05:24,672 but it's something I think we're really dedicated to. 120 00:05:24,672 --> 00:05:27,491 But we've never lost that fun in what we do. 121 00:05:27,491 --> 00:05:29,562 {\an8}We're constantly joking with each other, 122 00:05:29,562 --> 00:05:31,112 {\an8}playing little pranks on each other, 123 00:05:31,112 --> 00:05:32,632 {\an8}it just makes it fun to show up 124 00:05:32,632 --> 00:05:34,792 {\an8}to know that you can have fun and you can goof around 125 00:05:34,792 --> 00:05:36,277 and still get your job done. 126 00:05:36,277 --> 00:05:39,422 But it definitely makes the hours fly by a little faster. 127 00:05:39,422 --> 00:05:42,039 My wife told me "hey they're hiring for summer tour guides, 128 00:05:42,039 --> 00:05:44,902 "why don't you see if you can get a job there?" 129 00:05:44,902 --> 00:05:47,632 So I think the reason why people come is varied. 130 00:05:47,632 --> 00:05:50,072 I think the reason why people stay is culture 131 00:05:50,072 --> 00:05:52,867 and how they're treated and what the company's all about. 132 00:05:52,867 --> 00:05:54,962 That's been my experience here. 133 00:05:54,962 --> 00:05:56,792 I definitely planned on this being a short stop 134 00:05:56,792 --> 00:05:58,922 on the map for a summer and then onto something different, 135 00:05:58,922 --> 00:06:00,782 and then 12 years later I'm still here. 136 00:06:00,782 --> 00:06:02,842 When you connect with a company 137 00:06:02,842 --> 00:06:04,662 that you feel passionate about 138 00:06:04,662 --> 00:06:06,272 and that you're doing the right thing, 139 00:06:06,272 --> 00:06:07,962 it doesn't feel like work. 140 00:06:07,962 --> 00:06:09,282 Right it doesn't feel like effort, 141 00:06:09,282 --> 00:06:12,232 it feels like I am excited to come to work 142 00:06:12,232 --> 00:06:13,782 and to do the things that we get to do. 143 00:06:13,782 --> 00:06:15,092 And so that's the thought 144 00:06:15,092 --> 00:06:16,722 in terms of like why choose a company? 145 00:06:16,722 --> 00:06:18,462 If you can find one that motivates you 146 00:06:18,462 --> 00:06:21,125 and one that you connect with personally, go do that. 147 00:06:23,088 --> 00:06:26,838 {\an8}(Emmanuelle speaking French) 148 00:06:51,260 --> 00:06:53,862 I don't have to be someone I'm not. 149 00:06:53,862 --> 00:06:56,732 So I get to come up here and be myself. 150 00:06:56,732 --> 00:06:58,278 I'm originally from Puerto Rico, 151 00:06:58,278 --> 00:07:02,962 so like I'm American but I'm from the Caribbean. 152 00:07:02,962 --> 00:07:05,082 So Vermont is a very different 153 00:07:05,082 --> 00:07:07,392 culturally a very different place from home. 154 00:07:07,392 --> 00:07:10,572 I feel like at Ben & Jerry's I get to come as myself. 155 00:07:10,572 --> 00:07:12,722 I don't have to pretend to be someone I'm not, 156 00:07:12,722 --> 00:07:14,452 I don't have to hide my accent, 157 00:07:14,452 --> 00:07:17,603 I can just be 100 percent myself. 158 00:07:17,603 --> 00:07:18,802 (upbeat music) 159 00:07:18,802 --> 00:07:20,172 Perks you get at work 160 00:07:20,172 --> 00:07:23,282 are also an important part of the working environment. 161 00:07:23,282 --> 00:07:25,392 One of the funny ones at Ben & Jerry's 162 00:07:25,392 --> 00:07:27,982 is getting three pints of ice cream a day. 163 00:07:27,982 --> 00:07:30,145 That's what dreams are made of. 164 00:07:31,452 --> 00:07:33,162 But there's also one kind of perk 165 00:07:33,162 --> 00:07:35,892 that some companies are starting to offer their employees, 166 00:07:35,892 --> 00:07:37,302 and I know that it's something 167 00:07:37,302 --> 00:07:40,372 that some people can only dream of. 168 00:07:40,372 --> 00:07:42,772 An unlimited holidays policy. 169 00:07:42,772 --> 00:07:44,032 Let's return to France 170 00:07:44,032 --> 00:07:45,842 and meet with a team at OpenClassrooms 171 00:07:45,842 --> 00:07:47,632 to find out more about it. 172 00:07:47,632 --> 00:07:48,512 The company started 173 00:07:48,512 --> 00:07:50,712 when Matthew and Pierre were only teenagers 174 00:07:50,712 --> 00:07:52,982 and they wanted to offer online courses. 175 00:07:52,982 --> 00:07:55,382 Since then they've come a long way, 176 00:07:55,382 --> 00:07:57,462 and they now have a team of hundreds of people 177 00:07:57,462 --> 00:08:01,145 dedicated to making education accessible to all. 178 00:08:02,092 --> 00:08:03,529 {\an8}Couple of years ago we decided 179 00:08:03,529 --> 00:08:07,132 {\an8}to implement this unlimited pay holiday policy. 180 00:08:07,132 --> 00:08:11,272 {\an8}And we wanna make sure that you will take this time. 181 00:08:11,272 --> 00:08:13,182 And it's not like oh yeah it's there 182 00:08:13,182 --> 00:08:15,862 but there is social pressure not to take it right 183 00:08:15,862 --> 00:08:17,852 because this would be bullshit. 184 00:08:17,852 --> 00:08:21,182 So we implemented the bonus of 1,000 euros 185 00:08:21,182 --> 00:08:22,922 every time you take a vacation 186 00:08:22,922 --> 00:08:25,082 that is longer than three weeks. 187 00:08:25,082 --> 00:08:26,989 So the company tells you 188 00:08:26,989 --> 00:08:29,409 "take more than three weeks every year 189 00:08:29,409 --> 00:08:32,739 "and we will pay you 1,000 euros to do so 190 00:08:32,739 --> 00:08:35,199 "because we believe it's gonna be good for you. 191 00:08:35,199 --> 00:08:36,799 "And because it's gonna be good for you 192 00:08:36,799 --> 00:08:38,419 "it's gonna be good for the company 193 00:08:38,419 --> 00:08:40,932 "and for the rest of the organization." 194 00:08:40,932 --> 00:08:42,659 This is not something basic. 195 00:08:42,659 --> 00:08:45,492 {\an8}It means that you don't have to worry anymore 196 00:08:45,492 --> 00:08:47,842 {\an8}if you have to pick one day off 197 00:08:47,842 --> 00:08:52,642 {\an8}to attend a personal matters, or if you need to rest. 198 00:08:52,642 --> 00:08:54,122 You don't have to worry about this. 199 00:08:54,122 --> 00:08:57,472 So as long as you perform on the long-term basis 200 00:08:57,472 --> 00:08:58,756 it's okay right. 201 00:08:58,756 --> 00:09:03,756 (soft music) (birds chirping) 202 00:09:07,322 --> 00:09:08,772 A great work environment 203 00:09:08,772 --> 00:09:11,862 {\an8}is not just a beautiful office space 204 00:09:11,862 --> 00:09:15,002 {\an8}where people will find wonderful canteens 205 00:09:15,002 --> 00:09:16,932 {\an8}the way Silicon Valley companies 206 00:09:16,932 --> 00:09:20,652 {\an8}have defined great work environments over the past 20 years. 207 00:09:20,652 --> 00:09:24,722 A great work environment today in for a lot of jobs 208 00:09:24,722 --> 00:09:28,002 is flexibility in the way you approach 209 00:09:28,002 --> 00:09:29,982 time and space at work, 210 00:09:29,982 --> 00:09:33,932 especially in services, especially in knowledge work. 211 00:09:33,932 --> 00:09:36,902 A lot of people want to combine their own work spaces, 212 00:09:36,902 --> 00:09:40,222 some people want to live close to the mountains 213 00:09:40,222 --> 00:09:42,522 and go ski every weekend, 214 00:09:42,522 --> 00:09:44,472 others want to be next to a beach 215 00:09:44,472 --> 00:09:46,672 and go surf every weekend, whatever. 216 00:09:46,672 --> 00:09:51,362 The flexible way you can approach work and space, 217 00:09:51,362 --> 00:09:52,946 that's your environment. 218 00:09:52,946 --> 00:09:57,946 (crickets chirping) (soft music) 219 00:10:07,302 --> 00:10:10,792 I got to know this area during the pandemic. 220 00:10:10,792 --> 00:10:13,482 {\an8}I thanks to OpenClassrooms I was able to work for here 221 00:10:13,482 --> 00:10:14,605 {\an8}for about two months. 222 00:10:15,572 --> 00:10:17,282 I fell in love with the area. 223 00:10:17,282 --> 00:10:20,422 It just brings together everything that I like to do 224 00:10:20,422 --> 00:10:23,032 in my own personal time. 225 00:10:23,032 --> 00:10:24,512 Cycling. 226 00:10:24,512 --> 00:10:25,972 Walking. 227 00:10:25,972 --> 00:10:27,262 In the nature. 228 00:10:27,262 --> 00:10:28,095 Hiking. 229 00:10:28,095 --> 00:10:29,242 The sea is not very far. 230 00:10:29,242 --> 00:10:32,202 So I thought when I was there last year 231 00:10:32,202 --> 00:10:34,962 that I would love to live here maybe one day. 232 00:10:34,962 --> 00:10:37,912 It allows me to still continue 233 00:10:37,912 --> 00:10:41,152 to do the job I was doing before for Classrooms 234 00:10:41,152 --> 00:10:44,562 having the impact that I've had so far, 235 00:10:44,562 --> 00:10:47,492 but also do the things that I like. 236 00:10:47,492 --> 00:10:48,548 This is a picture of work. 237 00:10:48,548 --> 00:10:51,215 (Roxana laughs) 238 00:10:52,772 --> 00:10:54,572 So we're a remote first company, 239 00:10:54,572 --> 00:10:56,582 not the remote only company. 240 00:10:56,582 --> 00:11:01,352 {\an8}So we still have offices and we're in headquarter in Paris, 241 00:11:01,352 --> 00:11:05,582 {\an8}we have offices also in north, in London, in New York. 242 00:11:05,582 --> 00:11:08,142 We wanna give 243 00:11:08,142 --> 00:11:11,092 the freedom, the choice to our employees. 244 00:11:11,092 --> 00:11:13,842 We want also to be closer to our students. 245 00:11:13,842 --> 00:11:16,002 All students study online, 246 00:11:16,002 --> 00:11:17,382 so it feels only natural 247 00:11:17,382 --> 00:11:22,365 that we collaborate and we work online to some extent right? 248 00:11:23,272 --> 00:11:24,472 I only agree. 249 00:11:24,472 --> 00:11:27,105 Asynchronous communications are the new norm. 250 00:11:28,052 --> 00:11:30,952 Even me, I've never commuted to an office, 251 00:11:30,952 --> 00:11:32,645 and I work remotely every day. 252 00:11:33,572 --> 00:11:36,002 And most of my friends working in the service industry 253 00:11:36,002 --> 00:11:37,155 tend to do the same. 254 00:11:38,132 --> 00:11:40,902 That's a pretty attractive working environment isn't it? 255 00:11:40,902 --> 00:11:43,762 But I wonder if it's the same in every industry. 256 00:11:43,762 --> 00:11:47,952 What happens to people who's jobs can't be done remotely? 257 00:11:47,952 --> 00:11:49,562 I went to the middle of the UK 258 00:11:49,562 --> 00:11:51,972 to a Saint-Gobain glass factory. 259 00:11:51,972 --> 00:11:53,392 As you can imagine, 260 00:11:53,392 --> 00:11:56,042 someone has to be there to keep the machines running. 261 00:11:57,129 --> 00:12:00,037 (birds chirping) 262 00:12:00,037 --> 00:12:03,787 {\an8}(Emmanuelle speaking French) 263 00:12:25,541 --> 00:12:26,852 (machinery whirring) 264 00:12:26,852 --> 00:12:30,652 {\an8}A nice website, good salary, good benefits, 265 00:12:30,652 --> 00:12:35,539 {\an8}and a clear mission can help to bring people in. 266 00:12:35,539 --> 00:12:37,832 But what really makes people want to stay 267 00:12:37,832 --> 00:12:40,822 is the experience they have once they're in the company. 268 00:12:40,822 --> 00:12:42,492 I've spent more than 20 years 269 00:12:42,492 --> 00:12:44,692 working in manufacturing industry, 270 00:12:44,692 --> 00:12:48,952 so I've seen how it creates long-term relationships, 271 00:12:48,952 --> 00:12:52,182 friendships, and bonds between employees. 272 00:12:52,182 --> 00:12:53,352 I think some of that 273 00:12:53,352 --> 00:12:58,352 is because we are so beholden to the process, 274 00:12:59,522 --> 00:13:01,992 the manufacturing process is so important. 275 00:13:01,992 --> 00:13:06,942 And when you get technical hiccups or difficulties 276 00:13:06,942 --> 00:13:09,942 it's really important that everybody comes together 277 00:13:09,942 --> 00:13:12,492 to solve those issues as quickly as we can 278 00:13:12,492 --> 00:13:14,672 so that we can keep making our products 279 00:13:14,672 --> 00:13:16,712 and keep supplying our customers. 280 00:13:16,712 --> 00:13:18,032 It's very important 281 00:13:18,032 --> 00:13:20,492 that within the course of your working day 282 00:13:20,492 --> 00:13:22,942 it is not 100 percent about work. 283 00:13:22,942 --> 00:13:26,192 There is actually time for conversation, 284 00:13:26,192 --> 00:13:27,992 just to spend some time with people, 285 00:13:27,992 --> 00:13:30,342 to talk about what you did at the weekend, 286 00:13:30,342 --> 00:13:32,362 or what TV show you're watching. 287 00:13:32,362 --> 00:13:35,052 And that's fine, it's a really really important part 288 00:13:35,052 --> 00:13:37,312 of how people connect with each other, 289 00:13:37,312 --> 00:13:41,216 and absolutely needs to be encouraged in the workplace. 290 00:13:41,216 --> 00:13:43,292 (light music) 291 00:13:43,292 --> 00:13:46,072 So it feels like the first motivational driver 292 00:13:46,072 --> 00:13:47,779 is to create a good work environment. 293 00:13:47,779 --> 00:13:48,882 (people clapping) 294 00:13:48,882 --> 00:13:51,992 It seems obvious that we should all have friends at work, 295 00:13:51,992 --> 00:13:54,602 have fun, and enjoy flexibility. 296 00:13:54,602 --> 00:13:56,422 But I think it's good to remind people 297 00:13:56,422 --> 00:13:58,502 that this is the foundation. 298 00:13:58,502 --> 00:14:00,092 Because a lot of companies 299 00:14:00,092 --> 00:14:03,065 already fail to provide this kind of environment. 300 00:14:03,962 --> 00:14:07,442 But a great working environment isn't enough right? 301 00:14:07,442 --> 00:14:11,232 We still need to enjoy what we do, the task itself, 302 00:14:11,232 --> 00:14:14,322 and that's the second motivational driver. 303 00:14:14,322 --> 00:14:17,912 And on that topic, I love Laetitia's analysis. 304 00:14:17,912 --> 00:14:19,702 She recommends reconnecting 305 00:14:19,702 --> 00:14:21,615 with the values of craftsmanship. 306 00:14:23,482 --> 00:14:26,232 {\an8}Usually when I speak about craftsmanship 307 00:14:26,232 --> 00:14:29,232 {\an8}I tend to speak about craftspeople, 308 00:14:29,232 --> 00:14:32,662 {\an8}and self-employed people, and freelancers, 309 00:14:32,662 --> 00:14:37,192 but in fact the values of craftsmanship, autonomy, 310 00:14:37,192 --> 00:14:41,542 responsibility, creativity, can be compatible 311 00:14:41,542 --> 00:14:43,502 with being somebody's employee. 312 00:14:43,502 --> 00:14:45,092 We've inherited this world of work 313 00:14:45,092 --> 00:14:46,652 where the head and the hands 314 00:14:46,652 --> 00:14:48,862 were separated in a violent way. 315 00:14:48,862 --> 00:14:53,332 So you had those people in charge of thinking, 316 00:14:53,332 --> 00:14:57,852 designing the processes, the engineers, the thinkers, 317 00:14:57,852 --> 00:15:00,012 and then on the other hand you have the people 318 00:15:00,012 --> 00:15:03,302 whose soul job was to execute a task 319 00:15:03,302 --> 00:15:05,702 and to do it in a very reliable way 320 00:15:05,702 --> 00:15:07,452 in a very repetitive way. 321 00:15:07,452 --> 00:15:11,612 And this is a very violent thing for most people, 322 00:15:11,612 --> 00:15:15,422 this is not the way we would naturally approach work. 323 00:15:15,422 --> 00:15:18,122 Naturally we our intelligence 324 00:15:18,122 --> 00:15:21,542 is as much in our hands as it is in our head. 325 00:15:21,542 --> 00:15:23,432 And a lot of people today 326 00:15:23,432 --> 00:15:26,352 want to reconcile the head and the hands. 327 00:15:26,352 --> 00:15:29,692 And it can mean working with your hands 328 00:15:29,692 --> 00:15:31,232 or using your hands more, 329 00:15:31,232 --> 00:15:34,602 but it can also mean basically making things. 330 00:15:34,602 --> 00:15:37,234 And that involves the head as much as the hands. 331 00:15:37,234 --> 00:15:38,067 (light music) 332 00:15:38,067 --> 00:15:40,882 Woodworkers, chocolatiers, ceramists, 333 00:15:40,882 --> 00:15:44,602 they all know how to reconcile the head and the hands. 334 00:15:44,602 --> 00:15:46,972 To better understand Laetitia's theory 335 00:15:46,972 --> 00:15:50,402 I met with a craftsman whose work I have admired for years. 336 00:15:50,402 --> 00:15:54,347 He is based in Chamonix Mont Blanc, surrounded by mountains. 337 00:15:54,347 --> 00:15:55,182 (upbeat music) You can imagine how much 338 00:15:55,182 --> 00:15:57,202 I was looking forward to meeting him. 339 00:15:57,202 --> 00:16:01,112 Peter makes modern free ride skis out of wood. 340 00:16:01,112 --> 00:16:04,245 And he didn't choose the worst place for his studio did he? 341 00:16:08,042 --> 00:16:13,042 So I got the idea strangely to make a modern free ride ski 342 00:16:13,462 --> 00:16:15,282 with the solid ash core. 343 00:16:15,282 --> 00:16:17,942 {\an8}Using the ash in its finest quality 344 00:16:17,942 --> 00:16:20,512 {\an8}to make something as performant, modern, 345 00:16:20,512 --> 00:16:23,452 {\an8}but also with that traditional material. 346 00:16:23,452 --> 00:16:25,302 It can only be done on a very small scale, 347 00:16:25,302 --> 00:16:26,702 like on a craft scale. 348 00:16:26,702 --> 00:16:30,492 Basically it starts from the tree, from the log, 349 00:16:30,492 --> 00:16:34,180 where I'll take a log that I've chosen in ash 350 00:16:34,180 --> 00:16:36,362 and I will start looking at the grain 351 00:16:36,362 --> 00:16:39,212 to see where I can put the core material, 352 00:16:39,212 --> 00:16:41,332 what I can use to make the ski. 353 00:16:41,332 --> 00:16:42,790 Because every shape of a ski, 354 00:16:42,790 --> 00:16:45,982 every size of a ski will be different 355 00:16:45,982 --> 00:16:48,362 and it will create the kind of action 356 00:16:48,362 --> 00:16:49,575 the ski's gonna bring to us. 357 00:16:49,575 --> 00:16:51,672 It's kind of like making a car. 358 00:16:51,672 --> 00:16:54,532 If you make a truck or if you make a sports car. 359 00:16:54,532 --> 00:16:56,982 It's a challenging process 360 00:16:56,982 --> 00:17:00,892 because there's always another step to start and to prepare. 361 00:17:00,892 --> 00:17:02,752 It's never ending. 362 00:17:02,752 --> 00:17:06,672 When you've assembled one you go into the finishing process 363 00:17:06,672 --> 00:17:09,702 of the ones that were assembled before. 364 00:17:09,702 --> 00:17:12,002 So it's kind of like a dance. 365 00:17:12,002 --> 00:17:14,292 But if that intensity is not brought 366 00:17:14,292 --> 00:17:16,972 in every single step of making the ski, 367 00:17:16,972 --> 00:17:18,572 even the ones that are very tedious, 368 00:17:18,572 --> 00:17:21,612 the sanding, the emptying of the wood chips 369 00:17:21,612 --> 00:17:24,612 when the dust collection's (drill whirring) full. 370 00:17:24,612 --> 00:17:26,512 I mean people don't see a lot of the steps 371 00:17:26,512 --> 00:17:28,532 that are just kind of grueling carpentry, 372 00:17:28,532 --> 00:17:32,552 you know maintaining things, but that's super important. 373 00:17:32,552 --> 00:17:36,105 And I think that that is also the interest of it you know? 374 00:17:36,105 --> 00:17:38,352 (light music) 375 00:17:38,352 --> 00:17:40,512 So craftsmanship's not solely 376 00:17:41,945 --> 00:17:44,432 for people working with their hands 377 00:17:44,432 --> 00:17:47,442 in the strictest of sense and making things with wood. 378 00:17:47,442 --> 00:17:51,542 It's also just basically being at peace with who you are 379 00:17:51,542 --> 00:17:54,922 and using all of who you are at work. 380 00:17:54,922 --> 00:17:56,342 It's not just about thinking 381 00:17:56,342 --> 00:17:58,425 what kind of benefit you're gonna make of something, 382 00:17:58,425 --> 00:18:02,252 it's about what how the object's gonna be used, 383 00:18:02,252 --> 00:18:05,582 how it will last, how the people who are gonna use it 384 00:18:05,582 --> 00:18:10,582 will create that sentimental tie with the pair of skis. 385 00:18:11,292 --> 00:18:15,092 Well most of our clients are very passionate skiers, 386 00:18:15,092 --> 00:18:16,972 love the mountains same as I. 387 00:18:16,972 --> 00:18:20,642 So I start by ask them what they like to do, 388 00:18:20,642 --> 00:18:22,722 and where they ski. 389 00:18:22,722 --> 00:18:24,392 And very quickly I understand 390 00:18:24,392 --> 00:18:26,042 what they're interested in the mountains. 391 00:18:26,042 --> 00:18:28,002 I mean some people are really looking 392 00:18:28,002 --> 00:18:31,752 just for free ride pure powder as much as possible. 393 00:18:31,752 --> 00:18:33,982 Some people are skiing in the resorts 394 00:18:33,982 --> 00:18:37,252 and also powder skiing, kind of a mixed use. 395 00:18:37,252 --> 00:18:40,152 And some people say no we're really mainly 396 00:18:40,152 --> 00:18:42,492 with the family on the slopes. 397 00:18:42,492 --> 00:18:45,462 And I think that that's satisfying 398 00:18:45,462 --> 00:18:49,022 and very special where you can make an object 399 00:18:49,022 --> 00:18:52,572 that someone actually can use for a long time 400 00:18:52,572 --> 00:18:55,152 and they fall in love with. 401 00:18:55,152 --> 00:18:57,339 On our level of production a very small, 402 00:18:57,339 --> 00:19:00,434 maybe 100 pairs of skis at most a year, 403 00:19:00,434 --> 00:19:03,002 we're able to bring that quality 404 00:19:03,002 --> 00:19:08,002 to the people I make skis for, and that's a great pleasure. 405 00:19:08,888 --> 00:19:11,388 (light music) 406 00:19:13,982 --> 00:19:14,815 Oh. 407 00:19:15,952 --> 00:19:17,572 I don't count the hours, 408 00:19:17,572 --> 00:19:20,182 I've never counted the hours that I work, 409 00:19:20,182 --> 00:19:22,075 but often they're very long days. 410 00:19:23,062 --> 00:19:26,362 Long days because there's always something else to do, 411 00:19:26,362 --> 00:19:28,342 long days because that allows you 412 00:19:28,342 --> 00:19:31,595 to be even more prepared for the next day. 413 00:19:32,702 --> 00:19:34,192 In the craft process 414 00:19:34,192 --> 00:19:36,982 often it's really cool to glue things together at night 415 00:19:36,982 --> 00:19:41,022 so that the next morning you can continue the next steps. 416 00:19:41,022 --> 00:19:43,472 So often they're really long days. 417 00:19:43,472 --> 00:19:47,335 But since I enjoy what I'm doing it's not really a problem. 418 00:19:48,182 --> 00:19:50,372 I don't wear a watch, I never have, 419 00:19:50,372 --> 00:19:52,082 I have a biological clock. 420 00:19:52,082 --> 00:19:56,282 And it's more about going from each step to the next 421 00:19:56,282 --> 00:19:58,535 in that whole fabrication process. 422 00:19:59,922 --> 00:20:02,142 So creativity's not just being Picasso, 423 00:20:02,142 --> 00:20:06,402 creativity is having finding a unique solution to a problem 424 00:20:06,402 --> 00:20:08,392 and using your head to find it. 425 00:20:08,392 --> 00:20:12,162 So a lot of people who work in finance, or in accounting, 426 00:20:12,162 --> 00:20:16,402 and work on Excel spreadsheet you do not usually associate 427 00:20:16,402 --> 00:20:18,922 an Excel spreadsheet to creativity, 428 00:20:18,922 --> 00:20:22,232 but it's actually usually very creative. 429 00:20:22,232 --> 00:20:24,792 And if you've done a little bit of mathematics 430 00:20:24,792 --> 00:20:28,342 you know that it can be super challenging 431 00:20:28,342 --> 00:20:32,862 to find a unique way and a unique path to solve a problem. 432 00:20:32,862 --> 00:20:34,672 And Excel is a tool to do that. 433 00:20:34,672 --> 00:20:37,052 I definitely think we can find creativity 434 00:20:37,052 --> 00:20:39,722 in every realm of work. 435 00:20:39,722 --> 00:20:40,982 And the most important thing 436 00:20:40,982 --> 00:20:43,552 is that when people choose to do something 437 00:20:43,552 --> 00:20:46,022 they're passionate about it and interested in it. 438 00:20:46,022 --> 00:20:48,962 That has just as much creativity in every moment 439 00:20:50,373 --> 00:20:53,462 as I do when I'm making an object or a ski. 440 00:20:53,462 --> 00:20:55,402 Creativity can be found everywhere 441 00:20:55,402 --> 00:20:59,582 and that is what makes the world a beautiful place. 442 00:20:59,582 --> 00:21:02,842 Everyone I think has creativity in them. 443 00:21:02,842 --> 00:21:04,713 (upbeat Latin music) Some people don't maybe 444 00:21:04,713 --> 00:21:07,555 admit it or think they're creative. 445 00:21:08,432 --> 00:21:09,462 Wow. 446 00:21:09,462 --> 00:21:12,602 Peter truly represents the craftsmanship spirit. 447 00:21:12,602 --> 00:21:14,742 I now have a better understanding of it. 448 00:21:14,742 --> 00:21:17,962 When you see a beautiful object, a wonderful piece of art, 449 00:21:17,962 --> 00:21:19,732 to get to this end result 450 00:21:19,732 --> 00:21:22,952 you need to bring so much intensity to your craft. 451 00:21:22,952 --> 00:21:25,542 And I agree that we are all creative, 452 00:21:25,542 --> 00:21:27,442 we just express it differently. 453 00:21:27,442 --> 00:21:29,132 After such a meeting with Peter 454 00:21:29,132 --> 00:21:32,122 I needed to see if people working behind computers 455 00:21:32,122 --> 00:21:35,032 could really connect with the values of craftsmanship. 456 00:21:35,032 --> 00:21:38,252 I took a plane to meet with a team at Mindera. 457 00:21:38,252 --> 00:21:40,905 They call themselves software craftsman. 458 00:21:47,112 --> 00:21:48,522 Software craftsmanship. 459 00:21:48,522 --> 00:21:52,455 {\an8}Well building software is like building anything else. 460 00:21:53,532 --> 00:21:55,182 {\an8}It can actually be a form of art. 461 00:21:56,852 --> 00:22:01,022 We use software everything on our phones, on our computers, 462 00:22:01,022 --> 00:22:02,392 and someone built it. 463 00:22:02,392 --> 00:22:05,472 It's not just something that appears out of thin air, 464 00:22:05,472 --> 00:22:08,552 it's not made by a computer, it was made by a person. 465 00:22:08,552 --> 00:22:10,842 So the idea of when you're a craftsman 466 00:22:10,842 --> 00:22:13,522 a normal craftsman where you're working with wood 467 00:22:13,522 --> 00:22:17,142 {\an8}you would build like some furniture, 468 00:22:17,142 --> 00:22:19,662 {\an8}and on the back if you're a real craftsman 469 00:22:19,662 --> 00:22:22,932 {\an8}it would look as good as on the front. 470 00:22:22,932 --> 00:22:25,722 So something that no one would see normally. 471 00:22:25,722 --> 00:22:28,972 And I would look at software craftsmanship like that. 472 00:22:28,972 --> 00:22:32,822 So the code itself, the process itself, 473 00:22:32,822 --> 00:22:35,512 it's carefully made. 474 00:22:35,512 --> 00:22:37,572 And it's just not looking at the results, 475 00:22:37,572 --> 00:22:41,172 the process as a whole is part of the result. 476 00:22:41,172 --> 00:22:44,112 And sometimes it's just when you do something simple 477 00:22:45,192 --> 00:22:48,622 that solves a very complex problem, that's beauty. 478 00:22:48,622 --> 00:22:50,212 The way people write code 479 00:22:50,212 --> 00:22:52,035 is very different from each other. 480 00:22:52,932 --> 00:22:56,722 And you can also see traces of their own personalities, 481 00:22:56,722 --> 00:23:00,145 the way they organize it, the way they document it. 482 00:23:01,122 --> 00:23:04,447 Yeah so I think you need to be proud of what you're doing 483 00:23:04,447 --> 00:23:06,922 so I think that's a key thing. 484 00:23:06,922 --> 00:23:10,462 And I think if you're not proud of what you're doing 485 00:23:10,462 --> 00:23:13,615 you're probably gonna end up just doing it for the money. 486 00:23:14,712 --> 00:23:16,132 To be proud of what you're doing 487 00:23:16,132 --> 00:23:19,332 you gonna put a lot of you into whatever you're doing. 488 00:23:19,332 --> 00:23:22,062 So that means that if you have more autonomy 489 00:23:22,062 --> 00:23:25,222 you're gonna put more of yourself into it. 490 00:23:25,222 --> 00:23:27,862 You're gonna be more creative in building stuff, 491 00:23:27,862 --> 00:23:30,412 you're gonna be responsible for what you're doing. 492 00:23:30,412 --> 00:23:32,522 So I think I see a lot of those values 493 00:23:32,522 --> 00:23:35,935 in as needs to create craftsmanship. 494 00:23:36,842 --> 00:23:40,302 Autonomy, creativity, responsibility, 495 00:23:40,302 --> 00:23:42,232 these are the values of craftsmanship 496 00:23:42,232 --> 00:23:44,492 that the members at Mindera are able to find 497 00:23:44,492 --> 00:23:46,092 in their day-to-day jobs. 498 00:23:46,092 --> 00:23:48,512 They have a pretty unique approach to management, 499 00:23:48,512 --> 00:23:51,092 as they don't really have managers. 500 00:23:51,092 --> 00:23:51,982 So we work 501 00:23:53,262 --> 00:23:55,785 in a different way, we do not have management. 502 00:23:56,692 --> 00:24:00,145 We work in a collaborative way, 503 00:24:01,302 --> 00:24:04,872 all of us together making decisions together. 504 00:24:04,872 --> 00:24:07,492 And this I believe is different than many companies. 505 00:24:07,492 --> 00:24:10,372 So we not have one person making decision for all of us, 506 00:24:10,372 --> 00:24:12,252 we together make the decisions. 507 00:24:12,252 --> 00:24:16,602 {\an8}In our culture we really don't control people's time 508 00:24:16,602 --> 00:24:20,792 {\an8}as long as just they are delivering what they need to. 509 00:24:20,792 --> 00:24:22,302 I think that's something important. 510 00:24:22,302 --> 00:24:24,642 I would also never control my team 511 00:24:24,642 --> 00:24:27,302 just to make sure they are working 512 00:24:27,302 --> 00:24:29,592 from nine in the morning to five. 513 00:24:29,592 --> 00:24:32,132 If they want to go for a break and surf, 514 00:24:32,132 --> 00:24:33,572 everyone is free to do that, 515 00:24:33,572 --> 00:24:35,772 as long as you are just doing your work at the end. 516 00:24:35,772 --> 00:24:37,415 We have a flat hierarchy. 517 00:24:38,412 --> 00:24:40,542 You don't need to go through all the levels 518 00:24:40,542 --> 00:24:42,172 before you need to take a decision right? 519 00:24:42,172 --> 00:24:44,571 So you don't have a boss. 520 00:24:44,571 --> 00:24:47,612 Some people at work here kind of reached me 521 00:24:47,612 --> 00:24:49,622 {\an8}and said you want to join us? 522 00:24:49,622 --> 00:24:51,092 {\an8}Told me about the company itself 523 00:24:51,092 --> 00:24:55,812 {\an8}and I found it was like a anarchy communist style thing, 524 00:24:55,812 --> 00:24:59,372 it was kind of confused me how you don't have managers, 525 00:24:59,372 --> 00:25:01,902 how do you kind of do things? 526 00:25:01,902 --> 00:25:03,832 Who tells you what to do? 527 00:25:03,832 --> 00:25:05,442 Where are the borders? 528 00:25:05,442 --> 00:25:07,072 That's what fascinated me. 529 00:25:07,072 --> 00:25:08,672 Like I want to know more. 530 00:25:08,672 --> 00:25:09,632 Is this real? 531 00:25:09,632 --> 00:25:13,132 Is this just corporate nonsense 532 00:25:13,132 --> 00:25:17,052 that you just speak out just to kinda get people on board? 533 00:25:17,052 --> 00:25:17,922 It's real. 534 00:25:17,922 --> 00:25:20,852 So we don't have mangers in the work, 535 00:25:20,852 --> 00:25:23,342 we don't think we need managers. 536 00:25:23,342 --> 00:25:27,552 And for the past seven years we didn't need them. 537 00:25:27,552 --> 00:25:31,865 So we just needed people, autonomy, and build up on that. 538 00:25:32,722 --> 00:25:34,902 The first time I got here 539 00:25:34,902 --> 00:25:37,582 I asked so what's my job description, 540 00:25:37,582 --> 00:25:38,632 what I'm supposed to do? 541 00:25:38,632 --> 00:25:41,102 {\an8}And the thing they ask me was what do you want to do? 542 00:25:41,102 --> 00:25:44,852 {\an8}So I just started seeing what everybody else was doing 543 00:25:44,852 --> 00:25:47,232 and I start giving input on my first day 544 00:25:47,232 --> 00:25:49,892 on how (light music) well maybe we can change this, 545 00:25:49,892 --> 00:25:51,492 or maybe you can try and change that, 546 00:25:51,492 --> 00:25:52,905 on the first day I got here. 547 00:25:56,180 --> 00:25:57,982 Here I have ownership of everything I do. 548 00:25:57,982 --> 00:26:00,832 If I decide to do something, well it was me 549 00:26:00,832 --> 00:26:01,892 who decided to do it. Sole project. 550 00:26:01,892 --> 00:26:04,752 Or it was like a group decision, a team decision, 551 00:26:04,752 --> 00:26:07,512 and it was very democratic, everybody voted, 552 00:26:07,512 --> 00:26:08,792 let's do it like that. 553 00:26:08,792 --> 00:26:12,512 And you feel like you have ownership of the process, 554 00:26:12,512 --> 00:26:16,192 and that ownership makes me feel like 555 00:26:17,362 --> 00:26:18,912 this company belongs to me too. 556 00:26:20,152 --> 00:26:23,372 The reason why many people stay here 557 00:26:23,372 --> 00:26:25,222 is because of the culture definitely. 558 00:26:26,232 --> 00:26:28,085 That's the main reason why I'm here. 559 00:26:30,352 --> 00:26:32,542 You could offer me double of the salary 560 00:26:33,382 --> 00:26:35,775 and I don't see myself moving. 561 00:26:37,229 --> 00:26:39,812 (upbeat music) 562 00:26:43,822 --> 00:26:45,762 All right so we've seen that a company 563 00:26:45,762 --> 00:26:49,062 can grow without managers, but you can actually 564 00:26:49,062 --> 00:26:51,902 also have a similar work environment with managers. 565 00:26:51,902 --> 00:26:55,092 Most companies aren't ready to get rid of them altogether. 566 00:26:55,092 --> 00:26:57,652 But the role of a manager is to create an environment 567 00:26:57,652 --> 00:27:00,462 where everyone feels safe taking initiatives, 568 00:27:00,462 --> 00:27:04,252 speaking up, and the manager is there to facilitate that 569 00:27:04,252 --> 00:27:06,422 and to provide recognition. 570 00:27:06,422 --> 00:27:07,772 {\an8}It's relationship of trust. 571 00:27:07,772 --> 00:27:10,502 {\an8}And I think it's why I'm here today, 572 00:27:10,502 --> 00:27:12,252 {\an8}to me being trusted (birds chirping) 573 00:27:12,252 --> 00:27:16,572 {\an8}and believing in my own capabilities. 574 00:27:16,572 --> 00:27:21,052 Giving me autonomy is what helps me 575 00:27:22,932 --> 00:27:25,962 perform well but also is going to be my main driver, 576 00:27:25,962 --> 00:27:30,962 knowing that I can also be authentic but my true self, 577 00:27:31,752 --> 00:27:35,832 that I won't have to add any filters to how I say things 578 00:27:35,832 --> 00:27:36,862 is really really important. 579 00:27:36,862 --> 00:27:39,895 And I do have this in my relationship with my manager. 580 00:27:43,542 --> 00:27:46,192 {\an8}I think it's hugely important for us to 581 00:27:47,892 --> 00:27:50,967 {\an8}encourage autonomy within our workforce. 582 00:27:50,967 --> 00:27:53,455 There are lots of opportunities for it. 583 00:27:54,442 --> 00:27:57,352 We want people to really share 584 00:27:57,352 --> 00:27:58,972 in the success of the business, 585 00:27:58,972 --> 00:28:02,312 and through that to find that ability 586 00:28:02,312 --> 00:28:04,312 to solve their own problems. 587 00:28:04,312 --> 00:28:09,312 It's very rewarding to actually be able to spot a problem, 588 00:28:10,172 --> 00:28:13,142 find your own solution, do your own analysis, 589 00:28:13,142 --> 00:28:16,202 and be able to put that solution in place, 590 00:28:16,202 --> 00:28:19,913 and also be recognized for that, hugely important. 591 00:28:19,913 --> 00:28:23,663 {\an8}(Emmanuelle speaking French) 592 00:28:51,507 --> 00:28:53,862 We've discovered a few motivational drivers 593 00:28:53,862 --> 00:28:55,182 to find meaning in work. 594 00:28:55,182 --> 00:28:57,762 Of course you need a great working environment, 595 00:28:57,762 --> 00:28:59,552 colleagues who will become friends. 596 00:28:59,552 --> 00:29:03,262 The trade offs are still important, flexibility too. 597 00:29:03,262 --> 00:29:05,932 Then you also have to like what you're doing, 598 00:29:05,932 --> 00:29:07,492 the task itself. 599 00:29:07,492 --> 00:29:09,632 But is there something more to work? 600 00:29:09,632 --> 00:29:10,622 If I'm ready to offer 601 00:29:10,622 --> 00:29:13,632 the most precious thing I have in my life, my time, 602 00:29:13,632 --> 00:29:16,352 eight ours a day, I wanna make it worthwhile. 603 00:29:16,352 --> 00:29:19,122 I want to contribute to projects that matter to me, 604 00:29:19,122 --> 00:29:20,895 I want to feel useful. 605 00:29:22,562 --> 00:29:26,442 {\an8}When companies were created initially 606 00:29:26,442 --> 00:29:29,972 {\an8}it was for a mission, it was not to make money. 607 00:29:29,972 --> 00:29:34,802 {\an8}Making money was a mean to the mission. 608 00:29:34,802 --> 00:29:37,282 Yeah so we define the mission of OpenClassrooms 609 00:29:37,282 --> 00:29:40,562 a couple of years ago, not from the get go obviously 610 00:29:40,562 --> 00:29:45,522 because in middle school when we were 11 or 13-years-old 611 00:29:45,522 --> 00:29:49,822 we had no idea what even a company was frankly. 612 00:29:49,822 --> 00:29:53,292 The intent behind the project was not to build the company, 613 00:29:53,292 --> 00:29:55,445 it was to help people. 614 00:29:55,445 --> 00:29:58,932 (birds chirping) As a kid actually growing up in Romania 615 00:29:58,932 --> 00:30:02,042 {\an8}my parents chose to send me to a school 616 00:30:02,042 --> 00:30:04,062 {\an8}because I did not have access to education 617 00:30:04,062 --> 00:30:05,662 {\an8}where they seemed to live. 618 00:30:05,662 --> 00:30:06,902 {\an8}So they send me as a kid 619 00:30:08,000 --> 00:30:09,292 to a different city 620 00:30:09,292 --> 00:30:11,872 which was quite far from where we used to live. 621 00:30:11,872 --> 00:30:14,382 And that meant a lot of effort for them 622 00:30:14,382 --> 00:30:15,732 but also for me as a kid. 623 00:30:15,732 --> 00:30:18,892 And so that makes me realize now as an adult 624 00:30:18,892 --> 00:30:22,502 how difficult that was to have access to great education. 625 00:30:22,502 --> 00:30:25,738 So when working for a company that's mission driven, 626 00:30:25,738 --> 00:30:29,052 I have this in the back of my mind as I work 627 00:30:29,052 --> 00:30:31,202 in various opportunities whether it's partnerships 628 00:30:31,202 --> 00:30:34,292 or just creating new relationships, 629 00:30:34,292 --> 00:30:36,942 that my action will eventually impact 630 00:30:37,812 --> 00:30:39,182 individuals like myself 631 00:30:39,182 --> 00:30:42,632 how did not have access to traditional education. 632 00:30:42,632 --> 00:30:44,612 So I think that's just the main driver 633 00:30:44,612 --> 00:30:45,862 in everything that I do. 634 00:30:45,862 --> 00:30:49,332 The best days that I have are the ones 635 00:30:50,382 --> 00:30:53,052 really directly connected to the mission. 636 00:30:53,052 --> 00:30:56,272 Like I talk to students, or clients, 637 00:30:56,272 --> 00:30:59,122 and you see really directly 638 00:30:59,122 --> 00:31:02,122 the impact that we're having on their lives. 639 00:31:02,122 --> 00:31:07,122 The father of one of our students shared his sons story. 640 00:31:07,302 --> 00:31:11,032 And actually his son was incarcerated, 641 00:31:11,032 --> 00:31:15,832 and we helped him to get trained as a developer. 642 00:31:15,832 --> 00:31:19,272 And he found an apprenticeship contract thanks to us. 643 00:31:19,272 --> 00:31:22,982 And because of this contract he managed to get out of jail. 644 00:31:22,982 --> 00:31:25,592 And then you connect that to your job 645 00:31:25,592 --> 00:31:28,722 and you're like wow this is impactful, 646 00:31:28,722 --> 00:31:31,911 this is something that useful for people, 647 00:31:31,911 --> 00:31:36,142 and you're really impacting people's life very dramatically 648 00:31:36,142 --> 00:31:37,779 and it makes you proud. 649 00:31:37,779 --> 00:31:41,582 {\an8}What I see is it's more and more important 650 00:31:41,582 --> 00:31:43,892 {\an8}to the people who come and interact with us 651 00:31:43,892 --> 00:31:46,822 {\an8}and apply to come and work with us, 652 00:31:46,822 --> 00:31:48,942 that there is a very clear purpose 653 00:31:48,942 --> 00:31:52,862 that we can articulate what our place is in society, 654 00:31:52,862 --> 00:31:56,892 what we are trying to do for the world, for the planet. 655 00:31:56,892 --> 00:32:00,182 I know that those products stand for quality, 656 00:32:00,182 --> 00:32:04,212 but also sustainability, and they're so strongly linked 657 00:32:04,212 --> 00:32:06,782 to our purpose of making the world a better home. 658 00:32:06,782 --> 00:32:08,505 So it makes me feel really proud. 659 00:32:09,372 --> 00:32:14,132 In fact when I go the homes of my friends 660 00:32:14,132 --> 00:32:16,722 and they're maybe having some work done 661 00:32:16,722 --> 00:32:18,652 an extension done in their home 662 00:32:18,652 --> 00:32:21,142 I always have a look at the class. 663 00:32:21,142 --> 00:32:23,802 And if it's Saint-Gobain glass I'm always really proud. 664 00:32:23,802 --> 00:32:26,832 And I feel it makes me want to tell them 665 00:32:26,832 --> 00:32:30,162 about the product that they have in their home. 666 00:32:30,162 --> 00:32:32,512 Also in the manufacturing industry 667 00:32:32,512 --> 00:32:34,912 you see what you're doing, it's there in front of you, 668 00:32:34,912 --> 00:32:38,202 you're making something, it's real, you can touch it, 669 00:32:38,202 --> 00:32:41,625 you can see it being applied in the outside world. 670 00:32:43,082 --> 00:32:46,692 {\an8}The people who do something whose end result 671 00:32:46,692 --> 00:32:49,802 {\an8}is very clear whether it's tangible or not, 672 00:32:49,802 --> 00:32:52,282 {\an8}they don't need to sit around a table 673 00:32:52,282 --> 00:32:56,752 and discuss what is our purpose, do we have a purpose, 674 00:32:56,752 --> 00:32:58,402 or what is our mission? 675 00:32:58,402 --> 00:33:02,822 Should we follow the mission and accomplish the missions? 676 00:33:02,822 --> 00:33:07,482 Usually the more you talk about it the less obvious it is 677 00:33:07,482 --> 00:33:08,755 and the less, 678 00:33:10,032 --> 00:33:12,232 the more bullshit it tends to be 679 00:33:12,232 --> 00:33:14,799 or the more fake it tends to be. 680 00:33:14,799 --> 00:33:19,272 So I'm not saying that it cannot be something complex 681 00:33:19,272 --> 00:33:20,232 and not obvious, 682 00:33:20,232 --> 00:33:24,212 but usually through your actions and your work 683 00:33:25,776 --> 00:33:28,772 you do not have to think long and hard 684 00:33:28,772 --> 00:33:30,321 about what the mission is. 685 00:33:30,321 --> 00:33:34,071 {\an8}(Emmanuelle speaking French) 686 00:33:51,497 --> 00:33:52,972 (upbeat rock music) 687 00:33:52,972 --> 00:33:54,212 Here we are. 688 00:33:54,212 --> 00:33:56,362 And that's why we crossed the Atlantic. 689 00:33:56,362 --> 00:33:57,242 Even if the mission 690 00:33:57,242 --> 00:33:59,866 isn't clearly linked to your products and services, 691 00:33:59,866 --> 00:34:02,572 you can still unite the companies staff members, 692 00:34:02,572 --> 00:34:04,462 their clients, and their suppliers 693 00:34:04,462 --> 00:34:06,692 around a set of shared values. 694 00:34:06,692 --> 00:34:09,462 And take a stand on issues that matter. 695 00:34:09,462 --> 00:34:12,685 And in that area, Ben & Jerry's has been leading the way. 696 00:34:23,202 --> 00:34:24,762 {\an8}Yeah we started with this idea 697 00:34:24,762 --> 00:34:26,782 {\an8}of having a mission because of those co-founders. 698 00:34:26,782 --> 00:34:28,332 {\an8}There is a Ben, there is a Jerry, 699 00:34:28,332 --> 00:34:30,142 they're still employees at Ben & Jerry's. 700 00:34:30,142 --> 00:34:32,842 And when they started this whole thing over 40 years ago 701 00:34:32,842 --> 00:34:35,112 they were just two young pals in their 20's 702 00:34:35,112 --> 00:34:37,462 that were looking to they both loved eating food 703 00:34:37,462 --> 00:34:38,562 and hanging out together, 704 00:34:38,562 --> 00:34:39,809 so they said "let's get together 705 00:34:39,809 --> 00:34:42,132 "and make a business around food." 706 00:34:42,132 --> 00:34:43,972 And one of their favorite foods was ice cream. 707 00:34:43,972 --> 00:34:46,252 So right those guys who started the business 708 00:34:46,252 --> 00:34:49,282 believed in not taking advantage of somebody. 709 00:34:49,282 --> 00:34:52,602 Right their thought was we don't like the thought 710 00:34:52,602 --> 00:34:54,432 that most businesses make money 711 00:34:54,432 --> 00:34:57,312 profiting off of someone being marginalized. 712 00:34:57,312 --> 00:35:00,512 And so the idea, how do we run business in a different way 713 00:35:00,512 --> 00:35:02,942 was something that Ben and Jerry really promoted. 714 00:35:02,942 --> 00:35:03,842 There's a lot of businesses 715 00:35:03,842 --> 00:35:05,336 that are kind of purpose washing, 716 00:35:05,336 --> 00:35:08,042 right that go I wanna do something good so you'll like me 717 00:35:08,042 --> 00:35:09,632 and make that part of their marketing. 718 00:35:09,632 --> 00:35:11,372 That's not what Ben & Jerry's does. 719 00:35:11,372 --> 00:35:14,602 Right we try to take an issue that we care about 720 00:35:14,602 --> 00:35:16,732 and act on that, because it's important to us 721 00:35:16,732 --> 00:35:18,122 and because it's part of our values, 722 00:35:18,122 --> 00:35:21,042 it matches our values that way, it's not about marketing. 723 00:35:21,042 --> 00:35:22,772 So sometimes we'll take a stance on an issue 724 00:35:22,772 --> 00:35:23,992 that may not actually 725 00:35:23,992 --> 00:35:26,572 help drive the sales part of our business, 726 00:35:26,572 --> 00:35:27,405 but to Ben & Jerry's 727 00:35:27,405 --> 00:35:29,702 that's not we don't make decisions that way. 728 00:35:29,702 --> 00:35:31,722 Right in my 30 years of being here 729 00:35:31,722 --> 00:35:32,682 I've never sat in a meeting 730 00:35:32,682 --> 00:35:34,302 where someone goes let's not do that 731 00:35:34,302 --> 00:35:35,932 because it's gonna hurt sales. 732 00:35:35,932 --> 00:35:40,932 {\an8}In 2016 we were probably, as far as I know, 733 00:35:40,962 --> 00:35:43,622 {\an8}the first big company to come out 734 00:35:43,622 --> 00:35:46,111 and publicly supported the Black Lives Matter movement. 735 00:35:46,111 --> 00:35:47,092 (people chattering indistinctly) 736 00:35:47,092 --> 00:35:50,872 Are a result of deliberate government policy. 737 00:35:50,872 --> 00:35:53,252 If Jerry and I had been black 738 00:35:53,252 --> 00:35:57,002 there never would have been a Ben & Jerry's. 739 00:35:57,002 --> 00:36:00,062 I can tell you that the phones 740 00:36:00,062 --> 00:36:01,792 over here in this part of the office, 741 00:36:01,792 --> 00:36:03,912 our consumer care line, 742 00:36:03,912 --> 00:36:06,952 they rang off the hook for three weeks. 743 00:36:06,952 --> 00:36:09,752 We had thousands and thousands of people 744 00:36:09,752 --> 00:36:14,752 contact the company who opposed our decision. 745 00:36:14,782 --> 00:36:17,372 And described the Black Lives Matter movement 746 00:36:17,372 --> 00:36:20,102 as a terrorist movement, as anti cop. 747 00:36:20,102 --> 00:36:23,412 And so if you're our CEO, yeah, 748 00:36:23,412 --> 00:36:25,812 and you've got your consumer care team 749 00:36:25,812 --> 00:36:29,322 who typically day-to-day are answering phone calls 750 00:36:29,322 --> 00:36:31,072 because people didn't get enough cookie dough 751 00:36:31,072 --> 00:36:31,912 in their ice cream 752 00:36:31,912 --> 00:36:34,962 or they got too much cookie dough in their ice cream, 753 00:36:34,962 --> 00:36:38,535 they're taking calls from very angry and upset people. 754 00:36:40,742 --> 00:36:43,242 There are many corporate leaders I believe 755 00:36:43,242 --> 00:36:46,089 who would look at that and say "we made a mistake, 756 00:36:46,089 --> 00:36:49,349 "that was a mistake, we're an ice cream company, 757 00:36:49,349 --> 00:36:50,662 "we shouldn't have done that." 758 00:36:50,662 --> 00:36:53,462 And I think what's different about the leadership here 759 00:36:53,462 --> 00:36:58,462 is they look at that and I think they understand 760 00:36:58,982 --> 00:37:01,032 that we must've done something important 761 00:37:01,032 --> 00:37:03,812 to engender that kind of response. 762 00:37:03,812 --> 00:37:05,122 {\an8}When we go into a new country 763 00:37:05,122 --> 00:37:07,752 {\an8}and we take a stance on some controversial issue 764 00:37:07,752 --> 00:37:09,512 {\an8}like supporting same sex marriage. 765 00:37:09,512 --> 00:37:12,082 {\an8}And we'll say for 30 years we've been supporting 766 00:37:12,082 --> 00:37:14,692 the LGBTQ community here in the US. 767 00:37:14,692 --> 00:37:16,572 Where if other countries don't know that, 768 00:37:16,572 --> 00:37:18,882 we come in and they go why is an ice cream company 769 00:37:18,882 --> 00:37:20,392 getting involved with gay marriage 770 00:37:20,392 --> 00:37:21,752 and being supportive of that? 771 00:37:21,752 --> 00:37:23,072 When they understand our history 772 00:37:23,072 --> 00:37:24,662 that it's something that's been important to us 773 00:37:24,662 --> 00:37:26,082 and something we've acted on, 774 00:37:26,082 --> 00:37:27,722 then it makes a lot more sense to them. 775 00:37:27,722 --> 00:37:29,572 I think once you set that expectation 776 00:37:29,572 --> 00:37:30,922 as Ben & Jerry's has done, 777 00:37:30,922 --> 00:37:33,402 now people expect us to take a stance on issues, 778 00:37:33,402 --> 00:37:35,672 to get involved, and try to grow our impact 779 00:37:35,672 --> 00:37:37,672 so it's not just about our own supply chain. 780 00:37:37,672 --> 00:37:39,672 Recently we had the chance 781 00:37:39,672 --> 00:37:42,442 where we've been suffering from a labor shortage 782 00:37:42,442 --> 00:37:43,762 like everyone globally right? 783 00:37:43,762 --> 00:37:45,252 You don't have enough employees. 784 00:37:45,252 --> 00:37:46,922 And so our manufacturing facility 785 00:37:46,922 --> 00:37:48,762 said "we need some help to make ice cream." 786 00:37:48,762 --> 00:37:50,702 So they reached out to people in the office 787 00:37:50,702 --> 00:37:53,222 to say "can you come jump on the line and help out?" 788 00:37:53,222 --> 00:37:56,982 So when I was there on the line working for 12 hours 789 00:37:56,982 --> 00:37:59,862 and you're watching pints go by 300 pints a minute 790 00:37:59,862 --> 00:38:01,737 that are coming by and just going by so fast, 791 00:38:01,737 --> 00:38:03,832 when we're doing flavors that you know 792 00:38:03,832 --> 00:38:05,642 like our chocolate fudge brownie ice cream 793 00:38:05,642 --> 00:38:06,475 that uses brownies 794 00:38:06,475 --> 00:38:09,432 from the Greyston Bakery in Yonkers New York. 795 00:38:09,432 --> 00:38:11,122 Right they employ homeless people, 796 00:38:11,122 --> 00:38:12,952 they give 'em job skills and training, 797 00:38:12,952 --> 00:38:14,952 and you go every time one pint goes by 798 00:38:14,952 --> 00:38:17,982 you know what you're doing is helping that mission. 799 00:38:17,982 --> 00:38:19,552 Right that really makes it impactful 800 00:38:19,552 --> 00:38:20,902 I think when you're working on the line 801 00:38:20,902 --> 00:38:22,172 as opposed to just sitting there 802 00:38:22,172 --> 00:38:23,632 saying all right I'm gonna be looking at the clock 803 00:38:23,632 --> 00:38:24,885 and waiting for when my shift ends. 804 00:38:24,885 --> 00:38:28,635 {\an8}(Emmanuelle speaking French) 805 00:38:59,772 --> 00:39:04,702 {\an8}I think it's important that corporations be a part of 806 00:39:08,032 --> 00:39:09,832 supporting change in society. 807 00:39:09,832 --> 00:39:14,832 Our society is wrestling with massive issues right, 808 00:39:14,852 --> 00:39:19,452 from women's rights to LGBTQ rights, to climate change, 809 00:39:19,452 --> 00:39:20,972 to racial justice. 810 00:39:20,972 --> 00:39:24,182 For better or for worse and it's often for worse, 811 00:39:24,182 --> 00:39:27,522 corporations are the most powerful entity in society, 812 00:39:27,522 --> 00:39:31,702 they have great sway over people, over policy makers, 813 00:39:31,702 --> 00:39:33,742 governments, and institutions. 814 00:39:33,742 --> 00:39:35,195 And so the question is, 815 00:39:37,145 --> 00:39:40,502 how are companies using that power? 816 00:39:40,502 --> 00:39:42,345 And to be clear, 817 00:39:44,246 --> 00:39:47,122 they do wield that power. 818 00:39:47,122 --> 00:39:49,112 We do it publicly. 819 00:39:49,112 --> 00:39:50,912 Right we tell you what we believe 820 00:39:50,912 --> 00:39:53,412 and we tell you the kinds of policies and change 821 00:39:53,412 --> 00:39:55,022 that we wanna see in the world. 822 00:39:55,022 --> 00:39:56,672 The way it happens most of the time 823 00:39:56,672 --> 00:40:01,672 is corporations have lobbyists and lawyers 824 00:40:01,992 --> 00:40:04,432 and they spend in political campaigns, 825 00:40:04,432 --> 00:40:07,332 and they influence behind the scenes, 826 00:40:07,332 --> 00:40:09,682 so you don't really know what they stand for. 827 00:40:09,682 --> 00:40:13,515 {\an8}(Emmanuell!e speaking French) 828 00:41:24,032 --> 00:41:27,141 Our consumers who know that we have this social mission, 829 00:41:27,141 --> 00:41:29,652 that we use our company 830 00:41:29,652 --> 00:41:31,845 to advance social change in the world, 831 00:41:32,742 --> 00:41:37,442 those consumers are measurably more loyal, 832 00:41:37,442 --> 00:41:39,142 about four times more loyal 833 00:41:39,142 --> 00:41:41,862 than consumers who just think we sell them ice cream. 834 00:41:41,862 --> 00:41:45,102 Those consumers who know what we do 835 00:41:46,999 --> 00:41:49,790 are less likely to buy Häagen-Dazs when it's on sale 836 00:41:49,790 --> 00:41:53,042 two for five at Walmart right? 837 00:41:53,042 --> 00:41:56,992 And so if that works for us it can work for any company. 838 00:41:56,992 --> 00:42:00,572 And I think the other important thing 839 00:42:00,572 --> 00:42:03,382 that whether you call it having a purpose, 840 00:42:03,382 --> 00:42:04,825 or being values lead, 841 00:42:05,762 --> 00:42:09,732 it is an incredibly powerful motivator for employees. 842 00:42:09,732 --> 00:42:11,332 I don't think I would ever work a company 843 00:42:11,332 --> 00:42:14,012 that doesn't have a clear purpose. 844 00:42:14,012 --> 00:42:16,464 {\an8}You do what you gotta do to put food on the table obviously 845 00:42:16,464 --> 00:42:17,642 {\an8}and if you're in the position 846 00:42:17,642 --> 00:42:18,712 {\an8}where that's what you need to do 847 00:42:18,712 --> 00:42:20,462 {\an8}then you do what you got to. 848 00:42:20,462 --> 00:42:21,992 {\an8}But as far as what I would wanna do 849 00:42:21,992 --> 00:42:23,514 {\an8}and what would call to me, 850 00:42:23,514 --> 00:42:25,792 that's a big part of why I'm here at Ben & Jerry's, 851 00:42:25,792 --> 00:42:27,492 it's a big part of why I've stuck around. 852 00:42:27,492 --> 00:42:29,442 And if I were to ever leave here one day 853 00:42:29,442 --> 00:42:30,342 for whatever reason, 854 00:42:30,342 --> 00:42:31,832 I would definitely be looking for a place 855 00:42:31,832 --> 00:42:34,122 that had a similar sort of mentality 856 00:42:34,122 --> 00:42:36,152 where they're not just here for the bottom line 857 00:42:36,152 --> 00:42:37,492 or to make money for shareholders 858 00:42:37,492 --> 00:42:39,440 but we're here to make the world better. 859 00:42:39,440 --> 00:42:40,912 (people chattering indistinctly) 860 00:42:40,912 --> 00:42:43,652 But I've been part of the Ben & Jerry's Foundation. 861 00:42:43,652 --> 00:42:45,932 I've been able to go and actually talk face-to-face 862 00:42:45,932 --> 00:42:48,472 with the people who are impacted by the decisions we make 863 00:42:48,472 --> 00:42:49,305 and the things we do 864 00:42:49,305 --> 00:42:51,742 as far as funding various organizations. 865 00:42:51,742 --> 00:42:53,312 And I keep that in the back of my head. 866 00:42:53,312 --> 00:42:55,792 So as we're fighting through issues on the production floor 867 00:42:55,792 --> 00:42:58,862 or struggling with waste or whatever we might be doing, 868 00:42:58,862 --> 00:43:00,442 in the back of my head I can always remember 869 00:43:00,442 --> 00:43:01,582 it's part of something bigger 870 00:43:01,582 --> 00:43:03,242 and it's making an impact in the world. 871 00:43:03,242 --> 00:43:05,972 And that kinda colors things in a really positive way. 872 00:43:05,972 --> 00:43:07,922 Even if you don't agree 873 00:43:07,922 --> 00:43:10,552 with a particular position we may have 874 00:43:10,552 --> 00:43:12,692 on the criminal justice system, 875 00:43:12,692 --> 00:43:15,282 that's what's important about Ben & Jerry's. 876 00:43:15,282 --> 00:43:17,792 No matter where you sit in the company and who you are 877 00:43:17,792 --> 00:43:21,582 there is a way for you to connect 878 00:43:21,582 --> 00:43:23,554 with the mission and values of the company. 879 00:43:23,554 --> 00:43:27,444 (light acoustic music) 880 00:43:27,444 --> 00:43:31,194 {\an8}(Emmanuelle speaking French) 881 00:44:18,255 --> 00:44:21,302 Ultimately it's not that difficult 882 00:44:21,302 --> 00:44:23,172 to find meaning in work. 883 00:44:23,172 --> 00:44:24,922 Between the working environment, 884 00:44:24,922 --> 00:44:27,792 the way we achieve our goals, complete our tasks, 885 00:44:27,792 --> 00:44:30,202 and the company mission we contribute to, 886 00:44:30,202 --> 00:44:34,432 we are all able to find our own motivational drivers. 887 00:44:34,432 --> 00:44:36,352 Of course, not everything is perfect 888 00:44:36,352 --> 00:44:38,102 in the larger companies we visited, 889 00:44:38,102 --> 00:44:40,832 but even in smaller ones each experience 890 00:44:40,832 --> 00:44:42,252 is completely different. 891 00:44:42,252 --> 00:44:44,912 And there's no one size fits all. 892 00:44:44,912 --> 00:44:47,442 So why do we even work? 893 00:44:47,442 --> 00:44:48,822 For all of it. 894 00:44:48,822 --> 00:44:51,812 To learn new things, to meet with people, 895 00:44:51,812 --> 00:44:54,852 to feel useful, to keep us busy. 896 00:44:54,852 --> 00:44:56,292 What else do you wanna do, 897 00:44:56,292 --> 00:44:59,372 sit on the beach and watch the days go by? 898 00:44:59,372 --> 00:45:02,862 But hey trying to find meaning doesn't have to be painful. 899 00:45:02,862 --> 00:45:05,932 There's no point in pushing the reflection too far. 900 00:45:05,932 --> 00:45:09,492 The most important thing is just to enjoy the ride. 901 00:45:09,492 --> 00:45:12,472 This is how I imagine the future of work, 902 00:45:12,472 --> 00:45:14,895 enjoying our days out there. 903 00:45:20,180 --> 00:45:23,097 (energetic music)