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In the second of this three-part series, Jacques reveals how fear remains one of the most powerful drivers of our spending. Visiting a neuroscience lab, Jacques hears from a consumer psychologist about how our brains are much more responsive to negative than to positive stimuli. He also meets some experts who have turned this knowledge into an art form, helping manufacturers make billions from our anxieties and insecurities. At the remote chateau of French anthropologist Clotaire Rapaille, Jacques learns how our sense of fear drives us in ways many of us do not understand - and how Rapaille's insights have helped companies sell us everything from SUVs to cigarettes. At the Beverley Hills pad of multimillionaire marketer Rohan Oza, he hears how Oza's connections to celebrities helped propel VitaminWater into the soft drink stratosphere, despite the fact that the product's health claims have been called into question. Jacques also confronts the men who say they are combating our most deep-seated fear - of age and decline. In Las Vegas, he mingles with the doctors and businessmen attending a global conference aimed at selling us ways to stay young and healthy, challenging them to justify their claims for the anti-aging business that has made them rich.
2/3 • The Men Who Made Us Spend • 2014 • Economics
REQUIEM FOR THE AMERICAN DREAM is the definitive discourse with Noam Chomsky, widely regarded as the most important intellectual alive, on the defining characteristic of our time – the deliberate concentration of wealth and power in the hands of a select few. Through interviews filmed over four years, Chomsky unpacks the principles that have brought us to the crossroads of historically unprecedented inequality – tracing a half-century of policies designed to favor the most wealthy at the expense of the majority – while also looking back on his own life of activism and political participation. Profoundly personal and thought provoking, Chomsky provides penetrating insight into what may well be the lasting legacy of our time – the death of the middle class, and swan song of functioning democracy. A potent reminder that power ultimately rests in the hands of the governed, REQUIEM is required viewing for all who maintain hope in a shared stake in the future. A Film by Peter Hutchison, Kelly Nyks and Jared P. Scott
2015 • Economics
SAVING CAPITALISM is a documentary film that follows former Secretary of Labor and Professor, Robert Reich, as he takes his book and his views to the heart of conservative America to speak about our economic system and present big ideas for how to fix it.
2017 • Economics
One hundred and fifty years ago, the corporation was a relatively insignificant entity. Today, it is a vivid, dramatic and pervasive presence in all our lives. Like the Church, the Monarchy and the Communist Party in other times and places, the corporation is today's dominant institution. But history humbles dominant institutions. All have been crushed, belittled or absorbed into some new order. The corporation is unlikely to be the first institution to defy history. Based on Joel Bakan's book, "The Corporation: The Pathological Pursuit of Profit and Power," this documentary is a timely, critical inquiry that examines the very nature of the corporation--its inner workings, curious history, controversial impacts and possible futures. We begin by learning that under the law, corporations have all the rights and yet few of the responsibilities of people. By viewing the behavior of the corporation through the prism of Diagnostic and Statistical Manual (or DSM III, the gold standard of psychiatric evaluation) the filmmakers discover that if the corporation were indeed a person, the person would be considered a psychopath. Featuring candid interviews with CEOs, whistle-blowers, brokers, gurus, spies, players, pawns and pundits, the chronicle charts the spectacular rise of an institution aimed at achieving specific economic goals as it also recounts victories against this seemingly invincible force. Once you see it, you may find yourself thinking twice about what you eat, what you wear, what you watch and what you read.
2003 • Economics
Cory Booker and others discuss how slavery, housing discrimination and centuries of inequality have compounded to create a racial wealth gap.
From the moment we first drilled for oil, we opened a Pandora's box that changed the world forever. It transformed the way we lived our lives, spawned foreign wars and turned a simple natural resource into the most powerful political weapon the world has ever known. But when exactly did geology turn into such a high-stakes game?
1/3 • Planet Oil • Economics