This episode details the relationship between flowers and insects. There are some one million classified species of insect, and two or three times as many that are yet to be labelled. Around 300 million years ago, plants began to enlist insects to help with their reproduction, and they did so with flowers. Although the magnolia, for instance, contains male and female cells, pollination from another plant is preferable as it ensures greater variation and thus evolution. Flowers advertise themselves by either scent or display. Some evolved to produce sweet-smelling nectar and in turn, several insects developed their mouth parts into feeding tubes in order to reach it.