Happiness Machines • episode "1/4" The Century of the Self

Category: Economics
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Part one documents the story of the relationship between Sigmund Freud and his American nephew, Edward Bernays who invented Public Relations in the 1920s, being the first person to take Freud's ideas to manipulate the masses.

The Century of the Self • 4 episodes •

Happiness Machines

Part one documents the story of the relationship between Sigmund Freud and his American nephew, Edward Bernays who invented Public Relations in the 1920s, being the first person to take Freud's ideas to manipulate the masses.

Economics

The Engineering of Consent

Part two explores how those in power in post-war America used Freud's ideas about the unconscious mind to try and control the masses. Politicians and planners came to believe Freud's underlying premise that deep within all human beings were dangerous and irrational desires.

Economics

Policeman Inside All Our Heads

In the 1960s, a radical group of psychotherapists challenged the influence of Freudian ideas, which lead to the creation of a new political movement that sought to create new people, free of the psychological conformity that had been implanted in people's minds by business and politics.

Economics

Eight People Sipping Wine in Kettering

This episode explains how politicians turned to the same techniques used by business in order to read and manipulate the inner desires of the masses. Both New Labor with Tony Blair and the Democrats led by Bill Clinton, used the focus group which had been invented by psychoanalysts in order to regain power.

Economics

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Part 3

Explores the growing tension between China and the west over allegations that the Chinese state has engaged for years in large-scale industrial espionage and hacking to steal the west's business secrets and technological know-how. One former US official has described it as the 'largest transfer of wealth in human history'. China denies the charges – but growing anger in the US is fuelling the trade war with China.

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