Part one documents the story of the relationship between Sigmund Freud and his American nephew, Edward Bernays who invented Public Relations in the 1920s, being the first person to take Freud's ideas to manipulate the masses.
Part two explores how those in power in post-war America used Freud's ideas about the unconscious mind to try and control the masses. Politicians and planners came to believe Freud's underlying premise that deep within all human beings were dangerous and irrational desires.
In the 1960s, a radical group of psychotherapists challenged the influence of Freudian ideas, which lead to the creation of a new political movement that sought to create new people, free of the psychological conformity that had been implanted in people's minds by business and politics.
This episode explains how politicians turned to the same techniques used by business in order to read and manipulate the inner desires of the masses. Both New Labor with Tony Blair and the Democrats led by Bill Clinton, used the focus group which had been invented by psychoanalysts in order to regain power.
We have taken huge steps towards tackling some of the biggest threats on humanity throughout history, and in many ways our lives have never been better! So where do we go from here? Author and historian Rutger Bregman argues that in order to continue towards a better world, we need big ideas and a robust vision of the future. Revolutionary ideas, that were once dismissed as a utopian fantasy, became reality through people believing there was a better way – but what if our progress is hindered by our own dim view of human nature?
Jamie Bartlett uncovers the dark reality behind Silicon Valley's glittering promise to build a better world. The tech gods believe progress is powered by technology tearing up the world as it is - a process they call disruption. He visits Uber's lavish offices in San Francisco and hears how the company believes it is improving our cities. But in Hyderabad in India, Jamie sees for himself the human consequences of Uber's utopian vision - drivers driven to suicide over falling earnings. Riding shotgun in a truck as it drives itself for more than a hundred miles on a highway, Jamie asks what the next wave of Silicon Valley's global disruption - the automation of millions of jobs - will mean for all of us. In search of answers, he gets a warning from an artificial intelligence pioneer who is replacing doctors with software - an economic shock is coming, faster than any of us have realized. Jamie's journey ends in the remote island hideout of a former Facebook executive who has armed himself with a gun because he fears this new industrial revolution could lead to social breakdown and the collapse of capitalism.
Anita Rani, Ade Adepitan, Ant Anstead and Dan Snow look at food consumption in the Big Apple. From dusk until dawn at the New Fulton fish market in The Bronx, they uncover the hidden night time operations, hard-nosed negotiations and price fluctuations of this enormous wholesale operation. Ade also looks into local apple production, Anita visits a cattle farm that supplies the region's steakhouses, Ant visits the New NY Bridge, and Dan heads to Freshkills on Staten Island. Once the world's biggest landfill, it's been transformed into 2,200 acres of parkland.