Part one documents the story of the relationship between Sigmund Freud and his American nephew, Edward Bernays who invented Public Relations in the 1920s, being the first person to take Freud's ideas to manipulate the masses.
Part two explores how those in power in post-war America used Freud's ideas about the unconscious mind to try and control the masses. Politicians and planners came to believe Freud's underlying premise that deep within all human beings were dangerous and irrational desires.
In the 1960s, a radical group of psychotherapists challenged the influence of Freudian ideas, which lead to the creation of a new political movement that sought to create new people, free of the psychological conformity that had been implanted in people's minds by business and politics.
This episode explains how politicians turned to the same techniques used by business in order to read and manipulate the inner desires of the masses. Both New Labor with Tony Blair and the Democrats led by Bill Clinton, used the focus group which had been invented by psychoanalysts in order to regain power.
We have taken huge steps towards tackling some of the biggest threats on humanity throughout history, and in many ways our lives have never been better! So where do we go from here? Author and historian Rutger Bregman argues that in order to continue towards a better world, we need big ideas and a robust vision of the future. Revolutionary ideas, that were once dismissed as a utopian fantasy, became reality through people believing there was a better way – but what if our progress is hindered by our own dim view of human nature?
The programme explains how we changed our attitude to risk, learnt to live with debt and, above all, how governments stepped back from regulating any of it. At the heart of the story is Alan Greenspan, who for 20 years was one of the most powerful people in the world. In October 2008, weeks after the catastrophic collapse of Lehman Brothers, the man whose ideas influenced the world admitted he might have been 'partially' wrong.
In the first of this three-part series investigating consumer spending, Jacques reveals how the concept of 'product lifespan' holds the key to our ever-churning consumerism. Exploring the historical origin of planned obsolescence, when some of the world biggest electrical manufacturers formed a light bulb cartel in the 1920s, Jacques reveals how products that are essential to our modern lifestyles are still made to break. During his investigation, Jacques uncovers the process by which a crucial transformation happened and attitudes towards spending were transformed. Instead of needing new goods because our old ones were broken, we learned to want them for reasons of fashion and aspiration - awaking a consumer appetite that could never be satisfied. In the US, he visits a recycling centre where brand-new high-tech goods are destroyed before they have even come out of the box. Jacques also meets some of the companies that encourage consumers to be dissatisfied with what they have and encourage purchases as part of an ever-faster cycle of 'upgrades'. He asks a senior IKEA executive why, despite the company's commitment to sustainability, it still encourages repeated discarding and purchasing. Jacques also talks to a former senior Apple employee who reveals how the company's new focus on fashion, with its colourful iPhones, keeps us buying even when technological innovation slows.
As we entered the 21st century, the world was guzzling oil, coal and gas like never before. Despite fears of 'peak oil', Professor Iain Stewart discovers that while huge technological advances are helping extend the life of existing oilfields, new unconventional oil and gas supplies like shale gas and tar sands are extending the hydrocarbon age well into the 21st century.
'Inside Job' provides a comprehensive analysis of the global financial crisis of 2008, which at a cost over $20 trillion, caused millions of people to lose their jobs and homes in the worst recession since the Great Depression, and nearly resulted in a global financial collapse.
2010 • Economics