Part one documents the story of the relationship between Sigmund Freud and his American nephew, Edward Bernays who invented Public Relations in the 1920s, being the first person to take Freud's ideas to manipulate the masses.
Part two explores how those in power in post-war America used Freud's ideas about the unconscious mind to try and control the masses. Politicians and planners came to believe Freud's underlying premise that deep within all human beings were dangerous and irrational desires.
In the 1960s, a radical group of psychotherapists challenged the influence of Freudian ideas, which lead to the creation of a new political movement that sought to create new people, free of the psychological conformity that had been implanted in people's minds by business and politics.
This episode explains how politicians turned to the same techniques used by business in order to read and manipulate the inner desires of the masses. Both New Labor with Tony Blair and the Democrats led by Bill Clinton, used the focus group which had been invented by psychoanalysts in order to regain power.
In the first of this three-part series investigating consumer spending, Jacques reveals how the concept of 'product lifespan' holds the key to our ever-churning consumerism. Exploring the historical origin of planned obsolescence, when some of the world biggest electrical manufacturers formed a light bulb cartel in the 1920s, Jacques reveals how products that are essential to our modern lifestyles are still made to break. During his investigation, Jacques uncovers the process by which a crucial transformation happened and attitudes towards spending were transformed. Instead of needing new goods because our old ones were broken, we learned to want them for reasons of fashion and aspiration - awaking a consumer appetite that could never be satisfied. In the US, he visits a recycling centre where brand-new high-tech goods are destroyed before they have even come out of the box. Jacques also meets some of the companies that encourage consumers to be dissatisfied with what they have and encourage purchases as part of an ever-faster cycle of 'upgrades'. He asks a senior IKEA executive why, despite the company's commitment to sustainability, it still encourages repeated discarding and purchasing. Jacques also talks to a former senior Apple employee who reveals how the company's new focus on fashion, with its colourful iPhones, keeps us buying even when technological innovation slows.
Britain is on the brink of a technological revolution. Machines and artificial intelligence are beginning to replace jobs like never before. Reporter Rohan Silva looks at the workplaces already using this new technology and asks whether we should feel threatened by it, or whether it will benefit all of us. Are we ready for one of the biggest changes the world of work has ever seen?
2015 • Economics
Using mind-boggling data and CGI, it traces humankind’s story from hunter-gatherer to dominant global species. Seen from the global perspective of space, this special shows the breathtaking extent of our influence, revealing how we’ve transformed our planet and produced an interconnected world of extraordinary complexity.
2015 • Economics
The robot revolution is here. It may seem like robots aren’t all that prevalent, but many people already have robot floor cleaners in their homes. Think Roomba. Most factories now leverage countless bots that never get tired or make mistakes. Soon, cars will be completely auto controlled. CGP Grey discusses the future of robots, and how jobs and the economy will change in this new video. What happens to the economy when most traditional jobs have been replaced by robots?
By the early 1950s, a holy trinity of oil, plastics and fertilisers had transformed the planet. But as Professor Iain Stewart reveals, when the oil producing countries demanded a greater share in profits from the Western energy companies, the oil and gas fields of the Middle East became a focus for coup d'états and military conflict.