If you were setting out to make a country rich, what kind of mindsets and ideas would be most likely to achieve your goals? We invent a country, Richland, and try to imagine the psychology of its inhabitants.
Using mind-boggling data and CGI, it traces humankind’s story from hunter-gatherer to dominant global species. Seen from the global perspective of space, this special shows the breathtaking extent of our influence, revealing how we’ve transformed our planet and produced an interconnected world of extraordinary complexity.
2015 • Economics
Humanity is at a crossroads! on this 2015 documentary we will try to predict what will happened in the future: Nearly half of the Amazon rainforest has been deforested, Hi-tech, intelligent buildings are revolutionizing the urban landscape, Smaller, safer, hi-tech automobiles, Major advances in air travel comfort etc..
In the second of this three-part series, Jacques reveals how fear remains one of the most powerful drivers of our spending. Visiting a neuroscience lab, Jacques hears from a consumer psychologist about how our brains are much more responsive to negative than to positive stimuli. He also meets some experts who have turned this knowledge into an art form, helping manufacturers make billions from our anxieties and insecurities. At the remote chateau of French anthropologist Clotaire Rapaille, Jacques learns how our sense of fear drives us in ways many of us do not understand - and how Rapaille's insights have helped companies sell us everything from SUVs to cigarettes. At the Beverley Hills pad of multimillionaire marketer Rohan Oza, he hears how Oza's connections to celebrities helped propel VitaminWater into the soft drink stratosphere, despite the fact that the product's health claims have been called into question. Jacques also confronts the men who say they are combating our most deep-seated fear - of age and decline. In Las Vegas, he mingles with the doctors and businessmen attending a global conference aimed at selling us ways to stay young and healthy, challenging them to justify their claims for the anti-aging business that has made them rich.
Wayne Pacelle, President of the Humane Society of the United States, draws a practical roadmap for how we can use the marketplace to promote the welfare of all living creatures, and how industries, innovators and consumers are coming together in this powerful social movement.
We are surrounded by clean, raw energy waiting to be tapped - energy that could eventually replace fossil fuels. Finding new ways to harness the energy around us takes a rare breed of scientist-engineers: men and women with a combination of technical skill, imagination, and unwavering focus. If we act now, developments in energy production could avert disaster and usher in a new era of clean, safe energy.