Wayne Pacelle, President of the Humane Society of the United States, draws a practical roadmap for how we can use the marketplace to promote the welfare of all living creatures, and how industries, innovators and consumers are coming together in this powerful social movement.
The TV series "Mad Men" gave us a glimpse into the world of US advertising. Ch 1. The 1950s Now see how advertisements in the 1950s tantalised Americans with visions of futuristic homes and cars. Ch 2. The 1960s This was the era at the heart of the TV series 'Mad Men' when Madison Avenue tapped into the growing counter-cultural movement, using irreverence and wit, and changed advertising forever. Ch 3. The 1970s A golden age in America's ad world, full of creativity and a love affair with non-conformity. But it was also fraught with new challenges, including a growing mistrust amongst consumers. Ch 4. The 1980s It's the Reagan Era, and American political confidence fuels an era of heavy consumption. The creative geniuses on Madison Avenue find new ways of attracting a booming consumer spend.
2019 • Economics
FRONTLINE’s three-part series The Power of Big Oil examines the fossil fuel industry’s history of denying climate change by delaying action and casting doubt on scientific research. This first part charts the fossil fuel industry’s early research on climate change and investigates the efforts to sow seeds of doubt about the science.
Explores the growing tension between China and the west over allegations that the Chinese state has engaged for years in large-scale industrial espionage and hacking to steal the west's business secrets and technological know-how. One former US official has described it as the 'largest transfer of wealth in human history'. China denies the charges – but growing anger in the US is fuelling the trade war with China.
Jacques reveals how the lessons learned from selling to children were used to make childlike consumers of us all. From the rise of product-driven kids’ TV in the 80s, to the man who designed cars that appealed to children, and the contemporary creators of games that hook adults, Jacques asks how spending turned into a game – one that we can’t stop playing.