Documentary examining Germany's economic power and the automobile industry at the heart of it. Across the world, the badges of Volkswagen, Audi, BMW and Mercedes inspire immediate awe. Even in Britain, where memories of Second World War run deep, we can't resist the appeal of a German car. By contrast, our own industry is a shadow of its former self. Historian Dominic Sandbrook asks what it is we got wrong, and what the Germans got so right.
2013 • Economics
In the second of this three-part series, Jacques reveals how fear remains one of the most powerful drivers of our spending. Visiting a neuroscience lab, Jacques hears from a consumer psychologist about how our brains are much more responsive to negative than to positive stimuli. He also meets some experts who have turned this knowledge into an art form, helping manufacturers make billions from our anxieties and insecurities. At the remote chateau of French anthropologist Clotaire Rapaille, Jacques learns how our sense of fear drives us in ways many of us do not understand - and how Rapaille's insights have helped companies sell us everything from SUVs to cigarettes. At the Beverley Hills pad of multimillionaire marketer Rohan Oza, he hears how Oza's connections to celebrities helped propel VitaminWater into the soft drink stratosphere, despite the fact that the product's health claims have been called into question. Jacques also confronts the men who say they are combating our most deep-seated fear - of age and decline. In Las Vegas, he mingles with the doctors and businessmen attending a global conference aimed at selling us ways to stay young and healthy, challenging them to justify their claims for the anti-aging business that has made them rich.
Professor Renata Salecl explores the paralysing anxiety and dissatisfaction surrounding limitless choice. Does the freedom to be the architects of our own lives actually hinder rather than help us? Does our preoccupation with choosing and consuming actually obstruct social change?
How will we power the planet without wrecking the climate? Five years after the earthquake and tsunami that triggered the unprecedented trio of meltdowns at the Fukushima Daiichi nuclear power plant, scientists and engineers are struggling to control an ongoing crisis. What’s next for Fukushima? What’s next for Japan? And what’s next for a world that seems determined to jettison one of our most important carbon-free sources of energy? Despite the catastrophe—and the ongoing risks associated with nuclear—a new generation of nuclear power seems poised to emerge the ashes of Fukushima. NOVA investigates how the realities of climate change, the inherent limitations of renewable energy sources, and the optimism and enthusiasm of a new generation of nuclear engineers is looking for ways to reinvent nuclear technology, all while the most recent disaster is still being managed. What are the lessons learned from Fukushima? And with all of nuclear’s inherent dangers, how might it be possible to build a safe nuclear future?