Part I of this three-part documentary series explores the determinants of behavior to dispel the myth of “human nature” demonstrating that environment shapes behavior. Part II illustrates how our social structures impose our values and behaviors demonstrating that our global monetary system is obsolete and increasingly insufficient to meet the needs of most people. Part III, to be released January 2016, will depict the vision of The Venus Project to build an entirely new world from the ground up, a “redesign of the culture” where all enjoy a high standard of living, free of servitude and debt, while also protecting the environment.
By the early 1950s, a holy trinity of oil, plastics and fertilisers had transformed the planet. But as Professor Iain Stewart reveals, when the oil producing countries demanded a greater share in profits from the Western energy companies, the oil and gas fields of the Middle East became a focus for coup d'états and military conflict.
This episode explains how politicians turned to the same techniques used by business in order to read and manipulate the inner desires of the masses. Both New Labor with Tony Blair and the Democrats led by Bill Clinton, used the focus group which had been invented by psychoanalysts in order to regain power.
In the 1960s, a radical group of psychotherapists challenged the influence of Freudian ideas, which lead to the creation of a new political movement that sought to create new people, free of the psychological conformity that had been implanted in people's minds by business and politics.
In the first of this three-part series investigating consumer spending, Jacques reveals how the concept of 'product lifespan' holds the key to our ever-churning consumerism. Exploring the historical origin of planned obsolescence, when some of the world biggest electrical manufacturers formed a light bulb cartel in the 1920s, Jacques reveals how products that are essential to our modern lifestyles are still made to break. During his investigation, Jacques uncovers the process by which a crucial transformation happened and attitudes towards spending were transformed. Instead of needing new goods because our old ones were broken, we learned to want them for reasons of fashion and aspiration - awaking a consumer appetite that could never be satisfied. In the US, he visits a recycling centre where brand-new high-tech goods are destroyed before they have even come out of the box. Jacques also meets some of the companies that encourage consumers to be dissatisfied with what they have and encourage purchases as part of an ever-faster cycle of 'upgrades'. He asks a senior IKEA executive why, despite the company's commitment to sustainability, it still encourages repeated discarding and purchasing. Jacques also talks to a former senior Apple employee who reveals how the company's new focus on fashion, with its colourful iPhones, keeps us buying even when technological innovation slows.