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In the second of this three-part series, Jacques reveals how fear remains one of the most powerful drivers of our spending. Visiting a neuroscience lab, Jacques hears from a consumer psychologist about how our brains are much more responsive to negative than to positive stimuli. He also meets some experts who have turned this knowledge into an art form, helping manufacturers make billions from our anxieties and insecurities. At the remote chateau of French anthropologist Clotaire Rapaille, Jacques learns how our sense of fear drives us in ways many of us do not understand - and how Rapaille's insights have helped companies sell us everything from SUVs to cigarettes. At the Beverley Hills pad of multimillionaire marketer Rohan Oza, he hears how Oza's connections to celebrities helped propel VitaminWater into the soft drink stratosphere, despite the fact that the product's health claims have been called into question. Jacques also confronts the men who say they are combating our most deep-seated fear - of age and decline. In Las Vegas, he mingles with the doctors and businessmen attending a global conference aimed at selling us ways to stay young and healthy, challenging them to justify their claims for the anti-aging business that has made them rich.
2/3 • The Men Who Made Us Spend • 2014 • Economics
From its extraction through sale, use and disposal, all the stuff in our lives affects communities at home and abroad, yet most of this is hidden from view. The Story of Stuff is a 20-minute, fast-paced, fact-filled look at the underside of our production and consumption patterns. The Story of Stuff exposes the connections between a huge number of environmental and social issues, and calls us together to create a more sustainable and just world. It'll teach you something, it'll make you laugh, and it just may change the way you look at all the stuff in your life forever. http://storyofstuff.org
2009 • Economics
Airplanes stay in the air because of one simple fact: there is no net force on them.
3/4 • The Truth About • Economics
Professor Renata Salecl explores the paralysing anxiety and dissatisfaction surrounding limitless choice. Does the freedom to be the architects of our own lives actually hinder rather than help us? Does our preoccupation with choosing and consuming actually obstruct social change?
Crash course into the peer-to-peer revolution that is now disrupting banks and Governments. Whatever Bitcoin may be; most people do not yet understand what this controversial and influential innovation is about and how it works. This award-winning documentary answers these questions. Bitcoin: The End Of Money As We Know It traces the history of money from the ancient world to the modern trading floors of Wall St. This film exposes the practices of central banks and other financial actors who brought the world to its knees in the last crisis. It highlights Government influence on the money creation process and how it causes inflation. Moreover, this film explains how most money we use today is created out of thin air by commercial banks when they make loans. Epic in scope, this film examines the patterns of technological innovation and questions everything you thought you knew about money. Is Bitcoin an alternative to national currencies backed by debt? Will Bitcoin and crypto-currencies spark a revolution in how we use money peer to peer?Or is it simply a new tool for criminals and the next bubble waiting to burst? If you trust in your money just as it is, this film has news for you.
2015 • Economics