The TV series "Mad Men" gave us a glimpse into the world of US advertising. Ch 1. The 1950s Now see how advertisements in the 1950s tantalised Americans with visions of futuristic homes and cars. Ch 2. The 1960s This was the era at the heart of the TV series 'Mad Men' when Madison Avenue tapped into the growing counter-cultural movement, using irreverence and wit, and changed advertising forever. Ch 3. The 1970s A golden age in America's ad world, full of creativity and a love affair with non-conformity. But it was also fraught with new challenges, including a growing mistrust amongst consumers. Ch 4. The 1980s It's the Reagan Era, and American political confidence fuels an era of heavy consumption. The creative geniuses on Madison Avenue find new ways of attracting a booming consumer spend.
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Feeling lucky? Explore the ways our brains work against us when we're looking to beat the odds - and how the gambling industry takes advantage of it.
S1E4 • Money Explained • 2011 • Economics
In this Vsauce video, Michael asks himself what is the value of Earth.
2014 • Economics
What makes an entire country take self destructive decisions of eating unhealthy, smoking cigarettes & going to war? In 1916, Woodrow Wilson ran on a platform strongly opposing US entry into WWI. But just a few months after taking office, the United States declared war on Germany. Soon after, the American people, so firmly opposed to the war just a year earlier, were enthusiastic supporters. What happened? The short answer: Sustained consumption of propaganda! PROPAGANDA: THE MANUFACTURE OF CONSENT is a revealing documentary about how public relations grew out of wartime propaganda-and a portrait of one of the key architects of the field, Edward Bernays. The nephew of Sigmund Freud, Bernays refined the techniques used so successfully during the war to sell products to consumers, and ultimately to sell capitalism itself to workers. Public relations was also critical in building support for the New Deal, and in the pushback against it from the National Association of Manufacturers, which created materials including films aimed at children on the glories of manufacturing. Bacon and eggs as part of a hearty breakfast? The work of Bernays on behalf of a bacon company. Cigarettes as a sign of women's liberation? Bernays, again. Casting the democratically elected government of Guatemala as a Communist threat to justify US invasion on behalf of the United Fruit Company? Once more, Bernays. There was nothing shadowy about Bernays. He wrote a book detailing his techniques and discusses them in an archival interview with Bill Moyers from 1983, where we see his pride in hijacking the women's suffrage movement in order to sell more cigarettes—one of many illuminating moments in this film. Featuring Noam Chomsky, Chris Hedges, Public Relations Museum co-founder Shelley Spector, historian Stuart Ewen, sociologist David Miller, and Bernays' daughter Anne, PROPAGANDA offers an insightful look into the development of public relations techniques, and how they continue to affect us today.
2017 • Economics
In the 21st century, China has become a global economic powerhouse. Why was the rest of the world so slow to notice its rise to the top?
S1E3 • History 101 • 2020 • Economics
The convenience of credit cards comes at a price. From the methods banks use to maximize profits to a debt myth debunked, take a look inside the system.
S1E2 • Money Explained • 2011 • Economics
Planned Obsolescence is the deliberate shortening of product life spans to guarantee consumer demand. As a magazine for advertisers succinctly puts it: “The article that refuses to wear out is a tragedy of business “ - and a tragedy for the modern growth society which relies on an ever-accelerating cycle of production, consumption and throwing away. THE LIGHT BULB CONSPIRACY combines investigative research and rare archive footage to trace the untold story of Planned Obsolescence, from its beginnings in the 1920s with a secret cartel, set up expressly to limit the life span of light bulbs, to present-day stories involving cutting edge electronics (such as the iPod) and the growing spirit of resistance amongst ordinary consumers. This film travels to France, Germany, Spain and the US to find witnesses of a business practice which has become the basis of the modern economy, and brings back disquieting pictures from Africa where discarded electronics are piling up in huge cemeteries for electronic waste. Economists and environmentalists believe that the growth society as we know it is unsustainable in the long run and that Planned Obsolescence needs to become a thing of the past, as it is impossible to combine the limitless consumption of resources with a finite planet. But what are the alternatives? The film offers thought-provoking analysis by thinkers working on ways of saving both the economy and the environment, and presents hands-on stories showing entrepreneurs putting new business models into practice.
2010 • Economics