The TV series "Mad Men" gave us a glimpse into the world of US advertising. Ch 1. The 1950s Now see how advertisements in the 1950s tantalised Americans with visions of futuristic homes and cars. Ch 2. The 1960s This was the era at the heart of the TV series 'Mad Men' when Madison Avenue tapped into the growing counter-cultural movement, using irreverence and wit, and changed advertising forever. Ch 3. The 1970s A golden age in America's ad world, full of creativity and a love affair with non-conformity. But it was also fraught with new challenges, including a growing mistrust amongst consumers. Ch 4. The 1980s It's the Reagan Era, and American political confidence fuels an era of heavy consumption. The creative geniuses on Madison Avenue find new ways of attracting a booming consumer spend.
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This documentary seeks to be the ultimate Odyssey of exploration into Cannabis and its uses starting from the formation of the Endocannabinoid system in the simple sea squirt, through to its early uses, the plant's medical benefits and landing at the modern legalisation movements across the Globe. Where the billions generated in tax could be re-invested back into hospitals, roads, fire departments, scientific research, community projects and the list goes on.
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