Where Do We Go From Here? • 2018 • RSA Shorts

58:46

Part one documents the story of the relationship between Sigmund Freud and his American nephew, Edward Bernays who invented Public Relations in the 1920s, being the first person to take Freud's ideas to manipulate the masses.

S1E1 • The Century of the Self • Economics

57:25

At the end of the 19th century, a club of millionaires — John D. Rockefeller and his oil monopoly, steel king and philanthropist Andrew Carnegie and banker J. P. Morgan, who financed the Industrial Revolution from Wall Street — took over the United States, where immigrants provided a labor force that was ruthlessly exploited.

S1E1 • American Capitalism – The Cult of Wealth • 2023 • Economics

72:05

This documentary travels through a world of joblessness, debt, and economic uncertainty to the sovereign nation of the plutocrats, where each crisis seems to offer a new business opportunity. In America, where the 2008 financial meltdown cost $4 trillion in economic output, fortunes were made by the very people who precipitated the disaster while millions lost their homes and their savings. Austerity in Europe, economic stagnation in Asia, a lost generation of the young and unemployed - signs we are living through a fundamental global reorganization, the result of which no-one can predict. The world of the 1% has arrived, and the wealth gap is now greater in many countries than during the Gilded Age, the era of the Rockefellers, Carnegies and Vanderbilts. Can our stressed democracies deal with the fallout? Or have governments simply become instruments of the new elite?

2017 • Economics

144:03

One hundred and fifty years ago, the corporation was a relatively insignificant entity. Today, it is a vivid, dramatic and pervasive presence in all our lives. Like the Church, the Monarchy and the Communist Party in other times and places, the corporation is today's dominant institution. But history humbles dominant institutions. All have been crushed, belittled or absorbed into some new order. The corporation is unlikely to be the first institution to defy history. Based on Joel Bakan's book, "The Corporation: The Pathological Pursuit of Profit and Power," this documentary is a timely, critical inquiry that examines the very nature of the corporation--its inner workings, curious history, controversial impacts and possible futures. We begin by learning that under the law, corporations have all the rights and yet few of the responsibilities of people. By viewing the behavior of the corporation through the prism of Diagnostic and Statistical Manual (or DSM III, the gold standard of psychiatric evaluation) the filmmakers discover that if the corporation were indeed a person, the person would be considered a psychopath. Featuring candid interviews with CEOs, whistle-blowers, brokers, gurus, spies, players, pawns and pundits, the chronicle charts the spectacular rise of an institution aimed at achieving specific economic goals as it also recounts victories against this seemingly invincible force. Once you see it, you may find yourself thinking twice about what you eat, what you wear, what you watch and what you read.

2003 • Economics

59:09

Jamie Bartlett reveals how Silicon Valley's mission to connect the world is disrupting democracy, helping plunge us into an age of political turbulence. Many of the Tech Gods were dismayed when Donald Trump - who holds a very different worldview - won the American presidency, but did they actually help him to win? With the help of a key insider from the Trump campaign's digital operation, Jamie unravels for the first time the role played by social media and Facebook's vital role in getting Trump into the White House. But how did Facebook become such a powerful player? Jamie learns how Facebook's vast power to persuade was first built for advertisers, combining data about our internet use and psychological insights into how we think. A leading psychologist then shows Jamie how Facebook's hoard of data about us can be used to predict our personalities and other psychological traits. He interrogates the head of the big data analytics firm that targeted millions of voters on Facebook for Trump - he tells Jamie this revolution is unstoppable. But is this great persuasion machine now out of control? Exploring the emotional mechanisms that supercharge the spread of fake news on social media, Jamie reveals how Silicon Valley's persuasion machine is now being exploited by political forces of all kinds, in ways no one - including the Tech Gods who created it - may be able to stop.

S1E2 • Secrets of Silicon Valley • 2017 • Economics

53:27

What makes an entire country take self destructive decisions of eating unhealthy, smoking cigarettes & going to war? In 1916, Woodrow Wilson ran on a platform strongly opposing US entry into WWI. But just a few months after taking office, the United States declared war on Germany. Soon after, the American people, so firmly opposed to the war just a year earlier, were enthusiastic supporters. What happened? The short answer: Sustained consumption of propaganda! PROPAGANDA: THE MANUFACTURE OF CONSENT is a revealing documentary about how public relations grew out of wartime propaganda-and a portrait of one of the key architects of the field, Edward Bernays. The nephew of Sigmund Freud, Bernays refined the techniques used so successfully during the war to sell products to consumers, and ultimately to sell capitalism itself to workers. Public relations was also critical in building support for the New Deal, and in the pushback against it from the National Association of Manufacturers, which created materials including films aimed at children on the glories of manufacturing. Bacon and eggs as part of a hearty breakfast? The work of Bernays on behalf of a bacon company. Cigarettes as a sign of women's liberation? Bernays, again. Casting the democratically elected government of Guatemala as a Communist threat to justify US invasion on behalf of the United Fruit Company? Once more, Bernays. There was nothing shadowy about Bernays. He wrote a book detailing his techniques and discusses them in an archival interview with Bill Moyers from 1983, where we see his pride in hijacking the women's suffrage movement in order to sell more cigarettes—one of many illuminating moments in this film. Featuring Noam Chomsky, Chris Hedges, Public Relations Museum co-founder Shelley Spector, historian Stuart Ewen, sociologist David Miller, and Bernays' daughter Anne, PROPAGANDA offers an insightful look into the development of public relations techniques, and how they continue to affect us today.

2017 • Economics