The reason why some countries are rich and others poor depends on many things, including the quality of their institutions, the culture they have, the natural resources they find and what latitude they're on.
Part two explores how those in power in post-war America used Freud's ideas about the unconscious mind to try and control the masses. Politicians and planners came to believe Freud's underlying premise that deep within all human beings were dangerous and irrational desires.
Once upon a time there was a large Finnish company that manufactured the world's best and most innovative mobile phones. Nokia's annual budget was larger than that of the government of Finland and everyone who worked there shared in the windfall. But global domination cost the company its pioneering spirit and quantity gradually took over from quality, with new phone models being churned out by the dozen. Market share eroded, until in 2016, mobile phone production in Finland ceased. The Rise and Fall of Nokia is a wry morality tale for our times, told by those that lived and worked through the rollercoaster years in a company that dominated a nation.
2018 • Economics
This is the story of how the world's leading economy sinks into the Great Depression, with repercussions that allow Hitler to rise to power. Eventually, President Franklin D. Roosevelt brings hope and optimism back into the hearts of the US population.
In the second of this three-part series, Jacques reveals how fear remains one of the most powerful drivers of our spending. Visiting a neuroscience lab, Jacques hears from a consumer psychologist about how our brains are much more responsive to negative than to positive stimuli. He also meets some experts who have turned this knowledge into an art form, helping manufacturers make billions from our anxieties and insecurities. At the remote chateau of French anthropologist Clotaire Rapaille, Jacques learns how our sense of fear drives us in ways many of us do not understand - and how Rapaille's insights have helped companies sell us everything from SUVs to cigarettes. At the Beverley Hills pad of multimillionaire marketer Rohan Oza, he hears how Oza's connections to celebrities helped propel VitaminWater into the soft drink stratosphere, despite the fact that the product's health claims have been called into question. Jacques also confronts the men who say they are combating our most deep-seated fear - of age and decline. In Las Vegas, he mingles with the doctors and businessmen attending a global conference aimed at selling us ways to stay young and healthy, challenging them to justify their claims for the anti-aging business that has made them rich.