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In the second of this three-part series, Jacques reveals how fear remains one of the most powerful drivers of our spending. Visiting a neuroscience lab, Jacques hears from a consumer psychologist about how our brains are much more responsive to negative than to positive stimuli. He also meets some experts who have turned this knowledge into an art form, helping manufacturers make billions from our anxieties and insecurities. At the remote chateau of French anthropologist Clotaire Rapaille, Jacques learns how our sense of fear drives us in ways many of us do not understand - and how Rapaille's insights have helped companies sell us everything from SUVs to cigarettes. At the Beverley Hills pad of multimillionaire marketer Rohan Oza, he hears how Oza's connections to celebrities helped propel VitaminWater into the soft drink stratosphere, despite the fact that the product's health claims have been called into question. Jacques also confronts the men who say they are combating our most deep-seated fear - of age and decline. In Las Vegas, he mingles with the doctors and businessmen attending a global conference aimed at selling us ways to stay young and healthy, challenging them to justify their claims for the anti-aging business that has made them rich.
S1E2 • The Men Who Made Us Spend • 2014 • Economics
Part two explores how those in power in post-war America used Freud's ideas about the unconscious mind to try and control the masses. Politicians and planners came to believe Freud's underlying premise that deep within all human beings were dangerous and irrational desires.
S1E2 • The Century of the Self • Economics
From Toms Shoes to international adoptions, from solar panels to U.S. agricultural subsidies, drawing from over 200 interviews filmed in 20 countries, Poverty, Inc. unearths an uncomfortable side of charity we can no longer ignore.
2014 • Economics
Anita Rani, Ade Adepitan, Ant Anstead and Dan Snow look at food consumption in the Big Apple. From dusk until dawn at the New Fulton fish market in The Bronx, they uncover the hidden night time operations, hard-nosed negotiations and price fluctuations of this enormous wholesale operation. Ade also looks into local apple production, Anita visits a cattle farm that supplies the region's steakhouses, Ant visits the New NY Bridge, and Dan heads to Freshkills on Staten Island. Once the world's biggest landfill, it's been transformed into 2,200 acres of parkland.
Part 2 • New York: America's Busiest City • 2016 • Economics
If you were setting out to make a country rich, what kind of mindsets and ideas would be most likely to achieve your goals? We invent a country, Richland, and try to imagine the psychology of its inhabitants.
The School of Life • 2015 • Economics
The people with power in Britain reveal how their decisions shook our politics, transformed our economy and reshaped society in the decade following the 2008 financial crisis. Chapter 1: The Government and the Bank of England took drastic action to save the UK economy in the aftermath of the 2008 financial crisis. Insiders from the world of finance reveal how decisions made to solve the crisis allowed them to 'make out like bandits". From bailing out the banks to pursuing a faster, deeper austerity than any other country, Britain's policymakers shatter the status quo in a desperate bid to save the economy. This first of two programmes features first-hand accounts from key players, reliving the moments when the big decisions were taken. Chapter 2: The government and the Bank of England are forced to react to the economic shocks brought on by Brexit and the Covid-19 pandemic. Theresa May enters office in the aftermath of Brexit, setting her sights on tax-dodgers, bloated executive pay and unethical multi-national companies. But as May struggles to implement Brexit, wealth inequality and executive pay are increasing while average wages are barley growing, sparking anger and protests. After May fails to get her Brexit deal through Parliament, Boris Johnson enters office promising to "level up" the UK economy but his plan is derailed by the Covid-19 pandemic.
2022 • Economics