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In the second of this three-part series, Jacques reveals how fear remains one of the most powerful drivers of our spending. Visiting a neuroscience lab, Jacques hears from a consumer psychologist about how our brains are much more responsive to negative than to positive stimuli. He also meets some experts who have turned this knowledge into an art form, helping manufacturers make billions from our anxieties and insecurities. At the remote chateau of French anthropologist Clotaire Rapaille, Jacques learns how our sense of fear drives us in ways many of us do not understand - and how Rapaille's insights have helped companies sell us everything from SUVs to cigarettes. At the Beverley Hills pad of multimillionaire marketer Rohan Oza, he hears how Oza's connections to celebrities helped propel VitaminWater into the soft drink stratosphere, despite the fact that the product's health claims have been called into question. Jacques also confronts the men who say they are combating our most deep-seated fear - of age and decline. In Las Vegas, he mingles with the doctors and businessmen attending a global conference aimed at selling us ways to stay young and healthy, challenging them to justify their claims for the anti-aging business that has made them rich.
2/3 • The Men Who Made Us Spend • 2014 • Economics
The legendary statistical showman Professor Hans Rosling returns with a feast of facts and figures as he examines the extraordinary target the world commits to this week - to eradicate extreme poverty worldwide.
2015 • Economics
Humanity is at a crossroads! on this 2015 documentary we will try to predict what will happened in the future: Nearly half of the Amazon rainforest has been deforested, Hi-tech, intelligent buildings are revolutionizing the urban landscape, Smaller, safer, hi-tech automobiles, Major advances in air travel comfort etc..
The links between consumer pressure for low-cost high fashion and the meager existences of the sweatshop workers who produce those goods are explored.
2015 • Economics
Hillary Clinton and Anne-Marie Slaughter discuss the cultural norms at the center of the worldwide gender pay gap, including the "motherhood penalty"
Facebook is a company that has grown from nothing to be worth half a trillion dollars in just 15 years. Today nearly a third of all humans are using it, and yet we rarely get to see the people actually in charge of the biggest social network in the world. The company has suffered a series of deepening scandals and intense media scrutiny. In 2018, their mission - to connect everyone on the planet - seemed to be going dramatically wrong. Data leaks, fake news and hacks on user security were threatening to destroy everything Mark Zuckerberg had built. Yet throughout this difficult time, the company allowed the BBC’s flagship science strand Horizon to follow key members of the team trying to fix the problems and secure the platform. This film goes behind the scenes and follows the teams inside Facebook. It tackles difficult questions, like how our data is used and what content should and shouldn’t be on the site, but also shows how Facebook works, what the teams are doing to secure it, and reveals a hidden technological playground, where some of the smartest engineers in the world are being hired to build systems and technology no one has built before.