The Bomb tells the story of the most powerful and destructive device ever invented. Learn how humans harnessed this incredible power and what challenges we have faced living with it since 1945. With newly restored footage of nuclear weaponry, some of which has only recently been declassified, go behind the scenes of the first atomic bomb, revealing how it was developed and how it changed the planet, ushering in a new era and reshaping our lives even today. Rare footage from bomb tests through the 1950s and 60s demonstrates the power and strangely compelling beauty of nuclear explosions. Hear from foremost nuclear bomb historian Richard Rhodes, former Secretary of Defense William Perry, and former Secretary of State George Shultz, as well as from scientists, weapons designers, pilots, witnesses, and ordinary men and women who have lived and worked with the nuclear bomb. Examine the choices society has made--and continues to make--to live with an invention that could destroy the planet.
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Watch part two of The Power of Big Oil, a three-episode FRONTLINE docuseries investigating the fossil fuel industry’s history of casting doubt and delaying action on climate change. This part chronicles how, as scientific evidence of human-caused climate change mounted in the 2000s, the industry continued to question the science, and went to new lengths to shape American politics and stall climate policy.
In the second of this three-part series, Jacques reveals how fear remains one of the most powerful drivers of our spending. Visiting a neuroscience lab, Jacques hears from a consumer psychologist about how our brains are much more responsive to negative than to positive stimuli. He also meets some experts who have turned this knowledge into an art form, helping manufacturers make billions from our anxieties and insecurities. At the remote chateau of French anthropologist Clotaire Rapaille, Jacques learns how our sense of fear drives us in ways many of us do not understand - and how Rapaille's insights have helped companies sell us everything from SUVs to cigarettes. At the Beverley Hills pad of multimillionaire marketer Rohan Oza, he hears how Oza's connections to celebrities helped propel VitaminWater into the soft drink stratosphere, despite the fact that the product's health claims have been called into question. Jacques also confronts the men who say they are combating our most deep-seated fear - of age and decline. In Las Vegas, he mingles with the doctors and businessmen attending a global conference aimed at selling us ways to stay young and healthy, challenging them to justify their claims for the anti-aging business that has made them rich.