If you get the To continue watching press "Allow" just wait a few seconds and close the popup from the "X"

Part 2 • 2014 • episode "2/3" The Men Who Made Us Spend

Category: Economics
Download:

In the second of this three-part series, Jacques reveals how fear remains one of the most powerful drivers of our spending. Visiting a neuroscience lab, Jacques hears from a consumer psychologist about how our brains are much more responsive to negative than to positive stimuli. He also meets some experts who have turned this knowledge into an art form, helping manufacturers make billions from our anxieties and insecurities. At the remote chateau of French anthropologist Clotaire Rapaille, Jacques learns how our sense of fear drives us in ways many of us do not understand - and how Rapaille's insights have helped companies sell us everything from SUVs to cigarettes. At the Beverley Hills pad of multimillionaire marketer Rohan Oza, he hears how Oza's connections to celebrities helped propel VitaminWater into the soft drink stratosphere, despite the fact that the product's health claims have been called into question. Jacques also confronts the men who say they are combating our most deep-seated fear - of age and decline. In Las Vegas, he mingles with the doctors and businessmen attending a global conference aimed at selling us ways to stay young and healthy, challenging them to justify their claims for the anti-aging business that has made them rich.

The Men Who Made Us Spend • 2014 • 2 episodes •

Part 1

In the first of this three-part series investigating consumer spending, Jacques reveals how the concept of 'product lifespan' holds the key to our ever-churning consumerism. Exploring the historical origin of planned obsolescence, when some of the world biggest electrical manufacturers formed a light bulb cartel in the 1920s, Jacques reveals how products that are essential to our modern lifestyles are still made to break. During his investigation, Jacques uncovers the process by which a crucial transformation happened and attitudes towards spending were transformed. Instead of needing new goods because our old ones were broken, we learned to want them for reasons of fashion and aspiration - awaking a consumer appetite that could never be satisfied. In the US, he visits a recycling centre where brand-new high-tech goods are destroyed before they have even come out of the box. Jacques also meets some of the companies that encourage consumers to be dissatisfied with what they have and encourage purchases as part of an ever-faster cycle of 'upgrades'. He asks a senior IKEA executive why, despite the company's commitment to sustainability, it still encourages repeated discarding and purchasing. Jacques also talks to a former senior Apple employee who reveals how the company's new focus on fashion, with its colourful iPhones, keeps us buying even when technological innovation slows.

2014 • Economics

Part 2

In the second of this three-part series, Jacques reveals how fear remains one of the most powerful drivers of our spending. Visiting a neuroscience lab, Jacques hears from a consumer psychologist about how our brains are much more responsive to negative than to positive stimuli. He also meets some experts who have turned this knowledge into an art form, helping manufacturers make billions from our anxieties and insecurities. At the remote chateau of French anthropologist Clotaire Rapaille, Jacques learns how our sense of fear drives us in ways many of us do not understand - and how Rapaille's insights have helped companies sell us everything from SUVs to cigarettes. At the Beverley Hills pad of multimillionaire marketer Rohan Oza, he hears how Oza's connections to celebrities helped propel VitaminWater into the soft drink stratosphere, despite the fact that the product's health claims have been called into question. Jacques also confronts the men who say they are combating our most deep-seated fear - of age and decline. In Las Vegas, he mingles with the doctors and businessmen attending a global conference aimed at selling us ways to stay young and healthy, challenging them to justify their claims for the anti-aging business that has made them rich.

2014 • Economics

You might also like

1929: The Great Depression

This is the story of how the world's leading economy sinks into the Great Depression, with repercussions that allow Hitler to rise to power. Eventually, President Franklin D. Roosevelt brings hope and optimism back into the hearts of the US population.

2/21929 • 2009 • Economics

How Oil Made Us

As we entered the 21st century, the world was guzzling oil, coal and gas like never before. Despite fears of 'peak oil', Professor Iain Stewart discovers that while huge technological advances are helping extend the life of existing oilfields, new unconventional oil and gas supplies like shale gas and tar sands are extending the hydrocarbon age well into the 21st century.

3/3Planet OilEconomics

Creator Economy

Paul Saffo looks at the development of the US economy through the 20th and into the 21st century. What are the trends that have shaped the economy? How are innovations in technology and communications making the 21st century an entirely different landscape for producers and consumers?

6/9Curiosity Retreats: 2015 Lectures • 2015 • Economics

Saving Capitalism

SAVING CAPITALISM is a documentary film that follows former Secretary of Labor and Professor, Robert Reich, as he takes his book and his views to the heart of conservative America to speak about our economic system and present big ideas for how to fix it.

2017 • Economics

Overpopulation – The Human Explosion Explained

In a very short amount of time the human population exploded and is still growing very fast. Will this lead to the end of our civilization?

In a Nutshell • 2016 • Economics

The Crisis of Credit

The Short and Simple Story of the Credit Crisis

Economics