Part 2 • 2014 • episode "S1E2" • The Men Who Made Us Spend

Category: Economics

In the second of this three-part series, Jacques reveals how fear remains one of the most powerful drivers of our spending. Visiting a neuroscience lab, Jacques hears from a consumer psychologist about how our brains are much more responsive to negative than to positive stimuli. He also meets some experts who have turned this knowledge into an art form, helping manufacturers make billions from our anxieties and insecurities. At the remote chateau of French anthropologist Clotaire Rapaille, Jacques learns how our sense of fear drives us in ways many of us do not understand - and how Rapaille's insights have helped companies sell us everything from SUVs to cigarettes. At the Beverley Hills pad of multimillionaire marketer Rohan Oza, he hears how Oza's connections to celebrities helped propel VitaminWater into the soft drink stratosphere, despite the fact that the product's health claims have been called into question. Jacques also confronts the men who say they are combating our most deep-seated fear - of age and decline. In Las Vegas, he mingles with the doctors and businessmen attending a global conference aimed at selling us ways to stay young and healthy, challenging them to justify their claims for the anti-aging business that has made them rich.

Make a donation

Buy a brother a hot coffee? Or a cold beer?

Hope you're finding these documentaries fascinating and eye-opening. It's just me, working hard behind the scenes to bring you this enriching content.

Running and maintaining a website like this takes time and resources. That's why I'm reaching out to you. If you appreciate what I do and would like to support my efforts, would you consider "buying me a coffee"?

Donation addresses

BTC: bc1q8ldskxh4x9qnddhcrgcun8rtvddeldm2a07r2v

ETH: 0x5CCAAA1afc5c5D814129d99277dDb5A979672116

With your donation through , you can show your appreciation and help me keep this project going. Every contribution, no matter how small, makes a significant impact. It goes directly towards covering server costs.

The Men Who Made Us Spend • 2014 • 3 episodes •

Part 1

In the first of this three-part series investigating consumer spending, Jacques reveals how the concept of 'product lifespan' holds the key to our ever-churning consumerism. Exploring the historical origin of planned obsolescence, when some of the world biggest electrical manufacturers formed a light bulb cartel in the 1920s, Jacques reveals how products that are essential to our modern lifestyles are still made to break. During his investigation, Jacques uncovers the process by which a crucial transformation happened and attitudes towards spending were transformed. Instead of needing new goods because our old ones were broken, we learned to want them for reasons of fashion and aspiration - awaking a consumer appetite that could never be satisfied. In the US, he visits a recycling centre where brand-new high-tech goods are destroyed before they have even come out of the box. Jacques also meets some of the companies that encourage consumers to be dissatisfied with what they have and encourage purchases as part of an ever-faster cycle of 'upgrades'. He asks a senior IKEA executive why, despite the company's commitment to sustainability, it still encourages repeated discarding and purchasing. Jacques also talks to a former senior Apple employee who reveals how the company's new focus on fashion, with its colourful iPhones, keeps us buying even when technological innovation slows.

2014 • Economics

Part 2

In the second of this three-part series, Jacques reveals how fear remains one of the most powerful drivers of our spending. Visiting a neuroscience lab, Jacques hears from a consumer psychologist about how our brains are much more responsive to negative than to positive stimuli. He also meets some experts who have turned this knowledge into an art form, helping manufacturers make billions from our anxieties and insecurities. At the remote chateau of French anthropologist Clotaire Rapaille, Jacques learns how our sense of fear drives us in ways many of us do not understand - and how Rapaille's insights have helped companies sell us everything from SUVs to cigarettes. At the Beverley Hills pad of multimillionaire marketer Rohan Oza, he hears how Oza's connections to celebrities helped propel VitaminWater into the soft drink stratosphere, despite the fact that the product's health claims have been called into question. Jacques also confronts the men who say they are combating our most deep-seated fear - of age and decline. In Las Vegas, he mingles with the doctors and businessmen attending a global conference aimed at selling us ways to stay young and healthy, challenging them to justify their claims for the anti-aging business that has made them rich.

2014 • Economics

Part 3

Jacques reveals how the lessons learned from selling to children were used to make childlike consumers of us all. From the rise of product-driven kids’ TV in the 80s, to the man who designed cars that appealed to children, and the contemporary creators of games that hook adults, Jacques asks how spending turned into a game – one that we can’t stop playing.

2014 • Economics

You might also like

Why Some Countries Are Poor and Others Rich

Why Some Countries Are Poor and Others Rich

The reason why some countries are rich and others poor depends on many things, including the quality of their institutions, the culture they have, the natural resources they find and what latitude they're on.

The School of Life • 2014 • Economics

The Biggest Scam In The History Of Mankind

The Biggest Scam In The History Of Mankind

You are about to learn one of the biggest secrets in the history of the world... it's a secret that has huge effects for everyone who lives on this planet. Most people can feel deep down that something isn't quite right with the world economy, but few know what it is.

The God Plant

This documentary seeks to be the ultimate Odyssey of exploration into Cannabis and its uses starting from the formation of the Endocannabinoid system in the simple sea squirt, through to its early uses, the plant's medical benefits and landing at the modern legalisation movements across the Globe. Where the billions generated in tax could be re-invested back into hospitals, roads, fire departments, scientific research, community projects and the list goes on.

2018 • Economics

How China Fooled the World

How China Fooled the World

Robert Peston travels to China to investigate how this mighty economic giant could actually be in serious trouble. China is now the second largest economy in the world and for the last 30 years China's economy has been growing at an astonishing rate. While Britain has been in the grip of the worst recession in a generation, China's economic miracle has wowed the world. Now, for BBC Two's award-winning strand This World, Peston reveals what has actually happened inside China since the economic collapse in the west in 2008. It is a story of spending and investment on a scale never seen before in human history - 30 new airports, 26,000 miles of motorways and a new skyscraper every five days have been built in China in the last five years. But, in a situation eerily reminiscent of what has happened in the west, the vast majority of it has been built on credit. This has now left the Chinese economy with huge debts and questions over whether much of the money can ever be paid back. Interviewing key players including the former American treasury secretary Henry Paulson, Lord Adair Turner, former chairman of the FSA, and Charlene Chu, a leading Chinese banking analyst, Robert Peston reveals how China's extraordinary spending has left the country with levels of debt that many believe can only end in an economic crash with untold consequences for us all.

This World • 2014 • Economics

Billionaires

There are more billionaires than ever. But how does this vast accumulation of wealth affect the world?

S2E2 • Explained • 2019 • Economics

The Rise and Fall of Nokia

The Rise and Fall of Nokia

Once upon a time there was a large Finnish company that manufactured the world's best and most innovative mobile phones. Nokia's annual budget was larger than that of the government of Finland and everyone who worked there shared in the windfall. But global domination cost the company its pioneering spirit and quantity gradually took over from quality, with new phone models being churned out by the dozen. Market share eroded, until in 2016, mobile phone production in Finland ceased. The Rise and Fall of Nokia is a wry morality tale for our times, told by those that lived and worked through the rollercoaster years in a company that dominated a nation.

2018 • Economics