In the second of this three-part series, Jacques reveals how fear remains one of the most powerful drivers of our spending. Visiting a neuroscience lab, Jacques hears from a consumer psychologist about how our brains are much more responsive to negative than to positive stimuli. He also meets some experts who have turned this knowledge into an art form, helping manufacturers make billions from our anxieties and insecurities. At the remote chateau of French anthropologist Clotaire Rapaille, Jacques learns how our sense of fear drives us in ways many of us do not understand - and how Rapaille's insights have helped companies sell us everything from SUVs to cigarettes. At the Beverley Hills pad of multimillionaire marketer Rohan Oza, he hears how Oza's connections to celebrities helped propel VitaminWater into the soft drink stratosphere, despite the fact that the product's health claims have been called into question. Jacques also confronts the men who say they are combating our most deep-seated fear - of age and decline. In Las Vegas, he mingles with the doctors and businessmen attending a global conference aimed at selling us ways to stay young and healthy, challenging them to justify their claims for the anti-aging business that has made them rich.
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In the first of this three-part series investigating consumer spending, Jacques reveals how the concept of 'product lifespan' holds the key to our ever-churning consumerism. Exploring the historical origin of planned obsolescence, when some of the world biggest electrical manufacturers formed a light bulb cartel in the 1920s, Jacques reveals how products that are essential to our modern lifestyles are still made to break. During his investigation, Jacques uncovers the process by which a crucial transformation happened and attitudes towards spending were transformed. Instead of needing new goods because our old ones were broken, we learned to want them for reasons of fashion and aspiration - awaking a consumer appetite that could never be satisfied. In the US, he visits a recycling centre where brand-new high-tech goods are destroyed before they have even come out of the box. Jacques also meets some of the companies that encourage consumers to be dissatisfied with what they have and encourage purchases as part of an ever-faster cycle of 'upgrades'. He asks a senior IKEA executive why, despite the company's commitment to sustainability, it still encourages repeated discarding and purchasing. Jacques also talks to a former senior Apple employee who reveals how the company's new focus on fashion, with its colourful iPhones, keeps us buying even when technological innovation slows.
2014 • Economics
In the second of this three-part series, Jacques reveals how fear remains one of the most powerful drivers of our spending. Visiting a neuroscience lab, Jacques hears from a consumer psychologist about how our brains are much more responsive to negative than to positive stimuli. He also meets some experts who have turned this knowledge into an art form, helping manufacturers make billions from our anxieties and insecurities. At the remote chateau of French anthropologist Clotaire Rapaille, Jacques learns how our sense of fear drives us in ways many of us do not understand - and how Rapaille's insights have helped companies sell us everything from SUVs to cigarettes. At the Beverley Hills pad of multimillionaire marketer Rohan Oza, he hears how Oza's connections to celebrities helped propel VitaminWater into the soft drink stratosphere, despite the fact that the product's health claims have been called into question. Jacques also confronts the men who say they are combating our most deep-seated fear - of age and decline. In Las Vegas, he mingles with the doctors and businessmen attending a global conference aimed at selling us ways to stay young and healthy, challenging them to justify their claims for the anti-aging business that has made them rich.
2014 • Economics
Jacques reveals how the lessons learned from selling to children were used to make childlike consumers of us all. From the rise of product-driven kids’ TV in the 80s, to the man who designed cars that appealed to children, and the contemporary creators of games that hook adults, Jacques asks how spending turned into a game – one that we can’t stop playing.
2014 • Economics
The Bomb tells the story of the most powerful and destructive device ever invented. Learn how humans harnessed this incredible power and what challenges we have faced living with it since 1945. With newly restored footage of nuclear weaponry, some of which has only recently been declassified, go behind the scenes of the first atomic bomb, revealing how it was developed and how it changed the planet, ushering in a new era and reshaping our lives even today. Rare footage from bomb tests through the 1950s and 60s demonstrates the power and strangely compelling beauty of nuclear explosions. Hear from foremost nuclear bomb historian Richard Rhodes, former Secretary of Defense William Perry, and former Secretary of State George Shultz, as well as from scientists, weapons designers, pilots, witnesses, and ordinary men and women who have lived and worked with the nuclear bomb. Examine the choices society has made--and continues to make--to live with an invention that could destroy the planet.
2015 • Economics
Adapting one of the most groundbreaking and powerful books of our time, Capital in the 21st Century is an eye-opening journey through wealth and power, that breaks the popular assumption that the accumulation of capital runs hand in hand with social progress, shining a new light on the world around us and its growing inequalities. Traveling through time from the French Revolution and other huge global shifts, to world wars and through to the rise of new technologies today, the film assembles accessible pop-culture references coupled with interviews of some of the world's most influential experts delivering an insightful and empowering journey through the past and into our future.
2019 • Economics
Growing seaweed is now a ten billion dollar a year global industry. Tim travels to Korea to see some of the biggest seaweed farms in the world and meets the scientists who are hoping to create a seaweed revolution in Australia.
S1E2 • Catalyst: Series 18 • 2017 • Economics
Explores our economic, historical and emotional entanglement with oil, by looking at the conflicting imperatives around North Sea oil. This invisible machine at the core of our economy and society now faces an uncertain future as activists and investors demand change - is this the end of oil? By highlighting the complexities of how oil is embedded in our society - from high finance to cheap consumer goods – this documentary brings together a wide range of voices, from oil company executives and economists, to young activists and pension fund managers, and considers how this machine can be tamed, dismantled or repurposed. We have five to ten years to control our oil addiction, and yet the licensing of new oil fields continues in direct contradiction with the Paris Climate Agreement. This documentary looks at how the drama of global climate action is playing out in the fight over North Sea oil.
2022 • Economics
Jeff sets out to investigate the multi-million billion dollar industry of sneakers. His journey includes the basketball court, the boardroom, the country's sneaker convention - Sneaker Con - and Adidas' high tech labs.
S1E1 • The World According to Jeff Goldblum • 2020 • Economics
Hillary Clinton and Anne-Marie Slaughter discuss the cultural norms at the center of the worldwide gender pay gap, including the "motherhood penalty"