Part 2 • 2014 • episode "S1E2" • The Men Who Made Us Spend

Category: Economics

In the second of this three-part series, Jacques reveals how fear remains one of the most powerful drivers of our spending. Visiting a neuroscience lab, Jacques hears from a consumer psychologist about how our brains are much more responsive to negative than to positive stimuli. He also meets some experts who have turned this knowledge into an art form, helping manufacturers make billions from our anxieties and insecurities. At the remote chateau of French anthropologist Clotaire Rapaille, Jacques learns how our sense of fear drives us in ways many of us do not understand - and how Rapaille's insights have helped companies sell us everything from SUVs to cigarettes. At the Beverley Hills pad of multimillionaire marketer Rohan Oza, he hears how Oza's connections to celebrities helped propel VitaminWater into the soft drink stratosphere, despite the fact that the product's health claims have been called into question. Jacques also confronts the men who say they are combating our most deep-seated fear - of age and decline. In Las Vegas, he mingles with the doctors and businessmen attending a global conference aimed at selling us ways to stay young and healthy, challenging them to justify their claims for the anti-aging business that has made them rich.

Make a donation

Buy a brother a hot coffee? Or a cold beer?

Hope you're finding these documentaries fascinating and eye-opening. It's just me, working hard behind the scenes to bring you this enriching content.

Running and maintaining a website like this takes time and resources. That's why I'm reaching out to you. If you appreciate what I do and would like to support my efforts, would you consider "buying me a coffee"?

Donation addresses

BTC: bc1q8ldskxh4x9qnddhcrgcun8rtvddeldm2a07r2v

ETH: 0x5CCAAA1afc5c5D814129d99277dDb5A979672116

With your donation through , you can show your appreciation and help me keep this project going. Every contribution, no matter how small, makes a significant impact. It goes directly towards covering server costs.

The Men Who Made Us Spend • 2014 • 3 episodes •

Part 1

In the first of this three-part series investigating consumer spending, Jacques reveals how the concept of 'product lifespan' holds the key to our ever-churning consumerism. Exploring the historical origin of planned obsolescence, when some of the world biggest electrical manufacturers formed a light bulb cartel in the 1920s, Jacques reveals how products that are essential to our modern lifestyles are still made to break. During his investigation, Jacques uncovers the process by which a crucial transformation happened and attitudes towards spending were transformed. Instead of needing new goods because our old ones were broken, we learned to want them for reasons of fashion and aspiration - awaking a consumer appetite that could never be satisfied. In the US, he visits a recycling centre where brand-new high-tech goods are destroyed before they have even come out of the box. Jacques also meets some of the companies that encourage consumers to be dissatisfied with what they have and encourage purchases as part of an ever-faster cycle of 'upgrades'. He asks a senior IKEA executive why, despite the company's commitment to sustainability, it still encourages repeated discarding and purchasing. Jacques also talks to a former senior Apple employee who reveals how the company's new focus on fashion, with its colourful iPhones, keeps us buying even when technological innovation slows.

2014 • Economics

Part 2

In the second of this three-part series, Jacques reveals how fear remains one of the most powerful drivers of our spending. Visiting a neuroscience lab, Jacques hears from a consumer psychologist about how our brains are much more responsive to negative than to positive stimuli. He also meets some experts who have turned this knowledge into an art form, helping manufacturers make billions from our anxieties and insecurities. At the remote chateau of French anthropologist Clotaire Rapaille, Jacques learns how our sense of fear drives us in ways many of us do not understand - and how Rapaille's insights have helped companies sell us everything from SUVs to cigarettes. At the Beverley Hills pad of multimillionaire marketer Rohan Oza, he hears how Oza's connections to celebrities helped propel VitaminWater into the soft drink stratosphere, despite the fact that the product's health claims have been called into question. Jacques also confronts the men who say they are combating our most deep-seated fear - of age and decline. In Las Vegas, he mingles with the doctors and businessmen attending a global conference aimed at selling us ways to stay young and healthy, challenging them to justify their claims for the anti-aging business that has made them rich.

2014 • Economics

Part 3

Jacques reveals how the lessons learned from selling to children were used to make childlike consumers of us all. From the rise of product-driven kids’ TV in the 80s, to the man who designed cars that appealed to children, and the contemporary creators of games that hook adults, Jacques asks how spending turned into a game – one that we can’t stop playing.

2014 • Economics

You might also like

Retirement

Retiring comfortably middle-class in America requires more than $1 million in savings. How did the dream of golden years leisure get so out of reach?

S1E5 • Money Explained • 2011 • Economics

India: The Modi Question

India: The Modi Question

Information Tensions in the world's largest democracy. India's Prime Minister Narendra Modi has been dogged by accusations over his attitude to the nation's Muslim minority. What's the truth? Chapter 1: Focuses on Indian PM Narendra Modi and the persistent allegations about his attitude towards India's Muslim population that have plagued his premiership. Investigates the truth behind these allegations and explores Modi's backstory and also examines claims about his role in 2002 riots that left over a thousand dead. Chapter 2: Focuses on his government's track record following his re-election in 2019. A series of controversial policies has been accompanied by reports of violent attacks on Muslims by Hindus. Modi and his government reject any suggestion that their policies reflect any prejudice towards Muslims - but these policies have been repeatedly criticised by human rights organisations such as Amnesty International.

2023 • Economics

Propaganda: The Manufacture of Consent

Propaganda: The Manufacture of Consent

What makes an entire country take self destructive decisions of eating unhealthy, smoking cigarettes & going to war? In 1916, Woodrow Wilson ran on a platform strongly opposing US entry into WWI. But just a few months after taking office, the United States declared war on Germany. Soon after, the American people, so firmly opposed to the war just a year earlier, were enthusiastic supporters. What happened? The short answer: Sustained consumption of propaganda! PROPAGANDA: THE MANUFACTURE OF CONSENT is a revealing documentary about how public relations grew out of wartime propaganda-and a portrait of one of the key architects of the field, Edward Bernays. The nephew of Sigmund Freud, Bernays refined the techniques used so successfully during the war to sell products to consumers, and ultimately to sell capitalism itself to workers. Public relations was also critical in building support for the New Deal, and in the pushback against it from the National Association of Manufacturers, which created materials including films aimed at children on the glories of manufacturing. Bacon and eggs as part of a hearty breakfast? The work of Bernays on behalf of a bacon company. Cigarettes as a sign of women's liberation? Bernays, again. Casting the democratically elected government of Guatemala as a Communist threat to justify US invasion on behalf of the United Fruit Company? Once more, Bernays. There was nothing shadowy about Bernays. He wrote a book detailing his techniques and discusses them in an archival interview with Bill Moyers from 1983, where we see his pride in hijacking the women's suffrage movement in order to sell more cigarettes—one of many illuminating moments in this film. Featuring Noam Chomsky, Chris Hedges, Public Relations Museum co-founder Shelley Spector, historian Stuart Ewen, sociologist David Miller, and Bernays' daughter Anne, PROPAGANDA offers an insightful look into the development of public relations techniques, and how they continue to affect us today.

2017 • Economics

The Real Mad Men of Advertising

The Real Mad Men of Advertising

The TV series "Mad Men" gave us a glimpse into the world of US advertising. Ch 1. The 1950s Now see how advertisements in the 1950s tantalised Americans with visions of futuristic homes and cars. Ch 2. The 1960s This was the era at the heart of the TV series 'Mad Men' when Madison Avenue tapped into the growing counter-cultural movement, using irreverence and wit, and changed advertising forever. Ch 3. The 1970s A golden age in America's ad world, full of creativity and a love affair with non-conformity. But it was also fraught with new challenges, including a growing mistrust amongst consumers. Ch 4. The 1980s It's the Reagan Era, and American political confidence fuels an era of heavy consumption. The creative geniuses on Madison Avenue find new ways of attracting a booming consumer spend.

2019 • Economics

The Third Industrial Revolution

The Third Industrial Revolution

The global economy is in crisis. The exponential exhaustion of natural resources, declining productivity, slow growth, rising unemployment, and steep inequality, forces us to rethink our economic models. Where do we go from here? In this feature-length documentary, social and economic theorist Jeremy Rifkin lays out a road map to usher in a new economic system. A Third Industrial Revolution is unfolding with the convergence of three pivotal technologies: an ultra-fast 5G communication internet, a renewable energy internet, and a driverless mobility internet, all connected to the Internet of Things embedded across society and the environment. This 21st century smart digital infrastructure is giving rise to a radical new sharing economy that is transforming the way we manage, power and move economic life.

2017 • Economics

Controversially 1988: That Was the Year that Was

Controversially 1988: That Was the Year that Was

Jan Leeming narrates a look at controversies, scandals and surprises in TV, film, music and politics in 1988, including Salman Rushdie's book The Satanic Verses igniting a literary and religious firestorm and Ian Paisley daring to heckle the Pope. On the global stage, US president Ronald Reagan and USSR leader Mikhail Gorbachev reshaped geopolitics, while a soundbite from Tory MP Edwina Currie dented the UK's confidence in eggs, leading to a nationwide salmonella scare.

S1E4 • Controversially: That Was the Year that Was • 2023 • Economics