Part 3 • 2014 • episode "S1E3" • The Men Who Made Us Spend

Category: Economics

Jacques reveals how the lessons learned from selling to children were used to make childlike consumers of us all. From the rise of product-driven kids’ TV in the 80s, to the man who designed cars that appealed to children, and the contemporary creators of games that hook adults, Jacques asks how spending turned into a game – one that we can’t stop playing.

Make a donation

Buy a brother a hot coffee? Or a cold beer?

Hope you're finding these documentaries fascinating and eye-opening. It's just me, working hard behind the scenes to bring you this enriching content.

Running and maintaining a website like this takes time and resources. That's why I'm reaching out to you. If you appreciate what I do and would like to support my efforts, would you consider "buying me a coffee"?

Donation addresses

BTC: bc1q8ldskxh4x9qnddhcrgcun8rtvddeldm2a07r2v

ETH: 0x5CCAAA1afc5c5D814129d99277dDb5A979672116

With your donation through , you can show your appreciation and help me keep this project going. Every contribution, no matter how small, makes a significant impact. It goes directly towards covering server costs.

The Men Who Made Us Spend • 2014 • 3 episodes •

Part 1

In the first of this three-part series investigating consumer spending, Jacques reveals how the concept of 'product lifespan' holds the key to our ever-churning consumerism. Exploring the historical origin of planned obsolescence, when some of the world biggest electrical manufacturers formed a light bulb cartel in the 1920s, Jacques reveals how products that are essential to our modern lifestyles are still made to break. During his investigation, Jacques uncovers the process by which a crucial transformation happened and attitudes towards spending were transformed. Instead of needing new goods because our old ones were broken, we learned to want them for reasons of fashion and aspiration - awaking a consumer appetite that could never be satisfied. In the US, he visits a recycling centre where brand-new high-tech goods are destroyed before they have even come out of the box. Jacques also meets some of the companies that encourage consumers to be dissatisfied with what they have and encourage purchases as part of an ever-faster cycle of 'upgrades'. He asks a senior IKEA executive why, despite the company's commitment to sustainability, it still encourages repeated discarding and purchasing. Jacques also talks to a former senior Apple employee who reveals how the company's new focus on fashion, with its colourful iPhones, keeps us buying even when technological innovation slows.

2014 • Economics

Part 2

In the second of this three-part series, Jacques reveals how fear remains one of the most powerful drivers of our spending. Visiting a neuroscience lab, Jacques hears from a consumer psychologist about how our brains are much more responsive to negative than to positive stimuli. He also meets some experts who have turned this knowledge into an art form, helping manufacturers make billions from our anxieties and insecurities. At the remote chateau of French anthropologist Clotaire Rapaille, Jacques learns how our sense of fear drives us in ways many of us do not understand - and how Rapaille's insights have helped companies sell us everything from SUVs to cigarettes. At the Beverley Hills pad of multimillionaire marketer Rohan Oza, he hears how Oza's connections to celebrities helped propel VitaminWater into the soft drink stratosphere, despite the fact that the product's health claims have been called into question. Jacques also confronts the men who say they are combating our most deep-seated fear - of age and decline. In Las Vegas, he mingles with the doctors and businessmen attending a global conference aimed at selling us ways to stay young and healthy, challenging them to justify their claims for the anti-aging business that has made them rich.

2014 • Economics

Part 3

Jacques reveals how the lessons learned from selling to children were used to make childlike consumers of us all. From the rise of product-driven kids’ TV in the 80s, to the man who designed cars that appealed to children, and the contemporary creators of games that hook adults, Jacques asks how spending turned into a game – one that we can’t stop playing.

2014 • Economics

You might also like

The Netherlands: The New Cocaine Mafias

The Netherlands: The New Cocaine Mafias

In recent years, the Netherlands and Belgium have become major drug trafficking hubs in Europe, with almost 80 percent of the continent's cocaine passing through Rotterdam or Antwerp. This has led to the rise of the "Mocro Mafia," criminal networks of Dutch people of Moroccan origin. These gangs began by trafficking hashish from Morocco but now use the same routes for the more profitable cocaine trade, sourced from Latin American cartels. Consequently, the "Mocro Mafia" has become one of the world's richest criminal organizations, generating an estimated fifty billion euros annually in Antwerp alone—10 percent of Belgium's budget. The violent "Mocro Mafia" gangs have unleashed a reign of terror. They kill lawyers, magistrates, journalists, all without a second thought. They have even threatened government ministers in Belgium and the Netherlands. Anyone who challenges their network is a potential target. The drug money is so pervasive within the economy that, according to some, Belgium and the Netherlands risk becoming narco-states. This threat has been taken very seriously by the authorities and the police. Public anxiety rose even further after the horrifying discovery of a torture chamber in a shipping container used as an 'underworld prison' by the gangs, as well as the murder of journalist Peter de Vries. We investigate the "Mocro Mafia," the new ultra-violent criminal organisation which is shaking Europe.

2022 • Economics

Controversially 1972: That Was the Year that Was

Controversially 1972: That Was the Year that Was

Controversies, scandals and shocks in TV, film, music and politics, when a royal reunion proved divisive, Uri Geller demonstrated his fork-bending talents, and Cosmopolitan magazine was launched. A Clockwork Orange and Last Tango in Paris shocked cinema audiences, while did Jesus Christ Superstar did the same on stage.

S1E1 • Controversially: That Was the Year that Was • 2023 • Economics

American Experience: Command and Control

American Experience: Command and Control

Command and Control presents the terrifying, true story of what can happen when the weapons built to protect us threaten to become the very source of our own destruction. Based on The New York Times bestseller by Eric Schlosser the film tells the story of a 1980 accident at a Titan II missile complex in Damascus, Arkansas in minute-by-minute detail through the accounts of Air Force personnel, weapon designers, and first responders who were there, revealing the incredible chain of events that brought America to the brink of nuclear disaster. In so doing, the film explores the great dilemma that the United States has faced since the dawn of the nuclear age: How do you manage weapons of mass destruction without being destroyed by them?

2016 • Economics

Invisible Hands

Invisible Hands

'Invisible Hands' is the first feature documentary that exposes child labor and child trafficking within the supply chains of the world's biggest corporations.

2018 • Economics

A Paradise for Millionaires (1870-1920)

A Paradise for Millionaires (1870-1920)

At the end of the 19th century, a club of millionaires — John D. Rockefeller and his oil monopoly, steel king and philanthropist Andrew Carnegie and banker J. P. Morgan, who financed the Industrial Revolution from Wall Street — took over the United States, where immigrants provided a labor force that was ruthlessly exploited.

S1E1 • American Capitalism – The Cult of Wealth • 2023 • Economics

Ice Cream

The ever-enthusiastic Jeff Goldblum takes viewers on a tasty ride through ice cream's history. Jeff meets Ben & Jerry, and discovers the link between food and nostalgia onboard a US Navy aircraft carrier.

S1E2 • The World According to Jeff Goldblum • 2020 • Economics