Part 3 • 2014 • episode "3/3" The Men Who Made Us Spend

Category: Economics
Download:

Jacques reveals how the lessons learned from selling to children were used to make childlike consumers of us all. From the rise of product-driven kids’ TV in the 80s, to the man who designed cars that appealed to children, and the contemporary creators of games that hook adults, Jacques asks how spending turned into a game – one that we can’t stop playing.

The Men Who Made Us Spend • 2014 • 3 episodes •

Part 1

In the first of this three-part series investigating consumer spending, Jacques reveals how the concept of 'product lifespan' holds the key to our ever-churning consumerism. Exploring the historical origin of planned obsolescence, when some of the world biggest electrical manufacturers formed a light bulb cartel in the 1920s, Jacques reveals how products that are essential to our modern lifestyles are still made to break. During his investigation, Jacques uncovers the process by which a crucial transformation happened and attitudes towards spending were transformed. Instead of needing new goods because our old ones were broken, we learned to want them for reasons of fashion and aspiration - awaking a consumer appetite that could never be satisfied. In the US, he visits a recycling centre where brand-new high-tech goods are destroyed before they have even come out of the box. Jacques also meets some of the companies that encourage consumers to be dissatisfied with what they have and encourage purchases as part of an ever-faster cycle of 'upgrades'. He asks a senior IKEA executive why, despite the company's commitment to sustainability, it still encourages repeated discarding and purchasing. Jacques also talks to a former senior Apple employee who reveals how the company's new focus on fashion, with its colourful iPhones, keeps us buying even when technological innovation slows.

2014 • Economics

Part 2

In the second of this three-part series, Jacques reveals how fear remains one of the most powerful drivers of our spending. Visiting a neuroscience lab, Jacques hears from a consumer psychologist about how our brains are much more responsive to negative than to positive stimuli. He also meets some experts who have turned this knowledge into an art form, helping manufacturers make billions from our anxieties and insecurities. At the remote chateau of French anthropologist Clotaire Rapaille, Jacques learns how our sense of fear drives us in ways many of us do not understand - and how Rapaille's insights have helped companies sell us everything from SUVs to cigarettes. At the Beverley Hills pad of multimillionaire marketer Rohan Oza, he hears how Oza's connections to celebrities helped propel VitaminWater into the soft drink stratosphere, despite the fact that the product's health claims have been called into question. Jacques also confronts the men who say they are combating our most deep-seated fear - of age and decline. In Las Vegas, he mingles with the doctors and businessmen attending a global conference aimed at selling us ways to stay young and healthy, challenging them to justify their claims for the anti-aging business that has made them rich.

2014 • Economics

Part 3

Jacques reveals how the lessons learned from selling to children were used to make childlike consumers of us all. From the rise of product-driven kids’ TV in the 80s, to the man who designed cars that appealed to children, and the contemporary creators of games that hook adults, Jacques asks how spending turned into a game – one that we can’t stop playing.

2014 • Economics

You might also like

Saving Capitalism

SAVING CAPITALISM is a documentary film that follows former Secretary of Labor and Professor, Robert Reich, as he takes his book and his views to the heart of conservative America to speak about our economic system and present big ideas for how to fix it.

2017 • Economics

Modern China

Sheryl WuDunn, a best-selling author and Pulitzer Prize-winning journalist, illuminates the economic, financial, political and social issues in East Asia and around the world, and the economic and political uncertainties facing China today.

9/10Curiosity Retreats: 2014 Lectures • 2014 • Economics

Requiem for the American Dream

REQUIEM FOR THE AMERICAN DREAM is the definitive discourse with Noam Chomsky, widely regarded as the most important intellectual alive, on the defining characteristic of our time – the deliberate concentration of wealth and power in the hands of a select few. Through interviews filmed over four years, Chomsky unpacks the principles that have brought us to the crossroads of historically unprecedented inequality – tracing a half-century of policies designed to favor the most wealthy at the expense of the majority – while also looking back on his own life of activism and political participation. Profoundly personal and thought provoking, Chomsky provides penetrating insight into what may well be the lasting legacy of our time – the death of the middle class, and swan song of functioning democracy. A potent reminder that power ultimately rests in the hands of the governed, REQUIEM is required viewing for all who maintain hope in a shared stake in the future. A Film by Peter Hutchison, Kelly Nyks and Jared P. Scott

2015 • Economics

The Bomb

The Bomb tells the story of the most powerful and destructive device ever invented. Learn how humans harnessed this incredible power and what challenges we have faced living with it since 1945. With newly restored footage of nuclear weaponry, some of which has only recently been declassified, go behind the scenes of the first atomic bomb, revealing how it was developed and how it changed the planet, ushering in a new era and reshaping our lives even today. Rare footage from bomb tests through the 1950s and 60s demonstrates the power and strangely compelling beauty of nuclear explosions. Hear from foremost nuclear bomb historian Richard Rhodes, former Secretary of Defense William Perry, and former Secretary of State George Shultz, as well as from scientists, weapons designers, pilots, witnesses, and ordinary men and women who have lived and worked with the nuclear bomb. Examine the choices society has made--and continues to make--to live with an invention that could destroy the planet.

2015 • Economics

The Third Industrial Revolution

The global economy is in crisis. The exponential exhaustion of natural resources, declining productivity, slow growth, rising unemployment, and steep inequality, forces us to rethink our economic models. Where do we go from here? In this feature-length documentary, social and economic theorist Jeremy Rifkin lays out a road map to usher in a new economic system. A Third Industrial Revolution is unfolding with the convergence of three pivotal technologies: an ultra-fast 5G communication internet, a renewable energy internet, and a driverless mobility internet, all connected to the Internet of Things embedded across society and the environment. This 21st century smart digital infrastructure is giving rise to a radical new sharing economy that is transforming the way we manage, power and move economic life.

2017 • Economics

The Corporation

One hundred and fifty years ago, the corporation was a relatively insignificant entity. Today, it is a vivid, dramatic and pervasive presence in all our lives. Like the Church, the Monarchy and the Communist Party in other times and places, the corporation is today's dominant institution. But history humbles dominant institutions. All have been crushed, belittled or absorbed into some new order. The corporation is unlikely to be the first institution to defy history. Based on Joel Bakan's book, "The Corporation: The Pathological Pursuit of Profit and Power," this documentary is a timely, critical inquiry that examines the very nature of the corporation--its inner workings, curious history, controversial impacts and possible futures. We begin by learning that under the law, corporations have all the rights and yet few of the responsibilities of people. By viewing the behavior of the corporation through the prism of Diagnostic and Statistical Manual (or DSM III, the gold standard of psychiatric evaluation) the filmmakers discover that if the corporation were indeed a person, the person would be considered a psychopath. Featuring candid interviews with CEOs, whistle-blowers, brokers, gurus, spies, players, pawns and pundits, the chronicle charts the spectacular rise of an institution aimed at achieving specific economic goals as it also recounts victories against this seemingly invincible force. Once you see it, you may find yourself thinking twice about what you eat, what you wear, what you watch and what you read.

2003 • Economics