Jacques reveals how the lessons learned from selling to children were used to make childlike consumers of us all. From the rise of product-driven kids’ TV in the 80s, to the man who designed cars that appealed to children, and the contemporary creators of games that hook adults, Jacques asks how spending turned into a game – one that we can’t stop playing.
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In the first of this three-part series investigating consumer spending, Jacques reveals how the concept of 'product lifespan' holds the key to our ever-churning consumerism. Exploring the historical origin of planned obsolescence, when some of the world biggest electrical manufacturers formed a light bulb cartel in the 1920s, Jacques reveals how products that are essential to our modern lifestyles are still made to break. During his investigation, Jacques uncovers the process by which a crucial transformation happened and attitudes towards spending were transformed. Instead of needing new goods because our old ones were broken, we learned to want them for reasons of fashion and aspiration - awaking a consumer appetite that could never be satisfied. In the US, he visits a recycling centre where brand-new high-tech goods are destroyed before they have even come out of the box. Jacques also meets some of the companies that encourage consumers to be dissatisfied with what they have and encourage purchases as part of an ever-faster cycle of 'upgrades'. He asks a senior IKEA executive why, despite the company's commitment to sustainability, it still encourages repeated discarding and purchasing. Jacques also talks to a former senior Apple employee who reveals how the company's new focus on fashion, with its colourful iPhones, keeps us buying even when technological innovation slows.
2014 • Economics
In the second of this three-part series, Jacques reveals how fear remains one of the most powerful drivers of our spending. Visiting a neuroscience lab, Jacques hears from a consumer psychologist about how our brains are much more responsive to negative than to positive stimuli. He also meets some experts who have turned this knowledge into an art form, helping manufacturers make billions from our anxieties and insecurities. At the remote chateau of French anthropologist Clotaire Rapaille, Jacques learns how our sense of fear drives us in ways many of us do not understand - and how Rapaille's insights have helped companies sell us everything from SUVs to cigarettes. At the Beverley Hills pad of multimillionaire marketer Rohan Oza, he hears how Oza's connections to celebrities helped propel VitaminWater into the soft drink stratosphere, despite the fact that the product's health claims have been called into question. Jacques also confronts the men who say they are combating our most deep-seated fear - of age and decline. In Las Vegas, he mingles with the doctors and businessmen attending a global conference aimed at selling us ways to stay young and healthy, challenging them to justify their claims for the anti-aging business that has made them rich.
2014 • Economics
Jacques reveals how the lessons learned from selling to children were used to make childlike consumers of us all. From the rise of product-driven kids’ TV in the 80s, to the man who designed cars that appealed to children, and the contemporary creators of games that hook adults, Jacques asks how spending turned into a game – one that we can’t stop playing.
2014 • Economics
Feeling lucky? Explore the ways our brains work against us when we're looking to beat the odds - and how the gambling industry takes advantage of it.
S1E4 • Money Explained • 2011 • Economics
'Invisible Hands' is the first feature documentary that exposes child labor and child trafficking within the supply chains of the world's biggest corporations.
2018 • Economics
Explores the growing tension between China and the west over allegations that the Chinese state has engaged for years in large-scale industrial espionage and hacking to steal the west's business secrets and technological know-how. One former US official has described it as the 'largest transfer of wealth in human history'. China denies the charges – but growing anger in the US is fuelling the trade war with China.
S1E3 • China: A New World Order • 2019 • Economics
This documentary travels through a world of joblessness, debt, and economic uncertainty to the sovereign nation of the plutocrats, where each crisis seems to offer a new business opportunity. In America, where the 2008 financial meltdown cost $4 trillion in economic output, fortunes were made by the very people who precipitated the disaster while millions lost their homes and their savings. Austerity in Europe, economic stagnation in Asia, a lost generation of the young and unemployed - signs we are living through a fundamental global reorganization, the result of which no-one can predict. The world of the 1% has arrived, and the wealth gap is now greater in many countries than during the Gilded Age, the era of the Rockefellers, Carnegies and Vanderbilts. Can our stressed democracies deal with the fallout? Or have governments simply become instruments of the new elite?
2017 • Economics
FRONTLINE’s three-part series The Power of Big Oil examines the fossil fuel industry’s history of denying climate change by delaying action and casting doubt on scientific research. As leading climate scientists issue new warnings, this third part of the series examines tactics used by the fossil fuel industry to delay the transition to renewable energy sources — including the promotion of natural gas as a cleaner alternative.
S1E3 • The Power of Big Oil • 2022 • Economics
There are more billionaires than ever. But how does this vast accumulation of wealth affect the world?