Grand Central Terminal • 2016 • episode "Part 1" • New York: America's Busiest City

58:35

In the second of this three-part series, Jacques reveals how fear remains one of the most powerful drivers of our spending. Visiting a neuroscience lab, Jacques hears from a consumer psychologist about how our brains are much more responsive to negative than to positive stimuli. He also meets some experts who have turned this knowledge into an art form, helping manufacturers make billions from our anxieties and insecurities. At the remote chateau of French anthropologist Clotaire Rapaille, Jacques learns how our sense of fear drives us in ways many of us do not understand - and how Rapaille's insights have helped companies sell us everything from SUVs to cigarettes. At the Beverley Hills pad of multimillionaire marketer Rohan Oza, he hears how Oza's connections to celebrities helped propel VitaminWater into the soft drink stratosphere, despite the fact that the product's health claims have been called into question. Jacques also confronts the men who say they are combating our most deep-seated fear - of age and decline. In Las Vegas, he mingles with the doctors and businessmen attending a global conference aimed at selling us ways to stay young and healthy, challenging them to justify their claims for the anti-aging business that has made them rich.

2/3 • The Men Who Made Us Spend • 2014 • Economics

58:59

Airplanes stay in the air because of one simple fact: there is no net force on them.

3/4 • The Truth About • Economics

54:45

Thursday, October 24: the Wall Street Stock Exchange crashes, the greatest economic crisis of the 20th century suddenly breaks out. The crash, fueled by frenetic speculation, and by the idea that everyone could get rich without limits, put a final stop to the euphoria of the 1920s.

1/2 • 1929 • 2009 • Economics

59:01

Wayne Pacelle, President of the Humane Society of the United States, draws a practical roadmap for how we can use the marketplace to promote the welfare of all living creatures, and how industries, innovators and consumers are coming together in this powerful social movement.

6/8 • Curiosity Retreats: 2016 Lectures • 2016 • Economics

59:03

This episode explains how politicians turned to the same techniques used by business in order to read and manipulate the inner desires of the masses. Both New Labor with Tony Blair and the Democrats led by Bill Clinton, used the focus group which had been invented by psychoanalysts in order to regain power.

4/4 • The Century of the Self • Economics

59:00

By the early 1950s, a holy trinity of oil, plastics and fertilisers had transformed the planet. But as Professor Iain Stewart reveals, when the oil producing countries demanded a greater share in profits from the Western energy companies, the oil and gas fields of the Middle East became a focus for coup d'états and military conflict.

2/3 • Planet Oil • Economics