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In the second of this three-part series, Jacques reveals how fear remains one of the most powerful drivers of our spending. Visiting a neuroscience lab, Jacques hears from a consumer psychologist about how our brains are much more responsive to negative than to positive stimuli. He also meets some experts who have turned this knowledge into an art form, helping manufacturers make billions from our anxieties and insecurities. At the remote chateau of French anthropologist Clotaire Rapaille, Jacques learns how our sense of fear drives us in ways many of us do not understand - and how Rapaille's insights have helped companies sell us everything from SUVs to cigarettes. At the Beverley Hills pad of multimillionaire marketer Rohan Oza, he hears how Oza's connections to celebrities helped propel VitaminWater into the soft drink stratosphere, despite the fact that the product's health claims have been called into question. Jacques also confronts the men who say they are combating our most deep-seated fear - of age and decline. In Las Vegas, he mingles with the doctors and businessmen attending a global conference aimed at selling us ways to stay young and healthy, challenging them to justify their claims for the anti-aging business that has made them rich.
S1E2 • The Men Who Made Us Spend • 2014 • Economics
Thirty-five years of relentless propaganda and harsh brutal punishments left the Chinese people living in fear of their country's one-child policy. That rule, which was abandoned in 2015, has left the country with an ageing population and tens of millions more men than women. The documentary's directors, Nanfu Wang and Jialing Zhang, unmask the tightly held, hidden secrets of how the Chinese government enforced its one-child policy and explores its devastating effect. Wang, a new mother now living in the US, travels back to the rural village she was born in and speaks to midwives, village leaders and journalists, revealing chilling stories of forced abortions, sterilisation, abandoned babies and state-sponsored kidnappings. Her own family share the grim choices they were forced to make in order to avoid harsh punishments from the state. With new information on tens of thousands of abandoned and kidnapped children (nearly all of them infant girls), One Child Nation breaks open decades of silence on a vast, unprecedented social experiment that shaped - and destroyed - countless lives.
Storyville • 2019 • Economics
In the autumn of 2007, Matthew Lee, a worried accounting executive at Lehman Brothers, began to notice serious financial irregularities in the company's practices. When he refused to approve tens of billions of dollars' worth of suspicious transactions, he was fired. Six months later, Lehman Brothers sank with 631 billion dollars of debt. Lee, who has since emerged as a crucial figure in Lehman's downfall, and other whistleblowers recount their personal stories of fraud and deception that went right to the top of the bank. Ultimately, they paid the price for trying to expose the 2008 subprime mortgage crisis.
Storyville • 2019 • Economics
Explores the growing tension between China and the west over allegations that the Chinese state has engaged for years in large-scale industrial espionage and hacking to steal the west's business secrets and technological know-how. One former US official has described it as the 'largest transfer of wealth in human history'. China denies the charges – but growing anger in the US is fuelling the trade war with China.
S1E3 • China: A New World Order • 2019 • Economics
From its extraction through sale, use and disposal, all the stuff in our lives affects communities at home and abroad, yet most of this is hidden from view. The Story of Stuff is a 20-minute, fast-paced, fact-filled look at the underside of our production and consumption patterns. The Story of Stuff exposes the connections between a huge number of environmental and social issues, and calls us together to create a more sustainable and just world. It'll teach you something, it'll make you laugh, and it just may change the way you look at all the stuff in your life forever. http://storyofstuff.org
2009 • Economics
If you were setting out to make a country rich, what kind of mindsets and ideas would be most likely to achieve your goals? We invent a country, Richland, and try to imagine the psychology of its inhabitants.
The School of Life • 2015 • Economics