Back from the Brink • episode "3/3" The Love of Money

Category: Economics
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In the month that followed the bankruptcy of Lehman Brothers in September 2008, the world stared into the abyss of total financial collapse. The third part of the BBC's definitive series on the crash tells the extraordinary story of how politicians reacted, and asks what has been learnt from the entire calamity. Could it happen again?

The Love of Money • 3 episodes •

The Bank That Bust the World

In September 2008, the collapse of Lehman Brothers tipped the world into recession. A cast of contributors including national leaders, finance ministers and CEOs describe the tense negotiations in New York and London as the investment institution headed towards bankruptcy. Gordon Brown, Tim Geithner and Alistair Darling reveal the dilemmas they faced and the decisions they took.

Economics

The Age of Risk

The programme explains how we changed our attitude to risk, learnt to live with debt and, above all, how governments stepped back from regulating any of it. At the heart of the story is Alan Greenspan, who for 20 years was one of the most powerful people in the world. In October 2008, weeks after the catastrophic collapse of Lehman Brothers, the man whose ideas influenced the world admitted he might have been 'partially' wrong.

Economics

Back from the Brink

In the month that followed the bankruptcy of Lehman Brothers in September 2008, the world stared into the abyss of total financial collapse. The third part of the BBC's definitive series on the crash tells the extraordinary story of how politicians reacted, and asks what has been learnt from the entire calamity. Could it happen again?

Economics

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Part 2

In the second of this three-part series, Jacques reveals how fear remains one of the most powerful drivers of our spending. Visiting a neuroscience lab, Jacques hears from a consumer psychologist about how our brains are much more responsive to negative than to positive stimuli. He also meets some experts who have turned this knowledge into an art form, helping manufacturers make billions from our anxieties and insecurities. At the remote chateau of French anthropologist Clotaire Rapaille, Jacques learns how our sense of fear drives us in ways many of us do not understand - and how Rapaille's insights have helped companies sell us everything from SUVs to cigarettes. At the Beverley Hills pad of multimillionaire marketer Rohan Oza, he hears how Oza's connections to celebrities helped propel VitaminWater into the soft drink stratosphere, despite the fact that the product's health claims have been called into question. Jacques also confronts the men who say they are combating our most deep-seated fear - of age and decline. In Las Vegas, he mingles with the doctors and businessmen attending a global conference aimed at selling us ways to stay young and healthy, challenging them to justify their claims for the anti-aging business that has made them rich.

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