Dominion • 2018

58:52

Part two explores how those in power in post-war America used Freud's ideas about the unconscious mind to try and control the masses. Politicians and planners came to believe Freud's underlying premise that deep within all human beings were dangerous and irrational desires.

S1E2 • The Century of the Self • Economics

58:35

In the second of this three-part series, Jacques reveals how fear remains one of the most powerful drivers of our spending. Visiting a neuroscience lab, Jacques hears from a consumer psychologist about how our brains are much more responsive to negative than to positive stimuli. He also meets some experts who have turned this knowledge into an art form, helping manufacturers make billions from our anxieties and insecurities. At the remote chateau of French anthropologist Clotaire Rapaille, Jacques learns how our sense of fear drives us in ways many of us do not understand - and how Rapaille's insights have helped companies sell us everything from SUVs to cigarettes. At the Beverley Hills pad of multimillionaire marketer Rohan Oza, he hears how Oza's connections to celebrities helped propel VitaminWater into the soft drink stratosphere, despite the fact that the product's health claims have been called into question. Jacques also confronts the men who say they are combating our most deep-seated fear - of age and decline. In Las Vegas, he mingles with the doctors and businessmen attending a global conference aimed at selling us ways to stay young and healthy, challenging them to justify their claims for the anti-aging business that has made them rich.

S1E2 • The Men Who Made Us Spend • 2014 • Economics

59:35

In the autumn of 2007, Matthew Lee, a worried accounting executive at Lehman Brothers, began to notice serious financial irregularities in the company's practices. When he refused to approve tens of billions of dollars' worth of suspicious transactions, he was fired. Six months later, Lehman Brothers sank with 631 billion dollars of debt. Lee, who has since emerged as a crucial figure in Lehman's downfall, and other whistleblowers recount their personal stories of fraud and deception that went right to the top of the bank. Ultimately, they paid the price for trying to expose the 2008 subprime mortgage crisis.

Storyville • 2019 • Economics

21:38

Bottled water is a big business, selling itself as a tastier and healthier alternative to the tap variety. Is there truth behind the claims?

S2E5 • History 101 • 2022 • Economics

29:28

Jeff sets out to investigate the multi-million billion dollar industry of sneakers. His journey includes the basketball court, the boardroom, the country's sneaker convention - Sneaker Con - and Adidas' high tech labs.

S1E1 • The World According to Jeff Goldblum • 2020 • Economics

9:06

If you were setting out to make a country rich, what kind of mindsets and ideas would be most likely to achieve your goals? We invent a country, Richland, and try to imagine the psychology of its inhabitants.

The School of Life • 2015 • Economics