Do you know when an advert is really an advert? Can you be sure that the game you're playing isn't trying to make you buy something? When it comes to protecting our children from sugary food, the world of online advertising is the new frontier. Harry Wallop investigates and finds big name brands marketing fattening food in the games children play. Dispatches goes undercover in the ad world, creating a high-sugar drink to see who's willing to promote it to young children, and revealing the tricks of the trade.
2014 • Health
The story of how one Russian internet millionaire is turning to cutting-edge science to try to unlock the secret of living forever. Dmitry Itskov recently brought together some of the world's leading neuroscientists, robot builders and consciousness researchers to try to devise a system that would allow him to escape his biological destiny. Entering Dmitry's seemingly sci-fi world, Horizon investigates the real science inspiring his bold plan to upload the human mind to a computer. There are doubters - like the major neuroscientist who tells us 'it's too stupid, it simply cannot be done'. But as we also meet the Japanese maker of Erica, one of the world's most human-like robots, who tells us the destiny of humans is to become robots to overcome the constraints of time, see how a quadriplegic Californian man is already controlling a robot arm with his thoughts, and explore the groundbreaking work of the scientist behind the world's largest neuroscience project - the $6 billion US Brain Initiative - who tells us the effort to map all the activity of the brain could be a crucial step towards mind uploading, Horizon asks is it really so crazy to think Dmitry Itskov could succeed in his goal of bringing about immortality for all of us within 30 years?
Just as humans have always sought food to survive, we have also sought the means to preserve that food. Right from the very moment of a kill or a harvest, food begins to break down. With preservation, we can plan for times of scarcity during times of plenty.