This animated video describes the six universal Principles of Persuasion that have been scientifically proven to make you most effective based on the research in Dr. Cialdini’s groundbreaking book, Influence.
Science explains why some cleaning methods work better than others, and that we do not need to purchase multiple cleansers when a few basic ingredients from our pantry and our local pharmacy can get the entire house spic and span.
Use Anchoring to your advantage!
Why do we sleep? And what does sleep have to do with memory, trauma, and our emotions? From fruit flies to whales, virtually every animal sleeps. But why? Why do we need to spend nearly a third of our lives in such a defenseless state? Scientists are peering more deeply into the sleeping brain than ever before, discovering just how powerful sleep can be, playing a role in everything from memory retention and emotional regulation to removing waste from our brains. So why are we getting so little of it?