This animated video describes the six universal Principles of Persuasion that have been scientifically proven to make you most effective based on the research in Dr. Cialdini’s groundbreaking book, Influence.
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Explore the psychology of decision fatigue, what kinds of choices lead us to this state and what we can do to fight it.
The British Sleep Council says that 70 per cent of people in the UK do no get enough sleep. Gaby Roslin and Amir Khan present the first of two programmes in which they aim to put things right, applying the latest science to some of the worst sleepers. They include a sleep deprivation experiment, as well as help for an extreme snorer and a man who suffers from night terrors. A woman who has restless leg syndrome, and a man who has had chronic insomnia for 20 years. The sleep deprivation experiment continues, setting up a mini casino to test for risky behaviour, pain resistance and emotional control. Finally, as the subjects reach the final hours of the challenge, the experiment begins to take its toll as the participants' emotions go into overdrive, with one threatening to quit altogether.
2019 • Lifehack
There’s a chicken waiting to cross the road, but every time she is about to take a step she asks herself "is now the right time?”
At some point in everyone's life, thoughts turn to death. A subject that most people like to skirt around, it is tackled head on in this award-winning documentary from director Patrick Shen. Shen identifies death as one of the underlying factors in causing modern day malaise and examines various responses to the specter of death as it looms large over our heads. Positing the theory that death is inherently buried in everything we do, Shen lets his theory unravel in an interesting and informative manner. Travelling the globe, the director pools his ideas from an array of sources, including expert commentary from scholars such as Ernest Becker and Sheldon Solomon.
2003 • Lifehack
Dr Xand Van Tulleken is single and looking for love. Mathematician Dr Hannah Fry wants to use him as her guinea pig to test whether the algorithms that dating sites use to match people actually work. While Hannah builds a dating site, Xand meets the scientists investigating online dating - and learns what pictures to use and what to write in his profile. He tries out a 'bot' that has automated a swiping app and has an MRI scan to find out whether his brain is equipped for love. 50 members of the public take part in some mini experiments at a date night - and Xand goes on various dates to test whether the algorithm is better than him choosing randomly.
It began with bloomers. Then came spandex. Now we sport leggings and other activewear everywhere. How did comfy, casual clothing go mainstream?