This animated video describes the six universal Principles of Persuasion that have been scientifically proven to make you most effective based on the research in Dr. Cialdini’s groundbreaking book, Influence.
Dr Xand Van Tulleken is single and looking for love. Mathematician Dr Hannah Fry wants to use him as her guinea pig to test whether the algorithms that dating sites use to match people actually work. While Hannah builds a dating site, Xand meets the scientists investigating online dating - and learns what pictures to use and what to write in his profile. He tries out a 'bot' that has automated a swiping app and has an MRI scan to find out whether his brain is equipped for love. 50 members of the public take part in some mini experiments at a date night - and Xand goes on various dates to test whether the algorithm is better than him choosing randomly.
You can't help it; sometimes, you just get a bad feeling about someone that's hard to shake. So, what's happening in your brain when you make that critical (and often lasting) first judgment? Peter Mende-Siedlecki shares the social psychology of first impressions -- and why they may indicate that, deep down, people are basically good.
The video game industry is a global phenomenon. There are over 1.2 billion gamers across the planet, with sales projected soon to pass $100 billion per year. But their very popularity fuels the controversy that surrounds them. They frequently stand accused of corrupting the young - of causing violence and addiction. But is this true? Horizon reveals a scientific community deeply divided. Some are convinced that video games incite aggression. Others insist they have no effect whatsoever on real-world violence. But away from the controversy, there is a growing body of evidence that suggests video games may help keep the brain sharp, and could soon revolutionise how we combat mental decline as we age.