This animated video describes the six universal Principles of Persuasion that have been scientifically proven to make you most effective based on the research in Dr. Cialdini’s groundbreaking book, Influence.
The video game industry is a global phenomenon. There are over 1.2 billion gamers across the planet, with sales projected soon to pass $100 billion per year. But their very popularity fuels the controversy that surrounds them. They frequently stand accused of corrupting the young - of causing violence and addiction. But is this true? Horizon reveals a scientific community deeply divided. Some are convinced that video games incite aggression. Others insist they have no effect whatsoever on real-world violence. But away from the controversy, there is a growing body of evidence that suggests video games may help keep the brain sharp, and could soon revolutionise how we combat mental decline as we age.
Dr. Nancy Etcoff, a leading researcher in the field of positive psychology, reveals why it is crucial to understand exactly how our mental and physical health is benefited by emotions like happiness and joy, and how we are affected by anxiety and depression.
Deception is an integral part of human nature and it is estimated we all lie up to nine times a day. But what if we created a world in which we couldn't lie? In a radical experiment, pioneering scientists from across Europe have come together to make this happen. Brand new technology is allowing them to rig three British people to make it impossible for them to lie undetected. Then they will be challenged to live for a whole week without telling a single lie. It is a bold social experiment to discover the role of deception in our lives - to investigate the impact lying has on our mental state and the consequences of it for our relationships, and to ask whether the world would be a better or worse place if we couldn't lie.
There’s a chicken waiting to cross the road, but every time she is about to take a step she asks herself "is now the right time?”