This animated video describes the six universal Principles of Persuasion that have been scientifically proven to make you most effective based on the research in Dr. Cialdini’s groundbreaking book, Influence.
Science explains why some cleaning methods work better than others, and that we do not need to purchase multiple cleansers when a few basic ingredients from our pantry and our local pharmacy can get the entire house spic and span.
The video game industry is a global phenomenon. There are over 1.2 billion gamers across the planet, with sales projected soon to pass $100 billion per year. But their very popularity fuels the controversy that surrounds them. They frequently stand accused of corrupting the young - of causing violence and addiction. But is this true? Horizon reveals a scientific community deeply divided. Some are convinced that video games incite aggression. Others insist they have no effect whatsoever on real-world violence. But away from the controversy, there is a growing body of evidence that suggests video games may help keep the brain sharp, and could soon revolutionise how we combat mental decline as we age.
Meet the most scientifically studied people in the world. A group of 1,037 New Zealanders born in one city have been followed since their births in 1972. Members are now dispersed around the globe but 96% of the original group are still taking part - an extraordinary achievement in such a long running study.
The Dunedin Study has identified a fundamental developmental mechanism that completely rewrites the nature versus nurture argument. It is a genetic switch which is thrown by life events , nature loads the gun but nurture pulls the trigger. This episode tracks the hunt for the mechanism using three specific examples - violence in men, depression, and cannabis induced schizophrenia