You might also like
In the second of this three-part series, Jacques reveals how fear remains one of the most powerful drivers of our spending. Visiting a neuroscience lab, Jacques hears from a consumer psychologist about how our brains are much more responsive to negative than to positive stimuli. He also meets some experts who have turned this knowledge into an art form, helping manufacturers make billions from our anxieties and insecurities. At the remote chateau of French anthropologist Clotaire Rapaille, Jacques learns how our sense of fear drives us in ways many of us do not understand - and how Rapaille's insights have helped companies sell us everything from SUVs to cigarettes. At the Beverley Hills pad of multimillionaire marketer Rohan Oza, he hears how Oza's connections to celebrities helped propel VitaminWater into the soft drink stratosphere, despite the fact that the product's health claims have been called into question. Jacques also confronts the men who say they are combating our most deep-seated fear - of age and decline. In Las Vegas, he mingles with the doctors and businessmen attending a global conference aimed at selling us ways to stay young and healthy, challenging them to justify their claims for the anti-aging business that has made them rich.
2/3 • The Men Who Made Us Spend • 2014 • Economics
The programme explains how we changed our attitude to risk, learnt to live with debt and, above all, how governments stepped back from regulating any of it. At the heart of the story is Alan Greenspan, who for 20 years was one of the most powerful people in the world. In October 2008, weeks after the catastrophic collapse of Lehman Brothers, the man whose ideas influenced the world admitted he might have been 'partially' wrong.
2/3 • The Love of Money • Economics
The legendary statistical showman Professor Hans Rosling returns with a feast of facts and figures as he examines the extraordinary target the world commits to this week - to eradicate extreme poverty worldwide.
2015 • Economics
What is UBI? How would free money change our lives.
In a Nutshell • 2017 • Economics
Ade Adepitan, Anita Rani, Ant Anstead and Dan Snow take a closer look at one of the most complex and powerful cities in the world, focusing on transport links in the first edition. Anita, Ade and Ant head to Grand Central Terminal, joining the daily commute on the iconic Staten Island ferry as well as the subway, suburban railroad and citibikes. Dan visits Times Square to see how the 230 LED advertising hoardings are maintained, while Ade takes a ride in a yellow cab, discovering that the business model is under threat from newly created taxi apps.
Part 1 • New York: America's Busiest City • 2016 • Economics
Robert Peston travels to China to investigate how this mighty economic giant could actually be in serious trouble. China is now the second largest economy in the world and for the last 30 years China's economy has been growing at an astonishing rate. While Britain has been in the grip of the worst recession in a generation, China's economic miracle has wowed the world. Now, for BBC Two's award-winning strand This World, Peston reveals what has actually happened inside China since the economic collapse in the west in 2008. It is a story of spending and investment on a scale never seen before in human history - 30 new airports, 26,000 miles of motorways and a new skyscraper every five days have been built in China in the last five years. But, in a situation eerily reminiscent of what has happened in the west, the vast majority of it has been built on credit. This has now left the Chinese economy with huge debts and questions over whether much of the money can ever be paid back. Interviewing key players including the former American treasury secretary Henry Paulson, Lord Adair Turner, former chairman of the FSA, and Charlene Chu, a leading Chinese banking analyst, Robert Peston reveals how China's extraordinary spending has left the country with levels of debt that many believe can only end in an economic crash with untold consequences for us all.
This World • 2014 • Economics