The God Plant • 2018

Category: Economics
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This documentary seeks to be the ultimate Odyssey of exploration into Cannabis and its uses starting from the formation of the Endocannabinoid system in the simple sea squirt, through to its early uses, the plant's medical benefits and landing at the modern legalisation movements across the Globe. Where the billions generated in tax could be re-invested back into hospitals, roads, fire departments, scientific research, community projects and the list goes on.

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The God Plant

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2018 • Economics

Part 2

In the second of this three-part series, Jacques reveals how fear remains one of the most powerful drivers of our spending. Visiting a neuroscience lab, Jacques hears from a consumer psychologist about how our brains are much more responsive to negative than to positive stimuli. He also meets some experts who have turned this knowledge into an art form, helping manufacturers make billions from our anxieties and insecurities. At the remote chateau of French anthropologist Clotaire Rapaille, Jacques learns how our sense of fear drives us in ways many of us do not understand - and how Rapaille's insights have helped companies sell us everything from SUVs to cigarettes. At the Beverley Hills pad of multimillionaire marketer Rohan Oza, he hears how Oza's connections to celebrities helped propel VitaminWater into the soft drink stratosphere, despite the fact that the product's health claims have been called into question. Jacques also confronts the men who say they are combating our most deep-seated fear - of age and decline. In Las Vegas, he mingles with the doctors and businessmen attending a global conference aimed at selling us ways to stay young and healthy, challenging them to justify their claims for the anti-aging business that has made them rich.

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