In 50 years from now, cities will be home to 70% of all human beings. They will have seven billion mouths to feed and will face an immense challenge in terms of food supply. Are hydroponics and vertical farming going to solve this challenge?
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Pavlov's investigations into dog digestion lead to phone addiction. A failed quest to find a safer refrigerant creates Teflon. A damaged delivery crate is instrumental in the invention of dynamite. And a chance encounter with a composer leads Hollywood star Hedy Lamarr to invent the basis for wifi.
A failed blood pressure medicine and an unexpectedly hairy woman lead to a cure for baldness. How messing around with a scientific toy gave us the x-ray. An attempt to stop the paper curling in a newspaper printer becomes air conditioning. And why war is responsible for the slinky.
In 1962, the British and French governments signed a historic agreement: they will produce the first passenger superstructure Concorde. Engineers will move the aeronautical engineering boundaries to fly the Atlantic Ocean in less than three and a half hours. In the midst of the Cold War, Concorde took part in the unrestrained race with Boeing 2707, a project initiated by J. Kennedy and Soviet Tupoljev 144. In the spring of 1969, Concorde successfully carried out the first pilot flight.
Steven Johnson relates the story of people who take us out of the dark and into the light. Hear about Edison’s light bulb, which he didn’t actually invent, and learn how an 18th-century shipping community discovered a source of illumination by putting a kid inside a whale’s head. See how a French scientist accidentally discovered how to create neon light, leading to a revolution in advertising. Dispelling the myth of the individual “eureka” moment, Johnson reveals that teamwork and collaboration led the way to the most transformative ideas. Whether, altering the world’s sleeping patterns, giving rise to mass spectator sports, revolutionizing how global business is done or triggering one of the great social reforms in American history, the pioneers of light have made themselves indispensable throughout human history.
Jeff challenges preconceived notions of bikers. From a clich?-busting all-woman club to the cutting-edge customization of electric motorcycles and the awe-inspiring journeys of one disabled motorcycling champion, Jeff will help us appreciate the freedom of the road. Liberty is truly an inclusive state of mind!