The Persuasion Machine • 2017 • episode "2/2" Secrets of Silicon Valley

Category: Economics
Download:

Jamie Bartlett reveals how Silicon Valley's mission to connect the world is disrupting democracy, helping plunge us into an age of political turbulence. Many of the Tech Gods were dismayed when Donald Trump - who holds a very different worldview - won the American presidency, but did they actually help him to win? With the help of a key insider from the Trump campaign's digital operation, Jamie unravels for the first time the role played by social media and Facebook's vital role in getting Trump into the White House. But how did Facebook become such a powerful player? Jamie learns how Facebook's vast power to persuade was first built for advertisers, combining data about our internet use and psychological insights into how we think. A leading psychologist then shows Jamie how Facebook's hoard of data about us can be used to predict our personalities and other psychological traits. He interrogates the head of the big data analytics firm that targeted millions of voters on Facebook for Trump - he tells Jamie this revolution is unstoppable. But is this great persuasion machine now out of control? Exploring the emotional mechanisms that supercharge the spread of fake news on social media, Jamie reveals how Silicon Valley's persuasion machine is now being exploited by political forces of all kinds, in ways no one - including the Tech Gods who created it - may be able to stop.

Secrets of Silicon Valley • 2017 • 2 episodes •

The Disruptors

Jamie Bartlett uncovers the dark reality behind Silicon Valley's glittering promise to build a better world. The tech gods believe progress is powered by technology tearing up the world as it is - a process they call disruption. He visits Uber's lavish offices in San Francisco and hears how the company believes it is improving our cities. But in Hyderabad in India, Jamie sees for himself the human consequences of Uber's utopian vision - drivers driven to suicide over falling earnings. Riding shotgun in a truck as it drives itself for more than a hundred miles on a highway, Jamie asks what the next wave of Silicon Valley's global disruption - the automation of millions of jobs - will mean for all of us. In search of answers, he gets a warning from an artificial intelligence pioneer who is replacing doctors with software - an economic shock is coming, faster than any of us have realized. Jamie's journey ends in the remote island hideout of a former Facebook executive who has armed himself with a gun because he fears this new industrial revolution could lead to social breakdown and the collapse of capitalism.

2017 • Economics

The Persuasion Machine

Jamie Bartlett reveals how Silicon Valley's mission to connect the world is disrupting democracy, helping plunge us into an age of political turbulence. Many of the Tech Gods were dismayed when Donald Trump - who holds a very different worldview - won the American presidency, but did they actually help him to win? With the help of a key insider from the Trump campaign's digital operation, Jamie unravels for the first time the role played by social media and Facebook's vital role in getting Trump into the White House. But how did Facebook become such a powerful player? Jamie learns how Facebook's vast power to persuade was first built for advertisers, combining data about our internet use and psychological insights into how we think. A leading psychologist then shows Jamie how Facebook's hoard of data about us can be used to predict our personalities and other psychological traits. He interrogates the head of the big data analytics firm that targeted millions of voters on Facebook for Trump - he tells Jamie this revolution is unstoppable. But is this great persuasion machine now out of control? Exploring the emotional mechanisms that supercharge the spread of fake news on social media, Jamie reveals how Silicon Valley's persuasion machine is now being exploited by political forces of all kinds, in ways no one - including the Tech Gods who created it - may be able to stop.

2017 • Economics

You might also like

BBQ

Jeff Goldblum discovers the mystifying world of barbecue. He meets Muckbang host Stephanie Soo to learn about the popular craze.

S1E5The World According to Jeff Goldblum • 2020 • Economics

Creator Economy

Paul Saffo looks at the development of the US economy through the 20th and into the 21st century. What are the trends that have shaped the economy? How are innovations in technology and communications making the 21st century an entirely different landscape for producers and consumers?

6/9Curiosity Retreats: 2015 Lectures • 2015 • Economics

The Middle East and Global Security

Ambassador Henry Crumpton, a veteran CIA operative with experiences on the front line of America's initial campaign against the Taliban in Afghanistan, considers the paradigm shift caused by the increased role of non-state actors in the Mid-East and other issues facing that region and the world.

8/10Curiosity Retreats: 2014 Lectures • 2014 • Economics

The Rise and Fall of Nokia

Once upon a time there was a large Finnish company that manufactured the world's best and most innovative mobile phones. Nokia's annual budget was larger than that of the government of Finland and everyone who worked there shared in the windfall. But global domination cost the company its pioneering spirit and quantity gradually took over from quality, with new phone models being churned out by the dozen. Market share eroded, until in 2016, mobile phone production in Finland ceased. The Rise and Fall of Nokia is a wry morality tale for our times, told by those that lived and worked through the rollercoaster years in a company that dominated a nation.

2018 • Economics

Part 1

Tells the extraordinary story of his controversial six-year rule, and how he set about transforming China into a tightly controlled state where loyalty to the Communist Party appears to be valued above everything else.

S1E1China: A New World Order • 2019 • Economics

Chinese Dreams

Chinese President Xi Jinping understands the greatest threat to the authoritarian state is not an invading army but the free minds of its people. This episode explores the fight for freedom of thought in China.

S1E1The China Century • 2021 • Economics