The Persuasion Machine • 2017 • episode "S1E2" • Secrets of Silicon Valley

Category: Economics

Jamie Bartlett reveals how Silicon Valley's mission to connect the world is disrupting democracy, helping plunge us into an age of political turbulence. Many of the Tech Gods were dismayed when Donald Trump - who holds a very different worldview - won the American presidency, but did they actually help him to win? With the help of a key insider from the Trump campaign's digital operation, Jamie unravels for the first time the role played by social media and Facebook's vital role in getting Trump into the White House. But how did Facebook become such a powerful player? Jamie learns how Facebook's vast power to persuade was first built for advertisers, combining data about our internet use and psychological insights into how we think. A leading psychologist then shows Jamie how Facebook's hoard of data about us can be used to predict our personalities and other psychological traits. He interrogates the head of the big data analytics firm that targeted millions of voters on Facebook for Trump - he tells Jamie this revolution is unstoppable. But is this great persuasion machine now out of control? Exploring the emotional mechanisms that supercharge the spread of fake news on social media, Jamie reveals how Silicon Valley's persuasion machine is now being exploited by political forces of all kinds, in ways no one - including the Tech Gods who created it - may be able to stop.

Make a donation

Buy a brother a hot coffee? Or a cold beer?

Hope you're finding these documentaries fascinating and eye-opening. It's just me, working hard behind the scenes to bring you this enriching content.

Running and maintaining a website like this takes time and resources. That's why I'm reaching out to you. If you appreciate what I do and would like to support my efforts, would you consider "buying me a coffee"?

Donation addresses

Buy Me a Coffee at ko-fi.com

patreon.com

BTC: bc1q8ldskxh4x9qnddhcrgcun8rtvddeldm2a07r2v

ETH: 0x5CCAAA1afc5c5D814129d99277dDb5A979672116

With your donation through , you can show your appreciation and help me keep this project going. Every contribution, no matter how small, makes a significant impact. It goes directly towards covering server costs.

Secrets of Silicon Valley • 2017 • 1 episode •

The Persuasion Machine
59:09
The Persuasion Machine

Jamie Bartlett reveals how Silicon Valley's mission to connect the world is disrupting democracy, helping plunge us into an age of political turbulence. Many of the Tech Gods were dismayed when Donald Trump - who holds a very different worldview - won the American presidency, but did they actually help him to win? With the help of a key insider from the Trump campaign's digital operation, Jamie unravels for the first time the role played by social media and Facebook's vital role in getting Trump into the White House. But how did Facebook become such a powerful player? Jamie learns how Facebook's vast power to persuade was first built for advertisers, combining data about our internet use and psychological insights into how we think. A leading psychologist then shows Jamie how Facebook's hoard of data about us can be used to predict our personalities and other psychological traits. He interrogates the head of the big data analytics firm that targeted millions of voters on Facebook for Trump - he tells Jamie this revolution is unstoppable. But is this great persuasion machine now out of control? Exploring the emotional mechanisms that supercharge the spread of fake news on social media, Jamie reveals how Silicon Valley's persuasion machine is now being exploited by political forces of all kinds, in ways no one - including the Tech Gods who created it - may be able to stop.

2017 • Economics

You might also like

The Persuasion Machine
59:09
The Persuasion Machine

Jamie Bartlett reveals how Silicon Valley's mission to connect the world is disrupting democracy, helping plunge us into an age of political turbulence. Many of the Tech Gods were dismayed when Donald Trump - who holds a very different worldview - won the American presidency, but did they actually help him to win? With the help of a key insider from the Trump campaign's digital operation, Jamie unravels for the first time the role played by social media and Facebook's vital role in getting Trump into the White House. But how did Facebook become such a powerful player? Jamie learns how Facebook's vast power to persuade was first built for advertisers, combining data about our internet use and psychological insights into how we think. A leading psychologist then shows Jamie how Facebook's hoard of data about us can be used to predict our personalities and other psychological traits. He interrogates the head of the big data analytics firm that targeted millions of voters on Facebook for Trump - he tells Jamie this revolution is unstoppable. But is this great persuasion machine now out of control? Exploring the emotional mechanisms that supercharge the spread of fake news on social media, Jamie reveals how Silicon Valley's persuasion machine is now being exploited by political forces of all kinds, in ways no one - including the Tech Gods who created it - may be able to stop.

S1E2 • Secrets of Silicon Valley • 2017 • Economics

The Stock Market
17:39
The Stock Market

Does the stock market accurately reflect the status of the economy? Finance specialists discuss market history, valuations and CEO incentives.

S1E7 • Explained • 2018 • Economics

Get Rich Quick
22:57
Get Rich Quick

Why do people keep falling for financial scams? Dive into the history of con artists and how technology makes it easier for these schemes to flourish.

S1E1 • Money Explained • 2011 • Economics

Controversially 1984: That Was the Year that Was
93:44
Controversially 1984: That Was the Year that Was

A look back at key events in TV, film, showbusiness and politics in 1984, a year when Spitting Image and The Young Ones revolutionised comedy and enraged the old guard. Conservative crusaders became hysterical over the horror of video nasties, and an attempt to silence pop band Frankie Goes to Hollywood backfired spectacularly. In politics, Margaret Thatcher faced a fierce year-long battle with striking coal miners and the Conservative Party was hit by a deadly terrorist attack in Brighton. Narrated by Jan Leeming and featuring contributions from John Thomson, Cheryl Baker, Steve Nallon, Edwina Currie, Matthew Parris and Martin Bell.

S1E2 • Controversially: That Was the Year that Was • 2023 • Economics

Retirement
22:57
Retirement

Retiring comfortably middle-class in America requires more than $1 million in savings. How did the dream of golden years leisure get so out of reach?

S1E5 • Money Explained • 2011 • Economics

1929: The Great Depression
53:28
1929: The Great Depression

This is the story of how the world's leading economy sinks into the Great Depression, with repercussions that allow Hitler to rise to power. Eventually, President Franklin D. Roosevelt brings hope and optimism back into the hearts of the US population.

S1E2 • 1929 • 2009 • Economics