The Persuasion Machine • 2017 • episode "2/2" Secrets of Silicon Valley

Category: Economics
Download:

Jamie Bartlett reveals how Silicon Valley's mission to connect the world is disrupting democracy, helping plunge us into an age of political turbulence. Many of the Tech Gods were dismayed when Donald Trump - who holds a very different worldview - won the American presidency, but did they actually help him to win? With the help of a key insider from the Trump campaign's digital operation, Jamie unravels for the first time the role played by social media and Facebook's vital role in getting Trump into the White House. But how did Facebook become such a powerful player? Jamie learns how Facebook's vast power to persuade was first built for advertisers, combining data about our internet use and psychological insights into how we think. A leading psychologist then shows Jamie how Facebook's hoard of data about us can be used to predict our personalities and other psychological traits. He interrogates the head of the big data analytics firm that targeted millions of voters on Facebook for Trump - he tells Jamie this revolution is unstoppable. But is this great persuasion machine now out of control? Exploring the emotional mechanisms that supercharge the spread of fake news on social media, Jamie reveals how Silicon Valley's persuasion machine is now being exploited by political forces of all kinds, in ways no one - including the Tech Gods who created it - may be able to stop.

Secrets of Silicon Valley • 2017 • 2 episodes •

The Disruptors

Jamie Bartlett uncovers the dark reality behind Silicon Valley's glittering promise to build a better world. The tech gods believe progress is powered by technology tearing up the world as it is - a process they call disruption. He visits Uber's lavish offices in San Francisco and hears how the company believes it is improving our cities. But in Hyderabad in India, Jamie sees for himself the human consequences of Uber's utopian vision - drivers driven to suicide over falling earnings. Riding shotgun in a truck as it drives itself for more than a hundred miles on a highway, Jamie asks what the next wave of Silicon Valley's global disruption - the automation of millions of jobs - will mean for all of us. In search of answers, he gets a warning from an artificial intelligence pioneer who is replacing doctors with software - an economic shock is coming, faster than any of us have realized. Jamie's journey ends in the remote island hideout of a former Facebook executive who has armed himself with a gun because he fears this new industrial revolution could lead to social breakdown and the collapse of capitalism.

2017 • Economics

The Persuasion Machine

Jamie Bartlett reveals how Silicon Valley's mission to connect the world is disrupting democracy, helping plunge us into an age of political turbulence. Many of the Tech Gods were dismayed when Donald Trump - who holds a very different worldview - won the American presidency, but did they actually help him to win? With the help of a key insider from the Trump campaign's digital operation, Jamie unravels for the first time the role played by social media and Facebook's vital role in getting Trump into the White House. But how did Facebook become such a powerful player? Jamie learns how Facebook's vast power to persuade was first built for advertisers, combining data about our internet use and psychological insights into how we think. A leading psychologist then shows Jamie how Facebook's hoard of data about us can be used to predict our personalities and other psychological traits. He interrogates the head of the big data analytics firm that targeted millions of voters on Facebook for Trump - he tells Jamie this revolution is unstoppable. But is this great persuasion machine now out of control? Exploring the emotional mechanisms that supercharge the spread of fake news on social media, Jamie reveals how Silicon Valley's persuasion machine is now being exploited by political forces of all kinds, in ways no one - including the Tech Gods who created it - may be able to stop.

2017 • Economics

You might also like

Modern China

Sheryl WuDunn, a best-selling author and Pulitzer Prize-winning journalist, illuminates the economic, financial, political and social issues in East Asia and around the world, and the economic and political uncertainties facing China today.

9/10Curiosity Retreats: 2014 Lectures • 2014 • Economics

Economics is for Everyone!

‘Economics is for everyone’, argues legendary economist Ha-Joon Chang in our latest mind-blowing RSA Animate. This is the video economists don’t want you to see! Chang explains why every single person can and SHOULD get their head around basic economics. He pulls back the curtain on the often mystifying language of derivatives and quantitative easing, and explains how easily economic myths and assumptions become gospel. Arm yourself with some facts, and get involved in discussions about the fundamentals that underpin our day-to-day lives.

RSA • 2016 • Economics

Das Auto: The Germans, Their Cars and Us

Documentary examining Germany's economic power and the automobile industry at the heart of it. Across the world, the badges of Volkswagen, Audi, BMW and Mercedes inspire immediate awe. Even in Britain, where memories of Second World War run deep, we can't resist the appeal of a German car. By contrast, our own industry is a shadow of its former self. Historian Dominic Sandbrook asks what it is we got wrong, and what the Germans got so right.

2013 • Economics

Part 3

Jacques reveals how the lessons learned from selling to children were used to make childlike consumers of us all. From the rise of product-driven kids’ TV in the 80s, to the man who designed cars that appealed to children, and the contemporary creators of games that hook adults, Jacques asks how spending turned into a game – one that we can’t stop playing.

3/3The Men Who Made Us Spend • 2014 • Economics

Energy on the Edge

We are surrounded by clean, raw energy waiting to be tapped - energy that could eventually replace fossil fuels. Finding new ways to harness the energy around us takes a rare breed of scientist-engineers: men and women with a combination of technical skill, imagination, and unwavering focus. If we act now, developments in energy production could avert disaster and usher in a new era of clean, safe energy.

S1E5Breakthrough National Geographic • 2015 • Economics

The Choice is Ours

Part I of this three-part documentary series explores the determinants of behavior to dispel the myth of “human nature” demonstrating that environment shapes behavior. Part II illustrates how our social structures impose our values and behaviors demonstrating that our global monetary system is obsolete and increasingly insufficient to meet the needs of most people. Part III, to be released January 2016, will depict the vision of The Venus Project to build an entirely new world from the ground up, a “redesign of the culture” where all enjoy a high standard of living, free of servitude and debt, while also protecting the environment.

2015 • Economics