Understand the importance of persuading the public to protect themselves during health crises. History shows that handwashing, social distancing and grassroots campaigning all play important roles in helping to shift behavior and save lives.
Growing up in the streets of Dundee, actor Brian Cox was surrounded by tobacco. His entire family either smoked it or chewed it and yet Brian reveals, he never took up the habit. To find out why not, Brian travels to Virginia in the US to discover how the habit of smoking kick-started the British Empire and created a global market of addicts.
Seventy years ago, when the coldest thing in your house was a pantry, most of the food we ate was harvested, sent straight to the shops and would have been on our plates before it started to go off. However, the advent of the home freezer and advances in various preservation techniques changed all of that and now we’re used to eating what we want, when we want, regardless of the time of year when the food is actually grown. So how do they keep the food for so long? And does the quality stay the same?
Geneticist Spencer Wells presents a broad view of the DNA Testing industry from its beginnings to its broader acceptance by the general public. Now an individual can, for the first time in history, read his own genetic blueprints.
The story of how one Russian internet millionaire is turning to cutting-edge science to try to unlock the secret of living forever. Dmitry Itskov recently brought together some of the world's leading neuroscientists, robot builders and consciousness researchers to try to devise a system that would allow him to escape his biological destiny. Entering Dmitry's seemingly sci-fi world, Horizon investigates the real science inspiring his bold plan to upload the human mind to a computer. There are doubters - like the major neuroscientist who tells us 'it's too stupid, it simply cannot be done'. But as we also meet the Japanese maker of Erica, one of the world's most human-like robots, who tells us the destiny of humans is to become robots to overcome the constraints of time, see how a quadriplegic Californian man is already controlling a robot arm with his thoughts, and explore the groundbreaking work of the scientist behind the world's largest neuroscience project - the $6 billion US Brain Initiative - who tells us the effort to map all the activity of the brain could be a crucial step towards mind uploading, Horizon asks is it really so crazy to think Dmitry Itskov could succeed in his goal of bringing about immortality for all of us within 30 years?