Dr Chris Van Tulleken calls on the British public to seek out the truth about the top-selling over-the-counter medicines. We spend an astonishing 2.3 billion pounds on pills, potions and lotions from the chemist's shop every year to beat common ailments from headaches to colds to indigestion. But how much do we really know about what we're buying?
This is the story of how the world's leading economy sinks into the Great Depression, with repercussions that allow Hitler to rise to power. Eventually, President Franklin D. Roosevelt brings hope and optimism back into the hearts of the US population.
Ade Adepitan, Anita Rani, Ant Anstead and Dan Snow take a closer look at one of the most complex and powerful cities in the world, focusing on transport links in the first edition. Anita, Ade and Ant head to Grand Central Terminal, joining the daily commute on the iconic Staten Island ferry as well as the subway, suburban railroad and citibikes. Dan visits Times Square to see how the 230 LED advertising hoardings are maintained, while Ade takes a ride in a yellow cab, discovering that the business model is under threat from newly created taxi apps.
In the second of this three-part series, Jacques reveals how fear remains one of the most powerful drivers of our spending. Visiting a neuroscience lab, Jacques hears from a consumer psychologist about how our brains are much more responsive to negative than to positive stimuli. He also meets some experts who have turned this knowledge into an art form, helping manufacturers make billions from our anxieties and insecurities. At the remote chateau of French anthropologist Clotaire Rapaille, Jacques learns how our sense of fear drives us in ways many of us do not understand - and how Rapaille's insights have helped companies sell us everything from SUVs to cigarettes. At the Beverley Hills pad of multimillionaire marketer Rohan Oza, he hears how Oza's connections to celebrities helped propel VitaminWater into the soft drink stratosphere, despite the fact that the product's health claims have been called into question. Jacques also confronts the men who say they are combating our most deep-seated fear - of age and decline. In Las Vegas, he mingles with the doctors and businessmen attending a global conference aimed at selling us ways to stay young and healthy, challenging them to justify their claims for the anti-aging business that has made them rich.
We have taken huge steps towards tackling some of the biggest threats on humanity throughout history, and in many ways our lives have never been better! So where do we go from here? Author and historian Rutger Bregman argues that in order to continue towards a better world, we need big ideas and a robust vision of the future. Revolutionary ideas, that were once dismissed as a utopian fantasy, became reality through people believing there was a better way – but what if our progress is hindered by our own dim view of human nature?