Fat • episode "3/4" The Truth About

Category: Economics
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Airplanes stay in the air because of one simple fact: there is no net force on them.

The Truth About • 4 episodes •

Sugar

Journalist Fiona Phillips is on a mission to find out the truth behind the recent headlines on sugar.

Health

Fat

Airplanes stay in the air because of one simple fact: there is no net force on them.

Economics

Your Medicine Cabinet

Dr Chris Van Tulleken calls on the British public to seek out the truth about the top-selling over-the-counter medicines. We spend an astonishing 2.3 billion pounds on pills, potions and lotions from the chemist's shop every year to beat common ailments from headaches to colds to indigestion. But how much do we really know about what we're buying?

Health

Calories

Dr Chris van Tulleken investigates Britain's favourite foods to discover the truth about calories and shows how we can all be healthier by eating smarter.

Health

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Part 2

In the second of this three-part series, Jacques reveals how fear remains one of the most powerful drivers of our spending. Visiting a neuroscience lab, Jacques hears from a consumer psychologist about how our brains are much more responsive to negative than to positive stimuli. He also meets some experts who have turned this knowledge into an art form, helping manufacturers make billions from our anxieties and insecurities. At the remote chateau of French anthropologist Clotaire Rapaille, Jacques learns how our sense of fear drives us in ways many of us do not understand - and how Rapaille's insights have helped companies sell us everything from SUVs to cigarettes. At the Beverley Hills pad of multimillionaire marketer Rohan Oza, he hears how Oza's connections to celebrities helped propel VitaminWater into the soft drink stratosphere, despite the fact that the product's health claims have been called into question. Jacques also confronts the men who say they are combating our most deep-seated fear - of age and decline. In Las Vegas, he mingles with the doctors and businessmen attending a global conference aimed at selling us ways to stay young and healthy, challenging them to justify their claims for the anti-aging business that has made them rich.

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