Dr Chris Van Tulleken calls on the British public to seek out the truth about the top-selling over-the-counter medicines. We spend an astonishing 2.3 billion pounds on pills, potions and lotions from the chemist's shop every year to beat common ailments from headaches to colds to indigestion. But how much do we really know about what we're buying?
Planned Obsolescence is the deliberate shortening of product life spans to guarantee consumer demand. As a magazine for advertisers succinctly puts it: “The article that refuses to wear out is a tragedy of business “ - and a tragedy for the modern growth society which relies on an ever-accelerating cycle of production, consumption and throwing away. THE LIGHT BULB CONSPIRACY combines investigative research and rare archive footage to trace the untold story of Planned Obsolescence, from its beginnings in the 1920s with a secret cartel, set up expressly to limit the life span of light bulbs, to present-day stories involving cutting edge electronics (such as the iPod) and the growing spirit of resistance amongst ordinary consumers. This film travels to France, Germany, Spain and the US to find witnesses of a business practice which has become the basis of the modern economy, and brings back disquieting pictures from Africa where discarded electronics are piling up in huge cemeteries for electronic waste. Economists and environmentalists believe that the growth society as we know it is unsustainable in the long run and that Planned Obsolescence needs to become a thing of the past, as it is impossible to combine the limitless consumption of resources with a finite planet. But what are the alternatives? The film offers thought-provoking analysis by thinkers working on ways of saving both the economy and the environment, and presents hands-on stories showing entrepreneurs putting new business models into practice.
2010 • Economics
In the second of this three-part series, Jacques reveals how fear remains one of the most powerful drivers of our spending. Visiting a neuroscience lab, Jacques hears from a consumer psychologist about how our brains are much more responsive to negative than to positive stimuli. He also meets some experts who have turned this knowledge into an art form, helping manufacturers make billions from our anxieties and insecurities. At the remote chateau of French anthropologist Clotaire Rapaille, Jacques learns how our sense of fear drives us in ways many of us do not understand - and how Rapaille's insights have helped companies sell us everything from SUVs to cigarettes. At the Beverley Hills pad of multimillionaire marketer Rohan Oza, he hears how Oza's connections to celebrities helped propel VitaminWater into the soft drink stratosphere, despite the fact that the product's health claims have been called into question. Jacques also confronts the men who say they are combating our most deep-seated fear - of age and decline. In Las Vegas, he mingles with the doctors and businessmen attending a global conference aimed at selling us ways to stay young and healthy, challenging them to justify their claims for the anti-aging business that has made them rich.
The video suggests that the vast majority of populations are treated essentially like farm animals to maximize the profits of the few. Perhaps its most disturbing suggestion is that choices that are made available to us are really nothing more than tricks to encourage the masses to be more productive.
This episode explains how politicians turned to the same techniques used by business in order to read and manipulate the inner desires of the masses. Both New Labor with Tony Blair and the Democrats led by Bill Clinton, used the focus group which had been invented by psychoanalysts in order to regain power.