Personality explores what it is that makes us who we are and uncovers the universal battle we face to master our emotions and control our behaviour. Professor Robert Winston explores how our minds shape our personalities throughout our lives, and reveals how personality traits like extroversion and introversion develop.
A new generation of technology is revolutionizing neuroscience, allowing a closer study of the brain than had ever seemed possible. The techniques are hybrids of optics, genetics, and synthetic biology with the ability to manipulate brain activity, often in real time. Through direct stimulation of neural connections, some of these techniques hold the promise for the treatment of diseases like depression or schizophrenia.
What if each of us could make the symptoms of an illness disappear? Cast a spell so powerful it would actually rid us of pain, help us walk, or breathe better? For centuries placebos have been thought of as fake medicine involving trickery and deceit, but Brain Magic: The Power of Placebo pulls back the curtains on the proof that placebos can have powerful – and real – effects on our mind and body. New research is proving that everything from sugar pills, to saline injections, to sham surgery, can have real healing power. Placebos won’t shrink tumours or cure diabetes, but they can be effective in subjective conditions – where self-appraisal plays a role. And, as we’ll discover in Brain Magic, neuroscience is revealing how our bodies’ response to treatment is heavily influenced by our expectations, prior experiences, our beliefs, and the social cues that surround us.