For over fifty years, Dieter Rams has left an indelible mark on the field of product design with his iconic work at Braun and Vitsoe, and his influence on Apple. So, at 87 years old, why does he now regret being a designer? Rams is a design documentary, but it is also a rumination on consumerism, sustainability and the future of design. Dieter's philosophy is about more than just design. It is about a way to live. The film also features an original score by pioneering musician Brian Eno.
2019 • Design
Picking up the story of design from the drab days of the late 70s, the final episode tracks the explosion of wild creativity that defined the 'designer decades' of the 80s and early 90s. By addressing wants rather than needs and allying themselves to the blatant consumerism of 'retail culture' designers emerged from the backrooms to claim a starring role in the shaping of modern life.