Nicholas Kennedy works with the ghosts of printing’s past, by using salvaged equipment. His style of “anti-design” or “found design” insists that you don’t have to reinvent the wheel every time you create. He suddenly makes the dying art of bookmaking seem very much alive.
Picking up the story of design from the drab days of the late 70s, the final episode tracks the explosion of wild creativity that defined the 'designer decades' of the 80s and early 90s. By addressing wants rather than needs and allying themselves to the blatant consumerism of 'retail culture' designers emerged from the backrooms to claim a starring role in the shaping of modern life.
The first episode of this new series tells the fascinating story of the birth of industrial design. Alongside the celebrated names, from Wedgwood to William Morris, it also explores the work of the anonymous designers responsible for prosaic but classic designs for cast-iron cooking pots to sheep shears - harbingers of a breed of industrially produced objects culminating in the Model T Ford. Includes interviews with legendary designer Dieter Rams and J Mays, Ford Motors' global head of design.